The system design method that created a beauty salon with sales of 50 billion won
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Description
Book Introduction
Expanded to 100 stores in just 4 years of operation, achieving 50 billion won in annual sales at lightning speed!
The author's winning know-how for achieving maximum business growth with minimal capital!
From when you start to expand your business to how to manage it as it grows.
The author shares his real-life experience on how to build a business system that everyone has been curious about!
The majority of entrepreneurs start businesses without any management experience, or even without any management training.
Why does business growth always seem so slow? How can we grow as quickly as possible without failure? Isn't managing people always a challenge? Everyone in business faces these concerns.
Especially if you're just starting out in business, it's very likely you'll fail before you even get to the next level.
"System Design Method for Creating a Beauty Salon with 50 Billion Won in Sales" is a book in which the author, who was the manager of a small beauty salon, reveals the secrets of how he solved such problems and achieved the rapid growth of "Dears," a powerful Japanese beauty salon brand.
The author, who expanded to 100 stores and achieved annual sales of 50 billion won in just four years, emphasizes that to quickly achieve goals with little capital and fierce competition, you must first design a proper "system."
The system discussed in this book refers to the structure and environment of a business designed to achieve the fastest results using limited resources.
In other words, the method of performing each task, such as employee training, customer service, and store operation, was systematized and made executable by employees through a manual.
To overcome sluggish sales before starting the business, the author set clear goals, built a feasible system, applied it to the first store, and verified the results.
And to expand the business, a manual was created and a second store was established, and an automated operation system developed based on the success story of 7-Eleven was implemented in the third store.
After that, the number of stores increased very quickly nationwide.
This book guides businesses of all sizes and types to create a business system through real-world examples.
Just by starting to build your business system, you will be able to achieve your goals much sooner and run your business without trial and error.
The author's winning know-how for achieving maximum business growth with minimal capital!
From when you start to expand your business to how to manage it as it grows.
The author shares his real-life experience on how to build a business system that everyone has been curious about!
The majority of entrepreneurs start businesses without any management experience, or even without any management training.
Why does business growth always seem so slow? How can we grow as quickly as possible without failure? Isn't managing people always a challenge? Everyone in business faces these concerns.
Especially if you're just starting out in business, it's very likely you'll fail before you even get to the next level.
"System Design Method for Creating a Beauty Salon with 50 Billion Won in Sales" is a book in which the author, who was the manager of a small beauty salon, reveals the secrets of how he solved such problems and achieved the rapid growth of "Dears," a powerful Japanese beauty salon brand.
The author, who expanded to 100 stores and achieved annual sales of 50 billion won in just four years, emphasizes that to quickly achieve goals with little capital and fierce competition, you must first design a proper "system."
The system discussed in this book refers to the structure and environment of a business designed to achieve the fastest results using limited resources.
In other words, the method of performing each task, such as employee training, customer service, and store operation, was systematized and made executable by employees through a manual.
To overcome sluggish sales before starting the business, the author set clear goals, built a feasible system, applied it to the first store, and verified the results.
And to expand the business, a manual was created and a second store was established, and an automated operation system developed based on the success story of 7-Eleven was implemented in the third store.
After that, the number of stores increased very quickly nationwide.
This book guides businesses of all sizes and types to create a business system through real-world examples.
Just by starting to build your business system, you will be able to achieve your goals much sooner and run your business without trial and error.
- You can preview some of the book's contents.
Preview
index
Entering
Step 1: Identifying Factors That Cause Business Failure: Create a Crowd-Collecting Platform
Preparing for Phase 2: A Roadmap to a 50 Billion Business Model
Step 3: From Zero to One: Don't Rely on Your Employees' Skills
Step 4: From Store 1 to Store 2: No Manager Required
Step 5: From Stores 2 to 4: Implementing a Remote Business Model
From Store 4 to Store 100 in Stage 6: Automation Accelerates Growth
Step 7: Companies that create a good work environment for women grow.
