There is a separate question that determines the size of the prologue's success.

PART 1: The Cornerstones of Hospital Management - Leadership, Mindset, and Vision

1. Redefining the Role of the CEO: Transforming Beyond the Clinic into a Manager
What Kind of Leader Am I? (Leadership Style and Self-Reflection)
The CEO's Time is Gold: Focusing on Core Business Strategies
The Mindset of a Successful Director: Turning Crisis into Opportunity, Learning from Failure
Don't Let Your Mood Be Your Attitude: Maintaining Professionalism
Appearance is Everything: The Director's Appearance and Attitude Determine the Hospital's Image

2. Developing Decision-Making Skills: Finding the Optimal Path Between Data and Intuition
How to Write a Decision Note and Strategies for Using It
Make decisions based on data, not gut feelings: Overcoming delusional management
Navigating the Information Flood: The Role and Responsibilities of Professionals

3. Finding Our Hospital's Unique 'WHY': Establishing Our Mission, Vision, and Core Values
The Power of Vision: The Crucial Difference Between Business and Marketing
The Golden Circle Theory: A Management Philosophy That Starts with "Why"
How to Establish Your Own Vision: Finding Answers in Experiences You Dislike
Connecting Vision and Action Rules: The First Step to Putting Ideas into Action

4. Leadership of the Director: The Power to Motivate Staff and Grow the Hospital
Stop Blaming Employees: Problem-Focused Leadership
Leader's Principles for Building and Maintaining Trust
'My Loss Makes Me Better': The Real Benefits of a Giver Mindset
The Art of Effective Delegation: Beyond Simple Handoffs to Drive Growth

PART 2 Data-Driven Hospital Diagnosis and System Innovation

1. Knowing Our Hospital's Current Status: Everything You Need to Know About Data Recording and Analysis
Online Reputation Management: What's Your Hospital Saying?
Management begins with records: What data should we manage and how?
3 Analyses to Perform Immediately When Sales Decline: Self, Competition, and Environment
Our Dental Clinic Awareness Self-Diagnosis Method (Search Volume, Cafe Mentions, Taxi Test)
Predicting Hospital Congestion Using Naver Reservation Data

2. Understand and build the system properly.
System Misconceptions and Truths: The Behavior Manual and the Embodiment of Members
What is a Patient Funnel? (Patient Journey Optimization System)
Protecting a Collapsing System: The Essence of Management is Continuous Maintenance
The Difference Between Improvement and Innovation: A Balanced Development Strategy
Idea Execution and Management: Vision Alignment, Rapid Execution, Member Buy-In, Continuous Improvement

3 Decisions for Growth: Offense, Not Defense
Instead of finding reasons why it won't work, find ways to make it work.
The Courage to Do What Others Don't: Different Paths, Different Results
The Greatest Gift of Running: Feedback and Growth
Defensive vs. Offensive Solutions: Growth is a Hard Road

4 Changes in management strategy according to hospital size
Small Organizations vs. Large Organizations: Where Does Our Hospital Stand?
Strategies must be completely different for each growth stage (sales of 1 billion won, 5 billion won, and 10 billion won).
Maintaining the Status Quo Is Regression: Why You Should Aim for Growth

PART 3: Patient-Centered Management - Everything About Experience Design and Relationship Building

1. Patient Funnel In-Depth Analysis: Strategies for Maximizing the Patient Experience at Each Stage
Cognitive Stage: How do we make our presence known?
Concern Stage: How to Offer Solutions to the Patient's Problem
Reservation, Visit, and Waiting Stages: Managing the Experience That Determines First Impressions
Diagnosis and Counseling: A Gateway to Building Trust and Instilling Confidence
The Treatment Stage: Technology that Makes Invisible Value Visible
Management/Introduction Stage: The Final Destination of the Patient Funnel

2 Counseling Skills: How to Win Patients' Hearts and Increase Consent
Level of Explanation: How is your explanation conveyed to the patient?
Consult, not lecture: Focus on the patient's life.
The Importance of Listening: Opening Your Patient's Mind with Questions
The magic sentence: “Do you have any further questions?”
The Power of Visuals: Seeing is Believing (Using DentalConnect)
Counseling is not a game: Win-win through value exchange.
The Law of Consistency and the Foot in the Door: The Psychology of Naturally Eliciting "Yes"
Confused Customers Decline to Buy: Present Clear Choices

