Prologue: A world where the supposedly natural "equivalent exchange" isn't so.

Part 1.
Self-employed people who have become leverage for building owners

Chapter 1: Victims of Gentrification
- “Business is going well, but why can’t I become rich?”
Gentrification, an unsolved problem throughout human history
- We will find the answer.
As always
* Leverage Circle Practical Notes ① Surviving the Building Owner's Abuse

Chapter 2: The Only Strategy to Overcome Gentrification: Leverage Circles
- YouTube would fail without YouTubers.
- People who don't get rich even though they have great content
- What if the person with the content becomes the building owner?
- If you know the leverage circle, there's no gentrification.

Part 2.
Redefining the Worldview of Creating Leverage Circles

Chapter 3: Leveraging Content Strategies
- The belief that 'equivalent exchange' is natural
- Nothing without content
Competitive content comes from the 'basics'
- The secret to turning your deficiencies and weaknesses into weapons
* Leverage Circle Practical Notes ② Marketing Know-How for the Self-Employed

Chapter 4: The Basics of Becoming a Building Owner
- If you want to become a building owner, you have to read books first.
- If you try to do it, you can see it, and if you try to hear it, you can hear it.
- Think short, act fast

Part 3.
The Leverage Circle Makes You a Building Owner

Chapter 5: There is a separate location for the self-employed.
A 5-Step Roadmap for Self-Employed Businesses to Become Building Owners
Why Real Estate Isn't Difficult for the Self-Employed
- Location Analysis Manual for Self-Employed Businesses
- The intuition to see the location is not innate.

Chapter 6: "The Eye Behind the Scenes": Finding Undervalued Buildings
- The strategy of egg white being more valuable than the yolk
- How to persuade a building owner who won't sell
- Trying to avoid small losses can lead to big gains.
- If you miss the little things, you will suffer a big loss.
* Leverage Circle Practical Notes ③ Remodeling to Increase Building Value

Chapter 7: Joint Investment Know-How to Become a Building Owner with Little Money
- You don't have to live alone in a building.
- Joint investment is collaboration, not partnership.
- Precautions when investing jointly

Chapter 8: What We Must Promise to Address Gentrification Directly
A world where self-employed people unite will save us.
- The Ten Commandments of a Building Owner

Living a life of leverage

When you start a business, you need space.
In most cases, they end up renting the space and taking on the role of tenant.
How much is the deposit and how much is the monthly rent?
Usually, I sign a contract for a space like this, start designing the interior for my business, and start dreaming about expanding my business.

In this obvious and natural situation, the building owner receives monthly rent, which the tenant thinks is a space rental fee, but to the building owner, it is 'leverage' of owning the building.
Because if the tenant doesn't pay the rent, the bank loan interest can't be repaid.

From this perspective, tenants are working hard to pay interest so that the building owner can own the building.
Have you ever thought about it this way? You probably wouldn't know.
The building owner said, 'Thanks to you, I'm paying the interest.
Because I don't say 'thank you'.
So most self-employed and small business owners live off the leverage of building owners.
Without even knowing it was leverage.

When a place becomes a hot spot, gentrification inevitably follows.

The area, formerly called Gyeongridan-gil because the Army Central Accounting Corps was located there, has become a popular hot place with many people flocking to it as it has become famous for its unique and diverse food from unique restaurants and cafes.
Since then, unique roads all over the country have become famous one after another, such as Mangridan-gil, Gongridan-gil, Jeonridan-gil, and Hwangridan-gil, and they have followed not only the name but also the fate.
All of them are facing the fate of having to close down their stores, which they have poured everything into, due to gentrification, where the building owner suddenly raises the rent.

A few years ago, on an educational program called [All-Knowing], guests well-versed in history and culture visited Hwangridan-gil and discussed this issue. They said, "There has been no way to prevent it in the history of mankind."
The phenomenon of wealth and real estate intertwining is inevitable, but the losses suffered by self-employed people are too great to give up and endure simply because it is inevitable.

Eventually, the author realized that even the king could not solve this problem, so he decided to solve it himself. He started studying real estate and became a building owner, solving this problem.

The worldview of leverage circles is changing the face of business.

The most harsh and cruel realization I have come to after being in business for over 20 years is that “it is difficult to become rich through business alone.”
It's no longer surprising to hear stories of self-employed people who are successful in business but fail to become rich.
Rather, there are many people who did not become rich by being ‘good at business.’


To break this vicious cycle, the author tells self-employed people to abandon their existing worldview of running a business and learn a new worldview: the "Leverage Circle."
If you have the business acumen to pay your rent regularly, there is a way to become a building owner.


Self-employed people have more than they realize.
You just don't realize it.
Now is the time to shake things up in a world where landlords are more pitiful than tenants.
The author's vivid experience and know-how, having already shaken up the board, are all contained in this book.