Yoga Studio Startup Master
 |
Description
Book Introduction
You can't keep a yoga studio running with just love!
Everything you need to know about yoga branding and operating systems that create a stable revenue structure.
The know-how of a veteran instructor with 170,000 cumulative students and 8,500 cumulative lessons!
A love of yoga alone is not enough to run a yoga studio for a long time.
With revenues stagnating, rents struggling to pay, and re-enrollment rates declining, where did things go wrong for yoga studios? They started out "because they love yoga" and "wanted to spread healthy energy," but the reality is far from simple.
Nowhere does it tell you how to make money from yoga as a profession.
However, if you want to live a sustainable life through yoga, you need a stable revenue structure and management system.
This is not a choice, it is a necessity for survival.
What structure are you currently operating within? Does that structure ultimately lead to sales? "Mastering Yoga Studio Entrepreneurship" isn't just a business book.
A veteran yoga studio manager with 8,500 cumulative sessions and 170,000 students teaches the essentials that will provide a solid foundation for a yoga studio.
From establishing your yoga studio's brand identity and target audience to selecting a space, recruiting students, preparing classes, registering a business, taxes and accounting, and even marketing, we guide you through the entire yoga business process required to start and run a yoga studio.
Everything you need to know about yoga branding and operating systems that create a stable revenue structure.
The know-how of a veteran instructor with 170,000 cumulative students and 8,500 cumulative lessons!
A love of yoga alone is not enough to run a yoga studio for a long time.
With revenues stagnating, rents struggling to pay, and re-enrollment rates declining, where did things go wrong for yoga studios? They started out "because they love yoga" and "wanted to spread healthy energy," but the reality is far from simple.
Nowhere does it tell you how to make money from yoga as a profession.
However, if you want to live a sustainable life through yoga, you need a stable revenue structure and management system.
This is not a choice, it is a necessity for survival.
What structure are you currently operating within? Does that structure ultimately lead to sales? "Mastering Yoga Studio Entrepreneurship" isn't just a business book.
A veteran yoga studio manager with 8,500 cumulative sessions and 170,000 students teaches the essentials that will provide a solid foundation for a yoga studio.
From establishing your yoga studio's brand identity and target audience to selecting a space, recruiting students, preparing classes, registering a business, taxes and accounting, and even marketing, we guide you through the entire yoga business process required to start and run a yoga studio.
index
Chapter 1: Can Being a Yoga Instructor Be Sustainable?
1. The job of a yoga instructor
2 Different types of yoga and teaching methods
3 21st Century Yoga Instructors
4 Pros and Cons of Different Working Styles
5 Yoga Instructor Income
6 Very cheap tuition
7 Reasons Why Yoga Centers Are Needed in an Aging Society
8 Times When Yoga Instructors Can Make Money
9 The Yoga Life I Want
Column: Voices from Students at the Author's Yoga Studio, Shanti Visa ①
Column: Voices from Students at the Author's Yoga Studio, Shanti Visa, Part 2
Column: Voices from Students at the Author's Yoga Studio, Shanti Visa, Part 3
Chapter 2: What Kind of Yoga Center Should I Create?
1 The criteria that students use to choose a yoga class is the yoga instructor.
2 To become a yoga instructor of the next level
3. Class manners that are embarrassing if you don't know them
4 Make the best first impression in the optimal environment
5 Yoga+ α, α with my own personality
6. Focus completely on the student in front of you.
7 Ways to Turn Anxiety into Confidence
8 Understanding the student recruitment process
Chapter 3: Starting a Yoga Studio: Can I Do It?
1. Basics of Running a Yoga Studio
2. Determine the area needed for your yoga studio.
3. Planning a Yoga Class
4. Creating Yoga Studio Class Rules
5 Private and group lessons
6 Home Studios and Rental Studios
7 Things to keep in mind when running a home studio
8. Set the maximum number of classes per day
9 Yoga Studios That Captivate the Five Senses
Chapter 4: Starting a Yoga Studio: What Should I Prepare?
1. The first thing to do when deciding to open a yoga studio
2 Things to check when choosing a space
3. Choose teaching tools and prepare products to sell.
4 The most important thing in interior and furnishings
5 Yoga Center Opening D-day!
6 Can't make it to the opening date?
7 The final destination is not 'opening a yoga studio'
Chapter 5: How to Create a Stable Operating System
An era where small yoga studios are needed
2. How to Set Sales Goals and Tuition Fees
3 Seasonal passes and daily passes
4. Yoga studio business registration
5. Regarding the accounting of the yoga center
6 How to Increase Tuition Fees Smoothly
Chapter 6: How to Create Regular Students?
