The secret to Instagram success from Go Yoon, who has nurtured 3.5 million influencers.
“If you want to make money with Instagram
This book contains all the answers about him!

· 150,000-copy bestseller! New work by author Go Yoon
Instagram's "60 Miracle Days" course
· SNS know-how finally revealed after three years of waiting

Do you still think of Instagram as just another social media platform? You take photos, write posts, and upload videos to remember happy moments for a long time.
In the past, sharing daily life may have been the main purpose of Instagram.
But now, Instagram is the most practical platform for me to build my brand, expand my relationships, and generate revenue.


"Instagram Master Class 60" was written to provide a solid roadmap to success for those who want to jump into the hot stage called 'Instagram', discover their true value, and share it with the world.
The author, Go Yoon, CEO of Pacers Korea, is an influencer with over 400,000 followers, author of several bestsellers, and lecturer.
This book contains all of the know-how he acquired while achieving over 300 million short-form views and over 100 million card news exposures.

Your Instagram profile isn't your introduction.
This is the first meeting place between the brand and the customer.
Steve Jobs, former CEO of Apple, emphasized the importance of the first encounter between a customer and a brand, saying that there is only one encounter.
Getting someone to come back to you online is harder than you think.
For a brand that is just starting out, the first impression you give to your customers is even more important.
An account that has disappointed once will have a hard time getting visitors' attention again.
---From "Chapter 1 - Profile Optimization and SEO"

Are you saying having a lot of followers is always good? The question isn't "who" is following you? What matters is whether your target audience is following you and how you're communicating with them.
Instead of focusing on the number of followers, aim to follow one trusted person.
Building relationships with people who support you like fans, even if they are just a few in the beginning, will be a huge asset in the long run.
---From "Chapter 1 - Profile Optimization and SEO"

I define Instagram's algorithm like this:
- A set of rules that analyzes users' interests and behavior patterns, gathers information, and then decides which content to prioritize in the feed, Explore tab, Reels, and Stories.
Users cannot see all content from all accounts they follow.
So Instagram prioritizes showing each user the content that is most likely to be of interest.
The criteria and patterns used in this process are algorithms.

---From "Chapter 2 - Algorithms"

Many people consider algorithms unfair.
Is this true? Contrary to popular belief, those with fewer followers and less capital actually benefit more from algorithmic systems.
If it were a timeline-based platform, only popular accounts would be visible, but now, once a piece of content goes viral, anyone can have a chance.
Especially since the advent of Reels, the number of followers driven by content has become much more powerful than follower-based exposure.

---From "Chapter 2 - Algorithms"

Simply put, content planning is the process of deciding in advance what to repeat.
Let's say you're creating content for people who dream of quitting their jobs, and you need to connect various topics within that content.
If you keep your focus well, things like diet, time management, and side jobs can also fall into this category later.
Without a core message, your feed becomes a mess.
Who would trust a confusing account?
---From "Chapter 3 - Content Planning"

As you create content, you'll often find yourself asking yourself, "Why am I doing this?"
This is the brand's why.
Why is not motivation, it is the center of all content planning.
If you have a why, such as 'I want to be a (psychological) strength to people who are alone' or 'I want to give courage to people who are afraid after quitting their job', then the content will be created to fit that why.

---From "Chapter 3 - Content Planning"

Followers can increase and decrease by thousands in a day.
Savvy operators value the flow of accumulated content more than the numbers.
A content pool is a collection of topics with a distribution of topics, repeatability of formats, and potential for serialization.
The operator draws a strategy from it and designs the next action.
Followers are an external metric, but your content pool is an internal asset.

---From "Chapter 4 - Content Management Practical Manual"

SNS operation should start short but continue for a long time.
We recommend publishing 3-5 times a week, which creates a rhythm to your content and establishes your brand with your followers.
If your publishing intervals are irregular, the platform won't know how to handle your content.
Algorithms respond to certain patterns.

---From "Chapter 4 - Content Management Practical Manual"

People don't pay for something because they like it.
I pay because I think it will solve my problem.
Even if your content is pretty and cool, if it doesn't properly answer the question of how it can help me, then no purchases will be made.
Therefore, the essence of monetization is not the emotions of followers, but the ability to structurally solve followers' problems.
Before thinking about what to sell, think about what you can help with.
Content is the tool that shows it.

---From "Chapter 5 - Monetization"

Good information and information that opens your wallet are two different things.
Please research the following three things:
'Is this an area where people are already paying?', 'Is there a paid market?', 'Are there real buyers?'
Areas like diet, productivity, content strategy, and self-branding have already proven to be lucrative.
On the other hand, even if it is a meaningful field, if there is no context for payment, it may be free content, but it is difficult to monetize it.
Because profits will be determined by the market reaction.
If you're a beginner, you should approach it from the perspective of what people are paying for, rather than from the perspective of what interests you.

---From "Chapter 5 - Monetization"