In conclusion
Step 1: Identifying Factors That Cause Business Failure: Create a Crowd-Collecting Platform
Preparing for Phase 2: A Roadmap to a 50 Billion Business Model
Step 3: From Zero to One: Don't Rely on Your Employees' Skills
Step 4: From Store 1 to Store 2: No Manager Required
Step 5: From Stores 2 to 4: Implementing a Remote Business Model
From Store 4 to Store 100 in Stage 6: Automation Accelerates Growth
Step 7: Companies that create a good work environment for women grow.
In conclusion
Detailed image
Into the book
Through this book, I would like to introduce the process and secrets that enabled Dears to overcome its difficulties and achieve rapid growth in a short period of time.
How did they manage to open over 100 branches in just four years in the beauty industry, often called a red ocean? There's an obvious reason.
I always think of 'setting' and 'design' by working backwards from the goal.
If I were asked to describe the secret to success in one word, I would say setup and design.
---- p.6, from “Introduction”
There is no need to tell or ask customers about 'useless things' that are not written in the manual.
This is the advantage of the manual.
However, some people may worry that this type of manual will only result in dry conversations with customers.
Think about a hotel front desk for a moment.
Basically, hotel front desk staff only tell guests the bare minimum they need.
Have you ever had a conversation like this and felt uncomfortable or offended? Probably not.
The reason is that I don't talk nonsense.
It's simplicity.
This service is sufficient.
---- p.89, from “From Step 3 to Shop 1”
He said that having a manager can slow down not only the speed of company expansion but also the speed of decision-making.
So why do beauty salon owners appoint a store manager for each branch? It's because they want to entrust everything related to the branch to their alter ego, acting on their behalf.
If a branch runs well with a manager, there is no problem, but there are many cases where a branch goes bankrupt after being left in charge.
Delegating a branch to a store manager is like creating a balanced branch centered around the ‘store manager’s personality.’
There are many cases where the moment the store manager leaves the branch, the whole balance is broken and everything falls apart like a stack of blocks.
--- p.107, from “Step 4, Store 1 to Store 2”
As of June 2021, Dears operates a total of 156 stores, including 10 directly-operated stores and 146 franchise stores.
There may be concerns such as, 'How can we manage so many stores?'
I manage one franchise location in less than 3 minutes per month.
It's no exaggeration to say that we spend about three hours a month managing all our branches, and most of the management of our stores is automated.
'How is such rapid management possible?' I'll explain the secret based on real-life examples.
When managing a franchise store, I typically receive regular reports from the franchise owner from the end of each month to the beginning of the next.
--- p.149, from “6th stage, 4th store to 100th store”
As of June 2021, the turnover rate at directly managed stores was 0%, and even including franchises, the turnover rate was around 3%, significantly lower than the average turnover rate.
These figures clearly demonstrate how comfortable a working environment Dears provides its employees.
I've always wondered why our society remains so male-dominated to this day.
So, I wanted to create a work environment that was comfortable for not only men but also women.
As a result, many female employees gathered at Dears.
So, how can we create a work environment that's comfortable for women? This will be a crucial challenge for a society facing a declining population.
How did they manage to open over 100 branches in just four years in the beauty industry, often called a red ocean? There's an obvious reason.
I always think of 'setting' and 'design' by working backwards from the goal.
If I were asked to describe the secret to success in one word, I would say setup and design.
---- p.6, from “Introduction”
There is no need to tell or ask customers about 'useless things' that are not written in the manual.
This is the advantage of the manual.
However, some people may worry that this type of manual will only result in dry conversations with customers.
Think about a hotel front desk for a moment.
Basically, hotel front desk staff only tell guests the bare minimum they need.
Have you ever had a conversation like this and felt uncomfortable or offended? Probably not.
The reason is that I don't talk nonsense.
It's simplicity.
This service is sufficient.
