100 Questions and Answers on Starting a Cafe
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Description
Book Introduction
"100 Questions and Answers on Starting a Cafe," which contains 100 questions and answers about starting a cafe, is divided into three chapters.
Chapter 1 mainly answers questions before starting a business, such as, "Do I really need a barista license?", "How do I find a good business district?", and "Is there a specific size of business that is good to start with?" Chapter 2 contains questions and answers after starting a business, such as, "Why don't I get repeat customers?", "Why do you say your first customers are employees?", and "How do you increase seasonal sales?". Chapter 3 contains answers to questions that are essential when actually running a cafe, such as, "What is the real reason cafes fail?", "How do you get through the three-year crisis?", and "Where do you order the supplies you need for the store?"
Chapter 1 mainly answers questions before starting a business, such as, "Do I really need a barista license?", "How do I find a good business district?", and "Is there a specific size of business that is good to start with?" Chapter 2 contains questions and answers after starting a business, such as, "Why don't I get repeat customers?", "Why do you say your first customers are employees?", and "How do you increase seasonal sales?". Chapter 3 contains answers to questions that are essential when actually running a cafe, such as, "What is the real reason cafes fail?", "How do you get through the three-year crisis?", and "Where do you order the supplies you need for the store?"
index
PART 1.
I did this before starting a business
Should I open a cafe too? _26
Is a barista license absolutely necessary? _29
How do I find a good business district? _32
What should I see at the Role Model Cafe? _35
How do I develop a cafe menu? _38
How do I choose a recommended menu for each business district? _41
Any tips for starting a successful cafe? _44
Is it okay to open a cafe at a late age? _47
Do cafes have to sell coffee? _50
What's the difference between a franchise and an independent cafe? _53
Is it difficult to run a one-person cafe? _56
Is there a separate way to name a cafe? _59
Is there a way to minimize interior design costs? _62
Is it a good idea to have a qualification before working at a cafe? _65
Why is everyone discouraging me from starting a cafe? _68
What's a cafe owner's daily routine like? _71
How do I grow a small cafe? _74
What does it mean to operate as a shop-and-shop? _77
Is there a good size business to start with? _80
What kind of services should a cafe provide? _83
How to Start a Brunch Cafe _86
Do I really need insurance? _89
How can we design a route that increases efficiency? _92
What procedures do I need to go through to run a store? _95
How do we do an open event? _98
How do I earn coupons and points? _101
How far should I go with advice? _104
How should I promote it? _107
What are some tips for buying equipment for a cafe? _110
Any tips for choosing an ice maker? _113
Which espresso machine should I buy? _116
What should I be aware of when signing a commercial lease? _119
What else should I learn besides coffee? _122
How do I calculate the cost of goods sold? _125
How do I participate in the Coupang event? _128
How do I receive government subsidies? _131
What does the term "restaurant" mean? _134
Is there a specific coffee bean selection that creates repeat customers? _137
How do I pay taxes? _140
Are there any must-know tips for hiring employees? _143
PART 2.
This is what I did after starting my business
What's an effective way to bring out the unique character of a cafe? _148
What should I do if a customer says the coffee tastes strange? _151
Is there a way to deal with rude customers? _154
Why can't I revisit? _157
What does the saying "lack is the best teacher" mean? _160
Why should I check cafe reviews? _163
Should business performance be measured solely by sales? _166
How do you know if your cafe is growing? _169
Is Instagram a necessity, not an option? _172
How do we create a reason for people to come to our cafe? _175
How do you read trends? _178
Why do you refer to the first guest as an employee? _181
How do I develop my practical skills? _184
Why do we go to department stores? _187
What does it mean that culture endures? _190
How to Deal with a Crisis _193
Why should I hire employees? _196
Why can't individual cafes operate like large ones? _199
How do you do personal branding? _202
What are the SEO settings for Naver Places exposure? _205
Is competition essential when running a cafe? _208
Transferring a Cafe: What's Important? _211
What kind of space should a cafe be from a customer's perspective? _214
What does the future hold for cafes? _217
What is the essence of cafe management? _220
How should I design a cafe brand? _223
How often should I change my store interior? _226
Why Should Owners Become "First Penguin"? _229
What self-development should a cafe owner pursue? _232
What do successful cafes have in common? _235
How can a small store make its presence known? _238
Do you know the multiplication formula for starting a cafe? _241
Profit vs. Values: Which Comes First? _244
How should I prepare for Plan B? _247
How do you increase seasonal sales? _250
How should I train my employees? _253
What does "business" mean in "The God of Business"? _256
How can we make actions and results speak louder than words? _259
What does the saying "Customers believe what they see" mean? _262
What mindset do you need to run a cafe? _265
PART 3.
