Introduction · 10

Part 1: Why Did Your Marketing Fail?
They're not interested in your story · 14
There's a formula for stories too · 27

The story that becomes a weapon in Part 2
The 7-Step Story Brand Formula · 42
Stage 1_Character · 58
Step 2: Facing Challenges · 72
Step 3: Meet the Guide · 89
Step 4: Present a Plan · 103
Step 5: Call for Action · 113
Step 6: Helping You Avoid Failure · 126
Step 7: Ending with Success · 137
The Foundation of It All: What Customers Really Want · 151

Part 3: The Secret Weapon to Grow My Company
Getting Started_Website · 164
Next Steps_Inside the Organization · 177
Final Steps_A Roadmap for Your Company · 193

Reviews · 234
Week 236

The average person is bombarded with more than 3,000 advertising messages a day.
Only 1 to 3 of them are registered in the head, and the rest become noise.

Is your message truly reaching your customers despite the fierce competition? If not, your business, your brand, or your current marketing campaign is headed for disaster.


This book is a secret guide that teaches you how to build a 'story', which is the most essential of all in marketing.
It's not about creating a story that promotes our brand, but rather a story that captures the hearts of customers.
Customers are not interested in the product's excellence, features, or benefits.
However, you have to decide within 5 seconds how much the product will help your life.
This book focuses on how to create and communicate customer-centric stories effectively.


The author, Donald Miller, is a writer by nature.
Having become the #1 Amazon bestselling author with his memoir, he discovered a consistent formula while analyzing countless pieces of content to create his stories.
Movies, novels, dramas, and even advertisements that became global hits followed this formula.
He systematized the seven steps of the so-called Hollywood formula, which can be called the invincible principle, and founded a consulting company that applies the formula to advertising and marketing.
The company name is Story Brand.
[Story Brand] now saves the brands of over 3,000 business leaders every year.


In fact, few people deny the power of story.
A story with a clear message wins the hearts of its listeners, but a story with a vague message causes enormous losses.
Stories have the power to determine rise and fall.
However, it is realistically difficult to apply already successful storytelling cases.
However, copying it directly can have the counterproductive effect of lowering brand credibility.
Ultimately, what we need is a powerful story that fits our brand perfectly.
The beauty of this book lies in the process of creating your own story while listening to the author's explanations.
Anyone can create their own story by following the author's seven-step formula.


These formulas aren't just for big companies.
The core of the seven-sentence formula is that it can be applied equally to all brands.
Whether you're a marketing manager at a major corporation, a small business owner, an advertiser looking for a unique idea, or a self-employed person running a small business on social media, the seven-sentence formula can forever change how you present yourself.


Now let's talk properly.
What your brand does and what values ​​it uniquely delivers.
Because only you can speak accurately about your brand.
Ultimately, this book leads to fundamental reflection on what your brand should be like, not just the story.
That's why the sincerity is felt in the praise that the author and the numerous companies sent to the book.