Part 1 - What is agricultural value?

Prologue 7
Chapter 1: Are Agricultural Values ​​Being Well Protected? 13
Chapter 2: 21 Cases of Emphasizing Agricultural Value
Chapter 3: Korea's Economic Growth and the Role of Agriculture 28
Chapter 4: Understanding Agriculture's Misconceptions and Truths Through Q&A 37
Chapter 5: Expanding the Value of Agriculture 77
Epilogue 93

Part 2 - Smart Farm Entrepreneurship

1.
Agriculture and Entrepreneurship 101
2.
Entrepreneurship 108
3.
Smart Farms and Innovation 115
4.
Creating Your Own Entrepreneurial Spirit 122
5.
Current Agricultural Environment Checklist 130
6.
How to Analyze a Successful Farm 138
7.
Farm Branding Early Stage 146
8.
158 Making Farm Branding Real
9.
Growing Crops 171
10.
Is an agricultural license really necessary? 175
11.
Agricultural Design Thinking 177
12.
Building a Greenhouse 184
13.
Entrepreneurship Terminology, Applying It to Agriculture 194
14.
Business Registration and Government Support Project 199
15.
Agricultural Presentation 207
16.
Creating Card News 212
17.
Promoting Products 215
18.
Agricultural Education: Expert Insights 219
19.
Setting up a facility location 236
20.
Pricing and Pricing Factors 240
21.
Developing Self-Management Skills 247
22.
Smart Farm Operator Role Map 250
23.
Calculating Sales, Operating Expenses, and Net Income 254
24.
Non-farm activities 256
25.
Managing Customers 259
26.
Developing Character Goods 273
In closing, 275

Features of this book

1.
Understanding the value of agriculture
2.
Building a Personalized Agricultural Entrepreneurship
3.
Example Korean file, instructions for configuring elements that can be written directly
4.
Free learning materials and educational videos provided
5.
Providing management diagnosis table

preface

I hope to offer young farmers hope by presenting the correct values ​​of agriculture through the knowledge and experience I have gained through my extensive experience in agriculture over a long period of time.
Through this book, I hope to properly evaluate and present the value of agriculture, a field that is increasingly perceived negatively due to misunderstandings and prejudices.
I hope that young farmers will read this book, develop hope, pride, and affection for agriculture, and engage in farming with passion, thereby becoming successful farmers.


I hope that the logic presented in this book will serve as useful supporting data when young farmers demand agricultural policies and financial support from the government and local governments.
Of course, young farmers should not demand unreasonable support from the government, but rather reasonable and appropriate support.
As other industries are also providing significant support for youth employment and entrepreneurship, the government should expand various support programs to help young farmers with vision and dreams successfully settle into farming.
This is because it is not easy for young farmers to establish an agricultural infrastructure that requires a lot of capital, technology, and labor on their own.
Accordingly, this book aims to redefine the value of agriculture and present it so that young farmers can confidently demand rational and reasonable agricultural support measures that the public can also empathize with.

The life of an agricultural high school teacher who raised me, a life lived fiercely and equally fun.
Although I ended that life in 2023 and started a new life as an agricultural manager, I still feel happy when I recall my happy teaching days at the agricultural high school.
The children who were his disciples at that time have now become young farmers leading rural communities in each region, and are establishing themselves as important figures recognized in their local communities.


Education is powerful.
In particular, I think that education should be connected to agriculture.
I want to continue to study and share, and do my best at being at the center of the agricultural field, nurturing the next generation that will carry on the future of agriculture.
Having worked hard in agriculture and made a living, I realized that there are many different things you can do in the agricultural field, and therefore, there are many things I want to do.
I can't do all of that on my own, so I created a company called 'Greenation' and I'm working hard to work with people.
I hope that one day it will become a space where people who love agriculture can systematically study and share.
I must grow step by step today as well to make my own agricultural flower bloom.
I look forward to the days when I can share the results of my research with those who encounter this book.