This is how I ran my cafe
How do I handle meals when running a cafe? _270
Have you ever had a hard time running a cafe because of your employees? _273
What kind of stories do you usually post on Instagram? _276
How do you make a popular menu? _279
How do I use the cafe to get other job offers? _282
How do I create a cafe feature? _285
How do I set up my persona customer? _288
How do you use the "rebate strategy" in a cafe? _291
What kind of space should a cafe be for its customers? _294
What type of 'auto store' is it? _297
How do I earn customers' trust? _300
What is the "Law of Reciprocity" that Drives Sales? _303
Why should you love your brand? _306
What is the "heuristic" for maximizing sales? _309
What's the real reason cafes fail? _312
How did Cafe Gobi survive its third year? _315
Can you tell me more about government subsidies? _318
Where do you usually order supplies for your store? _321
Does Pareto's Law Apply to Cafes? _324
What story do you want to tell in this book? _327
I did this before starting a business
Should I open a cafe too? _26
Is a barista license absolutely necessary? _29
How do I find a good business district? _32
What should I see at the Role Model Cafe? _35
How do I develop a cafe menu? _38
How do I choose a recommended menu for each business district? _41
Any tips for starting a successful cafe? _44
Is it okay to open a cafe at a late age? _47
Do cafes have to sell coffee? _50
What's the difference between a franchise and an independent cafe? _53
Is it difficult to run a one-person cafe? _56
Is there a separate way to name a cafe? _59
Is there a way to minimize interior design costs? _62
Is it a good idea to have a qualification before working at a cafe? _65
Why is everyone discouraging me from starting a cafe? _68
What's a cafe owner's daily routine like? _71
How do I grow a small cafe? _74
What does it mean to operate as a shop-and-shop? _77
Is there a good size business to start with? _80
What kind of services should a cafe provide? _83
How to Start a Brunch Cafe _86
Do I really need insurance? _89
How can we design a route that increases efficiency? _92
What procedures do I need to go through to run a store? _95
How do we do an open event? _98
How do I earn coupons and points? _101
How far should I go with advice? _104
How should I promote it? _107
What are some tips for buying equipment for a cafe? _110
Any tips for choosing an ice maker? _113
Which espresso machine should I buy? _116
What should I be aware of when signing a commercial lease? _119
What else should I learn besides coffee? _122
How do I calculate the cost of goods sold? _125
How do I participate in the Coupang event? _128
How do I receive government subsidies? _131
What does the term "restaurant" mean? _134
Is there a specific coffee bean selection that creates repeat customers? _137
How do I pay taxes? _140
Are there any must-know tips for hiring employees? _143
PART 2.
