The art of explanation
 |
Description
Book Introduction
11 Explanatory Know-Hows Based on Cognitive Science
Just put it in a frame and the words will flow smoothly!
Despite the rapid changes and developments in information and communication technology, everyone living in modern society suffers from communication difficulties.
Why can't we effectively convey our message to others? The author defines "effective explanation" as "an explanation that stimulates the other person's emotions and makes them want to listen." He diagnoses communication difficulties as being due to "division" caused by differences in interests and "disconnection" caused by gaps in mindset and knowledge.
As a best way to overcome these problems, the author suggests using an explanatory frame that instantly captivates the audience.
Experience in teaching to over 20,000 business people
An explanation framework conceptualized by analyzing the cases of 1,000 people who had difficulty explaining.
The author, who was the youngest instructor to join Sundai Preparatory School, one of Japan's top prep schools, and taught students preparing for entrance exams, has since led the self-development of over 20,000 executives and office workers, and conducted language studies at the University of Tokyo Graduate School.
The author argues that the reason it is difficult to speak is because there are three walls in our heads, and that we must overcome these three walls to achieve our goals: the "wall of the unknown," the "wall of the person concerned," and the "wall of acquisition."
It also suggests 11 explanation frames for 'explanations that stimulate the other person's emotions and make them want to listen.'
Just put it in a frame and the words will flow smoothly!
Despite the rapid changes and developments in information and communication technology, everyone living in modern society suffers from communication difficulties.
Why can't we effectively convey our message to others? The author defines "effective explanation" as "an explanation that stimulates the other person's emotions and makes them want to listen." He diagnoses communication difficulties as being due to "division" caused by differences in interests and "disconnection" caused by gaps in mindset and knowledge.
As a best way to overcome these problems, the author suggests using an explanatory frame that instantly captivates the audience.
Experience in teaching to over 20,000 business people
An explanation framework conceptualized by analyzing the cases of 1,000 people who had difficulty explaining.
The author, who was the youngest instructor to join Sundai Preparatory School, one of Japan's top prep schools, and taught students preparing for entrance exams, has since led the self-development of over 20,000 executives and office workers, and conducted language studies at the University of Tokyo Graduate School.
The author argues that the reason it is difficult to speak is because there are three walls in our heads, and that we must overcome these three walls to achieve our goals: the "wall of the unknown," the "wall of the person concerned," and the "wall of acquisition."
It also suggests 11 explanation frames for 'explanations that stimulate the other person's emotions and make them want to listen.'
- You can preview some of the book's contents.
Preview
index
Introduction - Anyone can make others want to listen.
PART 1: The Basic Principles for a Successful Explanation
CHAPTER 1: Why is it so hard to explain things well?
: A big mistake people who are not confident in speaking make
Why explanations become boring, according to a study analyzing 1,000 cases.
The three walls in our heads and the four types of things that make explanations boring.
Type 1: The Unknown Wall - The worst reaction is, "What the heck?"
Type 2: The Party's Wall - If you think, "It has nothing to do with me," you'll easily forget about it.
Type 3: The Wall of Acquisition - The Sad Situation of "I Don't Need That..."
Type 4: The Wall of Obviousness - "I already know this" is your biggest obstacle.
Effective explanations satisfy the listener's brain.
A conversation with a student who took a summer special course despite the four-hour round trip.
Anyone can speak well just by applying a 'frame'
CHAPTER 2 Effective explanations begin with knowing the audience.
: Only the listener can judge
3 Ways to Understand Your Opponent's Mind
Point 1: Current Location - Check where you are now.
Point 2: Arrival Point - Decide how you want the other person to change.
Point 3: Values - Understand what the other person is thinking right now.
PART 2: 11 Explanation Frames for Effective Communication
CHAPTER 1 Explanation Frame 1, 'Advantage Appeal'
: A magic potion to attract the other person's attention
When you know the 'benefit of listening to an explanation,' the other person will show interest.
Step 1: Expose your opponent's problems and highlight their strengths.
Step 2: Present a success story to help people visualize it in their minds.
Step 3: State why you can offer that benefit.
Step 4: Describe the specific sequence in which you will benefit.
