Part 1: Enterprises and Virtual Assets: A New Connection

Chapter 1: Changing Corporate Environments and Redefining Virtual Assets 21
1.1 Market Structure of Decentralization and Digital Transformation 21
1.2 Are Virtual Assets Assets or Infrastructure? 27
1.3 Why Companies Should Participate: Competition, Innovation, and Survival Factors 29

Chapter 2 Restrictions on Corporate Investment in Korea: Regulatory Barriers and Institutional Evolution 31
2.1 History of the Prohibition on Investment in Korean Corporations 31
2.2 Accounting, Tax, and Disclosure Barriers: 35 Practical Burdens
2.3 Legal Revisions and Policy Changes: Gradual Permission 38

Chapter 3: The U.S. Corporate Investment System 44
3.1 The Three Digital Asset Laws: A Turning Point in the Transition to Corporate Investment 44
3.2 Reorganizing the Virtual Asset Classification System: 53 Structures Permitted for Corporate Investment
3.3 Establishing Accounting and Tax Infrastructure: Changes in Corporate Investment Behavior 55
3.4 Issuance of Stablecoins by Corporations: Permission and Control Requirements 60
3.5 Implications for Korean Corporations: Strategic Response Directions 62

Chapter 4: The UAE's Corporate Investment System: Licensing and Supervision Framework 68
4.1 UAE's Virtual Asset Regulatory System and Supervisory Authority: Focusing on VARA and FSRA 68
4.2 Scope of Virtual Asset Holdings and Investments by Corporations in the UAE: Possible Areas and Limitations 76
4.3 Types of Virtual Asset Licenses for Corporations: Categories and Application Requirements 81
4.4 Investment Procedures by Major Region in the UAE: Comparison of DMCC, DIFC, ADGM, etc. 86

Chapter 5: Comparison of Major Overseas Systems: Cases from Japan, the EU, and Asia (96)
5.1 Japan: Flexibility in Registration, Disclosure, and Accounting Standards 96
5.2 EU: Unifying Virtual Asset Regulation through MiCA 101
5.3 Asia: Flexible Web3 Participation Models 108

Part 2: Virtual Asset Investment and Business Cases by Overseas Companies

Chapter 1: Bitcoin Holdings: Listed Companies: Strategy, Tesla, and Meitu 115
1.1 Strategy: Aggressive Bitcoin Investment Strategy 115
1.2 Tesla: Flexible Investment and Liquidity Management 119
1.3 Meitu: A Technology-Linked Dual-Purpose Investment 123

Chapter 2: NFT Monetization Models: Brand and Platform Strategies 127
2.1 Starbucks Odyssey: The Web3 Evolution of Customer Loyalty Programs 127
2.2 Nike/RTFKT: Combining NFTs with Physical Products 130
2.3 Reddit: Community NFTs and UX Strategy 135
2.4 Stripe/Shopify: Adapting Web2 Companies to Web3 139
2.5 NFT Strategy: Legal and Operational Risks and Success Criteria 142

Chapter 3: Startups' Web3 Experiments: Fintech and SaaS Case Studies 144
3.1 Southeast Asian Fintech: Stablecoin Utilization Models 144
3.2 US SaaS Companies: DAO Participation Structure 148

Part 3: Common Foundations of Corporate Virtual Asset Strategy

Chapter 1: Internal Drive Strategy: Organizational Design and Implementation Preparation 155
1.1 Pre-Assessment: Check Organizational, Security, and Accounting Readiness 155
1.2 Project TF: Example Structure and Roles 158
1.3 Internal Regulations, Security Controls, and Employee Training 161

Chapter 2: Internal Decision-Making Systems: Management Reporting and Decentralization of Responsibility 165
2.1 Virtual Asset Investment Review Standards and Board Report 165
2.2 Management Responsibility Distribution and Practical Defense Strategy 169

Chapter 3 Custody Strategies: Storage Methods and Contract Structures 172
3.1 Direct Storage vs. Outsourcing 172
3.2 Global Service Comparison: Coinbase, Anchorage, and 175 Others
3.3 Review Custody Agreement Terms: Liability, Security, Fees, etc. 179

Chapter 4 Accounting and Tax Responses: Asset Classification and Taxation Issues 183
4.1 Asset Classification and Accounting Policy Establishment Strategy 183
4.2 Impairment Recognition and Accounting Practices 188
4.3 Tax Adjustment and Taxation Issues Analysis 192

