PART 01 Preparing for a Smart Store

CHAPTER 01 Online Entrepreneurship and Smart Stores
SECTION 01 | Understanding Online Startups and Products Sold Online
01.
The rise of online shopping
02.
Can you sell anything online?
03.
What items would be good to sell?
SECTION 02 | Pros and Cons of Various Online Retailers and Smart Stores
01.
Compare online retailers at a glance
02.
The charm of smart stores

CHAPTER 02 Understanding Naver Platform Services
SECTION 01 | Naver Shopping, where products are searched
01.
Smart Store PR Manager, Naver Shopping
02.
Types of vendors exposed on Naver Shopping
03.
Naver Shopping's search results screen
04.
Naver Shopping's matching format
SECTION 02 | Naver Pay: The Optimal Payment System for Smart Stores
01.
Easy and convenient payment method
02.
Various benefits for customers
03.
Low order management fees
SECTION 03 | Various Naver Services That Can Help Your Business
01.
Modoo, a mobile homepage for branding!
02.
Smart Place that displays information about my store
03.
Search ads, the first advertising for more traffic
04.
Naver Analytics (Statistics) for visitor data analysis
05.
Naver TalkTalk for real-time conversations with customers
| Summary at a Glance | Naver Services and Smart Store

CHAPTER 03: Benchmarking: The Beginning of Startup Preparation
SECTION 01 | Reflecting on My Product Purchase Experience
01.
Benchmarking with Product Purchase Experience
02.
Become a customer
SECTION 02 | Analyzing Best-Selling Products and Product Pages
01.
Find products on Naver Shopping's Shopping BEST
02.
Find the best shopping products on your mobile device
03.
Benchmarking the detail pages of popular products

PART 02 Getting Started with Smart Store

CHAPTER 01 Creating a Smart Store
SECTION 01 | Preparing to Register as a Seller
01.
Individual Sales Member
02.
Business Member
03.
Overseas business member
SECTION 02 | Naming Your Smart Store
01.
Good name
02.
Names to avoid
SECTION 03 | Four Things to Know Before Opening a Smart Store
01.
Is it necessary to register a business?
02.
How do I change from an individual seller to a business seller?
03.
Can I create multiple smart stores?
04.
Can we create a new smart store?
SECTION 04 | [Learn by Following] Signing Up as a Smart Store Seller
01.
Access Smart Store Center
02.
Select seller type
03.
Enter information
04.
Registration complete

CHAPTER 02 Registering Smart Store Products
SECTION 01 | [Learn by Following] Preparing Before Registering a Product
01.
Naming a product
02.
Product photography
03.
Detail page creation
SECTION 02 | [Learn by Following] Smart Store Product Registration
01.
Select a category and enter the product name
02.
Set the selling price and stock quantity
03.
Set options
04.
Register product images
05.
Register detailed page
06.
Register key product information
07.
Other product information settings
08.
Set additional information other than shipping
09.
Product registration complete
| Summary at a glance | Register your products quickly and easily
SECTION 03 | Product Registration Tips for Boosting Exposure
01.
Clear category selection that is conscious of category preference
02.
Strategic input from brands and manufacturers
03.
Check the search quality of product names
SECTION 04 | Editing and Managing Registered Product Information
01.
Edit product information
02.
Edit multiple products at once
03.
Modify other frequently used products
04.
Add product-related notices

CHAPTER 03 Managing Store Displays
SECTION 01 | Preparing for Store Display Management
01.
Check my store information
02.
Store representative image
SECTION 02 | [Learn by Following] Step 1 - Common Management
01.
Color theme
02. GNB Location
SECTION 03 | [Learn by Following] Step 2 - Component Management
01.
Store name
02.
Promotional image
03.
New products
04.
Best Products
05.
Best Reviewed Products
06.
Free goods
07.
Free Banner
SECTION 04 | [Learn by Following] Setting Up Exhibition Categories
01.
Display by category (default setting)
02.
Set up your own category
03.
Check the exhibition category
SECTION 05 | [Learn by Following] Setting Up a Shopping Story
01.
Shopping Story Management
02.
Register a section
03.
Change the exhibition order
04.
Set the exhibition period

