index
prolog

Solopreneur: SEUNGWON GO
Developer/Consultant Ko Seung-won
YouTuber Go Seung-won
Author Ko Seung-won
Investor Ko Seung-won
Entrepreneur Ko Seung-won
C-level executives at several startups
Beginning the era of the brand called 'I'

Part 1.
Solopreneur, the prelude to innovation

Chapter 1.
Why are you a solopreneur now?

Chapter 2.
The emergence of generative AI has changed the rules of the game.
From chatbots to creative content creation
The AI-Powered Productivity Boom: From Collaboration to Creativity
The process of an individual embracing AI becoming a small business

Chapter 3.
Beyond a one-person business to becoming a solopreneur
Solopreneur Success Story: Pieter Levels
Solopreneur Success Story: Blake Anderson
Representative examples of solopreneurs by field
Traditional one-person business vs.
Today's Solopreneur
The ripple effect of an individual rivaling that of a corporation
A social and technological background that allows solopreneurs to grow
Living as a Multi-Role Player
Synergy created when various roles are combined

Part 2.
How are solopreneurs created?

Chapter 4.
Preparing for the Era of Generative AI
From keyword search to contextual AI search
Secure Content Ownership: Your Personal Homepage Will Serve as Your Digital Headquarters in the AI ​​Era

Chapter 5.
Who are my customers and what will I sell?
What to Sell? Objectivizing Your Areas of Excellence
Defining Your Target Audience: Who Are My Customers?
Defining Your Own Value Proposition

Chapter 6.
Branding: Your Name is Your Business
Securing My Content: Who Am I?
Trusted Content: Your Most Powerful Asset Proving Consistency
Do you have irreplaceable content?
How to Build a Personal Brand
Brand Message and Customer Touchpoints

Chapter 7.
Leveraging digital platforms and networks
Channel-specific strategies, including SNS, YouTube, and newsletters
Choosing the Right Social Media Channel for You: Which Stage Should You Appear On?
How to build fans, customers, and communities
Social media usage strategies to keep up with the latest information in your field
How Individuals Become Powerful in the Network Economy

Chapter 8.
My winning strategy
Don't chase customers, bring them to your plate.
Becoming a Curious Person: How to Overcome Geographical Limitations
When an idea comes to mind, put it into action.
Deliberately enjoy inefficiency.

Chapter 9.
A Complete Guide to Generative AI
Major generative AI services
Using Generative AI in Planning Work
Using Generative AI in Image Promotion Work
Using Generative AI in Video Promotion
Using Generative AI in Product Introduction Work
Using generative AI in product sales staff training
Using Generative AI in Content Creation
Integration with business automation tools
Collaborative Technology with AI as a Partner

Chapter 10.
Business Model Design & Implementation
Solopreneur's Revenue Structure: Products, Services, Subscriptions, etc.
Building a Passive Income Pipeline
Rapid execution with the MVP (Minimum Viable Product) spirit (12-product strategy in 12 months)
Risk Management and Flexible Pivot Strategy

Part 3.
For a sustainable solopreneur life

Chapter 11.
Time and energy management
How to manage your schedule to handle multiple roles
Maintaining focus and creative thinking at work
Let's set up a separate work space
Solopreneur's Know-How for Rest and Balance
Let's reward ourselves for our achievements too.

Chapter 12.
Working together: being alone but not lonely
Collaborative Partners, Small Teams, and Outsourcing
Agile organizational culture that operates on a project-by-project basis
Learn from a knowledge and idea sharing community

Chapter 13.
How to Face Crisis and Uncertainty
The mental strength to quickly accept and recover from failure
How to Seize Opportunities in a Changing Market
A culture of learning and experimentation that sustains growth
On the expansion of boundaries

Part 4.
A New Stage of Life: The Future Solopreneurs Dream of

Chapter 14.
The value and influence of multi-role play
Living as an entrepreneur, developer, consultant, writer, YouTuber, and investor
Flexibility in life without being confined to a single role
Synergy and meaning created in each field

Chapter 15.
Social Responsibility and Ethics of Solopreneurs
As an individual's influence grows, so does the responsibility required.
Preventing technology abuse and promoting a culture of collaboration
Thinking beyond my own success to consider social value

Chapter 16.
The future of work as envisioned by solopreneurs
The End of the Organization-Centric Era? Or Its Transformation?
The future restructuring of markets and industries

Epilogue

The solopreneur's journey continues.
Infinite expansion starting from me
An invitation to readers: What is your role?

