South Korea's No. 1 Auction YouTube Channel "Lee Ju-im's Secret Real Estate Deal"
170,000 subscribers, 20 million views, Lee Ju-im's first book!

Starting from a monthly salary of 1.8 million won and owning 13 houses
How to auction and make a profit

A broke 20-something, graduated from a local university, earning 1.8 million won a month.
The author started out in society with disadvantages in making money, let alone good 'specs'.
“If I save my entire salary like this, will I ever be able to own a house of my own?” Faced with this question, the author needed a new breakthrough and found the answer in auctions.
He has accumulated assets by winning the bids for houses one by one at auctions, and now owns 13 houses.
How is this possible? Through her channel, "Lee Joo-im's Secret Real Estate," author Lee Joo-im shares her experiences of accumulating assets and the trials and errors she faced, making auctions easier to understand for those just starting out in real estate. Each video garnered an explosive response, garnering over a million views.
He has surpassed 100,000 subscribers in just one year and is currently approaching 180,000, growing into the best auction YouTuber in Korea.


This book contains the author's success stories, know-how, and investment methods not revealed on YouTube or in previous lectures.
The author strongly believes that those who are new to real estate, or who know the importance of financial investment but lack the courage to take the plunge, should first consider auctions.
To make auctions easily accessible to beginner investors, we explain auction terminology and rights analysis, and explain the investment process in four weeks to reduce trial and error and increase the probability of success.
It covers the entire auction process from start to finish, detailing how to secure your own home and how to profit from price differences through short-term trading.

When I went to the forest to check the market price before bidding on this villa, the real estate agent said that it could be sold for 160 million won.
That's why I bid.
After finishing the search, I went back to the real estate agency that had kindly answered my questions.
Last time, I told the owner, “I’ll win the bid!” and left, but this time, I went in saying, “I won the bid!”
He congratulated me sincerely.
The owner said the market price was 160 million won, but when I looked it up online, I found that 170 million won would be a good price.
So I asked the manager to list the property for 170 million won.
But a month has passed and there has been no news.
The customer said he came and went several times, but no one asked to write a contract.
So, I asked for the manager's understanding in advance and told him that I would distribute the property to other brokerage offices as well.
The place where the contract was finally signed was the first place where I had offered it to alone, and the sales contract was drawn up after 4 months.
--- From "Chapter 1: Starting Auctions in Your 20s"

Typical costs include acquisition tax, registration fee, legal fee, title fee, interior design fee, transfer tax, and brokerage fee.
Acquisition tax is levied at 1-3%, 8%, or 12% depending on the number of houses.
Registration fees and legal fees vary depending on the successful bid amount, title fees vary depending on how the title process is conducted, and interior design fees vary depending on the condition of the house.
And the transfer tax is legally set at a certain amount depending on how much profit was made and the brokerage fee is set at what price it was sold for.
Let me introduce a case study from a student.
This student won the bid for a villa in Seoul for 180 million won just 10 days after starting the study.
And as soon as I paid the balance, I wrote up a sales contract, and the selling price was 220 million won.
In other words, the transfer amount (selling price - buying price) is 40 million won.
Let's look at net profit.
Acquisition tax was 1.98 million won, registration fee and legal fee were approximately 1 million won, interior design fee was 1 million won, transfer tax was 4.74 million won, and brokerage fee was 880,000 won when selling.
So the final profit is 30.4 million won.
Since it was an empty house, there was no separate cost for lighting, and since the house was clean, only the painting was done, so the interior design cost was relatively low.
This is a case where a short-term sale was planned from the beginning, the costs were roughly calculated, and the bid was strategically won.
--- From "Chapter 2 (Week 1) Searching for Items and Calculating Bid Prices"

When you start investing in real estate, one thing you can't skip is forestry.
However, the method of investing is slightly different depending on what kind of item you are investing in and what kind of plan you have.
For example, if you're looking for an undervalued apartment for a long-term investment, you'll need to explore all the areas you're interested in.
If you are interested in area A, go to areas B and C, which have similar price ranges, and find out the characteristics of the most expensive apartments.
Most will have good school districts, be close to subway stations, or be in newer apartments, but you may also find other advantages.
Based on that information, we find apartments with similar characteristics in Area A.
If an apartment has the characteristics of a B or C area apartment but is cheaper, it can be judged that the apartment in area A is still undervalued.
Long-term apartment investment is done by finding things like this.
--- From "Chapter 4 (Week 3) When you go to the forest, just remember this"

The more you know about loans, the better.
Auction balance loans are mainly provided by secondary financial institutions, but it is not the case that primary financial institutions do not handle them at all, so visit as many primary and secondary financial institutions as possible to find out more.
Loan limits and interest rates vary slightly from bank to bank, so you can choose a loan product that suits your situation.
If you have a small amount of actual investment, a product with a higher interest rate but with a higher loan amount would be better. If you have a certain amount of investment, a product with a lower interest rate would be more advantageous.
And if you are planning to sell in the short term or pay the balance and then immediately rent it out, you should also check whether there is a prepayment fee as you will have to repay the principal 3-4 months after receiving the loan.
--- From "Chapter 5 (Week 4) How to Make Bidding and Blindness Equal"

This is the case of a student in his 60s who won the bid for a villa in Gyeonggi-do.
It was sold for 158.99 million won after being sold for 192 million won after interior decoration, making a profit of approximately 30 million won.
This house was also a mess when I checked inside after the light was turned on, to the point where I wondered how anyone could live there.
When seeing a scene like this, the successful bidder becomes worried and thinks, 'Oh, I think I made a mistake in bidding.'
But this house that was in such a mess became a new house after being repaired and decorated.
And as soon as the repairs are done, we can find a tenant, recover our investment, and invest in the next auction property.
--- From "Chapter 6: How to Make Money as Fast as Possible"

The third case is a villa in Guro-gu, Seoul.
The student who won the bid for this villa initially planned to bid on a villa that was close to a subway station and built less than 10 years ago.
However, since it was a good property in anyone's eyes, the competition seemed fierce and the winning bid seemed to be high, so I happened to find this villa while looking at properties being held at the same court on the same day and placed a bid.
The villa I was initially planning to bid on was similar in age to the one I was looking to buy, but it had the disadvantage of being far from the subway station.
Instead, there was a bus stop right in front.
The student who won the bid for 180.1 million won stopped by the brokerage office first, and the manager said that a buyer was waiting.
So, after the transfer of ownership, we made simple repairs to the interior of the house and immediately signed a sales contract for 220 million won.
The difference was about 40 million won, and the net profit was 27 million won.

--- From "Chapter 6: How to Make Money as Fast as Possible"