Entering_ For a world that will be a little better than yesterday
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TOPIC 1: Top Priority Principle
TOPIC 2 Excellence is Key in the Next Five Minutes
TOPIC 3: Strategy is a Product, Execution is an Art
TOPIC 4 People Come First
TOPIC 5 Maximizing Sustainability
TOPIC 6 Value-Added Creation Strategy #1: Extreme Humanism
TOPIC 7 Value-Added Creation Strategy #2: Increase Total Gross Margin
TOPIC 8 Value-Added Creation Strategy #3: What to Focus on Most
TOPIC 9 Value-Added Creation Strategy #4: We Don't Need Undifferentiated Products
TOPIC 10 Value-Added Creation Strategy #5: Add All Types of Services
TOPIC 11 Value-Added Creation Strategy #6: Bold Social Media Strategy
TOPIC 12 Value-Added Creation Strategies #7 and #8: Target Women and the Elderly
TOPIC 13 The person who makes the most attempts wins.
TOPIC 14 Lead with Compassion and Consideration
TOPIC 15: 43 Key Ideas for Becoming an Excellent Company

In Conclusion_ My Response to the Numerous Requests for My Memoirs
Special thanks to:

How to Deal with a Crisis, According to Great Management Guru Tom Peters
"Achieve excellence now with people-centered management."

Tom Peters has lectured to over 5 million people in all 50 states and 63 countries over the past 40 years since publishing "The Making of a Great Company," widely considered one of the most influential management books in history.
And he published his last book, "Tom Peters: The Essentials of a Great Company," which contains the essence of his management strategy.
This book, which covers management strategies for coping with crises, is a much-needed resource now, amidst the COVID-19 pandemic and the resulting social and economic unrest and turmoil, including severe inflation.

As we enter the era of the new normal, we observe leaders and organizations, including those in the business world, responding with compassion and consideration. While others cling to the traditional dogmas of efficiency and output maximization, they sometimes act in a callous and even reprehensible manner.
What consequences will these differences have? Tom Peters emphasizes how much and how consistently leaders must care for their employees, especially in times of crisis.
In fact, the numbers back this up.
A look at the records of companies that made significant investments in the medium to long term, especially in employees and innovation, from 2001 to 2015 reveals that their average sales were 47% higher, net income was 36% higher, economic profit was 81% higher, average market capitalization was 58% higher, and average job creation was a whopping 132% higher than those that did not.


In this book, Tom Peters persuasively explains that excellence, or exceptional leadership, can only be achieved when we focus solely on helping others grow.
He argues that a leader's job is not to get more followers, but to develop more leaders.
It also says that we must put people first, care passionately and deeply, support the holistic development and success of our employees, and create inspiring products and services that bring joy to our lives.
It's important to pay close attention to detail, recognizing that small, consistent, and incremental improvements add up to moments of innovation.
This is based on the recognition that in the AI ​​era, the power of emotional intelligence and soft skills are difficult to develop and are the most important skills in the long term.
Tom Peters also reminds us of the urgency of major issues such as the importance of older people and women, the impact of climate change, and reducing the burden of education costs and expanding educational opportunities.


So how should we practice the excellence he speaks of? "The next five minutes are crucial for excellence.
“Or nothing,” says Tom Peters.
That means it shouldn't be something you do slowly and with a long-term perspective, but something you do right now, in the next conversation, the next meeting, the next presentation, and it should encompass activities 24 hours a day, 7 days a week, every minute, every second.
Excellence is not a moral issue.
Excellence, as defined here, should be reflected in every situation, in every step we take.
Humane, thoughtful, and inclusive gestures toward our team members, communities, and customers must be fundamental to our foundation.
And it should be the center of the organization's mission, strategy, and daily behavioral evaluation.
Then, perhaps, when the worst of the current turmoil has passed, we can usher in a new era where putting people first and pursuing leadership and excellence through consideration, compassion, and inclusion in all things becomes the norm, not the uncommon norm.

Will it be a great company or will it remain just another company?
The Path to Excellence: 15 Topics and 75 Ideas

According to global polls, 75 to 85 percent of workers are dissatisfied with their jobs or feel disconnected from them.
But the most significant characteristic of outstanding companies is that they create and maintain a vibrant, effective, and empowering environment, even in challenging social and economic times like the present, thereby increasing employee satisfaction and focus.
Rather than being driven by short-term financial goals even in challenging circumstances, these companies focus on the "soft elements"—showing genuine camaraderie, compassion, and consideration, especially in the worst of times.


Tom Peters offers the following advice to those who want to become outstanding companies:
First, cherish people.
Train them again and again, treat them with kindness and respect, and help them prepare for the future.
Second, create products and services that give people the happiness of knowing they can make the world a little better.
Third, small things are more important than big things.
A lot of small steps and memorable endings are more important than a groundbreaking attempt.
Fourth, always act with honor and be an excellent and active member and moral leader.
And finally, he tells us to aim for excellence every day.
In addition, putting into practice advice such as the claim that innovative ideas emerge when you engage in 'serious play' with a flexible attitude, and that positive attention toward employees is 30 times more effective than negative attention, will lead to sustainable differentiation and growth.
His advice on eight value-added creation strategies, including the importance of product design and social media, and his thoughts on marketers who overlook the power of women and the elderly, also draws attention.
If you're a corporate marketer, you need to listen to his arguments.

In this book, Tom Peters presents 75 ideas across 15 themes that can lead to great companies, along with practical steps for each, to help you apply them to your daily life.
Additionally, the author's research results spanning over 40 years are conveyed to readers in an easily understandable manner using various quotations, and the writing maintains a light atmosphere through appropriate humor and emphasis on key points.
But his message is never light.
This is the definitive edition that condenses all of Tom Peters' thoughts on management, as he mentioned that this was the last book in his life.
This book is a must-read for everyone, from strategically important middle managers and senior executives who understand the absolute necessity of fostering and sustaining a culture of trust, personal growth, innovation, and true equality, to college students who want to learn how to succeed in business, and to businesspeople who care deeply about their employees, customers, and communities.