“Why do people fail at starting a business after retirement?”
Why the 5-year survival rate for startups is less than 30%

A successful entrepreneur mentor with 18 million YouTube views and 110,000 subscribers.
Han Beom-gu's startup solutions for Korean entrepreneurs dreaming of opening their own stores.

“Wouldn’t it be better than running a company if I opened my own store?” Many people dream of starting a ‘second life’ by starting a business.
But the statistics are harsh.
Eight out of ten self-employed people in Korea close their businesses sooner or later.
Why do startups, which were a 'dream' for some, a 'retirement investment' for others, and a 'means of survival' for others, fail?
This book sharply analyzes why countless stores were destined to fail, and points out, one by one, what must be prepared to avoid failure and achieve success.
The author has collected and analyzed numerous failure cases of novice business owners through the YouTube channel 'Changple TV' and Naver Cafe 'Changple', and has revealed the common patterns of failing stores hidden within them.
Franchise startups, startup fairs, the sweet talk of "startup consultants," loan solicitations, and even the headquarters' structural profit system.
This book exposes how seemingly sweet proposals are actually schemes that exploit the ignorance of novice entrepreneurs to their advantage.
We've identified and analyzed the recurring "wrong answers" in the distorted structure of the Korean self-employed market and outlined a method for creating a store that will never fail.
Especially when you pour your retirement savings into a startup, it is difficult to sustain it with passion, sincerity, and sincerity alone.
This is why it is important to know how to read the startup market landscape.
When someone says, “This is a hot item these days,” or “The head office is helping with everything,” what should you be suspicious of?
We will explain the A to Z of successful startups, including what structures to check as sales gradually increase.

Just as 20-year-old college students pour out every year to join the workforce, every year a new crop of entrepreneurs enter the workforce as potential self-employed individuals.
They consider participating in startup fairs as an essential part of starting a business, and startup technicians accurately understand the psychology of these novice entrepreneurs and secure contracts.
Just as baby turtles hatch from their eggs and try to make their way to the sea, they are eaten by predators on the sandy beach, and novice entrepreneurs become their prey without knowing anything about it.
---From "Is the Startup Fair an Opportunity?"

The real small business start-up is finding a store that costs less money.
For example, let's say a 20-pyeong sundae soup restaurant with existing facilities is listed for a key money deposit of 30 million won.
If you negotiate and acquire it for 20 million won, you can acquire a store for 30 million won in deposit and 20 million won in key money, or 50 million won.
If you invest 20 million won here and do some facility remodeling, you can start a business with a total of 70 million won.
---From "The Reality of Small Business Startups as Told by Entrepreneurs"

What kind of person am I now? Let's examine whether I'm an employee, a self-employed person living like one, or a self-employed person running a half-assed business.
You need to reflect on whether you are turning into a businessman and aiming for the tiger, or if you are just gaining weight like an obese cat.
It is time to reflect on what my current state is and what true meaning I have in life. It is time to set goals based on that reflection and plan accordingly.
---From "Escaping the Shackles of Labor Income"

Fourth, there is a high possibility of mutual destruction.
There is no group other than family that gives money to unqualified people.
I may lose all my money, but I believe in it and invest.
The investment funds are likely to be mostly the surplus funds of the supporting family member.
And as always, it costs more than you initially expect.
However, the startup costs that family members give their best are not really a lot of money in this tough startup market.
And you don't know how to spend that money effectively.
There are countless instances where you start a business in such a situation and it evaporates faster than you think.
---From "You should not give your family the money to start a business"

Some places require a reasonable membership fee.
They may ask for as little as 10 million won or as much as 30 million won or more.
Expensive, cheap, it's not up to you to judge.
That's the value set by the franchise headquarters.
However, if the cost of sharing the know-how and recipes that have been accumulated over a long period of time, sharing quality business partners that you have built up through trial and error rather than selling the items you are selling, and teaching operational skills to help you survive is 10 million won, then in my view, it is almost an actual expense rather than profit.
However, like the story of the three brothers, many new entrepreneurs avoid paying the initial 10 million won franchise fee, saying it is a waste of money.
---From "The Franchise Industry's Row of Litigation"

The thing you have to be most wary of in the startup market is the falsehood of statistics.
Beginning entrepreneurs often assume that these statistics are objective facts.
However, the most important thing to be careful about in the startup market is that all statistics and objective data are merely perspectives based on a certain angle and do not apply to all aspects.
---From "Do franchise businesses last longer than individual businesses?"

If you are a beginner, you must first develop your ‘eye for seeing.’
Developing an eye that sees through the essence of karma by truly investing your time, energy, and dedication.
That's the beginning.
The way to do that is not to start a business easily and hire people to make money right away.
It all starts with the determination to 'experience everything from scratch and go through the entire process on my own without any employees.'

---From “Understanding the nature of business is the beginning of entrepreneurship”