1 The best publicity is 'me'
2. Message to students
3 Ways to Write a Profile That Touches Your Heart
4 Consider Who You Will Deliver Your Profile To
5 Leave it to the experts
6 “I want to continue taking your yoga classes.”
7 3S to Secure Regular Students
8 Trust linked to re-registration
Chapter 7: How to Generate Revenue from a Yoga Studio
1. Yoga classes planned and proposed directly
2. Set goals, objectives, and deadlines
3 Hire your own secretary
4. Inducing visits and increasing awareness of the yoga studio
5 Ways to Minimize Class Cancellations
6 Newsletters and Handwritten Letters
7 Ways to Use SNS
8. Promote with the voice of your students, without advertising.
9 Ways to Generate Revenue Outside of Yoga Classes
Chapter 8: How to Prepare for a Sudden Crisis
1. Prepare for emergencies
2 Successes and Failures as a Yoga Instructor
3 Could yoga studios be closed?
4 The tragedy of no longer being able to work as a yoga instructor
5 Growth through a shift in perspective
Chapter 9: What's different about the yoga studio you want to return to?
Yoga's unique hospitality
2 Planning a Yoga Business
3 Recommended Promotional Methods for Yoga Businesses
4. Bonding with students rather than difficult skills
5 Ways to Increase Re-Registration
6 Selected Yoga Instructors
7 Yoga Instructor Courses
8. Cherish your uniqueness
9. True Branding
10 Hospitality Lessons Learned from Other Fields
Chapter 10: How Can Yoga Instructors Grow?
1 A yoga instructor who accompanies students throughout their lives
2 Six Essential Elements of a High-Profit Instructor, Part 1
3 Six Essential Elements of a High-Profit Instructor, Part 2
4 Six Essential Elements of a High-Profit Instructor Part 3
5 Yoga Instructors Needed in an Aging Society
6 Maintaining Work-Life Balance
7. References to other service industries
Invest your time and money wisely
9 Next Steps for Your Yoga Business
10 Painful and difficult experiences are a gift from God.
11 Training of Body, Mind, and Spirit
Special Interview: A Story from a Senior Yoga Studio Owner ①
Special Interview: A Story from a Senior Yoga Studio Owner ②
Special Interview: A Story from a Senior Yoga Studio Owner ③
Special Interview: A Story from a Senior Yoga Studio Owner ④
1. The job of a yoga instructor
2 Different types of yoga and teaching methods
3 21st Century Yoga Instructors
4 Pros and Cons of Different Working Styles
5 Yoga Instructor Income
6 Very cheap tuition
7 Reasons Why Yoga Centers Are Needed in an Aging Society
8 Times When Yoga Instructors Can Make Money
9 The Yoga Life I Want
Column: Voices from Students at the Author's Yoga Studio, Shanti Visa ①
Column: Voices from Students at the Author's Yoga Studio, Shanti Visa, Part 2
Column: Voices from Students at the Author's Yoga Studio, Shanti Visa, Part 3
Chapter 2: What Kind of Yoga Center Should I Create?
1 The criteria that students use to choose a yoga class is the yoga instructor.
2 To become a yoga instructor of the next level
3. Class manners that are embarrassing if you don't know them
4 Make the best first impression in the optimal environment
5 Yoga+ α, α with my own personality
6. Focus completely on the student in front of you.
7 Ways to Turn Anxiety into Confidence
8 Understanding the student recruitment process
Chapter 3: Starting a Yoga Studio: Can I Do It?
1. Basics of Running a Yoga Studio
2. Determine the area needed for your yoga studio.
3. Planning a Yoga Class
4. Creating Yoga Studio Class Rules
5 Private and group lessons
6 Home Studios and Rental Studios
7 Things to keep in mind when running a home studio
8. Set the maximum number of classes per day
9 Yoga Studios That Captivate the Five Senses
Chapter 4: Starting a Yoga Studio: What Should I Prepare?
