A system that becomes a weapon
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Description
Book Introduction
◆ “Let the system do the work, not the people!” ◆ Donald Miller's new book, "The Story That Becomes a Weapon," the bestseller that saved 3,000 companies ◆ The magical 6-step system that achieves true business growth and management specialization. Wall Street Journal Bestseller, #1 Amazon Bestseller (Consulting) Why do profits stagnate despite everyone's hard work? What causes a company, once thought to be established, to suddenly falter in its growth? "A System That Becomes a Weapon??" presents the essential operating principles of a "system"—a must-have for any truly successful business—in a six-step, intuitive formula. Author Donald Miller is famous for saving 3,000 companies as the CEO of a consulting firm. He is also the author of the steady-running bestseller in marketing and content, "Story as a Weapon." In his new book, "Systems as Weapons," which countless readers have been waiting for, he identifies "the absence of systems" as the most common and fundamental reason why businesses fail to grow and fall. Because business requires an efficient system that divides and manages six areas (leadership, marketing, sales, product, expense management, and cash flow). Donald Miller likens a business that operates with these systems in place to a cruising airplane. The characteristics of six tasks are intuitively and easily explained by comparing them to the structure of an airplane. This book, which includes detailed and vivid corporate case studies, can truly be called a field textbook on business warfare. We also provide a workbook-style framework to help companies establish appropriate goals and action plans based on their business characteristics. Anyone who runs and manages a business can do it effectively. From solopreneurs dreaming of greater leaps forward amidst uncertainty to mid-sized business executives struggling with stagnant growth, this book will be the most crucial weapon for surviving the business battlefield and, furthermore, for building a business that designs and achieves sustainable growth. |
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Preview
index
How do we specialize our company?
Step 1: Create a Business with a Leadership Mission
Step 2: Designing a Message with a Marketing Story
Step 3: Make Your Customers the Main Character
Boost Sales with 4-Step Product Line Optimization
Boost productivity and efficiency with a five-step cost and operational streamlining strategy.
Managing Operating Funds with a 6-Step Cash Flow Segmentation Strategy
To those who have mastered all 6 steps of the strategy,
Special Appendix: The Business Planner as a Weapon
Step 1: Create a Business with a Leadership Mission
Step 2: Designing a Message with a Marketing Story
Step 3: Make Your Customers the Main Character
Boost Sales with 4-Step Product Line Optimization
Boost productivity and efficiency with a five-step cost and operational streamlining strategy.
Managing Operating Funds with a 6-Step Cash Flow Segmentation Strategy
To those who have mastered all 6 steps of the strategy,
Special Appendix: The Business Planner as a Weapon
Detailed image
Into the book
To optimize your business, you need a baseline for comparison.
When our company's annual revenue was less than $250,000, I had model airplanes on my bookshelf.
One day, while I was casually looking at the model, I realized that the structure of an airplane is similar to a business.
Just like an airplane, there are many elements within a business, and they must all mesh together properly for it to run smoothly.
---From "Entering"
The main reason small businesses fail is not because there is no demand, but because there is no systematic growth plan.
Even if you build a business, you have to build it right.
A poorly designed airplane cannot fly.
Worse, it could fly for a while and then crash.
---From "Entering"
Most small businesses, especially, have goals, but they aren't clear enough for team members to understand their roles within them.
If the goal is to "satisfy customers and secure trust," team members will be at a loss.
But if your goal is to "triple the number of coaching clients within the next year" and your key action is to "ask clients if they know about the coaching program," your team will take action.
Why? Because the mission has been concretized and the core actions have been determined.
---From "Creating a Business with a Step 1 Leadership Mission"
Everyone wants to play an important role in an important narrative.
An effective mission statement gives your team members a role to play within the narrative.
As a result, it can boost team morale, productivity, and job security.
Everyone wants to work for a company that achieves a common goal.
---From "Creating a Business with a Step 1 Leadership Mission"
A common mistake brands make when describing their products is failing to emphasize the aspects that help people survive and thrive.
Humans are governed by the survival instinct.
Our brains spend our lives searching for information, tools, and connections that help us survive and thrive, and ignoring most of the rest.
