Skip to product information
The 100 Laws of the God of Sales
The 100 Laws of the God of Sales
Description
Book Introduction
What is a salesperson, really?
What is the definition of a salesperson?

My motto is that sales is a microcosm of life.

He is the best artist who can perfectly convince himself of a good product and honestly sell it to solve customers' problems or make them happy.
Salespeople are not 'stinking errand boys who tremble and humbly sell products they don't trust for the sake of the company and its performance.'
To overcome the hardships and adversities of life, 'resilience' is absolutely necessary.
Only when you have a 'courageous strength that never wavers', like a 'poison' hidden inside, can you show off a gentle demeanor that is not sticky, and act calmly with a 'Buddha'-like, peaceful smile.

It provides 100 messages on the 'secrets and iron rules of the God of Sales' regarding specific sales methods that can increase performance.
I can confidently say that there is no other book like this on the market.
There is no other book that has revealed sales secrets so radically.
If this book can be of any help in awakening the 'poison sleeping in your heart', I could not ask for a greater hope.
  • You can preview some of the book's contents.
    Preview

index
preface

CHAPTER 01 SKILLS ~Divine Skills~
01 The more you reject, the better it sells. Reject first.
02 Sell the 'Sales Method'
03 Thoroughly 'close' every sales process.
04 Deliver a cause overflowing with "customer referral chains."
05 Push hard with 'burdensome demands'
06 Increase your customer base by following the '7 Steps to Getting Referrals'
07 Speak your promises leisurely, like singing a ballad.
08 If you want to make an appointment, present 'two goals'.
09 Set an appointment date that suits your circumstances.
Repeat the 'double bind' until you can meet 10 times.
11 Accept customer objections with a relaxed smile.
12. Handle every rejection with a "That's perfect."
13 Open the Way with Impressive 'Self-Disclosure'
14. Bring out anxiety and dissatisfaction by constantly praising.
15. Bridging the 'gap' between ideals and reality
16. Don't be a braggart, but rather stimulate their pride with an 'interview'.
17 If you find it difficult to answer, take it as 'homework' and go back.
18 In the final stage, insert the following 'trailer'
19 Thoroughly Investigate 'Family Data'
20. Offer your product as a 'problem solver'.
21. Present Like the Greatest Showman
22. Deliberately emphasize your "good points" in a self-deprecating way.
23 Push your back, believing that 'there's no way I won't buy it'
24. Quietly exit astral projection at 'Climax'
25. Conduct a 'review' within two weeks of signing the contract.

CHAPTER 02 ACTIONS ~Divine Tactics~
26 Brainwash everyone with ideology
27. Make your vision a slogan and say it like a habit.
28. Before selling, convince yourself completely.
29 Don't sell products, sell 'life'
30 Sell 'Party Added Value' as an option
31. Increase your potential turnover rate with 'SNS' as a slogan.
32. Create a 'failure list' and visit it every six months.
33 Become an 'honest person' who exceeds expectations.
34. Build a 'mutually dependent relationship' through active playfulness.
35 Don't read the 'atmosphere'
36 Do not use incorrect honorifics.
37 Don't try to look good, show your weaknesses.
38 Push it to the next step as you please.
39 Stop the cowardly flattery, like, "If you're willing to sell it, that's fine."
40. Act like a successful salesperson.
41. If you can't do something, just say 'I can't do it'.
42 Love until you are loved by your customers
43 Sometimes, step outside of performance and gather the 'voice of gratitude'
44. Put the customer first and 'win'
45 Imagine the sales process two steps ahead.
46 Raise the curtain on the 'Theater of Emotion'
47 Expand your sales channels by becoming your customers' 'neighbors'
48. Be proud and hit the 'Ddaengdaeng' button.
49 'The plan should be appropriate'.
Just move
50. Launch a gag business that produces 'entertainment'