1. The first thing to do when deciding to open a yoga studio
2 Things to check when choosing a space
3. Choose teaching tools and prepare products to sell.
4 The most important thing in interior and furnishings
5 Yoga Center Opening D-day!
6 Can't make it to the opening date?
7 The final destination is not 'opening a yoga studio'
Chapter 5: How to Create a Stable Operating System
An era where small yoga studios are needed
2. How to Set Sales Goals and Tuition Fees
3 Seasonal passes and daily passes
4. Yoga studio business registration
5. Regarding the accounting of the yoga center
6 How to Increase Tuition Fees Smoothly
Chapter 6: How to Create Regular Students?
1 The best publicity is 'me'
2. Message to students
3 Ways to Write a Profile That Touches Your Heart
4 Consider Who You Will Deliver Your Profile To
5 Leave it to the experts
6 “I want to continue taking your yoga classes.”
7 3S to Secure Regular Students
8 Trust linked to re-registration
Chapter 7: How to Generate Revenue from a Yoga Studio
1. Yoga classes planned and proposed directly
2. Set goals, objectives, and deadlines
3 Hire your own secretary
4. Inducing visits and increasing awareness of the yoga studio
5 Ways to Minimize Class Cancellations
6 Newsletters and Handwritten Letters
7 Ways to Use SNS
8. Promote with the voice of your students, without advertising.
9 Ways to Generate Revenue Outside of Yoga Classes
Chapter 8: How to Prepare for a Sudden Crisis
1. Prepare for emergencies
2 Successes and Failures as a Yoga Instructor
3 Could yoga studios be closed?
4 The tragedy of no longer being able to work as a yoga instructor
5 Growth through a shift in perspective
Chapter 9: What's different about the yoga studio you want to return to?
Yoga's unique hospitality
2 Planning a Yoga Business
3 Recommended Promotional Methods for Yoga Businesses
4. Bonding with students rather than difficult skills
5 Ways to Increase Re-Registration
6 Selected Yoga Instructors
7 Yoga Instructor Courses
8. Cherish your uniqueness
9. True Branding
10 Hospitality Lessons Learned from Other Fields
Chapter 10: How Can Yoga Instructors Grow?
1 A yoga instructor who accompanies students throughout their lives
2 Six Essential Elements of a High-Profit Instructor, Part 1
3 Six Essential Elements of a High-Profit Instructor, Part 2
4 Six Essential Elements of a High-Profit Instructor Part 3
5 Yoga Instructors Needed in an Aging Society
6 Maintaining Work-Life Balance
7. References to other service industries
Invest your time and money wisely
9 Next Steps for Your Yoga Business
10 Painful and difficult experiences are a gift from God.
11 Training of Body, Mind, and Spirit
Special Interview: A Story from a Senior Yoga Studio Owner ①
Special Interview: A Story from a Senior Yoga Studio Owner ②
Special Interview: A Story from a Senior Yoga Studio Owner ③
Special Interview: A Story from a Senior Yoga Studio Owner ④
Detailed image
Into the book
What's the difference between a low-income instructor and a high-income instructor? To become a "profitable yoga instructor," you need to be able to manage your yoga business and take the initiative to set its direction.
If you simply stick to a structure where your income is determined by the number of classes you take and you only increase your income by taking on substitute classes, you will inevitably end up overworking yourself.
--- p.33 From “Tuition Fees Too Cheap”
If you want to pursue yoga as a career, you need to start by 'setting up your yoga life' rather than simply getting a certificate.
Ask yourself, "What does being a yoga instructor mean to my life?" and consider your work-life balance.
--- p.41 From “The Yoga Life I Want”
Yoga is not just an activity that involves moving the body; it is a deep and broad field that also deals with the mind and the philosophy of life.
If you think of yoga as just a physical exercise, it might not matter which teacher you learn from.
But these days, there's a growing awareness that yoga goes beyond just exercise and impacts your entire life.
--- p.55 From “The criteria students use to choose a yoga class is the yoga instructor”
For example, let's say a person with a lot of body fat and a chubby body type gets a yoga instructor license and starts teaching classes.
But if you feel hurt after being criticized by a student about your appearance or body type, that moment is when the real starting point is.
You must overcome your anxieties and complexes one by one based on the power of yoga to restore balance between body and mind.
That experience builds confidence, gives courage to those struggling with similar concerns, and ultimately leads to trust.
--- p.74 From “How to Turn Anxiety into Confidence”
So, what's important when planning an interior? The key is to avoid being confined by the stereotype of a "yoga studio."
Let's think about an experience where you went to a yoga class, or even if it's not yoga, a gym, Pilates center, or an aesthetic shop, a space that heals and harmonizes the body and mind, and an 'unpleasant memory' or 'a pleasant and good experience'.