3. Deepening CRM (Customer Relationship Management): Strategies to Bring Back Lost Patients
Every Patient Matters: Lifetime Value and the Power of Referrals
Don't let go of your connection with your patients (Misconceptions and Truths About Medical Shopping)
The Importance of Aftercare: The Magic of a Phone Call
Final Consultation: The Final Experience Decides Everything
Managing Disengaged Patients: Recovering Patients Who Do Not Consent, No-Show, or Discontinue Treatment (PRM)
5 steps to build a systematic patient management system (Follow-up, automation of regular checkups,
(tracking of discontinued patients, VIP management, and response to complaints)
Increasing Referrals: The Power of Reviews and Real Referrals

4 Complaint Management: How to Transform a Crisis into an Opportunity
How are 'real patients' created? (Indifference, lack of explanation, personal circumstances)
Fighting with a patient always leads to my loss: The importance of emotional control
The Basics of Complaint Response: Empathy and Acceptance of Responsibility
Behind one complaint, dozens of complaints lie hidden.
“That’s how it’s always been.” is a taboo: focus on resolving patient discomfort.
The Power of Apologies: Empathy for Inconvenience Transforms Relationships
More than just a refund: sincere empathy and a commitment to resolution.

5. Patient Experience: The Details Matter
Expanding the scope of healthcare services: Experiences beyond treatment
The Difference Made by Little Things: The Power of Detail Management
Redefining Kindness for Patients: Real Kindness Only Feels Real
Improving Patient Experience: Learning from Other Service Experiences (Beauty Salon Case Study)
Chair Basics: Small Considerations for Patients
Not being picky about patients: Welcoming all patients
The Patient is the Protagonist: The Director's Role as Facilitator
Patients Are Assets: The Value of Gu Shin-Hwan, Introductions, and Reviews
Patient Targeting: Who are the right patients for our hospital?

PART 4 ​​Differentiated Marketing and Branding Strategies

1 Understanding Marketing: Beyond Advertising
What is marketing?
The Differences and Relationships Between Marketing, Advertising, Branding, and Viral Marketing
The Truth About Marketing Agencies: Don't Be Ignored
Is marketing spending an investment or a waste?
The Truth About Advertising Effectiveness: How Much Will You Earn if You Spend 10 Million Won?

2. Branding: Creating Our Hospital's Unique "Sharpening"
Communicating Strengths Properly: Patient-Perceived Strengths vs. Our Known Traits
The Key to Branding: Consistency, Tone and Manner, and Bold Giving Up
3 Ways to Create Sharpness (People, Products, and Sales Methods)
How to Get More of the Care You Want: Branding and Funnel Design
Shameless Marketing: Proactively Share What You Do Well

3. Content Marketing: The Art of Attracting Patients Without Advertising (Money-Free Marketing)
In the age of social media, why bother?
The Key to Content Marketing: Consistency and Platform Selection
Traffic Quality vs. Quantity: The Power of Content-Driven Traffic
Doing Blog Marketing Right: Keyword Selection Myths and Truths
YouTube Getting Started Guide: From Filming to Editing to Channel Management
Content is the packaging of a product: How to properly communicate value.
Building Marketing Assets: Volatile Advertising vs. Recurring Content
The Success and Keys of Zero-Capital Marketing: Online Branding Created by the Hands of a Principal

4. The Interaction Between Location and Online Marketing
3 Tips for Choosing an Offline Location
Online presence vs. offline presence
The Importance of Offline Location Selection and Online Marketing Costs
The Online Signage War: If You Can't See It, It Doesn't Exist

5 Marketing Beware: The Pitfalls of DB Marketing and Illegal Advertising
The Reality, Cost Structure, and Addictiveness of DB Marketing
The temptation and dangers of illegal and hooking advertising
The Harmful Effects of Fake Traffic and Reviews: Cheating is the Fastest Path to Failure