This book offers a clear roadmap for those seeking to forge their own path beyond the confines of their organizations in this rapidly changing digital age.
Beyond simply being a "one-person company" where people work alone, we are introducing a new concept: the "solopreneur," a person who lives a free and proactive life while exerting influence comparable to that of a company.

The author candidly shares his journey of collaborating with international engineers, gaining confidence in his development skills, expanding his perspective across business, and becoming known as a "can-do-it-all."
When overseas business trips were halted due to the pandemic, he started sharing his development know-how on the YouTube channel "Developer's Dignity" from Jeju Island, which he says became his first step as a solopreneur, gaining over 20,000 subscribers.
This experience helped me realize that small things for one person can make a big difference for another, and it later led to a book offer, highlighting how I no longer needed to explain myself at length and instead built trust through my content.

The book presents a comprehensive set of key strategies for success as a solopreneur:
· Securing your own content: To achieve meaningful success as a solopreneur, you absolutely need content to prove yourself. Consistent writing, video production, and knowledge sharing are key to enhancing your personal brand and value.
It's essential to brand your own values, whether it's a unique hobby, expertise, or small daily awakening.

· The strength of being a multi-role player: The author simultaneously wears many hats—entrepreneur, developer, consultant, writer, YouTuber, and investor—and argues that this multifaceted activity combines different knowledge to increase the likelihood of discovering new ideas and opportunities.
The unique synergy is realized through a virtuous cycle where each role supports and amplifies the other.

· Build trust through a clear value proposition: Emphasize the importance of defining a concise value proposition to make yourself clear to customers, and advise repeating this across various channels.
Furthermore, rather than presenting a fake success story, it's important to honestly share your trial and error and growth process, and to build trust with your customers by demonstrating your unwavering commitment to consistency and sincerity built over time.

· Leverage collaboration and networks: Solopreneurs say they don't work alone, but rather actively communicate and collaborate with countless people, organizations, technologies, and platforms.
As companies increasingly seek out experts on a project-based basis, solopreneurs can flexibly contract with a variety of organizations with their own branding and portfolio.
It demonstrates how to overcome capacity limitations by forming small teams or using outsourcing, and how to collaborate in an agile manner to achieve rapid execution.
· Crisis Management and Resilience: Emphasizes the importance of quickly acknowledging when an idea fails or unexpected difficulties arise, thoroughly analyzing the situation, and learning from it.
We share tips for objectifying failure as the attempt itself, not a lack of personal ability, and reclaiming energy by focusing on other projects or activities.

· Habits for Sustainable Growth: Provides specific management methods, such as time management (schedule partitioning, buffer time, prioritization) to maintain focus and creativity at work, securing a physical work space, rest and balance (psychological redefinition, communication, setting personal rules), and self-encouragement to reward yourself.

· Learning and Breaking Down Boundaries: To seize opportunities in a constantly changing marketplace, we emphasize the importance of constantly learning, exploring diverse perspectives beyond our comfort zones, and developing our capabilities as "boundary workers."
It emphasizes the importance of developing the habit of immediately implementing what you learn and improving through feedback.

· Future Job Landscape: As traditional employment structures transform into project-based, networked organizations, we anticipate a future where individuals who flexibly combine diverse skills, like solopreneurs, will be welcomed.
This presents a duality: it gives individuals great freedom and opportunity, but at the same time, it imposes a greater burden of self-management and responsibility.

Based on the author's vivid experiences and sharp insights, this book emphasizes the infinite possibilities of expansion that begin with the very existence of "me."
The path of a solopreneur is not easy, but it proves that leveraging technology and networks can create value and positively impact society in ways previously unimaginable.
This must-read book demonstrates that the journey of a solopreneur, one who possesses a responsible and ethical attitude, constantly challenges and collaborates, and learns and grows even through failure, is the hope for future jobs and the driving force behind innovation.

Through this book, you will discover your inner potential and gain the courage and concrete strategies to leap forward as a leading figure in a new era.