---From "Designing a Message with a Two-Step Marketing Story"
Again, showing people what great things will happen when they buy your product or service increases its value and makes them much more likely to order.
Because it promised benefits after purchase.
All stories move towards a happy or sad ending.
---From "Designing a Message with a Two-Step Marketing Story"
Humans are programmed to immerse themselves in stories.
Our brains try to organize the random data we encounter every day into meaningful stories.
When you deliver a seven-step marketing message, your customers don't have to struggle to figure out how your product will change their lives.
---From "Designing a Message with a Two-Step Marketing Story"
First, let's change our perspective on sales.
Let's think of sales not as persuading customers to buy our product, but as explaining how our product can solve their problems.
Salespeople are often perceived as dishonest and out to rip people off.
No matter how much of a transaction it is, interactions that lack sincerity are bound to be unpleasant.
---From "Make Customers the Main Characters in 3 Steps of Sales"
While impulsive and capricious initiatives may be a way for leaders to enjoy freedom, they only frustrate employees within the company.
If a leader decides to create a new product, changes direction a week later, and completely forgets about it a month later, employees will be completely demoralized.
Moreover, if you don't carefully analyze your plan and thoroughly examine its marketability, you will end up wasting your time like an amateur.
This diminishes the value of the business itself.
---From "Increasing Sales by Optimizing Your Product Line in 4 Steps"
If you want to create effective products, marketing strategies, and a stable organizational culture, you need to implement a product planning process now.
Flexibly reconfigure the worksheet based on your product type or marketing strategy, and discuss it carefully with your team before making important decisions.
---From "Increasing Sales by Optimizing Your Product Line in 4 Steps"
Again, the main culprit behind the inflation is labor costs.
There are two options for reducing labor costs.
Either lay off some employees or maximize profits with existing staff.
We strongly encourage you to preserve jobs and transform each individual into a revenue-generating force, if possible.
What you need to do is simple.
It asks operators to create a management policy worksheet and implement strategies to streamline management and productivity.
If your operators do this well and even hold monthly earnings calls, your business will soar.
---From "Increasing Productivity and Efficiency with a 5-Step Expense and Operational Streamlining Strategy"
I never knew that the process of getting here would be this enjoyable.
I'm proud that my business is doing well, but I miss the adventurous days of trying to figure out the formulas and strategies in this book.
I know it's not an easy journey, but please enjoy it.
Standing on top of a mountain is great, but all memories are made during the climb.
When our company's annual revenue was less than $250,000, I had model airplanes on my bookshelf.
One day, while I was casually looking at the model, I realized that the structure of an airplane is similar to a business.
Just like an airplane, there are many elements within a business, and they must all mesh together properly for it to run smoothly.
---From "Entering"
The main reason small businesses fail is not because there is no demand, but because there is no systematic growth plan.
Even if you build a business, you have to build it right.
A poorly designed airplane cannot fly.
Worse, it could fly for a while and then crash.
---From "Entering"
Most small businesses, especially, have goals, but they aren't clear enough for team members to understand their roles within them.
If the goal is to "satisfy customers and secure trust," team members will be at a loss.
But if your goal is to "triple the number of coaching clients within the next year" and your key action is to "ask clients if they know about the coaching program," your team will take action.
Why? Because the mission has been concretized and the core actions have been determined.
---From "Creating a Business with a Step 1 Leadership Mission"
Everyone wants to play an important role in an important narrative.
An effective mission statement gives your team members a role to play within the narrative.
As a result, it can boost team morale, productivity, and job security.
Everyone wants to work for a company that achieves a common goal.
---From "Creating a Business with a Step 1 Leadership Mission"
A common mistake brands make when describing their products is failing to emphasize the aspects that help people survive and thrive.
Humans are governed by the survival instinct.
Our brains spend our lives searching for information, tools, and connections that help us survive and thrive, and ignoring most of the rest.
---From "Designing a Message with a Two-Step Marketing Story"
Again, showing people what great things will happen when they buy your product or service increases its value and makes them much more likely to order.
Because it promised benefits after purchase.
All stories move towards a happy or sad ending.
---From "Designing a Message with a Two-Step Marketing Story"
Humans are programmed to immerse themselves in stories.
