Shopify: The Secret to Ecommerce Success
 |
Description
Book Introduction
If you're looking to break away from the saturated domestic e-commerce market and explore a new path, consider global e-commerce platform Shopify.
"Shopify: The E-Commerce Success Cheat Sheet" is a guidebook that helps anyone easily take on the challenge of global e-commerce using Shopify as a tool.
Shopify, the globally beloved e-commerce platform, allows you to easily manage every process, from building a brand mall to sales and marketing.
Capstone Ventures' team of domestic and international e-commerce experts provides concrete, practical guidance on everything from market research and product sourcing to branding, marketing strategy, and process automation.
It contains essential concepts and practical tips, especially for readers who are hesitant or unfamiliar with entering the global market.
I tried to explain it step by step with examples so that even e-commerce beginners can understand it very easily.
This book is a "success cheat sheet" that will help you achieve stable growth in the world of global e-commerce through thorough preparation and strategy.
Trade the world with Shopify, turning your job into a side hustle and e-commerce into your main business, all from a single laptop.
"Shopify: The E-Commerce Success Cheat Sheet" is a guidebook that helps anyone easily take on the challenge of global e-commerce using Shopify as a tool.
Shopify, the globally beloved e-commerce platform, allows you to easily manage every process, from building a brand mall to sales and marketing.
Capstone Ventures' team of domestic and international e-commerce experts provides concrete, practical guidance on everything from market research and product sourcing to branding, marketing strategy, and process automation.
It contains essential concepts and practical tips, especially for readers who are hesitant or unfamiliar with entering the global market.
I tried to explain it step by step with examples so that even e-commerce beginners can understand it very easily.
This book is a "success cheat sheet" that will help you achieve stable growth in the world of global e-commerce through thorough preparation and strategy.
Trade the world with Shopify, turning your job into a side hustle and e-commerce into your main business, all from a single laptop.
- You can preview some of the book's contents.
Preview
index
Part 0 Intro
The Beginning of the E-Commerce Craze - Everyone's into E-commerce
· Meaningful minds come together, starting e-commerce education.
· Quality = pitfall
· Can you make money with e-commerce?
· Two axes of the global market: Amazon and Shopify
· Spreading the infinite possibilities of Shopify
· It's time to start Shopify now.
· Shopify, there's no reason not to!
Part 1: The Current State of E-Commerce
Chapter 1: Concepts and Types of E-Commerce
· Domestic e-commerce business model
Clear limitations of domestic e-commerce business models
· Beyond simple sales, into the realm of marketing and branding
Chapter 2 Ultimately, the answer is
· Ultimately, the answer lies in global e-commerce and branding.
If I were asked to start a business again today, I would do it again without hesitation, in global e-commerce.
· Why are we so fascinated by global e-commerce and Shopify?
· Branding = The Core of Everything
Part 2: Creating Your Own Brand Store: The Easiest Way in the World
Chapter 1: Understanding the Market
· Step-by-step market research and competitor analysis using Google search engine results page (SERP)
Market research using Google Trends
Chapter 2: Setting the Key Target Customer Segment
· Why Shopify?
· Shopify's ease of use and scalability
· Building a sustainable business
Chapter 3: Discovering Business Ideas and Selecting Products
Winning product sourcing strategy
· How to find winning product ideas
Chapter 4: Brand Planning and Design - Logo and Design, Theme Color Selection
· Brand values and mission
· Business, store name
· Logo
· Lifestyle and product photography
· Stock site recommendations
Chapter 5: Building and Setting Up a Website Tutorial
Sign up for a Shopify account and choose a plan.
· Add products and set up collections
· Create core pages for your online store
· Store theme selection and homepage design (landing page configuration)
· Blog settings
· Delivery settings
· Tax settings
Payment gateway and payment settings
· Preparation for store launch
· Store Marketing
Part 3: Starting a Global Ecommerce Business with Shopify (Practical Dropshipping Strategies)
Chapter 1: Dropshipping: Reduce Costs and Minimize Risk
Chapter 2: Starting a Shopify Dropshipping Store with AliExpress
· What is AliExpress?
· Benefits of dropshipping with AliExpress
· Building an AliExpress dropshipping store using Shopify
Chapter 3: Building Lasting Relationships with Suppliers on AliExpress - Strengthening Your Brand
Chapter 4: Tools Needed to Build a Dropshipping Store
· Utilization of customer data
· Strengthened customer support
· Various marketing channels
Dropshipping with ChatGPT
Chapter 5 Marketing
· How to set metapixels and targeting options
· E-commerce marketing tools
Introduction to essential apps and marketing strategies
In conclusion
The Beginning of the E-Commerce Craze - Everyone's into E-commerce
· Meaningful minds come together, starting e-commerce education.