PART 03 Running a Smart Store

CHAPTER 01 Connecting Marketing Services
SECTION 01 | Connecting Services to Help with Sales and Operations
01.
Naver Service
02.
A good service with additional integration
03. Connect to SNS

CHAPTER 02 Managing Delivery and Sales
SECTION 01 | [Learn by Following] Checking Orders
01.
Confirm new order
02.
Set up real-time order notifications
SECTION 02 | [Learn by Following] Customer Order Processing
01.
Step 1 - Check your new order details
02.
Step 2 - Packaging and Shipping
03.
Step 3 - Enter Shipping Information
SECTION 03 | [Learn by Following] Return Processing
01.
Step 1 - Return Receipt
02.
Step 2 - Product Verification
03.
Step 3 - Return Processing
SECTION 04 | [Learn by Following] Exchange Processing
01.
Step 1 - Exchange Application
02.
Step 2 - Product Verification and Exchange Processing
03.
Know-how to reduce returns and exchanges

CHAPTER 03 Customer Management
SECTION 01 | Responding to Customer Inquiries
01.
Types of customer inquiries
02.
Responding to customer inquiries
SECTION 02 | Responding to Customer Reviews
01.
Check reviews
02.
Review Event

CHAPTER 04 Managing Settlements
SECTION 01 | Understanding Settlement
01.
Smart Store settlement process
02.
Check settlement details
03.
Encourage purchase confirmation for settlement

PART 04 Smart Store Marketing

CHAPTER 01 Marketing that Induces Return Visits
SECTION 01 | Encouraging Return Visits with Product Coupons
01.
Understanding Coupon Settings
02.
Benefits for first-time and repeat customers
03.
Set up notification benefits
SECTION 02 | [Learn by Following] Attracting Regular Customers
01.
Get notifications that encourage customers to return to your store.
02.
Issue discount coupons that encourage notifications
SECTION 03 | Sending a Bulk Message to Customers Who Have Set Up Notifications
01.
Receive Smart Store notifications set by customers
02.
Send marketing messages to customers who have agreed to receive notifications.

CHAPTER 02 Marketing to Increase Your Store Stay Time
SECTION 01 | Increasing Time on Detailed Pages
01.
Configuring additional images
02.
Display discount benefits
SECTION 02 | Showcasing More Products Together
01.
Using related products
02.
'Coordinated Products' that show other coordinated products
03.
"Good to Buy Together" Products to Encourage Purchases of Multiple Products
04.
'Similar Products' that shows similar products together

CHAPTER 03 Basic Marketing for Understanding Naver Shopping
SECTION 01 | Understanding Naver Shopping Search
01.
Naver search process
02. Understanding the Differences Between PC and Mobile Search
SECTION 02 | Utilizing Naver Shopping's "Naver Ranking"
01.
Managing fit
02.
Managing Popularity
03.
Understanding Trust
SECTION 03 | Using Naver Shopping's Shopping BEST Popular Search Terms
01.
Check out popular searches in Data Lab
02.
Planning and marketing products using popular search terms

CHAPTER 04 Free Marketing Using Naver Shopping
SECTION 01 | "One Plus Item": Discount Promotions for One Product
01.
Activate OnePlus Deal
02.
Follow the one-plus-item suggestions
SECTION 02 | Participating in the [Learn by Following] Special Exhibition
01.
Follow the special exhibition product suggestions
02.
Using special exhibitions for marketing
SECTION 03 | Utilizing the Official Naver Shopping Partner Blog
01.
Check out various promotions
02.
Check out promotions such as time-limited specials, promotions, and special exhibitions.