CHAPTER 03 HABITS ~Divine Habits~
51 Be a pure 'copycat'
52 Memorize the talk script thoroughly
53. Film the 'video' of the recycling plant with your smartphone.
54 Develop the habit of actively 'jumping up'
Hold a "one-person strategy meeting" in a secluded place where 55 people miss each other.
56 If all else fails, recharge at your own 'good spot'
57 Sometimes, stop working and study love at the 'movie theater'.
58 Look in the mirror and 'communicate'
59. Be reborn tomorrow with 'meditation' before bed.
60. Reform yourself and work proactively with a 'morning type' constitution.
61 Don't get dragged into meaningless "second rounds"
62. Stop relying on alcohol for sales.
63. Work towards your target and train your "mental immunity."
64 Accept the 'ideal diet' as your destiny.
65 Convert the 'bathroom' into a sales office
66. 'Correct' your complexes and turn pain into hope.
67 Keep your fingertips clean and your fingernails trimmed short.
68 Become aware that you are a 'smelly' salesperson.
69 Do not leave your business bag on a 'dirty floor'.
Don't forget to invest in yourself 10 years from now.
71 Continue to sow the 'seeds of the future' until a connection is made.
72 Fill every nook and cranny of your schedule notebook.
73. Do your best in 'internal sales' too.
74 Don't 'complain' to your family
75 Don't look back on the past or worry about the future, live in the present.

CHAPTER 04 SPRITS ~The Spirit of God~
76 Fill your head with 'that thing' all day long
77 Face Your Greedy Desire Honestly
78 Tear Up the 'Give Up Scenario'
79. Have the courage to pursue results and distinguish between black and white.
80. Control the wind-reading sales game with composure.
81. Abandon stability and obsession and pursue 'aesthetics'
82. Resolve to never retreat and strike the "Baesu Jin"
83 Dig deep into the place where you stand now
84. Always cut ties with 'companions who give and receive comfort'
85 Make 'I will work hard' a dead word
86. Break free from 'false positive thinking'
87 Think of the 'optimism' that comes when you might have forgotten.
88 Know the 'arrogance' before the retaliation returns.
89 Be humble before belittling others.
90 Control your 'mood'
91 Seal your 'complaints' and walk on your own feet.
92 Escape from the 'Victims' Ward' of Hell
93 Become a 'participant', not a mere bystander.
Face the 94 and above and take the lead and become a 'responsible person'
95. Cultivate your spirit of sales by being filial to your parents with all your heart.
96 Create a device that can make you a 'thrilling' person.
97. Cast out the 'other you' and make decisions based on intuition.
98 Cultivate the ultimate skill, 'Nobility'
99 Write a 'will' and conduct your final business.
Act as the 'main character' in the sales drama called 100 Life.

In conclusion

Into the book
In sales, there is something called a ‘negotiation point.’
I'd like to recommend the popular B plan at a reasonable price, but if I just point out Plan B, customers will likely feel like they're being pressured.
In this case, it is a good idea to first suggest Plan A, which is relatively expensive, and then subtly suggest Plan B to convince the other person.
This is a basic pattern that has existed since ancient times.
Actually, this method makes sense.
The same applies when negotiating to demand a ransom or increase your allowance.
So, what if we tried this method more powerfully, applying it to all situations? --- p.28

If you're willing to live the life of a salesperson with poor performance for the rest of your life, then you should just keep making small promises to your customers, adapting to their circumstances.
"No! I want to improve sales performance right now!" If that's your desire, stop checking on your customers' circumstances immediately.
Look at your schedule book and fill in the blank 'earliest date' first.
Is a free day tomorrow? Or the day after? In a pressing situation where you have no commitments tomorrow or the day after, would you ask the foolish question, "Can you spare some time next week or the week after?" There's a limit to being passive.
--- p.37

To a customer who says, "I don't trust you," say, "No, it's okay.
Trying to persuade them by saying, ‘Please believe me,’ will only upset the customer who has had his claim denied.
Any unreasonable verbal abuse must be swallowed.
The more you swallow it, the more powerful the ‘magic counterargument’ can be.
Let out an exclamation of 'Ah!' and then clap your hands, saying 'This is perfect timing.'
A relaxed attitude of 'I don't feel rejected' will ease the 'discomfort' and 'awkwardness' of the customer who was trying to repel you, and you will be able to close the distance between you in a friendly manner.
Avoid the threats of innocent customers with a generous attitude that shows no concern at all.
Don't be afraid, 'Magic Counterargument Processing' will protect you like a bulletproof vest.
--- p.42

In the midst of a difficult reality, we are accustomed to the habit of giving up on what we ‘want to have’ or ‘what we want to be’ and ‘living without thinking about it.’
If you've successfully used praise in your sales process to make customers aware of their dissatisfaction and anxiety, the next step is to stimulate that desire, further amplify it, and make them realize the "gap" between their ideal and reality.
How much of that gap can you bridge? If customers can recognize that gap, and the bigger that gap is, the more enormous the sales opportunity that will be created beyond imagination.
If that were the case, human wants and desires would be endless.
--- p.48