CHAPTER 2 Explanation Frame 2, 'Contrast'
: The other person's level of understanding greatly increases.
People have a natural desire to compare.
3 Types of Using Contrast
Type 1: Comparing Two Objects - The Royal Road to Comparison
Type 2: Compare to the average - How to tell where you stand
Type 3: Comparison within a single object - a comparison method that is possible even if there is only one object.
Weapon 1: Emphasize that it was selected from countless examples - "A masterpiece, one in a thousand."
Weapon 2: Using Virtual Enemies - Peach Boy's Goblin Extermination
CHAPTER 3 Explanation Frame 3, 'Causality'
: The other person empathizes and understands
The thrill of 'all the mysteries are solved!'
Type 1: Connecting Tenuous Causal Relationships - Strong Wind and Tong Jang-su
Type 2: Finding a third cause - The reason you're bad at chemistry is because you're weak in Korean.
Type 3: Reverse causality - studying makes you more motivated.
CHAPTER 4 Explanation Frame 4, 'Cut Down'
: The burden on the other person is reduced.
Too much information is stressful
It's more important to think about "what not to say" than "what to say."
Method 1: Excerpt - Cut out a portion
Method 2: Summarize - Compress as much as possible
Method 3: Abstraction - Apples and Bananas → Fruit
See through the essence without paying attention to details
Darkside techniques that should never be abused
CHAPTER 5 Explanation Frame 5, 'Destruction'
: 'Shock therapy for understanding' through explanation
'Destroy and then rebuild' the opponent's common sense
Overall: Shocking with destruction
'Knowledge sharing' is the premise.
Even small destruction can be quite effective.
Destruction that breaks the premise
Destruction that runs counter to the world
Second Half: The original topic is developed through reconstruction.
Hints of destruction are hidden in everyday life.
CHAPTER 6 Explanation Frame 6, 'News'
: The opponent's involvement is improved
People like 'new things'
Two techniques that utilize 'news frames'
Technique 1: Find news relevant to the topic.
Technique 2: Abstract the topic and connect it to the news.
Things to keep in mind when using 'News Frame'
CHAPTER 7 Explanation Frame 7, 'Scarcity'
: Creates a 'desire to know' in the other person
The power of stories told only here
“Only 0.3% of our people know this…”
What is difficult to obtain is valuable.
A treasure trove of industry common sense
Step 2: Assessing Scarcity
Step 1: Research the history and structure of the industry and sector.
Step 2: Talk to people in other industries.
Everyone is special
Secret 1: Make competition conscious.
Secret 2: Limit Freedom
CHAPTER 8 Explanation Frame 8, 'Double Track Recovery'
: Set a trap to make the other person want to listen
Foreshadowing is an essential technique in storytelling.
An expression of pleasure, saying, "As expected!"
Step 1: Communicate the foreshadowing properly verbally.
Step 2: Wait for the right time to recover the double track.
3 Secrets to Successful Double Track Recovery
CHAPTER 9 Explanation Frame 9, 'Decision Guidance'
: Control the other person's decisions
Why 'Juk' is Popular on the Songjukmae Course
Two Ways to Guide Others' Decisions in Your Desired Direction
Method 1: Create a favorable premise for yourself.
Method 2: Create options that benefit you.
Use elimination to narrow down your choices to specific ones.
Tips for explaining when there is a separate decision maker
CHAPTER 10 Explanation Frame 10, 'Assertion'
: Push through your argument without refutation
How to express dissenting opinions without ruining the mood
The trick is to start with 'yes'
How to Respond Without Fail When You're Faced with a Difficult Offer
Refuting it won't help.
3 Steps to Convincing People of the "Third Solution"
Approach the facts, not the conclusions
The Magical Art of Embracing Others' Opinions
CHAPTER 11 Explanation Frame 11, 'Lack Appeal'
: Relieves the other person's 'unfulfilled frustration'
People want to fill what they lack.
The more diligent a bookworm is, the more vulnerable he is to deficiencies.
Visible blank spaces are effective
Words that come out
Acknowledgements
Appendix - 'Ready-to-Use Expressions' Using the Explanation Frame
References
PART 1: The Basic Principles for a Successful Explanation
CHAPTER 1: Why is it so hard to explain things well?
