"Let's Go to Yukil Pharmacy," chosen by 470,000 readers
Revised edition published in 2025

The steady seller, "Let's Go to Yukil Pharmacy," chosen by 470,000 readers, has returned with a revised edition for 2025.
Since its publication in 2007, this book has established itself as a "textbook of field management" for small business owners and entrepreneurs in Korea. It contains the vivid experiences of author Kim Seong-o, who grew a small pharmacy in the outskirts into a local landmark with only the philosophy of "business that leaves people behind," without any flashy marketing or grand theories.

When the author first entered society, all he had was a college diploma and 6 million won in debt.
Even in a reality where it was difficult to afford even a 2% monthly interest rate, he practiced the 'business of service' and learned the essence of business and the core values ​​of management.
As a result, sales grew by more than 200 times in just three years since its establishment, and the pharmacy, which was only 4.5 pyeong in size, has grown into a corporate pharmacy with 13 pharmacists.


This book is the sum total of the enlightenment I gained by stumbling, falling, and getting back up on that very path.
This is the greatest secret to success, gleaned from the smallest pharmacy in Korea, and a living strategy learned in the field, not at a desk.

I've often heard people say, 'When will a young man ever make money if he rests all he wants and plays all he wants?'
But since I was confident that I could be loyal to my customers six days a week, I didn't think it would be a loss to put aside my professional life and live as a believer on Sunday.
No, even if it means financial loss, you must go to church on Sundays.


But for personal reasons, I was concerned about causing inconvenience to the guests.
"How can we ensure no one makes a wasted trip on Sundays? Wouldn't it be the least courtesy to our customers to clearly state from the beginning that we are open six days a week?" This deliberation led to the name "Yukil Pharmacy."
---From "A Person of Great Sincerity"

“Sir, please take me to Yukil Pharmacy in Gyobang-dong.” “Yukil Pharmacy? Where is it?” As expected, the knight was unaware of the pharmacy’s existence.
From that day on, every time I got into a taxi, I would shout out ‘Yukil Pharmacy’ and when the driver tilted his head, I would explain the location.
They say anything is difficult at first, but once I started talking, things became much easier from then on.

The problem was that it wasn't something that could be done through one's own efforts.
So, I asked for help from my family and acquaintances.
Even when a comrade came to see me after my discharge, saying, "Let's meet up," I would tell him, "Let's go to Yukil Pharmacy," when taking a taxi, and then explain the location.
It was as if he was asking everyone who took a taxi to visit the store, whether for public or private purposes, to say, “Let’s go to Yukil Pharmacy.”

---From "Let's Go to Yukil Pharmacy"

In a time when a bowl of Jjajangmyeon cost 600 to 700 won, it is said that installing an automatic door alone costs a whopping 2 million won.
Considering the size of the pharmacy, it was an excessive investment, and considering our financial situation, it was even more of a stretch.
To be honest, my first thought was, 'It's a waste of money.'
After telling the company I would "think about it" and hanging up the phone, my desire to create a pharmacy that was ahead of everyone else's never wavered.


'Yeah, this money isn't mine anyway.
'It's money that never existed in the first place.' I finally decided to install it, trying to calm my wavering mind.
It was probably the second automatic door installed in Masan after the Crystal Hotel.

---From "The Biggest Obstacle to Innovation: Stereotypes"

If you simply exchange one digestive aid for one high-quality towel, it is clearly a losing proposition.
But if the people who visited the pharmacy first hadn't spread the word, there wouldn't have been any customers who came asking, "Do they really give you a towel if you drink a bottle of Bacchus?"
We need to make flyers and let people know about our pharmacy right away, but we are grateful that they are spreading the word, even if they come several times a day.

---From "The Pharmacist is Studying Oriental Medicine"

I started exposing my child to English around the time he was one year old.
It all started with purchasing the English version of books by Eric Carle and Anthony Browne, which every parent of young children has read at least once.
And by watching videos in English and reading original books, we naturally created a language environment.
In particular, videos such as Super Simple Song, Peppa Pig, Alpha Blocks, Charlie and Mimo, Toopie and Soap, Sarah and Duck, and KakaoTalk Simon are very helpful for infants and toddlers.
Most of these videos are readily available in English, making them ideal for using both books and videos together.
---From "English Book, a Challenge Started Together by Mother and Child"

Today's companies demand that their employees take ownership of their work by simultaneously giving them the whip of responsibility and the carrot of authority.
A macroscopic perspective to read trends and the agile execution ability to respond immediately to changes are also essential.
In short, the era has arrived where the self-employed mindset is recognized.
So what's the biggest difference between salaried workers and the self-employed? It's that time flows in completely different directions.
It is no exaggeration to say that we live in the same world but walk through completely different times.

---「Worker Mind vs.
From “The Self-Employed Mind”