Foreword_ Bill Gates

Chapter 1: From Hyderabad to Redmond
A moment of refreshment comes to everyone.

Chapter 2: Insights into the Qualities of a Leader
Beyond Windows, into the Cloud

Chapter 3: Embracing New Momentum and Embracing a New Mission
What is Microsoft for?

Chapter 4: Dreaming of a Cultural Renaissance
How Growth Thinking Drives Change

Chapter 5: A New Partnership, No Boundaries
The Future of Partnerships Great Companies Should Have

Chapter 6: Clouds and Beyond
Mixed reality, artificial intelligence, and quantum computing

Chapter 7: The Equation of Trust
Privacy, Cybersecurity, and Freedom of the Press

Chapter 8: What Future Are Humans and Machines Heading Toward?
Ethical Principles for Artificial Intelligence Design

Chapter 9: Imagining a Better Future for Everyone
The one goal that technology, businesses, workers, and leaders should strive for

★ Published in 27 countries around the world, including Germany and France!
★ Amazon, New York Times Bestseller!
★ Forbes' 2018 Book for Leaders!
★ MIT Technology Review Best Books of 2017!

“First, empathize with people, the market, and the future!”
A 'refresh' strategy for companies in crisis!

Microsoft, once a giant in the IT industry, has reached its limits and its growth has stalled.
This book covers the remarkable management strategy that led Microsoft to become the world's leading company in cloud integrated services market share under the leadership of its ambitious and ambitious CEO, Satya Nadella.
In this book, Satya Nadella candidly offers lessons and advice from his own experiences for leaders seeking change and innovation.
At the same time, it demonstrates the vision that leaders must possess to find a path for the development of a company and society that will be remembered in history, based on sharp insight.

The book also heralds the arrival of the most exciting and disruptive wave of technology humanity has ever faced.
How will the future of humanity change due to technological advancements?
How should personal privacy, cybersecurity, and freedom of the press be addressed in the digital world?
Is advanced technology a threat to human life, or a trustworthy companion?
Satya Nadella shares the development status of artificial intelligence, mixed reality, and quantum computing, which Microsoft is pursuing as its future core businesses.
Based on this, it presents a comprehensive range of principles for trust and ethical design necessary for the digital age, as well as elements for long-term economic growth.

And above all, Satya Nadella talks about the soul of a company.
Why do companies exist?
What do the members of a company work for?
What goals should companies pursue in this society?
Satya Nadella promotes the value of 'empathy' to break the mold of bureaucratic organizational culture and change inertia-ridden members.
By connecting people with people, people with technology, and people with empathy, and by focusing on a single goal, Satya Nadella has made Microsoft dance with passion and innovation again.

Bill Gates' choice for Microsoft's savior!
Satya Nadella, who went from being an ordinary engineer from India to becoming the CEO of one of the world's best companies!

Microsoft has been consistently labeled as the world's best company for over 40 years since its founding.
Satya Nadella, who joined Microsoft in 1992, became the third CEO in Microsoft's history in February 2014, following Bill Gates and Steve Ballmer.


When Satya Nadella took over, Microsoft was going through its darkest period.
The computer operating system (OS) that helped Microsoft grow into a global company ended up holding it back.
At the time, the mobile market was growing explosively, and the PC market was rapidly declining, and Microsoft did not have the weapons to overcome this situation.
Apple dominated the smartphone market, and Google's Android had already taken over the mobile application processor (AP) market.
Even the first tablet developed by Microsoft was pushed out by Apple and Samsung.

With Steve Ballmer taking responsibility for this situation and resigning, the world's attention is focused on who will become the next chairman.
While many expected that it would be an outsider like Ford Motor CEO Alan Mulally or someone who joined through a corporate acquisition like Skype CEO Tony Bates, the dramatic change turned out to be none other than Satya Nadella, an Indian engineer and employee who had dedicated 22 years to Microsoft.

Despite concerns from those around it, under Satya Nadella, Microsoft has rapidly begun to transform into a mobile cloud company.
Through its vision of "Mobile First, Cloud First," Microsoft has transformed into a company that provides platforms and productivity.
Microsoft, which had been operating in a closed manner based on its unrivaled technological prowess, has raised the banner of full-scale openness and connectivity to achieve success in the mobile market.
And the results were amazing.

Since Satya Nadella took over in 2014, Microsoft's stock price has risen more than 60%, and its market capitalization exceeded $730 billion in the first quarter of 2018.
Microsoft has become the world's leading company in the integrated cloud services sector, including infrastructure, platforms, and software, and financial consulting firm Evercore predicted that Microsoft's market capitalization would reach $1 trillion within two years.

Bringing back the soul of Microsoft and making the organization dance!
Leadership of 'empathy' that connects people, markets, technology, and the future!

Satya Nadella's management philosophy is 180 degrees different from that of Bill Gates and Steve Ballmer.
Bill Gates is now respected by many for his philanthropy and donations, but in his past as a businessperson, he was notorious for using any means necessary to force competitors out of the market.
Bill Gates' management philosophy was passed down to the second CEO, Steve Ballmer.
Steve Ballmer defined Apple, Google, and Linux as enemies and competed fiercely with them.