: A big mistake people who are not confident in speaking make
Why explanations become boring, according to a study analyzing 1,000 cases.
The three walls in our heads and the four types of things that make explanations boring.
Type 1: The Unknown Wall - The worst reaction is, "What the heck?"
Type 2: The Party's Wall - If you think, "It has nothing to do with me," you'll easily forget about it.
Type 3: The Wall of Acquisition - The Sad Situation of "I Don't Need That..."
Type 4: The Wall of Obviousness - "I already know this" is your biggest obstacle.
Effective explanations satisfy the listener's brain.
A conversation with a student who took a summer special course despite the four-hour round trip.
Anyone can speak well just by applying a 'frame'
CHAPTER 2 Effective explanations begin with knowing the audience.
: Only the listener can judge
3 Ways to Understand Your Opponent's Mind
Point 1: Current Location - Check where you are now.
Point 2: Arrival Point - Decide how you want the other person to change.
Point 3: Values - Understand what the other person is thinking right now.
PART 2: 11 Explanation Frames for Effective Communication
CHAPTER 1 Explanation Frame 1, 'Advantage Appeal'
: A magic potion to attract the other person's attention
When you know the 'benefit of listening to an explanation,' the other person will show interest.
Step 1: Expose your opponent's problems and highlight their strengths.
Step 2: Present a success story to help people visualize it in their minds.
Step 3: State why you can offer that benefit.
Step 4: Describe the specific sequence in which you will benefit.
CHAPTER 2 Explanation Frame 2, 'Contrast'
: The other person's level of understanding greatly increases.
People have a natural desire to compare.
3 Types of Using Contrast
Type 1: Comparing Two Objects - The Royal Road to Comparison
Type 2: Compare to the average - How to tell where you stand
Type 3: Comparison within a single object - a comparison method that is possible even if there is only one object.
Weapon 1: Emphasize that it was selected from countless examples - "A masterpiece, one in a thousand."
Weapon 2: Using Virtual Enemies - Peach Boy's Goblin Extermination
CHAPTER 3 Explanation Frame 3, 'Causality'
: The other person empathizes and understands
The thrill of 'all the mysteries are solved!'
Type 1: Connecting Tenuous Causal Relationships - Strong Wind and Tong Jang-su
Type 2: Finding a third cause - The reason you're bad at chemistry is because you're weak in Korean.
Type 3: Reverse causality - studying makes you more motivated.
CHAPTER 4 Explanation Frame 4, 'Cut Down'
: The burden on the other person is reduced.
Too much information is stressful
It's more important to think about "what not to say" than "what to say."
Method 1: Excerpt - Cut out a portion
Method 2: Summarize - Compress as much as possible
Method 3: Abstraction - Apples and Bananas → Fruit
See through the essence without paying attention to details
Darkside techniques that should never be abused
CHAPTER 5 Explanation Frame 5, 'Destruction'
: 'Shock therapy for understanding' through explanation
'Destroy and then rebuild' the opponent's common sense
Overall: Shocking with destruction
'Knowledge sharing' is the premise.
Even small destruction can be quite effective.
Destruction that breaks the premise
Destruction that runs counter to the world
Second Half: The original topic is developed through reconstruction.
Hints of destruction are hidden in everyday life.
CHAPTER 6 Explanation Frame 6, 'News'
: The opponent's involvement is improved
People like 'new things'
Two techniques that utilize 'news frames'
Technique 1: Find news relevant to the topic.
Technique 2: Abstract the topic and connect it to the news.
Things to keep in mind when using 'News Frame'
CHAPTER 7 Explanation Frame 7, 'Scarcity'
: Creates a 'desire to know' in the other person
The power of stories told only here
“Only 0.3% of our people know this…”
What is difficult to obtain is valuable.
A treasure trove of industry common sense
Step 2: Assessing Scarcity
Step 1: Research the history and structure of the industry and sector.
Step 2: Talk to people in other industries.
Everyone is special
Secret 1: Make competition conscious.
