Korea's first practical guide to SNS and AI marketing for hairdressers.
Practical insights from TV Hair producer Kim Seo-yoon, who personally interviewed over 40 successful hair designers across the country.

Customers no longer just pass by hair salons.
She sets out to find the hair stylist who can create the look she desires. "Beauty Salons Full of Appointments, Hair Salons Empty" is the first book to provide a practical and easy-to-understand roadmap for marketing across five essential platforms for hair stylists: Smart Place, blogs, Instagram, YouTube, and even Carrot.

Having interviewed over 40 successful hair designers across the country, producer Kim Seo-yoon combines vivid insights from the field with cutting-edge AI tools to present strategies anyone can implement immediately.
Rather than simply theories, the book includes checklists, practical missions, and case studies that can be applied immediately after opening, so even busy hair designers can easily follow along.
This is the one and only guidebook that every beauty professional who wants to grow in the global K-beauty trend must read.

“Now that K-beauty is gaining attention around the world, we live in an era where each and every hair designer is becoming a ‘brand.’
"Hairdressers Who Book Full Appointments, Hairdressers Who Are Empty" is a must-read marketing textbook at the center of this change.
“I sincerely recommend this to the proud young beauticians who will lead the future of the global beauty industry.” - Kang Yun-seon, CEO of Juno Hair

This book outlines the simplest and most effective ways to leverage AI and key marketing strategies tailored to the beauty industry, helping you seize just such opportunities.
Marketing is no longer a burdensome task; it's a way to showcase your talents and passion to the world.
Let's imagine this.
As the days go by, customers with similar resolves to mine are constantly contacting me to get their hair done, and the Naver reservation window is quickly filling up with reservations.
I'm looking forward to the end of the month, full of anticipation about how much sales will rise this month.
Juniors who want to work with me come to me, and people make me offers.
As time goes by, my signature becomes more and more famous, and I am now proudly established as an expert with irreplaceable skills.
--- p.6, from “Prologue”

Marketing can feel like a burden to us, who are always short on time and energy in our busy daily lives dealing with customers and cutting hair.
But you don't have to worry.
Because there is a strong supporter who can help you solve these problems.
From creative tasks like writing, which can be considered the most difficult, to idea generation and content creation, generative AI is there to help us whenever we need it, 24/7, without getting annoyed.
--- p.22, from “Chapter 1: What’s different about a hair designer whose reservation window is full?”

In the case of Director A, who runs a one-person shop in Yangju that we talked about at the beginning, he says that he meticulously writes down each and every treatment menu linked to Naver Reservation, so most customers' questions about the treatment are resolved in advance during the reservation process.
What kind of treatment it is, what process it goes through, and in the case of clinics, what products they use.
It is to provide detailed explanations in advance to resolve any questions that customers may have over the phone or during the procedure.

Additionally, for events that are held periodically, they say that they are enjoying the significant effect of relatively increasing sales through the event menu by utilizing the event category to display it at the very front.
--- p.89, from "Happer 2 Beauty Salon Online Store, Smart Place"

In the case of Director L, who runs a one-person beauty salon in Jinju, he runs the salon in a remote area without even a sign.
However, most of Director L's new customers come through the blog.
Recently, it is said that the number of views for a post uploaded with the keyword [Pearl Iron Perm] exceeded 1,000.
Even if only 1% of them become customers, that's 10 new customers, and the sales generated from iron perms amount to a whopping 1.2 million won.
As time goes by, the number of views will increase, and if the number of customers who visit after seeing the article about men's iron perms increases, the sales generated from a single article will amount to an amount that is beyond imagination, right?
--- p.147, from “Chapter 3: A Blog Where Customers Come Directly with One Post”

Instagram offers tremendous opportunities to expand not only domestically but also globally.
In the case of Director W of R Salon located in Hongdae, 80% of the customers are foreigners.
The director's signature is special case dyeing such as Balayage Ombre.
Even so, can you believe that 80% of our monthly customers are international, considering this is South Korea? Could it be because the director speaks English so well? Has he even appeared on an international broadcast?
The answer was Instagram.
The director's consistently uploaded videos on balayage dyeing received a lot of attention from foreigners, and people from foreigners living in Korea to tourists visiting Korea came to see the director if they wanted balayage ombre dyeing.
--- p.219, from 「Chapter 4 Now, Instead of Business Cards, Instagram」

What makes YouTube different from other platforms is that it creates "fans" that go beyond subscribers.
Unlike short-form videos, if viewers consistently watch creators in longer videos of at least a few minutes, a sense of connection develops between the creator and the viewers.
It's something that naturally becomes familiar, affectionate, and permeates.
The bonds formed this way transform creators from mere information providers into powerful brands and role models.
Just like famous celebrities or artists, creators themselves become brands with their own fandoms.
These fans go beyond simply consuming content; they become willing sharers and enthusiastic supporters.
No matter what new endeavor you undertake or what business you start, these fans will be your steadfast supporters, always ready to respond and offer their support.
--- p.312, from “Chapter 5: An Individual as a Brand, YouTube”

Every neighborhood has its own way of using carrots.
Now, Carrot has evolved from a simple second-hand trading platform in its Carrot Market days into a hyperlocal platform that provides various elements necessary for local life and serves as a community.
What does that mean? It's a marketing channel optimized for self-employed people.
Let's think about a beauty salon.
A beauty salon is not a place where you just sell things and that's it.
The key to generating solid sales is to have regular customers who visit regularly, rather than those who come once and never return.
What we must not lose sight of is that, rather than focusing on short-term results achieved through simple, stimulating marketing, we must prioritize local customers who are easily accessible and likely to visit our salon frequently.

--- p.394, from 「Chapter 6: Carrot, the neighborhood regular that only I didn't know about」