Confidence in writing contracts
Soon, it will become a weapon to persuade customers.

Based on his own experience as a rookie, when he lost a client because he couldn't properly write a contract, the author of "A to Z of Real Estate Agent Practices That Only You Didn't Know" has published a practical guide for novice real estate agents with sincerity.
"Contract Writing A to Z: The One You Never Knew About" is a book that starts from the realistic fear of contract writing and details situations that are inevitably encountered in the brokerage field.

In real estate practice, contracts are not simply a matter of formality.
It is a key tool for gaining customer trust, protecting the broker, and ultimately ensuring the successful completion of the transaction.
However, the reality is that many brokers still have difficulty drafting contracts.
Even brokers with several years of experience often remain stuck at the level of copying and using existing documents.
This may be because there was no opportunity to properly learn how to write an actual contract during the process of obtaining a real estate agent license.

This book goes beyond a simple contract drafting manual. It explains, with real-world examples, how brokers should coordinate their relationships with clients and how to reflect the content in contracts.
The book specifically covers content that can be applied immediately in the field, such as how to write special terms and conditions, various types of contract forms, how to write a confirmation and explanation document for the brokerage object, and documents to prepare when making the final payment.

In addition, it emphasizes the ability to identify customers' hidden needs, accurately analyze and explain the condition of a property, and predict and interpret market trends as core competencies required of a broker.
These capabilities cannot be built in a short period of time, but they are essential elements that must be acquired through consistent practical experience and self-directed learning.

What is particularly noteworthy is the author's insight into the changing real estate market environment.
Now, the brokerage's position is shifting from offline to online, and branding and promotion through YouTube, blogs, and social media have become more important than ever.
This may be a crisis for existing brokers, but it will be an era of opportunity for new entrants.

The book embodies the author's philosophy: "All contracts must be customer-centric, and the broker's sincerity in dealing with the client ultimately leads to results."
The message is that brokerage based on sincerity and meticulously prepared practical knowledge are the only ways for certified real estate agents to survive in the market, gain trust, and achieve sustainable growth.

I prefer to show properties with significantly different conditions in order, rather than showing three properties with similar conditions.
First, show them a house in poor condition to lower their expectations, and then finally show them a better house. This way, they will be more likely to choose that house even if it is slightly over their budget.
Because we have a weapon called 'loan'.
--- p.16

As someone working in the real estate industry, it's crucial to cultivate a keen eye for reading the market, understand inflation and the capitalist system, and cultivate a healthy approach to investing.
However, I believe that the role of a broker is to accurately convey market conditions, select and recommend properties that are suitable for the customer from among the currently available properties, and thoroughly inspect the contract process to prevent problems from arising.
--- p.24

Although it may seem like a real estate agent just sits in an office, their eyes, hands, and feet must be constantly moving.
Real estate brokerage is a profession where if you want to do it, there will be endless work, but if you don't think about it, there's nothing to do.
But my time and energy are limited, so I need to distinguish between valid and invalid customers and respond effectively.
At the same time, never forget to be polite and courteous to everyone!
--- p.36

Real estate work is not something that can be done alone, but rather requires collaboration with various experts.
Loan counselors, tax accountants, and legal advisors are essential partners for real estate agents.
Building a network of skilled and trusted professionals not only allows you to provide better service to your customers, but also leverages each other's expertise to create synergy.
--- p.99

If it is a matter that has a significant impact on the transaction, it may not be sufficient to simply state it in the confirmation/explanation document.
In such cases, it is safe to include the same content in the special terms of the contract and obtain the signatures of the parties to the transaction separately next to the special terms.
This double-checks both parties' knowledge and consent regarding important matters, making it highly effective in preventing potential future disputes and protecting the real estate agent themselves.
--- p.195

It is recommended to inform the new tenant that all utility and management fees used by the previous tenant have been settled, include the relevant details in the balance settlement statement, and obtain the tenant's confirmation signature.
However, if the amount is small and the content is simple, you can skip the balance settlement statement and simply process it by organizing the details in text and then confirming the settlement-related receipt, etc.
--- p.212

These days, as I work as a broker, I feel that clients have become much smarter.
The days when customers would follow a broker's unilateral push are over.
If you don't provide genuine, wholehearted service as if you were buying your own home, many real estate agents will inevitably be eliminated from the market in this era of open information.
But on the other hand, I am sure that if you treat your customers with sincerity, you will never fail.

--- p.254