Our brains try to organize the random data we encounter every day into meaningful stories.
When you deliver a seven-step marketing message, your customers don't have to struggle to figure out how your product will change their lives.
---From "Designing a Message with a Two-Step Marketing Story"
First, let's change our perspective on sales.
Let's think of sales not as persuading customers to buy our product, but as explaining how our product can solve their problems.
Salespeople are often perceived as dishonest and out to rip people off.
No matter how much of a transaction it is, interactions that lack sincerity are bound to be unpleasant.
---From "Make Customers the Main Characters in 3 Steps of Sales"
While impulsive and capricious initiatives may be a way for leaders to enjoy freedom, they only frustrate employees within the company.
If a leader decides to create a new product, changes direction a week later, and completely forgets about it a month later, employees will be completely demoralized.
Moreover, if you don't carefully analyze your plan and thoroughly examine its marketability, you will end up wasting your time like an amateur.
This diminishes the value of the business itself.
---From "Increasing Sales by Optimizing Your Product Line in 4 Steps"
If you want to create effective products, marketing strategies, and a stable organizational culture, you need to implement a product planning process now.
Flexibly reconfigure the worksheet based on your product type or marketing strategy, and discuss it carefully with your team before making important decisions.
---From "Increasing Sales by Optimizing Your Product Line in 4 Steps"
Again, the main culprit behind the inflation is labor costs.
There are two options for reducing labor costs.
Either lay off some employees or maximize profits with existing staff.
We strongly encourage you to preserve jobs and transform each individual into a revenue-generating force, if possible.
What you need to do is simple.
It asks operators to create a management policy worksheet and implement strategies to streamline management and productivity.
If your operators do this well and even hold monthly earnings calls, your business will soar.
---From "Increasing Productivity and Efficiency with a 5-Step Expense and Operational Streamlining Strategy"
I never knew that the process of getting here would be this enjoyable.
I'm proud that my business is doing well, but I miss the adventurous days of trying to figure out the formulas and strategies in this book.
I know it's not an easy journey, but please enjoy it.
Standing on top of a mountain is great, but all memories are made during the climb.
---From "To those who have mastered all 6-step strategies"
Publisher's Review
Surviving companies and thriving businesses always have a system in place.
A new book from the author of "Story as a Weapon," a must-read for planners and marketers!
A book that has taught countless readers what marketing and content design for customers is all about: "Story as a Weapon."
Donald Miller, the author of this book, which has been enthusiastically supported by managers and marketers around the world, now presents another powerful and essential weapon for survival in the business battlefield.
As the title, “Systems That Become Weapons,” suggests, a well-run business absolutely requires a proper “system.”
In the cutthroat business battlefield where 25 percent of businesses fail within their first year, it's exhausting for any single manager, whether small or large, to fight alone.
This book emphasizes that, regardless of the business, the key to success as a manager is a system in which each of the six essential areas is perfectly executed and interlocked.
Establishing a well-established six-step system and letting it run on its own is the key strategy for leading a successful business.
The book provides step-by-step explanations of the management formulas required for system design, with examples. The author himself wrestled with these issues for a long time while working in the corporate consulting business, making it a vivid read for readers.
If the author's marketing strategy, which received a great response in his previous work due to its proven effectiveness, was 'storytelling,' then this time, the core business success strategy, proven through the growth of his own business, is 'system design.'
The one must-read for running a thriving and thriving business.
An intuitive 6-step goal-setting guide, illustrated with an airplane structure.
In "Systems That Become Weapons," the author's brilliant metaphor, comparing the abstract concept of a system to the structure of an "airplane," shines.
If the goal of an airplane is to fly to its destination on an efficient route with both wings and engines safely and well-designed, then the same goes for a business to cruise and grow.
The six core areas of business are mapped out one by one to the detailed structure of an airplane, from the cockpit to the wings and fuel tanks, so that anyone can easily apply the six-step strategy.
Above all, this book, “The System That Becomes a Weapon,” explains the six key points very effectively through illustrations.
This book provides a solid understanding of the basic structure of business.
Effective metaphors and explanations using intuitive pictures make it clearer than ever for readers what needs to be done in each area of their business system.