Secret 2: Limit Freedom
CHAPTER 8 Explanation Frame 8, 'Double Track Recovery'
: Set a trap to make the other person want to listen
Foreshadowing is an essential technique in storytelling.
An expression of pleasure, saying, "As expected!"
Step 1: Communicate the foreshadowing properly verbally.
Step 2: Wait for the right time to recover the double track.
3 Secrets to Successful Double Track Recovery
CHAPTER 9 Explanation Frame 9, 'Decision Guidance'
: Control the other person's decisions
Why 'Juk' is Popular on the Songjukmae Course
Two Ways to Guide Others' Decisions in Your Desired Direction
Method 1: Create a favorable premise for yourself.
Method 2: Create options that benefit you.
Use elimination to narrow down your choices to specific ones.
Tips for explaining when there is a separate decision maker
CHAPTER 10 Explanation Frame 10, 'Assertion'
: Push through your argument without refutation
How to express dissenting opinions without ruining the mood
The trick is to start with 'yes'
How to Respond Without Fail When You're Faced with a Difficult Offer
Refuting it won't help.
3 Steps to Convincing People of the "Third Solution"
Approach the facts, not the conclusions
The Magical Art of Embracing Others' Opinions
CHAPTER 11 Explanation Frame 11, 'Lack Appeal'
: Relieves the other person's 'unfulfilled frustration'
People want to fill what they lack.
The more diligent a bookworm is, the more vulnerable he is to deficiencies.
Visible blank spaces are effective
Words that come out
Acknowledgements
Appendix - 'Ready-to-Use Expressions' Using the Explanation Frame
References
Detailed image
Into the book
‘Verbal explanation’ builds a ‘bridge’ across a divided world.
In other words, it becomes a communication skill that allows us to understand each other.
What exactly is this technique? It's the technique of making someone want to hear about something they know nothing about, or something they previously had no interest in or curiosity about.
---From "Introduction: Anyone can make the other person want to listen"
I think there are three walls in the human mind.
The barriers that hinder the movement of points and make them feel ‘bored’ are (…) in order from the outside, the ‘unknown wall’, ‘the wall of the party concerned’, and ‘the wall of acquisition’.
If you can't break down these walls and move the point inward, no matter how much you learn the performance of gestures and add a lot of information to give depth to the story, the other person won't find your explanation interesting.
---From "Why is it difficult to explain well?"
In order to keep to the basic principle that 'the listener decides whether the story is interesting or not' (omitted), 'profiling the other person' is absolutely necessary.
Profiling, as we're talking about here, means collecting information about the other person in advance and analyzing it.
If the other person is the one who determines the fun of a story, then you have to start by knowing the other person.
---From "Effective explanation begins with knowing the other person"
Verbally communicate the issues the other person feels are potentially inadequate, and hit the nail on the head to make the problem and challenge clear.
At this stage, suggesting that there is a solution can help people better understand the 'benefit of hearing an explanation'.
It is effective to start with an explanation that 'brings reality to your eyes and makes you recognize it as your own business.'
---From "Explanation Frame 1, 'Advantage Appeal'"
The purpose of using a virtual enemy is to direct the gaze of the person listening to the explanation in one direction.
In other words, it is about finding common values between yourself and the other person by creating a virtual enemy.
(Omitted) Regardless of whether it actually exists or not, the person explaining creates an enemy who directly opposes his or her argument and uses it when explaining.
Doing so increases your sense of alignment and makes the other person look in the same direction.
---From "Explanation Frame 2, 'Contrast'"
As for 'explanation', I feel that it is valuable if it can lead to understanding and enlightenment with 'minimal information'.
A simple and concise explanation reduces the other person's stress level rather than a detailed and extensive explanation.
Also, it is a good idea to set the capacity of 'information that the other party can process' to be much less than the person explaining it thinks.
That is, explanations that cut out extra information are actually incredibly valuable.
An effective explanation is like a cut and polished diamond.
---From "Explanation Frame 4, 'Cut Down'"
The 'Destruction Frame' has the function of destroying the common sense and rules already in the opponent's head and then rewriting them.
In a word, it is 'scrap and build', (omitted) if you intentionally shock the other person, you can create a situation where it is easy to accept an explanation.