---- p.89, from “From Step 3 to Shop 1”
He said that having a manager can slow down not only the speed of company expansion but also the speed of decision-making.
So why do beauty salon owners appoint a store manager for each branch? It's because they want to entrust everything related to the branch to their alter ego, acting on their behalf.
If a branch runs well with a manager, there is no problem, but there are many cases where a branch goes bankrupt after being left in charge.
Delegating a branch to a store manager is like creating a balanced branch centered around the ‘store manager’s personality.’
There are many cases where the moment the store manager leaves the branch, the whole balance is broken and everything falls apart like a stack of blocks.
--- p.107, from “Step 4, Store 1 to Store 2”
As of June 2021, Dears operates a total of 156 stores, including 10 directly-operated stores and 146 franchise stores.
There may be concerns such as, 'How can we manage so many stores?'
I manage one franchise location in less than 3 minutes per month.
It's no exaggeration to say that we spend about three hours a month managing all our branches, and most of the management of our stores is automated.
'How is such rapid management possible?' I'll explain the secret based on real-life examples.
When managing a franchise store, I typically receive regular reports from the franchise owner from the end of each month to the beginning of the next.
--- p.149, from “6th stage, 4th store to 100th store”
As of June 2021, the turnover rate at directly managed stores was 0%, and even including franchises, the turnover rate was around 3%, significantly lower than the average turnover rate.
These figures clearly demonstrate how comfortable a working environment Dears provides its employees.
I've always wondered why our society remains so male-dominated to this day.
So, I wanted to create a work environment that was comfortable for not only men but also women.
As a result, many female employees gathered at Dears.
So, how can we create a work environment that's comfortable for women? This will be a crucial challenge for a society facing a declining population.
--- p.171, from “7 Steps to Growing a Company with a Good Work Environment for Women”
Publisher's Review
Opened 100 stores in 4 years, reached 50 billion won in sales in 5 years!
A system that allowed a beauty salon started with a small capital to grow at lightning speed
The secrets to designing a powerful, scalable business model are revealed exclusively for the first time!
Self-employed and franchise businesses often struggle with a number of factors that hinder their growth, including limited capital, complex staff management, and skyrocketing marketing costs.
The common denominator among today's successful businesses is the establishment of a solid and stable business system.
"System Design Method for Creating a Beauty Salon with 50 Billion Won in Sales" details the system-building secrets of a young entrepreneur who founded "Dears," the fastest-growing and most famous beauty brand in Japan.
The author expanded a small beauty salon into a nationwide operation with 100 branches in just four years, and has since founded 16 companies and trained thousands of managers.
He emphasizes that the system is the fundamental foundation for achieving great success even with a small capital without much investment, rather than a large-scale business that requires a lot of money and has an extremely low probability of failure.
This book shares the realistic marketing strategies and business model design methods that enabled the author, who started out as the manager of a small beauty salon, to become the CEO of a national brand with a 90% customer retention rate and annual sales of 50 billion won.
Furthermore, the author vividly and densely conveys difficult-to-understand management know-how, from organizational management methods that achieved a 0% employee turnover rate through a stress-free organizational culture to automated management methods for multiple stores, through the author's own success and failure stories.
For aspiring entrepreneurs just entering the market, novice business owners who need to strengthen their competitiveness and build a real-world system, we help them build a business structure that will sustain long-term growth.
Adding ultra-fast business expansion methods to limited resources
Achieved annual sales of 50 billion won and a 0% turnover rate!
The power of business systems that upgrade competitiveness
Low barriers to entry and the development of online platforms are driving the rise of small business startups. However, the rate of business closures is catching up with the rate of new business creation, making it a challenge for business owners to simply maintain their operations.
In such a reality, how can we achieve our goals faster than others and run a sustainable business? This book offers the answer.
The author, who achieved success even in a recession by maximizing available resources such as organization, products, and websites, explains the conditions and attitudes of a manager who efficiently generates profits and high returns, as well as strategies for business expansion, based on his actual business growth experience.