This is what I did after starting my business
What's an effective way to bring out the unique character of a cafe? _148
What should I do if a customer says the coffee tastes strange? _151
Is there a way to deal with rude customers? _154
Why can't I revisit? _157
What does the saying "lack is the best teacher" mean? _160
Why should I check cafe reviews? _163
Should business performance be measured solely by sales? _166
How do you know if your cafe is growing? _169
Is Instagram a necessity, not an option? _172
How do we create a reason for people to come to our cafe? _175
How do you read trends? _178
Why do you refer to the first guest as an employee? _181
How do I develop my practical skills? _184
Why do we go to department stores? _187
What does it mean that culture endures? _190
How to Deal with a Crisis _193
Why should I hire employees? _196
Why can't individual cafes operate like large ones? _199
How do you do personal branding? _202
What are the SEO settings for Naver Places exposure? _205
Is competition essential when running a cafe? _208
Transferring a Cafe: What's Important? _211
What kind of space should a cafe be from a customer's perspective? _214
What does the future hold for cafes? _217
What is the essence of cafe management? _220
How should I design a cafe brand? _223
How often should I change my store interior? _226
Why Should Owners Become "First Penguin"? _229
What self-development should a cafe owner pursue? _232
What do successful cafes have in common? _235
How can a small store make its presence known? _238
Do you know the multiplication formula for starting a cafe? _241
Profit vs. Values: Which Comes First? _244
How should I prepare for Plan B? _247
How do you increase seasonal sales? _250
How should I train my employees? _253
What does "business" mean in "The God of Business"? _256
How can we make actions and results speak louder than words? _259
What does the saying "Customers believe what they see" mean? _262
What mindset do you need to run a cafe? _265
PART 3.
This is how I ran my cafe
How do I handle meals when running a cafe? _270
Have you ever had a hard time running a cafe because of your employees? _273
What kind of stories do you usually post on Instagram? _276
How do you make a popular menu? _279
How do I use the cafe to get other job offers? _282
How do I create a cafe feature? _285
How do I set up my persona customer? _288
How do you use the "rebate strategy" in a cafe? _291
What kind of space should a cafe be for its customers? _294
What type of 'auto store' is it? _297
How do I earn customers' trust? _300
What is the "Law of Reciprocity" that Drives Sales? _303
Why should you love your brand? _306
What is the "heuristic" for maximizing sales? _309
What's the real reason cafes fail? _312
How did Cafe Gobi survive its third year? _315
Can you tell me more about government subsidies? _318
Where do you usually order supplies for your store? _321
Does Pareto's Law Apply to Cafes? _324
What story do you want to tell in this book? _327
Detailed image
Into the book
If you are preparing to open a cafe, remember that well begun is half the battle.
--- p.27
While I was running a cafe, I never saw people come in to drink coffee after seeing the certificate.
--- p.30
I think the best business district is the one you know best.
--- p.34
I think the way to do benchmarking well is not to just take the areas for improvement, but to be able to interpret them in your own style.
--- p.37
Thinking from the customer's perspective and developing a menu that meets their needs and expectations is the key to running a successful café.
--- p.40
What I always like to say is that businesses should first think about what they can help.
--- p.42
If I had to point out one of the most important points when preparing to start a business, it would be that the café space should be made into a space where the operator can be happiest.
--- p.46
Think about what value you can provide through the space called a cafe.
Then, we can create a cafe that is more dense and authentic than a cafe run by young people.
--- p.49
I thought that a café should be a place that produces value by focusing on what it can deliver to customers, rather than just selling coffee or not.
--- p.52
Although individual cafes have higher profit margins, as I mentioned earlier, they have a higher rate of closure within three years than franchises.
You can see that it is more difficult for individual cafes to succeed.
--- p.55
There is a common characteristic that I have discovered while observing the owners of one-person cafes for a long time.
One is that coffee prices cannot be cheap.
Another thing is that you can't just sell coffee.
--- p.56
I think it's good to have a name that's easy to pronounce and that evokes a visual image.
--- p.27
While I was running a cafe, I never saw people come in to drink coffee after seeing the certificate.
--- p.30
I think the best business district is the one you know best.
--- p.34
I think the way to do benchmarking well is not to just take the areas for improvement, but to be able to interpret them in your own style.
--- p.37
Thinking from the customer's perspective and developing a menu that meets their needs and expectations is the key to running a successful café.
--- p.40
What I always like to say is that businesses should first think about what they can help.
--- p.42
If I had to point out one of the most important points when preparing to start a business, it would be that the café space should be made into a space where the operator can be happiest.