· Quality = pitfall
· Can you make money with e-commerce?
· Two axes of the global market: Amazon and Shopify
· Spreading the infinite possibilities of Shopify
· It's time to start Shopify now.
· Shopify, there's no reason not to!
Part 1: The Current State of E-Commerce
Chapter 1: Concepts and Types of E-Commerce
· Domestic e-commerce business model
Clear limitations of domestic e-commerce business models
· Beyond simple sales, into the realm of marketing and branding
Chapter 2 Ultimately, the answer is
· Ultimately, the answer lies in global e-commerce and branding.
If I were asked to start a business again today, I would do it again without hesitation, in global e-commerce.
· Why are we so fascinated by global e-commerce and Shopify?
· Branding = The Core of Everything
Part 2: Creating Your Own Brand Store: The Easiest Way in the World
Chapter 1: Understanding the Market
· Step-by-step market research and competitor analysis using Google search engine results page (SERP)
Market research using Google Trends
Chapter 2: Setting the Key Target Customer Segment
· Why Shopify?
· Shopify's ease of use and scalability
· Building a sustainable business
Chapter 3: Discovering Business Ideas and Selecting Products
Winning product sourcing strategy
· How to find winning product ideas
Chapter 4: Brand Planning and Design - Logo and Design, Theme Color Selection
· Brand values and mission
· Business, store name
· Logo
· Lifestyle and product photography
· Stock site recommendations
Chapter 5: Building and Setting Up a Website Tutorial
Sign up for a Shopify account and choose a plan.
· Add products and set up collections
· Create core pages for your online store
· Store theme selection and homepage design (landing page configuration)
· Blog settings
· Delivery settings
· Tax settings
Payment gateway and payment settings
· Preparation for store launch
· Store Marketing
Part 3: Starting a Global Ecommerce Business with Shopify (Practical Dropshipping Strategies)
Chapter 1: Dropshipping: Reduce Costs and Minimize Risk
Chapter 2: Starting a Shopify Dropshipping Store with AliExpress
· What is AliExpress?
· Benefits of dropshipping with AliExpress
· Building an AliExpress dropshipping store using Shopify
Chapter 3: Building Lasting Relationships with Suppliers on AliExpress - Strengthening Your Brand
Chapter 4: Tools Needed to Build a Dropshipping Store
· Utilization of customer data
· Strengthened customer support
· Various marketing channels
Dropshipping with ChatGPT
Chapter 5 Marketing
· How to set metapixels and targeting options
· E-commerce marketing tools
Introduction to essential apps and marketing strategies
In conclusion
Detailed image
Into the book
If you interview many domestic business executives, they often say things like, “What’s good about our product?”, “It has a few more features than other companies’ products.”, “It’s more versatile than other companies’ products.”, “The quality is better than other companies’ products.”, and when that doesn’t work, they often say things like, “It’s cheaper than other companies’ products.”
Well, how many people truly understand the functions of the items in their homes and live well? And what exactly constitutes "good quality"?
--- p.19, from 「Quality = pitfall」
This book was written to introduce the easiest way to global e-commerce, so that anyone can follow along.
Rather than focusing on products, I want to help you launch your own global e-commerce "brand," determine its color, and learn how to source products at the lowest possible cost, thereby lowering your costs.
Furthermore, the ultimate goal is to enable individuals to learn modern marketing methods and cultivate a brand by automating logistics and other aspects of their business without being constrained by them.
--- p.24, from “Can you make money with e-commerce?”
Whether it's domestic e-commerce, global e-commerce, or branding, it's crucial to treat every aspect of using Shopify as a business and approach it with passion and dedication, regardless of the means or method.
Throughout human history, from past to present, the fact that we humans are the animals best able to utilize tools has remained unchanged.
I hope that Shopify will be a tool that you can use to pioneer, reform, and develop your life.
--- p.33, from “It’s Time to Start Shopify”
The vast majority of domestic companies and sellers we've met so far haven't properly prepared for or taken advantage of global expansion.
The most common answer was, "First, we will put our products and services on a sales track to a certain extent through domestic e-commerce, and then consider expanding into the global market."
In other words, many of the people we met described global e-commerce with words like "later," "after what we're doing now is going well," and "someday."