Using family photos as an opportunity, I listen to the customer's various stories for about two hours.
We hope that you will be interested in and take an interest in anything that your customers are interested in, including basic information such as family structure, family ages, grades, club activities, academies, subjects they are good at, hobbies, sports, blood type, job, my house, wedding anniversary, future hopes, and what kind of child they want to raise.
--- p.57

There is an old saying that goes, 'There is no technique that can beat honesty.'
Customers have a right to know the "truth": whether the product is actually beneficial, whether the purchase will actually satisfy a need, and whether now is actually the right time to buy.
You have to 'sell honesty'.
The job of sales is to sell the best product that adds value to your honest self.
But I wonder if your honesty is being conveyed to your customers by only talking about the good things.
In other words, it is 'suspicious'.
--- p.62

Words have the power to be positive and negative.
Your life as a salesperson will definitely change depending on what words you put in your mouth.
Therefore, it is better not to use anything other than positive words.
Be especially careful with negative words, as they can only make things worse.
You should also avoid saying things like 'bad omen' or 'worries about bad energy'.
The moment you say it out loud, it seeps into your subconscious and brings out the 'worst reality', so you have to be very careful.
Remember that every time you unintentionally say something negative, you are starting to take an action that will make you unhappy.
--- p.75

Let's stop pretending to be perfect.
Because the more you indulge in perfectionism and pursue perfection, the more distant you will become from your customers.
The more you try to show off and do well, the more miserable your life will become.
One day you will be caught and your customers will see through you.
After all, it is impossible to deceive forever.
--- p.94

Herein lies the problem.
You misunderstand 'customer first' and 'customer centricity'.
A salesperson with guts who can say "I can't do it" when something cannot be done is someone who truly values ​​their relationships with customers.
The customer is never king.
You are not God either.
We are all imperfect human beings.
In other words, it is an equal relationship.
If you find yourself "taking on things rashly or too easily" and this becomes frequent and accelerates, your inability to say no to customers could lead to compliance issues.
--- p.103

People have a tendency to unconsciously try to escape from stress.
It is incredibly stressful for a customer to reject something a salesperson believes without question.
So, we try to avoid that kind of stress.
In other words, I think it is better to accept it.
People who can think this way can continue to sell.
Because you have achieved your goal in your head through a 'self-favorable image', that 'experience' is of great help to you as a navigator in the real world.
The 'result' that was rehearsed in our heads is achieved once again in the real world.
--- p.111

Let's stop escaping from reality while working.
"Where should I go for my next vacation? Oh, right! Should I have a drink with ○○ this weekend? Now that I think about it, where should I go for my summer vacation?" This is no time to lose sight of your original business goals.
Remember that it produces results.
--- p.117

Publisher's Review
Salespeople are sensitive to other people's feelings and emotions.
He is surprisingly insensitive to himself.

They say there are three peaks in a salesperson's life.
There are uphill passes, downhill passes, and ‘Surely(?) Pass’.
What saves you from the 'downhill slope' and the 'shall we say?' is the 'best feeling'.
Even if you wish to live the life of a salesperson on the rise, the reality is that life is full of twists and turns, like riding a roller coaster.
There are some misfortunes that we cannot escape by our own strength.
At this time, you can think of it as heaven 'testing' you.
It is to accept that heaven is testing us to see whether we can maintain our best spirits even in these adversities.
If you can enjoy even difficult circumstances or slumps as if you were riding a roller coaster, the situation will quickly begin to improve.
Anyway, the uphill climb, that is, the period of good performance, does not last long.
There is no other way than to enjoy the adversity of the downhill slope with the utmost feeling and walk confidently while looking up at the sky.

If we take off the mask of the 'false positive person' who pretends to be an optimist,
The true nature of a lazy human being is revealed before our eyes.