--- p.46
Think about what value you can provide through the space called a cafe.
Then, we can create a cafe that is more dense and authentic than a cafe run by young people.
--- p.49
I thought that a café should be a place that produces value by focusing on what it can deliver to customers, rather than just selling coffee or not.
--- p.52
Although individual cafes have higher profit margins, as I mentioned earlier, they have a higher rate of closure within three years than franchises.
You can see that it is more difficult for individual cafes to succeed.
--- p.55
There is a common characteristic that I have discovered while observing the owners of one-person cafes for a long time.
One is that coffee prices cannot be cheap.
Another thing is that you can't just sell coffee.
--- p.56
I think it's good to have a name that's easy to pronounce and that evokes a visual image.
--- p.60
Publisher's Review
A cafe senior with 11 years of experience tells you
Everything You Need to Know About Starting a Cafe
『100 Questions and Answers on Starting a Cafe』 is with Choi Hee-won, the author of Magpie Cafe, who started her career in the cafe industry while studying art to help her father, but is now in her 11th year running a cafe, and is more passionate about running a cafe than anyone else.
"100 Questions and Answers on Starting a Cafe," which contains 100 questions and answers about starting a cafe, is divided into three chapters.
Chapter 1 mainly answers questions before starting a business, such as, "Do I really need a barista license?", "How do I find a good business district?", and "Is there a specific size of business that is good to start with?" Chapter 2 contains questions and answers after starting a business, such as, "Why don't I get repeat customers?", "Why do you say your first customers are employees?", and "How do you increase seasonal sales?". Chapter 3 contains answers to questions that are essential when actually running a cafe, such as, "What is the real reason cafes fail?", "How do you get through the three-year crisis?", and "Where do you order the supplies you need for the store?"
Author Choi Hee-won said in her comments about the publication, “I believe that if you build your skills step by step and brand yourself with your own story, you will be able to create a café that will last for 10, 20, or even 100 years.” She added, “I sincerely encourage everyone who runs a café.”
Meanwhile, 『100 Questions and 100 Answers on Starting a Cafe』 is the first book in the 'Story Dot 100 Questions and 100 Answers' series, which contains 100 questions and 100 answers about what I want to do. In the future, I plan to publish 100 questions and 100 answers about yoga studios, flower shops, bookstores, etc.
Everything You Need to Know About Starting a Cafe
『100 Questions and Answers on Starting a Cafe』 is with Choi Hee-won, the author of Magpie Cafe, who started her career in the cafe industry while studying art to help her father, but is now in her 11th year running a cafe, and is more passionate about running a cafe than anyone else.
"100 Questions and Answers on Starting a Cafe," which contains 100 questions and answers about starting a cafe, is divided into three chapters.
Chapter 1 mainly answers questions before starting a business, such as, "Do I really need a barista license?", "How do I find a good business district?", and "Is there a specific size of business that is good to start with?" Chapter 2 contains questions and answers after starting a business, such as, "Why don't I get repeat customers?", "Why do you say your first customers are employees?", and "How do you increase seasonal sales?". Chapter 3 contains answers to questions that are essential when actually running a cafe, such as, "What is the real reason cafes fail?", "How do you get through the three-year crisis?", and "Where do you order the supplies you need for the store?"
Author Choi Hee-won said in her comments about the publication, “I believe that if you build your skills step by step and brand yourself with your own story, you will be able to create a café that will last for 10, 20, or even 100 years.” She added, “I sincerely encourage everyone who runs a café.”
Meanwhile, 『100 Questions and 100 Answers on Starting a Cafe』 is the first book in the 'Story Dot 100 Questions and 100 Answers' series, which contains 100 questions and 100 answers about what I want to do. In the future, I plan to publish 100 questions and 100 answers about yoga studios, flower shops, bookstores, etc.
GOODS SPECIFICS
- Date of issue: August 31, 2024
- Page count, weight, size: 336 pages | 136*194*20mm
- ISBN13: 9791188613465
- ISBN10: 1188613464
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