Practical tools that can be applied directly to your business and implemented immediately.
How to Use the "Weaponized Business Planner" Worksheet
One of the author's biggest frustrations as he navigated the ups and downs of running a business was that the operational consulting services offered by stalwart, large corporations, often costing thousands of dollars, were simply not helpful to his company.
This book, steeped in valuable experience from that time, is Donald Miller's most effective weapon, especially for small business managers.
The worksheets provided at appropriate locations throughout the book are tools that help you think concretely about and implement your individual company's goals and actionable tasks.
It is structured in a quest format that allows managers and internal members to personally examine the challenges facing the company, find answers, and draw up blueprints.
It is not difficult to write because each strategy is well explained and provided with examples at the beginning.
The content written in this way can be applied directly to management.
The appendix at the end contains a "Weapon-like Business Planner," which summarizes the six-step system at a glance.
This can be immediately applied to the implementation of a specific system for company management.
Let's use this book as a checklist and future planner by completing the worksheets in the main text and the special appendix, "Business Planner as a Weapon."
A new book from the author of "Story as a Weapon," a must-read for planners and marketers!
A book that has taught countless readers what marketing and content design for customers is all about: "Story as a Weapon."
Donald Miller, the author of this book, which has been enthusiastically supported by managers and marketers around the world, now presents another powerful and essential weapon for survival in the business battlefield.
As the title, “Systems That Become Weapons,” suggests, a well-run business absolutely requires a proper “system.”
In the cutthroat business battlefield where 25 percent of businesses fail within their first year, it's exhausting for any single manager, whether small or large, to fight alone.
This book emphasizes that, regardless of the business, the key to success as a manager is a system in which each of the six essential areas is perfectly executed and interlocked.
Establishing a well-established six-step system and letting it run on its own is the key strategy for leading a successful business.
The book provides step-by-step explanations of the management formulas required for system design, with examples. The author himself wrestled with these issues for a long time while working in the corporate consulting business, making it a vivid read for readers.
If the author's marketing strategy, which received a great response in his previous work due to its proven effectiveness, was 'storytelling,' then this time, the core business success strategy, proven through the growth of his own business, is 'system design.'
The one must-read for running a thriving and thriving business.
An intuitive 6-step goal-setting guide, illustrated with an airplane structure.
In "Systems That Become Weapons," the author's brilliant metaphor, comparing the abstract concept of a system to the structure of an "airplane," shines.
If the goal of an airplane is to fly to its destination on an efficient route with both wings and engines safely and well-designed, then the same goes for a business to cruise and grow.
The six core areas of business are mapped out one by one to the detailed structure of an airplane, from the cockpit to the wings and fuel tanks, so that anyone can easily apply the six-step strategy.
Above all, this book, “The System That Becomes a Weapon,” explains the six key points very effectively through illustrations.
This book provides a solid understanding of the basic structure of business.
Effective metaphors and explanations using intuitive pictures make it clearer than ever for readers what needs to be done in each area of their business system.
Practical tools that can be applied directly to your business and implemented immediately.
How to Use the "Weaponized Business Planner" Worksheet
One of the author's biggest frustrations as he navigated the ups and downs of running a business was that the operational consulting services offered by stalwart, large corporations, often costing thousands of dollars, were simply not helpful to his company.
This book, steeped in valuable experience from that time, is Donald Miller's most effective weapon, especially for small business managers.
The worksheets provided at appropriate locations throughout the book are tools that help you think concretely about and implement your individual company's goals and actionable tasks.
It is structured in a quest format that allows managers and internal members to personally examine the challenges facing the company, find answers, and draw up blueprints.
It is not difficult to write because each strategy is well explained and provided with examples at the beginning.
The content written in this way can be applied directly to management.
The appendix at the end contains a "Weapon-like Business Planner," which summarizes the six-step system at a glance.
This can be immediately applied to the implementation of a specific system for company management.
Let's use this book as a checklist and future planner by completing the worksheets in the main text and the special appendix, "Business Planner as a Weapon."
GOODS SPECIFICS
- Date of issue: October 26, 2023
- Page count, weight, size: 228 pages | 348g | 145*215*14mm
- ISBN13: 9791155816523
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