For those starting or operating an e-commerce business in Korea, global e-commerce is often considered a secondary priority rather than a priority.
Why is this so? Is achieving certain goals in domestic e-commerce a prerequisite for engaging in global e-commerce? Is there some formula, like if you can run a successful domestic e-commerce business, you'll also succeed in global e-commerce? I'll answer that question.
“Not at all.”
--- p.52, from “The Ultimate Answer is Global E-Commerce and Branding”
The best thing about Shopify is that everything is automated.
You can synchronize with the wholesale site through the app to reflect inventory and price information in real time.
It also analyzes various marketing activities based on sales data and recommends better strategies.
Additionally, you can easily advertise and market by linking with various platforms such as Facebook, Instagram, and TikTok.
Ultimately, Shopify enables you to manage product sourcing, inventory management, customer analytics, and marketing on your own through various automations, helping you go beyond simply creating a store and grow your business sustainably.
Now, let's get started and start looking for business ideas.
Well, how many people truly understand the functions of the items in their homes and live well? And what exactly constitutes "good quality"?
--- p.19, from 「Quality = pitfall」
This book was written to introduce the easiest way to global e-commerce, so that anyone can follow along.
Rather than focusing on products, I want to help you launch your own global e-commerce "brand," determine its color, and learn how to source products at the lowest possible cost, thereby lowering your costs.
Furthermore, the ultimate goal is to enable individuals to learn modern marketing methods and cultivate a brand by automating logistics and other aspects of their business without being constrained by them.
--- p.24, from “Can you make money with e-commerce?”
Whether it's domestic e-commerce, global e-commerce, or branding, it's crucial to treat every aspect of using Shopify as a business and approach it with passion and dedication, regardless of the means or method.
Throughout human history, from past to present, the fact that we humans are the animals best able to utilize tools has remained unchanged.
I hope that Shopify will be a tool that you can use to pioneer, reform, and develop your life.
--- p.33, from “It’s Time to Start Shopify”
The vast majority of domestic companies and sellers we've met so far haven't properly prepared for or taken advantage of global expansion.
The most common answer was, "First, we will put our products and services on a sales track to a certain extent through domestic e-commerce, and then consider expanding into the global market."
In other words, many of the people we met described global e-commerce with words like "later," "after what we're doing now is going well," and "someday."
For those starting or operating an e-commerce business in Korea, global e-commerce is often considered a secondary priority rather than a priority.
Why is this so? Is achieving certain goals in domestic e-commerce a prerequisite for engaging in global e-commerce? Is there some formula, like if you can run a successful domestic e-commerce business, you'll also succeed in global e-commerce? I'll answer that question.
“Not at all.”
--- p.52, from “The Ultimate Answer is Global E-Commerce and Branding”
The best thing about Shopify is that everything is automated.
You can synchronize with the wholesale site through the app to reflect inventory and price information in real time.
It also analyzes various marketing activities based on sales data and recommends better strategies.
Additionally, you can easily advertise and market by linking with various platforms such as Facebook, Instagram, and TikTok.
Ultimately, Shopify enables you to manage product sourcing, inventory management, customer analytics, and marketing on your own through various automations, helping you go beyond simply creating a store and grow your business sustainably.
Now, let's get started and start looking for business ideas.
--- p.100, from “Building a Sustainable Business”
Publisher's Review
"The domestic e-commerce market is now so competitive, is there no way out?"
“How can we break away from the e-commerce strategy that everyone is using?”
“I’m not very computer-savvy, so I wonder if I can do e-commerce.”
“Without e-commerce, our business would be greatly affected….
“I’m not used to it, but can I do it?”
"Global e-commerce? Can I do it without knowing English or foreign culture?"
“I’m running an e-commerce business, but is this the right thing to do?”
"Domestic e-commerce platforms are falling apart. Can global platforms be the solution?"
I believe that these numerous concerns are the reality that you all face.
The author continues to run a business in e-commerce, particularly global e-commerce, which has seen ups and downs.
Of course I'm doing well.
Not only has economic stability been achieved, but success stories through the author's team are now continuously pouring in from public institutions, various local governments, universities, and large corporations.
Although I started this as my own business, witnessing the success stories pouring in led me to write this article to encourage all Koreans to give global e-commerce a try.
As we all know, Korea has long been a country that has maintained its position on a land devoid of resources through sheer intelligence and technological prowess.
I think that because I was so successful, the thought of expanding overseas temporarily subsided.
The message I want to convey to you through this book isn't about sweet promises like "10 million won per month" or "automated income."