PART 5 MANAGING OUR KEY RESOURCES - NUMBER STRATEGY AND STRENGTHENING STAFF

1 Are you properly informed and making decisions about dental fees?
Four Levels of Decision Making: Where is Our Hospital?
Value-Based Pricing: The Real Meaning of "Cheap" and "Expensive"
Overcoming the fear of a price increase: It's OK if it goes hand in hand with rising value.
The best way to deal with excess demand is to raise prices.
Strategies to Increase Average Price: Upgrades, Packages, Premiums, and Insurance Treatment
The Trap of Discounts and Advertising: The Main Criminals That Eat Away Profits
The Relationship Between Declining Sales and Net Income: The Fear of Fixed Costs

2 Staff Management: The People Who Make the Hospital's Heartbeat
The Art of Recruitment: Finding Employees Who Are a Good Fit for Our Hospital
What You Can Give Your Employees: Value Beyond Money
Setting Rules in the Office: Let the Director Lead by Example
Personnel Cost Management: Salary Increases and New Hires Based on Growth Forecasts
The Real Purpose of Employee Evaluations: Supporting Growth, Not Reprimanding
Finding Strengths Instead of Weaknesses: The Virtuous Cycle of Positive Feedback
Why Ace Employees Leave: Recognition Proves Through Treatment
The Power of Teamwork: A Powerful, Invisible Asset
Breaking Up with Employees: Incompetence vs. Moral Mistakes
Redefining the Role of the Executive: Performance Management Focused on Core Tasks
Considerations for Staffing and New Hires: The Value of "Free Time"

PART 6: Insights into the Future - Predicting Change and Sustainable Growth

1 Where will the number of implants go?
The importance of predicting changes in the number of implants
The law of supply and demand and changing population structure
Cost structure changes and market forces
The New Normal and Social Experiences in the Age of Low-Rate Implants

2. Prepare for the Coming Changes: The Future of Dentistry and Survival Strategies
Off-season or the start of a new cycle? Recognizing the nature of change.
The Real Problem Facing Dentistry: Beyond External Blame: Introspection
Dentist Business Tech Tree: From Internal Expansion to External Business
Characteristics of Dental Clinics with a High Risk of Closure and Self-Diagnosis

3 Things to Watch Out for When Taking Over a Hospital: The Chart Number Pitfalls
4 Recommended Management Books for Directors

Epilogue And our voyage continues

A hospital miracle that began outside the clinic: a record of that question.

'Questions that Created 10 Billion Won in Annual Sales in 5 Years' is not just a simple hospital success story.
This book is a practical report on hospital management completed through trial and error by the author, who graduated from Seoul National University School of Dentistry and is currently serving as the director of Seoul BD Dental Clinic in Buldang.
His efforts to redefine hospitals from mere medical providers to service-based organizations, aiming to operate hospitals that prioritize quality of care over patient experience, are deeply impressive.

Seoul Bidi Dental Clinic achieved tremendous growth, reaching annual sales of 10 billion won in just five years after opening.
The result was not a temporary marketing or location effect, but the product of thoroughly patient-centered system design and strategic management.

This book provides a practical guide for anyone running a hospital by organizing the process into six parts and approximately 80 actionable chapters. It covers all aspects of hospital operation in a practical manner, from ▲establishing the hospital director's leadership and management mindset, ▲data-based hospital diagnosis and system construction strategies, ▲patient funnels that optimize the entire patient journey, ▲consultation communication, ▲branding, ▲content marketing, ▲fee design, ▲labor cost management, and ▲future response strategies.

The greatest strength of this book is that it is not a theoretical book.
The strategies and structures the author has developed through trial and error are realistic enough to be immediately applied by those currently running hospitals.
Furthermore, by encouraging action-oriented thinking about 'what questions should be asked' for each part, it goes beyond a book that simply teaches methods and becomes a book that changes one's thinking, adding to its value.

Data- and patient-centric hospital management is no longer an option but a necessity for survival.
"Questions that Created 10 Billion Won in Annual Sales in 5 Years of Opening" will serve as the most practical compass for all hospital managers who wish to achieve that goal.