This is how a beginner real estate agent with an annual salary of 100 million won started!
Everything you need to know about preparing for the next 8 weeks before starting a business or getting a job.

The real estate agent qualification exam is nicknamed the "adults' college entrance exam" because of its scale, reminiscent of the College Scholastic Ability Test.
However, in the 35th exam held in October 2024, a total of 154,699 people took the exam, which is the first time in eight years that the number of test takers has dropped below 200,000, and the number of successful candidates was 15,301.
The reason for this decrease in scale is partly due to the stagnant real estate market, but it also appears to be due to the perception that there is an oversupply of licensed real estate agents.
According to an official from the Association of Certified Real Estate Brokers, the total number of successful applicants is 550,000, and there are about 130,000 licensed real estate brokers in operation, so there are a significant number of licensed real estate brokers who are in the 'closet license' status.
How can you revive your hard-earned license? This book is a guide for real estate agents seeking to urgently strengthen their competitiveness.


Ji-eun, who achieved an annual salary of 100 million won as a rookie real estate agent in her 20s and is now a successful real estate agent with 28 years of experience, coaches through the book, "The Perfect Real Estate Agent 8-Week Project."
We will provide step-by-step information on what and how to prepare for the eight weeks before starting a business or getting a job.
The author believes that the job of a real estate agent is not something that you can become good at just by doing it for a long time, but rather something that you can only become good at if you learn it properly. Based on his 28 years of experience in sales and sales coaching, he has written an essential beginner's manual to become a successful real estate agent.
The core of this manual is to secure customers and products before starting a business or getting a job.
The author tells real estate agents not to just sit in their offices and complain about not having any sales, but to go out and find customers and items.
If you follow the author's coaching and secure customers and products before starting a business or getting a job, you can achieve an annual salary of 100 million won even as a novice real estate agent with little experience like the author.
This book is a must-read for anyone who wants to succeed in real estate brokerage or related fields, as well as anyone who wants to gain insight into other sales fields.

I once asked them out of frustration why they weren't doing any customer research, property research, or exclusive sales.
But then a truly surprising answer comes.
The question is how to do it.
There are specialized training institutions that teach you how to obtain a certificate.
However, there are very few educational institutions that teach 'practical skills'.
Real estate brokerage firms based on large corporations teach real estate through an apprenticeship system, so their expertise increases over time.
However, even real estate managers at companies with advanced expertise often lack the ability to find clients on their own.
This is especially true if you are a real estate agent working for a large company.
This is because, in many cases, only related companies and group companies are handled, so the function and spirit for ‘receiving orders’ are very weak.
Of course, internally, the work of affiliates is quite arduous, but I believe that the most important part of sales is 'discovery'.

--- p.10

There is a reason why I used the expression 'loosely'.
After all, if you decide on a neighborhood in a big picture, it is a neighborhood you will be wandering around for a few years at the shortest, or your entire life at the longest.
Anyway, you will become the doctor of that neighborhood.
Even readers of this book will be able to significantly shorten that time.
This means that as a beginner entrepreneur, you should not be stressed because you will have to go somewhere anyway.
Honestly, work should be 'fun'.
If it's not fun, it won't lead to big money.
--- p.20

'There are no customers in the office.'
This is something I always emphasize.
Sometimes, people who run a real estate agent's office on the first floor alone ask me this question.
If you only go outside, the question is who will guard the office and who will respond to incoming customers (inbound).
But the interesting thing is that real estate agents who work actively in the first floor office also talk about this frustration.
There are quite a few cases where people passing by or people you know from the neighborhood come to the chatroom at any time and waste time.
So, if you're starting a business in this environment, I tell you that you need to be more efficient with your time and that you need to set aside a specific amount of time each day to do some local field work (farming).
--- p.61

You've probably been following this book for over three weeks, gathering data and preparing to start a business in your desired area.
Through this process, vacancy information confirmation became a 'listing site'.
The list of owners of the buildings in which the vacant space was located became the 'client list'.
Especially in the case of new buildings, it is even more valuable as it will become a 'source of orders' that will bring stable profits in the mid to long term.
--- p.105

A significant number of real estate agents live a 'low-life' life.
There are a lot of people who are incompetent, unwilling, and dishonest and don't even know why they are real estate agents.
It's not because I'm that kind of person, but because this business makes it difficult to maintain a sales routine and lifestyle on my own.
So, when starting a business, I recommend that you do not make the plans of a mere real estate agent, but rather establish a business that can take the form of a company in the mid- to long-term.

--- p.146

Checking for vacancies in the farming area, contacting the building owner or manager, contacting the building's main tenant, contacting the construction site manager or building owner of a nearby new building, there are countless people you'll meet once you step outside the office.
Record these encounters! If you maintain 10 contacts per day for 25 days, you'll meet 250 people through outbound contact.
If this continues for two or three months, the number of new contacts will be frighteningly close to 1,000.
Even if you catch just 1% of 1,000 people, that's 10 people.
You will be able to find more than 10 genuine customers in about 3 months.

--- p.170

This means that the project has to be worth the time you're willing to invest.
If the labor cost and time value are low, you shouldn't take on the job.
When you start a real estate brokerage, people around you will often introduce you to various real estate properties, and sometimes it feels like all the ambiguous real estate properties across the country are coming to you.
I run a real estate agent's office in Jamsil, but this means I should not take on an exclusive contract for a small building in Taebaek City.
Even if you work in Jamsil your whole life, you won't be able to see all of Jamsil.
I have clients who ask me to do things for them, like local businesses or things that are difficult for me to do.
In these cases, I provide impartial advice to help them get the best deal possible for the local real estate agent.
I'm not in charge.

--- p.212