--- p.120 From “The Most Important Thing in Interior Design and Furnishings”
While recruiting new students is certainly important, it's most important to cherish each and every one of your current regular students and provide them with friendly, easy-to-understand follow-up support.
Attentive response to existing students increases satisfaction and is the key to long-term retention.
--- p.159 From “Message to Students”
‘Class cancellation’ is a matter of survival for yoga studios.
Nowadays, most people pay the tuition fee first and then take the class, and the reservation is set to be canceled up to a certain time.
Therefore, there is no short-term loss if a student cancels a class.
However, students who frequently cancel classes are less likely to re-enroll, which can lead to significant losses for the yoga studio in the long run.
If you simply stick to a structure where your income is determined by the number of classes you take and you only increase your income by taking on substitute classes, you will inevitably end up overworking yourself.
--- p.33 From “Tuition Fees Too Cheap”
If you want to pursue yoga as a career, you need to start by 'setting up your yoga life' rather than simply getting a certificate.
Ask yourself, "What does being a yoga instructor mean to my life?" and consider your work-life balance.
--- p.41 From “The Yoga Life I Want”
Yoga is not just an activity that involves moving the body; it is a deep and broad field that also deals with the mind and the philosophy of life.
If you think of yoga as just a physical exercise, it might not matter which teacher you learn from.
But these days, there's a growing awareness that yoga goes beyond just exercise and impacts your entire life.
--- p.55 From “The criteria students use to choose a yoga class is the yoga instructor”
For example, let's say a person with a lot of body fat and a chubby body type gets a yoga instructor license and starts teaching classes.
But if you feel hurt after being criticized by a student about your appearance or body type, that moment is when the real starting point is.
You must overcome your anxieties and complexes one by one based on the power of yoga to restore balance between body and mind.
That experience builds confidence, gives courage to those struggling with similar concerns, and ultimately leads to trust.
--- p.74 From “How to Turn Anxiety into Confidence”
So, what's important when planning an interior? The key is to avoid being confined by the stereotype of a "yoga studio."
Let's think about an experience where you went to a yoga class, or even if it's not yoga, a gym, Pilates center, or an aesthetic shop, a space that heals and harmonizes the body and mind, and an 'unpleasant memory' or 'a pleasant and good experience'.
--- p.120 From “The Most Important Thing in Interior Design and Furnishings”
While recruiting new students is certainly important, it's most important to cherish each and every one of your current regular students and provide them with friendly, easy-to-understand follow-up support.
Attentive response to existing students increases satisfaction and is the key to long-term retention.
--- p.159 From “Message to Students”
‘Class cancellation’ is a matter of survival for yoga studios.
Nowadays, most people pay the tuition fee first and then take the class, and the reservation is set to be canceled up to a certain time.
Therefore, there is no short-term loss if a student cancels a class.
However, students who frequently cancel classes are less likely to re-enroll, which can lead to significant losses for the yoga studio in the long run.
--- p.195 From “How to Minimize Class Cancellations”
Publisher's Review
A yoga studio that has been successful for a long time has a different branding!
Don't just blindly choose a rental space!
A yoga studio manager with 170,000 students will tell you everything.
Are you preparing to open a yoga studio and looking at commercial spaces? However, choosing a rental space without prior notice is risky.
Before that, you must first ask yourself:
“What kind of yoga studio do I really want to create?” Yoga is more than just exercise.
You need to think about what yoga means to you and what philosophy and values you want to convey to your students. Based on this, you need to specify 'what kind of yoga you will convey, to whom, and how.'
That philosophy becomes the brand, and the brand becomes competitiveness.
In a market where countless yoga studios come and go, the ones that survive for a long time are not simply those with good facilities, but those that have a distinct identity and philosophy that earns students' trust.
"Mastering Yoga Studio Startups" is a practical guide that addresses the real-world challenges yoga instructors and studio owners face head-on, covering the entire process of starting and running a yoga studio, including space selection, student recruitment and management, class preparation and operation, business registration, promotion, and sales management.
In particular, interviews with students of the yoga studio 'Shanti Visa' run by the author and several senior yoga studio founders share their vivid experiences, providing practical insights that go beyond theory.
Check through their voices to see if the sincerity you want to convey through yoga is properly conveyed through the profit structure and operating system.
Philosophy as a system, a profit structure you design yourself!
A systematic roadmap for running a yoga studio business!