This frame is a bit of a poison pill, but if you can use it freely, it's an easy way to captivate your opponent.
---From "Description Frame 5, 'Destruction'"
In today's society, where information is overflowing, it is not easy to judge the value or goodness or badness of each piece of information.
That's why, when we find it difficult to obtain some information, we tend to judge that information as valuable just for that reason.
In other words, ‘whether it is rare or not’ becomes the criterion for determining whether a topic is good or bad.
We also feel robbed of our freedom when we think, 'There's a chance we won't hear that topic again.'
At this time, because you want to regain your freedom, you desire the object of interest more strongly than before you realized the topic's rarity.
In other words, it becomes a communication skill that allows us to understand each other.
What exactly is this technique? It's the technique of making someone want to hear about something they know nothing about, or something they previously had no interest in or curiosity about.
---From "Introduction: Anyone can make the other person want to listen"
I think there are three walls in the human mind.
The barriers that hinder the movement of points and make them feel ‘bored’ are (…) in order from the outside, the ‘unknown wall’, ‘the wall of the party concerned’, and ‘the wall of acquisition’.
If you can't break down these walls and move the point inward, no matter how much you learn the performance of gestures and add a lot of information to give depth to the story, the other person won't find your explanation interesting.
---From "Why is it difficult to explain well?"
In order to keep to the basic principle that 'the listener decides whether the story is interesting or not' (omitted), 'profiling the other person' is absolutely necessary.
Profiling, as we're talking about here, means collecting information about the other person in advance and analyzing it.
If the other person is the one who determines the fun of a story, then you have to start by knowing the other person.
---From "Effective explanation begins with knowing the other person"
Verbally communicate the issues the other person feels are potentially inadequate, and hit the nail on the head to make the problem and challenge clear.
At this stage, suggesting that there is a solution can help people better understand the 'benefit of hearing an explanation'.
It is effective to start with an explanation that 'brings reality to your eyes and makes you recognize it as your own business.'
---From "Explanation Frame 1, 'Advantage Appeal'"
The purpose of using a virtual enemy is to direct the gaze of the person listening to the explanation in one direction.
In other words, it is about finding common values between yourself and the other person by creating a virtual enemy.
(Omitted) Regardless of whether it actually exists or not, the person explaining creates an enemy who directly opposes his or her argument and uses it when explaining.
Doing so increases your sense of alignment and makes the other person look in the same direction.
---From "Explanation Frame 2, 'Contrast'"
As for 'explanation', I feel that it is valuable if it can lead to understanding and enlightenment with 'minimal information'.
A simple and concise explanation reduces the other person's stress level rather than a detailed and extensive explanation.
Also, it is a good idea to set the capacity of 'information that the other party can process' to be much less than the person explaining it thinks.
That is, explanations that cut out extra information are actually incredibly valuable.
An effective explanation is like a cut and polished diamond.
---From "Explanation Frame 4, 'Cut Down'"
The 'Destruction Frame' has the function of destroying the common sense and rules already in the opponent's head and then rewriting them.
In a word, it is 'scrap and build', (omitted) if you intentionally shock the other person, you can create a situation where it is easy to accept an explanation.
This frame is a bit of a poison pill, but if you can use it freely, it's an easy way to captivate your opponent.
---From "Description Frame 5, 'Destruction'"
In today's society, where information is overflowing, it is not easy to judge the value or goodness or badness of each piece of information.
That's why, when we find it difficult to obtain some information, we tend to judge that information as valuable just for that reason.
In other words, ‘whether it is rare or not’ becomes the criterion for determining whether a topic is good or bad.
We also feel robbed of our freedom when we think, 'There's a chance we won't hear that topic again.'
At this time, because you want to regain your freedom, you desire the object of interest more strongly than before you realized the topic's rarity.
---From "Explanation Frame 7, 'Rarity'"
Publisher's Review
Over 130,000 copies sold!
Amazon Japan's bestseller in the interpersonal relationship category
The leading self-development trend in the Korean publishing business sector is undoubtedly 'speaking.'