But Satya Nadella has demonstrated a completely different partnership from the previous two CEOs since taking office, announcing Office apps for Apple's iOS and Google's Android.
Also in 2016, Microsoft announced that it would support all Linux and open source on its cloud services under the slogan “Microsoft loves Linux.”
It was the moment when Microsoft shed the heavy burden of monopoly and authority and transformed into a new company pursuing collaboration and connection toward the future.
The development and supply of all Microsoft products has shifted to a user-centric system.
Furthermore, Microsoft's borderless partnership, which sought to expand its market share without being trapped in the logic of a zero-sum game and pursue coexistence rather than competition, gave wings to its second leap forward.
At the center of all this innovation was Satya Nadella.

The driving force that allowed Satya Nadella to change Microsoft's culture and continue to take on bold challenges was 'empathy.'
Satya Nadella, who developed a deep empathy for others through his son who was born with cerebral palsy, considers 'empathy' to be a meaning more valuable than anything else in a world brought about by massive technological advancements.


After taking office, Satya Nadella's first task was to transform the organization, which was rife with bureaucracy and departmental egoism, and to instill new aspirations and vision in the members who had become entrenched in inertia and a sense of defeat.
At the same time, he pledged to remove all barriers to innovation so that Microsoft could return to its original goal of changing the world.


Satya Nadella also said that the essence of a CEO is to curate culture, and he seeks ways to revive Microsoft's soul and unique values ​​by raising the banner of empathy and transforming it into a corporate culture that respects change and diversity.
Furthermore, we pursue a "growth mindset" that fosters cultural innovation, that is, we prioritize personal growth and find and implement ways to maximize it.


As part of this, Satya Nadella led the change by empowering all members of Microsoft to work autonomously, thereby enabling members to align their vision with the organization's vision.
We have transformed our rigid, vertical organizational culture into a horizontal one where curious and adventurous people can do their best.


Satya Nadella says that empathy can not only change individual lives or corporate culture, but also society.
Indeed, examples such as manufacturing solar panels to transform the lives of remote Kenyan villages, predicting natural disasters through cloud data, and improving the symptoms of dyslexia for millions of people are all based on a deep empathy for the essence of human life and technology.


Technology changes the world, and the soul of engineers lives in that technology.
The special inspiration that stirs their souls comes from empathy.
This is Satya Nadella's core management philosophy.

Beyond Windows, the cloud, and AI!
What lies beyond the future?
A future where humans and technology coexist, a future Microsoft dreams of and creates!

As we witness the greatest wave of technological change in the 21st century, Satya Nadella talks about three future technologies at the center of it all.
Mixed reality, artificial intelligence, and quantum computing are the key players.


Mixed reality technology, which will usher humans into a third space where the digital and physical worlds merge, will enable people, the environment, and objects to share information with each other, transcending time and space.
Through mixed reality, humans can feel the texture of the Martian surface, sense its temperature, and even travel to the depths of space from within the confines of their rooms.
Mixed reality is a technology that will completely change the computing environment we have seen so far.
Devices like display screens, keyboards, and mice will undoubtedly become prehistoric relics the moment mixed reality becomes mainstream.

Artificial intelligence, which is expected to have language and visual abilities better than humans in 10 years, has already deeply penetrated our lives.
McDonald's allows customers to order through its drive-thru system and have their food prepared immediately after they place their order, and Uber lets users know if a real driver is present by comparing their driver's photo.
Volvo checks the driver's condition and warns them when they lose focus.
At the heart of all this is artificial intelligence.


Since taking office, Satya Nadella has created an AI research group and hired over 8,000 AI experts.
Microsoft, which currently holds the largest number of AI-related patents in the world, is moving faster toward the future than any other company, including by developing an automatic translation program called "MS Translator."

Quantum computing, which will enable all kinds of computations—mathematical, scientific, and engineering—at incredibly fast speeds, is primarily aimed at enhancing the capabilities of artificial intelligence.
But Microsoft's ultimate goal with quantum computing is to save countless lives by achieving groundbreaking medical breakthroughs.

For example, developing a complete vaccine against the constantly evolving and mutating HIV virus could be made possible by a novel approach using quantum computing.
The problem of hunger, which is considered a serious global problem, can also be solved using quantum computing.
To produce fertilizers essential for food production, nitrogen in the atmosphere must be converted into ammonia.
It's a process that easily breaks down bacteria, and if quantum computing is used, new artificial catalysts can be invented with less energy and less environmental pollution.
If this becomes a reality, in the near future there will be no more children dying of hunger.

This book is about innovation.
It talks about revolutionizing the lives of individuals, revolutionizing the organizations they work in, and revolutionizing the world where organizations come together.
And ultimately, it talks about the future that innovation will create.
All the things that were fantasy just a few decades ago are now commonplace.
As we live in a time of enormous technological change, it is highly likely that everything humans can imagine today will become reality in the future.
In this book, Satya Nadella predicts the future through the cutting-edge technologies that Microsoft is preparing and presents a vision that matches it.
Through this book, readers will be able to glimpse the amazing future of a society coexisting with technology and humans coexisting with technology.