You can specifically examine the principles of successful young entrepreneurs, such as "Don't rely on your employees' abilities," "What's not written in the manual attracts customers," and "Create a product that allows for objective judgment."
In the beauty industry, which is constantly plagued by difficulties in recruiting and attracting customers, the author's secret to achieving great success in just four years lies in establishing a business system characterized by "setting" and "design."
For example, an interesting thing about hiring is that we don't hire growth-oriented candidates.
He says that the younger generation doesn't initially want to grow, and that since achievement-oriented talent's ultimate goal is independence, it's a more beneficial starting point to build a system that allows them to achieve results even if they lack passion.
Additionally, recruiting web pages are advised to include videos that can be viewed with the click of a button, considering that applicants, exhausted by the numerous job postings, close the window before even scrolling down, and to include employee interviews to prevent them from feeling a disconnect with their reality after joining the company, thereby increasing the hiring rate.
This book systematically explains everything from hiring methods to how to efficiently manage the process of expanding the number of stores and products.
How to recruit employees, how to increase the number of stores,
How to Create Profitable Products… The A to Z of Business Growth!
The know-how of a genius entrepreneur that even franchise representatives are enthusiastic about
We provide a customized growth roadmap for each company size!
While many people talk about automating their franchise business, actually making a profit from it depends entirely on a robust system.
Readers who learned strategies for building systems based on the author's extensive startup consulting experience have achieved results tailored to their individual situations, such as increasing sales by 300% from the brink of bankruptcy and achieving monthly sales of 50 million won by changing the way they treat employees.
In particular, while business expansion typically proceeds at a very slow pace, the author's unique system for accelerating business growth from the opening of the first franchise store to rapid expansion of the number of branches will offer a breakthrough for readers who have reached a business plateau.
The author chronicles the entire process, from the crisis he faced as a store manager, to establishing his first franchise through manual setup and website marketing, to managing store owners, and developing products that met the needs of top customers.
The complex management directions scattered in the minds of business readers will be organized into a system, enabling more systematic management.
[Reviews from Amazon Japan readers who read it first]
In this era where many companies have lost their work-life balance, I found in this book the real answer to leading corporate growth rather than simply forcing employee growth.
I could see the future of business creating an environment where everyone can work voluntarily and stress-free.
-NaXX-
If you are a manager who wants to understand the mindset of today's young employees, this is a must-read.
The author, who created a successful system with little capital, shares practical management theories and the process of creating products needed for small businesses.
-KaXX-
When I started preparing to open my own beauty salon, I was convinced that a business system was important.
This book covers the obstacles you will encounter during the startup process and the essentials for building relationships with others.
Drawing on her own experience of struggle and trial and error, the author reveals a system that will help you grow efficiently in the beauty industry.
-AsXX-
A system that allowed a beauty salon started with a small capital to grow at lightning speed
The secrets to designing a powerful, scalable business model are revealed exclusively for the first time!
Self-employed and franchise businesses often struggle with a number of factors that hinder their growth, including limited capital, complex staff management, and skyrocketing marketing costs.
The common denominator among today's successful businesses is the establishment of a solid and stable business system.
"System Design Method for Creating a Beauty Salon with 50 Billion Won in Sales" details the system-building secrets of a young entrepreneur who founded "Dears," the fastest-growing and most famous beauty brand in Japan.
The author expanded a small beauty salon into a nationwide operation with 100 branches in just four years, and has since founded 16 companies and trained thousands of managers.
He emphasizes that the system is the fundamental foundation for achieving great success even with a small capital without much investment, rather than a large-scale business that requires a lot of money and has an extremely low probability of failure.
This book shares the realistic marketing strategies and business model design methods that enabled the author, who started out as the manager of a small beauty salon, to become the CEO of a national brand with a 90% customer retention rate and annual sales of 50 billion won.