Chapter 5: Disclosure and External Audit: Institutional Risks and Response Strategies 198
5.1 Disclosure and External Audit Response Strategy 198
5.2 Regulatory Risks Related to STOs 201
5.3 Inheritance, Insurance, and Consumer Protection: Blind Spot Response Strategies 203

Chapter 6: AML and Travel Rule Response: Global Standards and Domestic Practices 207
6.1 AML/CFT Internal Controls: Domestic and International Regulatory Frameworks 207
6.2 Travel Rules: International Standards and Practical Responses 209

Chapter 7: Contract, Partnership, and Operational Guidelines (NFT/DAO Focus) 213
7.1 NFT·DAO Partnership Agreements: Legal Issues and Practical Considerations 213
7.2 Technology Outsourcing: Inspection Criteria and Risk Management 218
7.3 Virtual Asset Joint Operation Agreement 223

Chapter 8: Countermeasures to Inadequate Domestic Systems 228
8.1 Utilization of SPC or Overseas Corporations 228
8.2 Partnership-Based Execution Strategy 230
8.3 Utilizing Legal Advice: Minimizing the Risk of Inadequate Institutions 233

Chapter 9: Domestic Enterprise Application Scenarios: Strategies by Size and Industry 236
9.1 Strategy for Promotion by Company Size 236
9.2 Priority Promotion Strategies by Industry 239

Part 4: Strategies by Virtual Asset Type and Business Model

Chapter 1: Strategies by Asset Type 249
1.1 Bitcoin and Ethereum 249
1.2 Stablecoins 254
1.3 Token Securities 256

Chapter 2: NFT Business Structure 268
2.1 NFT Issuance/Market Integration and IP Management Strategy 268
2.2 Accounting and Tax Treatment Strategies for NFTs 273
2.3 Legal Risks Related to NFT Business 276

Chapter 3: New Corporate Governance, DAO 280
3.1 DAO Structure and Corporate Participation Strategy 280
3.2 DAO Governance Design and Voting Operations 284

Chapter 4: Customer Fandom Strategy for Reward Tokens 291

Chapter 5: Various Business Sectors of Virtual Assets: Platforms, Wallets, and Payments (299)
5.1 Brand-Specific Platform 299
5.2 Custody and Wallet Services 302
5.3 B2B Payment Platform 307

Part 5: Q&A on Virtual Asset Investment

Chapter 1: Q&A on Domestic Corporations' Virtual Asset Holdings: Holding, Investment, Accounting, and Taxation 318
Chapter 2: Virtual Asset Investment Q&A through a UAE Corporation: Establishment, Investment, Accounts, and Remittances 333

Chapter 3: Virtual Asset Taxation Q&A: Transfers, Lending, NFTs, and Staking (356)

Chapter 4 Foreign Exchange Transactions Q&A: Cross-Border Transfers and Regulations 367
Chapter 5: AML/Travel Rules Q&A: Anti-Money Laundering and Regulation 378

Appendix 1: Case Laws Related to Virtual Asset Investment Cases
A.
Detective 390
B.
Civil 403
C.
Administration 409
D.
Application 412

Appendix 2: Explanation of Key Blockchain and Virtual Asset Terms
A.
Technology and Infrastructure 415
B.
Asset Types and Structure 423
C.
Systems, Accounting, and Taxation 427
D.
Business and Governance Structure 437
E.
Investment, Risk, and Institutional Environment 444

【References, etc.】 451

What's in it? - From theory to Q&A, everything about corporate practice.

This book is divided into five parts, systematically guiding companies through the entire process of investing in virtual assets, from reviewing the process to execution and management.
Beyond Korea's regulatory environment, we conduct in-depth comparative analysis of the corporate investment systems of major countries, including the US, UAE, Japan, and the EU, to help you establish strategies that meet global standards.
It also provides practical business ideas through vivid examples from leading global companies such as MicroStrategy, Tesla, Starbucks, and Nike.

Based on this, it presents guidelines that can be immediately applied to corporate practices, such as ▲internal promotion strategy ▲custody ▲accounting, taxation, and disclosure ▲AML/travel rule response, and clearly answers the most frequently asked questions in practice, such as investment in domestic corporations, use of UAE corporations, and taxation, in a Q&A format.
The latest case law and explanations of key terms included in the appendix help readers gain a deeper understanding.
In their preface, the co-authors stated, "This book provides practical guidance on the multi-layered impact of virtual assets on corporate management and actual activation strategies," adding, "We hope this book will serve as a solid guide for Korean companies to utilize digital assets as a real growth engine at the center of the new era."
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