Introduction | Business is about direction, not skill.

1.
The success or failure of a business is determined before it even begins. #BusinessBasics

Why do half of South Korea's restaurants close within three years?
“How much does it cost to set one up?”
The winning business strategy of those born in the 90s
Why Even Top Chefs Fail When They Start Their Own Businesses
Self-employed, you earn 350 a month, right?
If you can't beat the franchise, don't do business.
Why it sells well even at triple the price
A small but surviving small shop with a purpose
Why Shinsegae's New Year's Address is Meaningful
Why hasn't our neighborhood Kyochon Chicken failed for 10 years?
The Hidden Pitfalls of Starting a Delivery Business
If you pay a lot of royalties now, you'll be in big trouble.
Split, split, split
The routine of the top 1%

2.
Special business know-how for small shops #BusinessPractice

How to sell a 10,000 won melon for 300,000 won
An arcade that introduces new game consoles every week
What I learned at a 7,000 won tonkatsu restaurant
What if a competitor comes in right next door?
A 5-Step Process to Capture Your Customers' Attention
“I just fried something on a griddle.”
The secret of a successful restaurant with just average taste
To those who pay a lot of taxes
A grateful customer who says, “It doesn’t taste good.”
Raise your prices now with confidence
The reason business is so successful is simple.
Lock-in, a guest who comes once will come twice
Pay attention to the 'thing' that comes to mind when you think of 'tteokbokki'.
3 Ways to Boost Your Profits
“It’s delicious” is not a boast.
The Laws of Persuading Customers: Learned from 'The Psychology of Persuasion'

3.
Successful Business Habits #BusinessMind

Warren Buffett's Advice to Self-Employed Businesses
Are you thinking about closing your business?
What Baek Jong-won, Kim Seung-ho, and Jordan Peterson Have in Common
Why are they giving me a salary of 50 million won just for answering phone calls?
It's not just about the food business
80% of people don't even know my store exists.
Being crazy kind is dangerous
The psychology of people who leave one-star reviews
A shameless restaurant has many customers
The second year of business is the most critical period.
When to seriously consider closing your business
The staff are the best.
The customer comes next.
“Do you have any memorable meals?”

supplement.
Jangsa Kwon Pro's Jangsa Kwon ...
13 Essential Tools for Self-Employed Businesses to Boost Work Efficiency
9 Restaurant Marketing Strategies You Can Implement Quickly and Easily
6 Business Consulting Centers Only Those in the Know Can Use
5 Things to Check Before Starting a Restaurant

References

"A lecture that franchise representatives listen to secretly"
#1 YouTube Business Information Source, Mentor to 200,000 Self-Employed Businesses
Successful business strategies taught by a professional businessperson

A lecture that franchise representatives secretly seek out and that business owners who have failed once seek out first as a helping hand.
"Business Beginner's Guide" is a business guide written by business consultant Kwon Jeong-hoon, who has helped over 5,000 small business owners become self-sufficient through practical consulting over the past five years.


With 37 million views, the 'Jangsa Kwon Pro' channel is the most viewed 'business know-how' channel on YouTube.
The author constantly researches rapidly changing self-employment trends and marketing, and visits stores to study them in person. He imparts practical business strategies like a tutoring session, and is considered a mentor to numerous self-employed individuals.


This book also started from the concerns of self-employed people I met both online and offline.
It contains clear answers to problems that have not been resolved anywhere else, from location selection to items, services, and branding, as well as declining sales, employee management, and managing malicious reviews.
It also includes detailed tips related to actual operations, such as the pros and cons of starting a business, such as delivery business and small business, how to increase menu prices, 13 essential tools for self-employed people to improve work efficiency, and issues related to key money and taxes.


This book provides business guidelines for those preparing to start a business, and cheat keys that will provide a breakthrough for those who are struggling because their current business is not going well.
You can't just blame the world for not doing well in business.
If you study, you will see the answer.

“Be realistic and specific!”
From preparing to start a business to managing sales, employees, and negative reviews.
Tongs Business Tutoring You Can Apply Today

The author, who has traveled the country for the past five years and met with over 5,000 self-employed people, says that restaurants that survive in difficult markets have several things in common.
Before opening, they had at least six months of preparation time, studying the commercial district, items, interior, and even marketing (branding), and they researched and tried various things to stay true to the basic principle of a restaurant, 'taste'.


In this way, 『Studying Business for Beginners』 contains helpful stories for those who want to start a business, based on the cases of people who actually run stores.
It provides specific guidelines on how much capital is appropriate, which items and business areas to select, and how to run review groups and events.
It also covers the recent trend of disappearing key money, the entrepreneurial know-how of those born in the 1990s who started by creating customers, and tax-saving methods that are now essential.

It also contains stories for those who have already started a business but are experiencing difficulties.
It provides clear answers to the biggest concerns of self-employed people, such as declining sales, employee management, and managing malicious reviews, problems that have not been completely resolved anywhere else.
In addition, we have added core contents for busy self-employed people as an appendix to the business expert tutoring course, such as 9 marketing strategies that can be applied easily and quickly, and a business consulting center that can be run to for consultation whenever needed.


"The surest way to succeed in the information-saturated world of business is through study."
From the secret to selling 300,000 won melons to a store that hasn't failed in 10 years.
The Reasonable Business Strategy of Small, Strong Stores

There is a place that sells melons worth a whopping 300,000 won.
This is the story of Senbikiya, a Japanese fruit specialty store with 186 years of history.
Why is this melon so popular?
It's a textbook answer, but it's because of 'unique sales service.'
Senbikiya lets its employees taste the melons themselves.
The goal is to enhance the details of sales service by allowing customers to experience the melon flavor that changes in various ways depending on the ripening timing.


The self-employment market is overflowing with knowledge and information.
There are also sweet offers from companies that promise quick and easy access.
However, the author, who has experienced and studied firsthand in the self-employed market for nearly 10 years, says, “Successful stores always stick to the basics.”
The answer lies in the 'service' that everyone knows about but does not practice, as in the case of Senbikiya.
If you try to give your customers even a little more delicious food and a more enjoyable experience while they are in your store, your business is bound to do well.

The 32-year-old CEO, who grew a 15-pyeong store into 20 stores, still goes to the store every weekday and greets customers at a 90-degree angle.
The owner, who started out as a Korean restaurant and now sells online on a fairly large scale, drove 30 minutes to see for himself and improved the process after receiving a customer complaint that the soup had leaked during his first delivery service.
It is possible if everyone sticks to the basics and studies and researches every day.

Before launching a delivery business, you need to study hidden profit margins, study branding to add three times the value to the same makgeolli, and learn how to reduce labor costs and enhance visual effects, such as with digital signage and table-ordering services, to survive.
This book will help you get started.
Let's master everything from the basics of business to specific practical methods with a business pro.

It became a turning point in my seven-year business.
_oh***

On days when I was struggling alone and wishing someone would be there to explain things to me step by step, I attended a seminar for the first time and instead learned how to think for myself.
_jade****

I feel like I've been a frog in a well for two years doing business.
Thanks to Mr. Kwon, I gained a new perspective.
_sheep**

I liked the lecture curriculum, which covered the areas I was curious about and more, and I think it will be very helpful.
_right*

It exerts a great force of positive influence on struggling self-employed business owners.
What a great mentor in these difficult and challenging times! _청****

He gave realistic and concrete advice to the self-employed.
I felt your heart trying to help, and thanks to you, I was able to gain hope.
_daughter**