Furthermore, the author vividly and densely conveys difficult-to-understand management know-how, from organizational management methods that achieved a 0% employee turnover rate through a stress-free organizational culture to automated management methods for multiple stores, through the author's own success and failure stories.
For aspiring entrepreneurs just entering the market, novice business owners who need to strengthen their competitiveness and build a real-world system, we help them build a business structure that will sustain long-term growth.
Adding ultra-fast business expansion methods to limited resources
Achieved annual sales of 50 billion won and a 0% turnover rate!
The power of business systems that upgrade competitiveness
Low barriers to entry and the development of online platforms are driving the rise of small business startups. However, the rate of business closures is catching up with the rate of new business creation, making it a challenge for business owners to simply maintain their operations.
In such a reality, how can we achieve our goals faster than others and run a sustainable business? This book offers the answer.
The author, who achieved success even in a recession by maximizing available resources such as organization, products, and websites, explains the conditions and attitudes of a manager who efficiently generates profits and high returns, as well as strategies for business expansion, based on his actual business growth experience.
You can specifically examine the principles of successful young entrepreneurs, such as "Don't rely on your employees' abilities," "What's not written in the manual attracts customers," and "Create a product that allows for objective judgment."
In the beauty industry, which is constantly plagued by difficulties in recruiting and attracting customers, the author's secret to achieving great success in just four years lies in establishing a business system characterized by "setting" and "design."
For example, an interesting thing about hiring is that we don't hire growth-oriented candidates.
He says that the younger generation doesn't initially want to grow, and that since achievement-oriented talent's ultimate goal is independence, it's a more beneficial starting point to build a system that allows them to achieve results even if they lack passion.
Additionally, recruiting web pages are advised to include videos that can be viewed with the click of a button, considering that applicants, exhausted by the numerous job postings, close the window before even scrolling down, and to include employee interviews to prevent them from feeling a disconnect with their reality after joining the company, thereby increasing the hiring rate.
This book systematically explains everything from hiring methods to how to efficiently manage the process of expanding the number of stores and products.
How to recruit employees, how to increase the number of stores,
How to Create Profitable Products… The A to Z of Business Growth!
The know-how of a genius entrepreneur that even franchise representatives are enthusiastic about
We provide a customized growth roadmap for each company size!
While many people talk about automating their franchise business, actually making a profit from it depends entirely on a robust system.
Readers who learned strategies for building systems based on the author's extensive startup consulting experience have achieved results tailored to their individual situations, such as increasing sales by 300% from the brink of bankruptcy and achieving monthly sales of 50 million won by changing the way they treat employees.
In particular, while business expansion typically proceeds at a very slow pace, the author's unique system for accelerating business growth from the opening of the first franchise store to rapid expansion of the number of branches will offer a breakthrough for readers who have reached a business plateau.
The author chronicles the entire process, from the crisis he faced as a store manager, to establishing his first franchise through manual setup and website marketing, to managing store owners, and developing products that met the needs of top customers.
The complex management directions scattered in the minds of business readers will be organized into a system, enabling more systematic management.
[Reviews from Amazon Japan readers who read it first]
In this era where many companies have lost their work-life balance, I found in this book the real answer to leading corporate growth rather than simply forcing employee growth.
I could see the future of business creating an environment where everyone can work voluntarily and stress-free.
-NaXX-
If you are a manager who wants to understand the mindset of today's young employees, this is a must-read.
The author, who created a successful system with little capital, shares practical management theories and the process of creating products needed for small businesses.
-KaXX-
When I started preparing to open my own beauty salon, I was convinced that a business system was important.
This book covers the obstacles you will encounter during the startup process and the essentials for building relationships with others.
Drawing on her own experience of struggle and trial and error, the author reveals a system that will help you grow efficiently in the beauty industry.
-AsXX-
GOODS SPECIFICS
- Date of issue: April 1, 2025
- Page count, weight, size: 196 pages | 128*188*20mm
- ISBN13: 9791191925265
- ISBN10: 1191925269
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