2023 Business is Strategy RED Preface
Preface to the first edition of "Business is Strategy," 2016

Strategy 1.
Concept Design - The Concept That Negates Survives

● If I were to take on the role of restaurant consultant for my sons
● Make common nouns mine
● Do you know about fresh kimchi jjajang?
● We said no!
● But still, what is Bongpyeong?
● Food must be delicious even before you eat it.

Strategy 2.
Content Design - Clearly Targeted Menus Survive

● If your target audience is unclear, you will fail.
● USP, the panacea
How to create a menu that will never fail
● There are people who are sick when they walk
● Principles are also necessary when introducing new menus.

Strategy 3.
Value Design - The Value Customers Want Survive

● If it's not fun, there are no customers.
● Error in the guidance that says “Closed on Sundays”
● How to get into your customers' heads: Kill two birds with one stone
● Let's turn doubt into reassurance
● Powerful pricing weapon ICBM
● You can become a business genius with just words.
● The secret to real taste
● You must be a scapegoat to survive
● Customers only believe what they see.
● Make your customers impatient
● Price depends on modifier

Strategy 4.
Value Enhancement - The Details That Make an Impression Come True

● We cook rice as soon as you order it.
● 4cm height that changes the taste
● Delicious interior design is completed with music.
● Food must be pretty no matter what
● The price goes up when you disassemble and unfold it.
● The heavier it is, the tastier it is
● The incredible power of just 1,000 won
● You can't just sigh because it's the second floor.
● If you feel good, you will be evaluated favorably.
● Please show the time the meat arrives
● A restaurant must have delicious food.
● Please only provide calculable values.
● 100 strategies for adding 1% of value

Strategy 5.
Customer Attraction #1 - Stores that Stimulate the Salivary Glands Survive

● True experts also have different store lighting.
● 3 principles of photos that captivate customers
● Imprint your brand with a logo song
● The sound of “Crackle!” brings money
● Grab attention in 5 seconds!
● Customers like high-calorie photos
● The second signboard, Naver Place

Strategy 6.
Customer Attraction #2: Stores that Provide Friendly Instructions Survive

● If you say it's good, customers won't believe you.
● Please, sell what the customer wants.
● Customers are also suspicious of events.
● Seven types of sesame oil
● Happiness of 100 Won
● Never go to a good restaurant alone
● We need writing that persuades customers.
● Please show me without forcing me
● Let's bring in authority, the core of persuasion.
● Origin, producer, recipe and pairing

Strategy 7.
Store Operations - The CEO Who Survives

● Why is it that only our store has no customers?
● The Maginot Line of Survival, Sales Target
● Do you happen to have a vicious dog?
● The restaurant business requires delicious ideas.
● Business is love
● Develop your strengths rather than eliminate your weaknesses.
How to Make Benchmarking 200% Successful
● Let's become the #1 restaurant people want to work at.
● Please turn off KakaoTalk
● Business is done by people, not brands.
● Why do you force ownership on your employees?
● Even in a prolonged recession, these owners will survive even if everything goes bankrupt.

supplement
● Utilize KakaoTalk, the national app, strategically.
● You have to catch Naver to catch customers.

Conclusion to the 2016 First Edition of "Business is Strategy"
2023 Business is Strategy RED Conclusion

References

Korea's only self-employment textbook
Kyobo Bookstore's Today's Book, Yes24 Highly Recommended
Best-selling steady seller in the startup category

Contains more intuitive and effective strategies
Returning in 2023 with "Business is Strategy RED"

From aspiring entrepreneurs to large franchise owners, the book "Business is Strategy," which has been loved by Korean "CEOs" and called the "Korean Self-Employment Textbook," has returned after approximately seven years as a completely revised edition, "Business is Strategy RED."
Unlike typical revised and expanded editions, 『Business is Strategy RED』 has undergone major changes, including deleting and revising approximately 78% of the content of the first edition and adding 172 pages of new content, reflecting powerful success strategies proven through research, study, and consulting since its publication.
This revision reflects the author's strong desire to provide readers with the most appropriate strategies for the current time.

To all the restaurateurs who are continuing their difficult and lonely fight,
Now is the time to 'load' your strategy.

2023 marks the year we break free from the shackles of COVID-19 and transition to an endemic state.
However, the crisis in the restaurant industry is only getting worse as it faces difficulties such as soaring food costs, labor shortages, and economic downturn, and is forced into an extremely competitive situation where the number of businesses closing down compared to new businesses is approaching 80%.
In it, restaurant owners are fighting a difficult and lonely battle, facing unsatisfactory sales, repetitive and boring daily routines, and the abuse of malicious consumers.

The author says that all business owners in Korea are already smart CEOs.
He says that the hard work of restaurant owners, who work hard for their families, employees, and customers, deserves to be rewarded, and that strategy is what is needed to achieve this reward.
If you want to live a life of leisure without worrying about your livelihood, if you want to enjoy your work instead of the pain of running a business, if you want everyone to recognize your efforts, you must satisfy your customers and deeply etch your brand in their memories.
"Business is Strategy RED" is a book that provides "business secrets" that will capture the instincts and psychology of customers.

For restaurant workers who work from morning to night,
There is no time to think deeply or rest.
But there's no need to overthink it.
All you have to do is read this book and put it into practice.

It takes time to learn and grow.
But restaurateurs don't have that luxury.
I start by preparing ingredients in the morning and preparing to open the store. After running the store all day, I go home and sleep.
The author knows the daily lives of these restaurateurs better than anyone else.
That is why I did not include any vague stories like “They say it will work out if you do this” or “If you work hard, things will work out.”
To ensure that you don't waste your time reading the book, the core of business is condensed into easy, specific content so that you can immediately learn and apply strategies the moment you start reading.
"Business is Strategy RED" contains over 60 strategies applicable to all stages of business, from startup preparation to menu development, store management, and marketing, based on the core keywords of business, categorized into concept, content, value, attraction, and operation.
There's no need to overthink it.
All you have to do is read this book, learn the strategies it contains, and put them into practice.
You will be able to see the sales change at that moment.

The miracle of 'Jangjeon' proven by 2,000 disciples and 5,000 stores.
With strategy, your efforts can be rewarded.

The author's business strategies, conveyed through "Business is Strategy," had a significant impact on restaurant owners across the country.
The Kim Yu-jin Academy, which began after the publication of the first edition of 『Business is Strategy』, has conducted a total of 96 classes as of February 2023, and the sales generated by approximately 2,000 students in approximately 5,000 stores total 1.4 trillion won.
Their stores have received rave reviews on various TV programs and YouTube channels, including tvN's [Restaurant with a Queue], KBS's [Live Information], and Channel A's [The Rich], and have become beloved by both new and regular customers.
People who have read "Business is Strategy" say:
If you want to survive and succeed in business, you must read this book.
It only contains content that can be applied in practice.
With you, the reader, in mind, and your struggles, the author has put all his teachings into 『Business is Strategy RED』.
With this book, your efforts will definitely be rewarded.
Trust this book.
And load your strategy right now!