The reason why books like 'Speaking Class' suggested by celebrities and books on speaking skills such as 'The Art of Conversation' are loved is because, although the speed of communication is rapidly evolving due to the development of information and communication technology, communication between people is actually becoming more and more difficult.
In order to communicate, that is, to 'understand each other's intentions and avoid misunderstandings', the first priority is to properly convey what I have, and the method for doing so is explanation.
The author asserts that the fundamental requirement of explanation is to gauge the other person's knowledge and capture their level of interest, and that only the listener can judge whether the explanation was effective.
Therefore, by profiling the other person by understanding the content to be explained and the other person's level of knowledge and interest before speaking, and then selecting and utilizing an explanation frame that fits that, you can achieve your goal.
Leading students at the best entrance exam academy
A book filled with the author's know-how
The eleven explanatory frames proposed by the author in this book are as follows:
Some of the most common ones are: 'advantage appeal' that emphasizes the benefits of listening to an explanation, 'contrast' that helps clearly distinguish the content, 'causality' that clearly connects cause and effect, 'cut down' that boldly organizes unnecessary content, 'destruction' that breaks down and rebuilds the opponent's common sense, 'news' that increases interest, 'scarcity' that utilizes industry-specific information, 'foreshadowing recovery' that amplifies interest and then resolves curiosity, 'decision induction' that guides the opponent's decision in the direction you want, 'assertion' that embraces the opponent's opinion, and 'lack appeal' that attracts interest.
This book, which is rich in situations and examples where each frame can be applied, also provides "expressions that can be used immediately," providing effective information to those who are unsure of how to speak.
If you use these immediately applicable expressions in everyday life, self-introductions, interviews, sales, meetings, presentations, and other speaking situations, you will be able to instantly solve any problems arising from interpersonal relationships or communication issues.
Amazon Japan's bestseller in the interpersonal relationship category
The leading self-development trend in the Korean publishing business sector is undoubtedly 'speaking.'
The reason why books like 'Speaking Class' suggested by celebrities and books on speaking skills such as 'The Art of Conversation' are loved is because, although the speed of communication is rapidly evolving due to the development of information and communication technology, communication between people is actually becoming more and more difficult.
In order to communicate, that is, to 'understand each other's intentions and avoid misunderstandings', the first priority is to properly convey what I have, and the method for doing so is explanation.
The author asserts that the fundamental requirement of explanation is to gauge the other person's knowledge and capture their level of interest, and that only the listener can judge whether the explanation was effective.
Therefore, by profiling the other person by understanding the content to be explained and the other person's level of knowledge and interest before speaking, and then selecting and utilizing an explanation frame that fits that, you can achieve your goal.
Leading students at the best entrance exam academy
A book filled with the author's know-how
The eleven explanatory frames proposed by the author in this book are as follows:
Some of the most common ones are: 'advantage appeal' that emphasizes the benefits of listening to an explanation, 'contrast' that helps clearly distinguish the content, 'causality' that clearly connects cause and effect, 'cut down' that boldly organizes unnecessary content, 'destruction' that breaks down and rebuilds the opponent's common sense, 'news' that increases interest, 'scarcity' that utilizes industry-specific information, 'foreshadowing recovery' that amplifies interest and then resolves curiosity, 'decision induction' that guides the opponent's decision in the direction you want, 'assertion' that embraces the opponent's opinion, and 'lack appeal' that attracts interest.
This book, which is rich in situations and examples where each frame can be applied, also provides "expressions that can be used immediately," providing effective information to those who are unsure of how to speak.
If you use these immediately applicable expressions in everyday life, self-introductions, interviews, sales, meetings, presentations, and other speaking situations, you will be able to instantly solve any problems arising from interpersonal relationships or communication issues.
GOODS SPECIFICS
- Date of issue: July 22, 2025
- Page count, weight, size: 292 pages | 460g | 140*205*24mm
- ISBN13: 9791198936394
- ISBN10: 1198936398
You may also like
카테고리
korean
korean
![ELLE 엘르 스페셜 에디션 A형 : 12월 [2025]](http://librairie.coreenne.fr/cdn/shop/files/b8e27a3de6c9538896439686c6b0e8fb.jpg?v=1766436872&width=3840)