CHAPTER 05 Inexpensive Marketing Using Naver Services
SECTION 01 | 0% Naver Pay Fees! Start Zero Fees
01.
Start Zero Fee Benefit
02.
Apply for Start Zero Fee
SECTION 02 | [Learn by Following] Utilizing Growth Points
01.
Growth points awarded each time sales increase
02.
Marketing know-how using growth points
03.
Running Naver Search Ads with Growth Points

[Special Appendix] Planning for Online Sales Success
Search
Check out video lectures and get real-time consultations

What kind of readers is this book for?
ㆍ Beginner sellers (entrepreneurs) who dream of starting a Naver Smart Store business
ㆍ Those who want to start a small business or online business with little items and capital
ㆍ Those who run a smart store but are not making any sales
Online sellers who want to expand their sales channels and increase sales
Online sellers who want to know about the latest Smart Store menu reorganized in 2024

Features of this book

one.
We've compiled only the most frequently asked questions by new Smart Store sellers!
Naver Smart Store is an online sales platform that's easy to enter and allows you to succeed without capital.
However, novice sellers who have never sold online before face difficulties from the start.
Signing up as a seller and opening a store is easy, but it's not all that easy.
This book contains only the most frequently asked questions by beginners, including preparing to start a smart store, opening a store, registering and operating products, and marketing.
It consists of only the content necessary for actually starting and operating a smart store, so you can learn without any burden.

two.
We'll delve into every menu in the updated and significantly changed 2024 Smart Store!
Previously published Naver Smart Store books contain content that is quite different from the current Smart Store.
As of April 2024, the Naver Smart Store Center menu has been reorganized several times.
The 'Store Display Management' and 'Exposure Management' menus have been integrated into the 'Store Management' menu and reorganized into submenus, and the 'Customer Management' and 'Lounge Management' menus have been integrated into the 'Brand Benefits/Marketing' menu, making the menus before and after the reorganization more intuitive.
To survive in the trend-sensitive smart store market, you need to study the 'latest smart store.'
This book reflects the latest Smart Store menu revisions as of April 2024, making it a valuable resource not only for sellers currently operating Smart Stores but also for novice sellers just starting out.


three.
Learn step-by-step the process of 'Smart Store Preparation - Opening - Operation - Marketing'!
Author Seo Mi-jin has been providing training on Naver Shopping and Smart Store startup and operation for over ten years.
Based on that experience, I have organized the 'Smart Store Preparation-Opening-Operation-Marketing' process tailored to beginners' level, and I explain it more kindly and thoroughly than anyone else.
This book is especially perfect for beginners as it consists of step-by-step exercises that they can easily follow and learn.


four.
Relieve the burden of beginner sellers with author video lectures and real-time consultations!
Even if you learn the step-by-step process from a book, a novice seller can get lost for a while.
For those who are new to Naver Smart Store, a special video lecture by author Seo Mi-jin has been prepared.

Anyone who may have any difficulty registering products on Smart Store can get help by watching the author's video lectures.
You can also check out the question guide from the author, who is active as an expert at Naver Knowledge iN eXpert.


Check out the vivid reviews from participants of the "Getting Started with Naver Smart Store" Challengers!
[Kim Yeon-jin] This book is like a light that led me to action, as I had been hesitating and struggling to overcome the barrier of product registration even after creating a business registration certificate.
I read several books about smart stores, but when it came to actually registering products, there were many parts that were daunting and difficult.
But this book has the power to help you do it yourself, step by step.

[Park Soon-young] I was completely ignorant of Naver Smart Store, but with the help of "Getting Started with Naver Smart Store," I'm finally breaking free from my novice status! The practical know-how from the Smart Store experts in this book was incredibly helpful, and I loved how easy it was to follow.
[Mr. Youngho Ahn] I received training at an advertising agency, but I found instructor Seo Mijin's book, which costs less than 20,000 won, to be more informative than the 3 million won book.

[Yang Yu-jin] As soon as I opened my smart store, I was overwhelmed with calls from advertising companies everywhere, but this store has been explained well, from the basic opening process to product registration.
It's great that even the actual application methods, including advertising methods after product registration, are well-documented in detail, so you can do the basic settings just by following them.

[Dayeon Lee] I had no idea where to start, but after reading this book and following it step by step, I was finally able to get started.
It is divided into “Creating, registering, operating, and marketing a Naver Smart Store,” so you can study systematically.
This is a book recommended to those who are starting a smart store for the first time.

[Mr. Park Sang-deok] As I studied through the book, I noticed that the 'Practical Know-How of a Smart Store Expert' that appeared here and there contained many useful tips and functions that were helpful to know, which were very helpful in creating and operating a store.