Data oil is an old metaphor.
Now it's a neural network.
What is the operating system that powers businesses in the AI ​​era?
We delve into Palantir's battle for "architectural control" that dominates governments, the military, and industry.

This book is a deep exploration of the essence of Palantir.
If all you know about Palantir is that it's a secretive big data company working with government agencies, this book offers a huge insight that completely overturns that fragmented information.
Palantir is not just a data analytics company; it's creating an "operating system (OS)" that connects everything in a company.
Just as Windows integrates and orchestrates countless programs, Palantir is tying together hundreds of fragmented systems within an enterprise into a single neural network.
Their ambitions began with the most severe test: the U.S. government and military.

Let's think about it.
After 9/11, American investigators had to comb through dozens of outdated systems to get information on a single suspect.
Their task was a near-impossible war of attrition, like deciphering ancient documents written in different languages.
But what if Palantir became the "digital Rosetta Stone" that solved all this with a single search bar? What is the secret behind its overwhelming technological prowess, connecting fragmented information fragments in real time to visualize hidden criminal networks in minutes? Furthermore, the process by which Palantir successfully challenged and defeated the US Army's multi-billion dollar failed system, and emerged as a key partner in designing the future of warfare for the entire US military, goes beyond a simple contract competition; it is an epic tale of a grand "paradigm shift."

In this way, Palantir's technological advantage goes beyond simply analyzing the past, creating a new dimension called "Operational Intelligence," which understands an organization's present and determines future actions.
This book dissects in detail how "ontology," the heart of Palantir and the core of its competitive edge, replicates the complex real world of a company in the digital world and enables AI to make autonomous decisions on top of it.
In particular, Palantir's strategy of building the 'Skywise' platform with Airbus and creating an ecosystem in which even competitors participate shows how they are trying to become the 'operating system' for the entire industry, beyond individual companies.
Furthermore, the book analyzes how the powerful "technological moat" and "data gravity" created by Palantir's proprietary technology subordinate customers to the system, explaining why their business model is so robust.
This will be the most important point in understanding Palantir's stock value and future growth potential, he emphasizes.

Since the introduction of Palantir's investigative case management system, the investigative environment has changed dramatically.
An investigator receiving the same tip simply enters the suspect's name and phone number into one of the system's search boxes.
The system then performs a real-time, integrated search of all connected databases inside and outside the agency on behalf of the investigator.

--- p.16

One of the classic criticisms of network analysis in the past was the 'pizza delivery man problem'.
A pizza delivery man may have high degree centrality because he frequently interacts with terrorist organizations, but he is actually unrelated to the organization.
Palantir's ontology approach solves this problem by assigning types to links.
The link with the pizza delivery guy is classified as a 'purchase of goods' type, and the link between members of the organization is classified as a 'conspiracy agreement' type.
This ability of the platform to analyze not just the presence of a link, but also its meaning and context, is what enables truly meaningful analysis.
--- p.52

Another core technology of Palantir, Apollo, is an "operating system for continuous delivery" designed to deploy and manage software across diverse environments.
Apollo supports multiple cloud environments, internal servers, and even completely isolated networks.

--- p.90

Now, engineers can instantly view a pump's entire operating history and maintenance records, as well as its correlation with other equipment on the production line, all from a single screen.
Additionally, engineers can use the platform's simulation capabilities to virtually test various response options.
If the operation is forced to proceed, the pumps, worth millions of dollars, could be damaged and production could be disrupted for weeks.
On the other hand, immediately stopping operations and sending a repair team also incurs enormous costs in itself.
Simulation results show that remotely fine-tuning specific operating parameters of the pump provides an optimal solution for stabilizing temperatures without requiring a full shutdown.
Engineers can immediately implement actions through the platform, and the system predicts and controls the impact of these actions on actual pumps in real time.
After a while, the warning is lifted, and the crisis that could have resulted in massive production losses is prevented in advance.

--- p.127

Currently, Palantir's Foundry platform can be called the world's best 'data operating system.'
It integrates massive amounts of data scattered throughout the enterprise, gives meaning to the data through ontology, and provides a powerful foundation for analysis.
However, to truly take the leap to becoming an 'enterprise operating system', we must go beyond simply reading and interpreting data.
It must have the ability to directly control and execute the physical and logical activities of the company.
This requires fundamental advancements in four key areas.

--- p.202

Forward Deployment Engineer is not just a job title; it's a core operating principle that drives the entire Palantir company.
This model allows Palantir to acquire customers, differentiate itself from competitors, innovate its core products, and cultivate a culture of strong ownership.
Although this program is very effective, it also serves as a costly and demanding talent selection device.
It serves to identify and develop talent with a rare combination of top-tier technical depth, business acumen, and resilience in crisis situations.
Forward-deployment engineers learn to read power relations and group dynamics within customer organizations, a critical skill that other technology companies don't teach.

--- p.259