I have absolutely no intention of denying the optimistic and positive thinking that says, "Optimism is the best," and "Crisis is the best opportunity."
But can superficial positivity truly help us escape the sales straits? In fact, salespeople who genuinely see crisis as opportunity should be considered rare and highly valuable, a kind of "pervert."
The salesperson with the most ordinary optimism cannot escape the realm of 'acting tough', 'holding on to the truth', and 'missing expectations'.
If it is said to be extremely obvious, it is an obvious conclusion, but 'a crisis is a crisis after all.'
The front lines of sales are not always filled with optimistic and proactive salespeople.
Rather, it is not uncommon for 'pessimists' who appear passive and restrained to maintain high performance.
There is something in common among 'optimistic people' whose sales performance does not improve.
The point is that it doesn't involve any action.
The 'self-improvement maniac' who shouts optimistic words and gets excited is not real.
People who have false positivity without action will never achieve their sales goals.
If words and actions do not match, good results cannot be achieved.

Bringing business opportunities through connections
People appeared one after another.

If you want to increase your encounters with top customers, there's no other way than to "continuously sow the seeds of the future." In other words, you must constantly create markets.
I have never seen a salesperson who has maintained a successful position for over 30 years by just blindly pushing sales.
Even if they exist somewhere, they would be very few in number.
So everyone always hopes for the blessing of 'potential customers = good connections' to come their way.
But without continuous 'meetings', such a fervent wish cannot be fulfilled.
So, first of all, you must cherish the relationship you have with each and every person you meet by chance.
Maintain relationships with everyone you meet, no matter how you meet them.
And we must firmly believe that ‘fate = seeds of the future’ will spread widely.
There is no other way.

For example, I sent out "friend emails" almost every week to over 3,800 people I'd met in person and exchanged business cards with, keeping them updated on their progress and information.
This email, similar to a 'mail magazine', has been going on for decades and has already reached over 870 issues.
I have to type long sentences by hand, so it takes more than half a day of my vacation, but I keep doing it because it's a rare opportunity and I hope that you'll think of me sometimes, and I hope that it will help as many people as possible.
There is not a single line of sales-related propaganda or advertising.

Keep your fingertips clean and your fingernails trimmed short.
Customers see your 'fingertips'.

Customers don't look at salespeople's faces much.
This is especially true when consulting while looking at a proposal.
The customer's eyes follow your 'fingertips' pointing out important points in the explanation.
It is said that female customers in particular often look at hands and fingers unconsciously.
In particular, customers check the cleanliness 'under the fingernails' when looking at their fingertips.
Salespeople with long fingernails are unpleasant.
You have to be careful because just that alone can make you an 'unclean person'.
Always keep your nails clean.
Female salespeople should avoid wearing overly flashy nail art.
Male salespeople cut their nails strictly along the line where the color of the tip changes, ignoring any dirt or grime under the nails.
It is better to cut it 'closely'.
By keeping your fingernails neatly trimmed, you can convey the image of a clean salesperson who pays attention to detail.
You shouldn't look down on it and say, 'What's so great about those little fingernails?'
A 'clean image' is very helpful in sales.

Bringing business partners along as if every day were the weekend

Drink alcohol and wander around drunk.

There is a salesman who likes drinking parties called 'hospitality'.
Among them, there are energetic salespeople who go out into the night almost every day.
However, I have learned through experience that the amount of alcohol consumed and the sales performance graph are not proportional at all.
It can be said with certainty that the direct effect of improving performance is close to 0%.
In retrospect, that investment was simply a waste.
No, to be precise, it was a 'comfort' for myself.
It's safe to say that if you truly want to improve your sales performance, it's wiser not to rely on alcohol.
Of course, sometimes it's important to build camaraderie over drinks.
But if there's anyone who believes that 'entertainment is an effective sales strategy', I want to tell them that they are a foolish salesperson.
Even if it is effective, it is only a temporary phenomenon.
If you keep going like this, one day both your funds and your stamina will run out.
Honestly, the power of alcohol is amazing.
As the intoxication sets in, the atmosphere becomes more intense and even customers who are usually reserved become chatty as if they were new people.
He keeps talking as if he'll make something big happen.
It's a dream world for salespeople whose performance is stagnant.
But unfortunately, once the intoxication wears off, the atmosphere becomes cold.
Don't be fooled by the 'lip service' that only works at drinking parties.
The world of sales is not so easy that you can improve your performance by entertaining people.
No matter how hard you try to entertain people for the second and third rounds, the only things you get back the next day are a 'bill' and a 'hangover'.
GOODS SPECIFICS
- Date of issue: May 2, 2019
- Page count, weight, size: 232 pages | 401g | 148*210*19mm
- ISBN13: 9788965022879
- ISBN10: 8965022878

You may also like

카테고리