From traditional liquor to the Incheon Airport customs liquor auction,
A Spectrum of Incheon's Drinking Culture in One Volume

Egg yolk slurp, chicken egg soup, and mul-tum-bung? From Incheon's unique snack culture to stories of the region's leading traditional liquor breweries and even a taste of Incheon Airport's customs liquor auction.
Beyond the simple experience of drinking, it delicately captures scenes of drinking that can only be found in Incheon.
By following the time and place in which a bottle of alcohol is made and consumed, the city's history of flavor and spatial context come to mind.
This issue perfectly embodies the phrase, "Drinking the city with alcohol as a side dish."

Instead of saying 'Pour and drink', a drinking party that my taste allows
These days, drinking alcohol is not just about drinking, but where, with whom, and in what way it is consumed has become important.
The book is filled with scenes of life surrounding alcohol, such as two-jobbers who work as office workers during the day and run a bar at night, and neighborhood bars that host knitting clubs and DJ parties.
We talk about 'drinking places' rather than simply 'drinking', and introduce spaces where life and tastes are infused.
It is particularly significant in that it meticulously captured the trend of mainstream consumers' tastes becoming more segmented and alcohol becoming a part of their "personal lifestyle" from a local perspective.
This issue delicately unravels the local daily life, where drinking, working, and living are all interconnected, through the keyword of alcohol.

The drinking culture, once characterized by the slogan “Pour and drink,” is gradually changing to reflect each person’s own pace and taste.
Now that it has become important to know who you share a drink with, in what space, and in what way, Incheon Spectacle No. 5, "Incheon's Drinks: A Smooth Read," meticulously documents scenes of drinking intertwined with the city, its people, and its tastes, from a local perspective.
For drinkers across the country, this will be a good excuse to head to Incheon, and for Incheon's neighbors, it will be a chance to enjoy a leisurely last drink near home without worrying about the last train from Seoul.
Through this issue, we encourage you to experience a new way of reading the city through the keyword of alcohol.

Q.
What does it mean to open a store in Incheon, especially in the old downtown area of ​​Dong-Incheon?
A.
I was born in Incheon, spent my school days there, and lived there my entire life.
Dong Incheon in particular has a charm that cannot be found anywhere else.
Most people who like alcohol also like food, and many are gourmets.
But since there are many delicious restaurants in Dong Incheon, if I recommend a place with delicious food to a customer, they trust me and always go there.
It seems like a neighborhood frequented by many people with similar tastes and preferences.

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