We even provide a checklist that can be applied right on site!
The biggest fears when starting and running a yoga studio are the burden of fixed costs and the uncertain re-registration rate.
"Mastering Yoga Studio Entrepreneurship" reveals the secrets of a yoga studio that consistently attracts regular students, spreads word-of-mouth without any advertising, and ultimately achieves stable profits.
The key is to implement your yoga philosophy into your revenue structure and operating system.
Even after opening a yoga studio, you must constantly check the "why" rather than the "how" so that the branding philosophy you established before starting the business becomes a solid foundation. Only then will you be able to create a clear difference in your space design, class composition, and student response. Only then will students continue to visit your yoga studio.
From freelance part-time instructors to yoga instructors dreaming of starting their own yoga studio, to yoga studio owners struggling to run their own yoga studios, to entrepreneurs running small sports businesses like yoga, Pilates, and ballet, this is something everyone can apply right away.
Let go of your anxiety and follow the yoga studio business roadmap step by step.
It contains essential realities for yoga instructors and aspiring entrepreneurs who dream of making a living from yoga, maintaining a work-life balance, and achieving long-term growth.
From setting business hours and holidays, managing students, setting up class passes, social media promotion strategies, and diversifying your revenue pipeline, we offer practical solutions for a sustainable yoga lifestyle.
This comprehensive guide to the yoga business covers everything from easy-to-miss class etiquette to a manual for responding to sudden crises and growth strategies for leaders who train yoga instructors.
Don't just blindly choose a rental space!
A yoga studio manager with 170,000 students will tell you everything.
Are you preparing to open a yoga studio and looking at commercial spaces? However, choosing a rental space without prior notice is risky.
Before that, you must first ask yourself:
“What kind of yoga studio do I really want to create?” Yoga is more than just exercise.
You need to think about what yoga means to you and what philosophy and values you want to convey to your students. Based on this, you need to specify 'what kind of yoga you will convey, to whom, and how.'
That philosophy becomes the brand, and the brand becomes competitiveness.
In a market where countless yoga studios come and go, the ones that survive for a long time are not simply those with good facilities, but those that have a distinct identity and philosophy that earns students' trust.
"Mastering Yoga Studio Startups" is a practical guide that addresses the real-world challenges yoga instructors and studio owners face head-on, covering the entire process of starting and running a yoga studio, including space selection, student recruitment and management, class preparation and operation, business registration, promotion, and sales management.
In particular, interviews with students of the yoga studio 'Shanti Visa' run by the author and several senior yoga studio founders share their vivid experiences, providing practical insights that go beyond theory.
Check through their voices to see if the sincerity you want to convey through yoga is properly conveyed through the profit structure and operating system.
Philosophy as a system, a profit structure you design yourself!
A systematic roadmap for running a yoga studio business!
We even provide a checklist that can be applied right on site!
The biggest fears when starting and running a yoga studio are the burden of fixed costs and the uncertain re-registration rate.
"Mastering Yoga Studio Entrepreneurship" reveals the secrets of a yoga studio that consistently attracts regular students, spreads word-of-mouth without any advertising, and ultimately achieves stable profits.
The key is to implement your yoga philosophy into your revenue structure and operating system.
Even after opening a yoga studio, you must constantly check the "why" rather than the "how" so that the branding philosophy you established before starting the business becomes a solid foundation. Only then will you be able to create a clear difference in your space design, class composition, and student response. Only then will students continue to visit your yoga studio.
From freelance part-time instructors to yoga instructors dreaming of starting their own yoga studio, to yoga studio owners struggling to run their own yoga studios, to entrepreneurs running small sports businesses like yoga, Pilates, and ballet, this is something everyone can apply right away.
Let go of your anxiety and follow the yoga studio business roadmap step by step.
It contains essential realities for yoga instructors and aspiring entrepreneurs who dream of making a living from yoga, maintaining a work-life balance, and achieving long-term growth.
From setting business hours and holidays, managing students, setting up class passes, social media promotion strategies, and diversifying your revenue pipeline, we offer practical solutions for a sustainable yoga lifestyle.
This comprehensive guide to the yoga business covers everything from easy-to-miss class etiquette to a manual for responding to sudden crises and growth strategies for leaders who train yoga instructors.
GOODS SPECIFICS
- Date of issue: September 29, 2025
- Page count, weight, size: 312 pages | 148*210*30mm
- ISBN13: 9791191925319
- ISBN10: 1191925315
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