This is to introduce you to the technology and strategies behind "global e-commerce," which may seem like a huge deal, but is actually not much different from domestic e-commerce.
No one! After reading this book, please refrain from suddenly quitting your job without a plan or starting a business without due diligence.
I simply recommend that you experiment with it, use your free time after work to be lazy, and then monetize it.
You've probably heard a lot about Shopify.
Shopify is a tool that allows you to build a website (also known as a private mall, brand mall, etc.).
There are now many strategies that can help you win in global e-commerce with just this one tool.
Before we get into those, and before you head to the book's intro page, please keep the following in mind:
· You must win the battle against annoyance.
· You must focus on conducting a thorough and multi-faceted review.
· You must constantly think of ideas for branding.
· You should be looking at social media platforms (especially TikTok, YouTube, and Instagram) that are overflowing with viral content.
· You should pay attention to current affairs, international issues, and the latest trends.
· You must be familiar with digital content (blogging, copywriting, image editing, photography, video production, etc.)
But these days, there are so many tools to make our work easier, including ChatGPT).
· You must utilize and conquer marketing platforms.
· We need to find ways to reduce costs (product cost, shipping costs, etc.).
· You must value your money (you cannot succeed in this business with money borrowed from friends or acquaintances.
If you don't have enough money for marketing, cover it with a portion of your salary or even through a side job.
(Easy money comes in, easy money goes out).
With these points in mind, I will teach you ① market and competitor research capabilities, ② product sourcing capabilities, ③ brand mall construction, ④ marketing basics, and ⑤ automation of all these processes, so please pay attention.
“How can we break away from the e-commerce strategy that everyone is using?”
“I’m not very computer-savvy, so I wonder if I can do e-commerce.”
“Without e-commerce, our business would be greatly affected….
“I’m not used to it, but can I do it?”
"Global e-commerce? Can I do it without knowing English or foreign culture?"
“I’m running an e-commerce business, but is this the right thing to do?”
"Domestic e-commerce platforms are falling apart. Can global platforms be the solution?"
I believe that these numerous concerns are the reality that you all face.
The author continues to run a business in e-commerce, particularly global e-commerce, which has seen ups and downs.
Of course I'm doing well.
Not only has economic stability been achieved, but success stories through the author's team are now continuously pouring in from public institutions, various local governments, universities, and large corporations.
Although I started this as my own business, witnessing the success stories pouring in led me to write this article to encourage all Koreans to give global e-commerce a try.
As we all know, Korea has long been a country that has maintained its position on a land devoid of resources through sheer intelligence and technological prowess.
I think that because I was so successful, the thought of expanding overseas temporarily subsided.
The message I want to convey to you through this book isn't about sweet promises like "10 million won per month" or "automated income."
This is to introduce you to the technology and strategies behind "global e-commerce," which may seem like a huge deal, but is actually not much different from domestic e-commerce.
No one! After reading this book, please refrain from suddenly quitting your job without a plan or starting a business without due diligence.
I simply recommend that you experiment with it, use your free time after work to be lazy, and then monetize it.
You've probably heard a lot about Shopify.
Shopify is a tool that allows you to build a website (also known as a private mall, brand mall, etc.).
There are now many strategies that can help you win in global e-commerce with just this one tool.
Before we get into those, and before you head to the book's intro page, please keep the following in mind:
· You must win the battle against annoyance.
· You must focus on conducting a thorough and multi-faceted review.
· You must constantly think of ideas for branding.
· You should be looking at social media platforms (especially TikTok, YouTube, and Instagram) that are overflowing with viral content.
· You should pay attention to current affairs, international issues, and the latest trends.
· You must be familiar with digital content (blogging, copywriting, image editing, photography, video production, etc.)
But these days, there are so many tools to make our work easier, including ChatGPT).
· You must utilize and conquer marketing platforms.
· We need to find ways to reduce costs (product cost, shipping costs, etc.).
· You must value your money (you cannot succeed in this business with money borrowed from friends or acquaintances.
If you don't have enough money for marketing, cover it with a portion of your salary or even through a side job.
(Easy money comes in, easy money goes out).
With these points in mind, I will teach you ① market and competitor research capabilities, ② product sourcing capabilities, ③ brand mall construction, ④ marketing basics, and ⑤ automation of all these processes, so please pay attention.
GOODS SPECIFICS
- Date of issue: January 10, 2025
- Page count, weight, size: 288 pages | 152*225*20mm
- ISBN13: 9791130321455
- ISBN10: 1130321452
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