Enter_Hook, the 4-step process for turning a product into a habit
Part 1.
Why Companies Should Control User Habits
Part 2.
Hook Stage 1: Trigger - What moves us to use the product?
Part 3.
Hook Step 2: Make the user do what you intended.
Part 4.
Hook Step 3: Variable Rewards - Everyone wants a reward that tickles their fancy.
Part 5.
Hook Step 4: Investing - Investing time and effort will make it last.
Part 6.
What is it that you ultimately want to achieve?
Part 7.
The case of YouTuber: Making Bible Reading a 'Habit'
Part 8.
Seize the opportunity for your product to become a habit.

Why does Amazon sell competitors' products?
Why does people's interest quickly cool off even though they offer a reward?
Why is it so difficult to change to another SNS once you've chosen one?

One thing the world's best digital companies have in common:
“What makes people keep using it!”
Without the user being aware of it, it becomes a habit...

Apple, Amazon, Google, Facebook, Twitter, Pinterest… .
What do the world's best companies have in common that sets them apart from other average companies? Think about it.
How often do we use the products these companies offer every day?
These are the people who have succeeded in creating 'habits' for the majority of people!

The companies mentioned in this book have excelled at retaining users for long periods of time and continually encouraging them to reuse and re-engage.
Amazon, which focused on attracting more frequent visits from shoppers rather than simply selling more of its own products; Apple iTunes, which gave users the pleasure of building their own content; Google, which emerged late but lowered the difficulty of use and has since become the world's leading search engine; and Twitter, which continuously simplified its homepage to reduce the burden on users.
Successful high-tech companies around the world already knew this.
The moment people start using what they've created habitually, they'll soon become the winners in the market.

The author actively draws on research in the fields of human-computer interaction, consumer psychology, and behavioral economics, and weaves together new insights gained from consulting numerous Silicon Valley companies.
It provides detailed information, using interesting business cases, on the secrets of success hidden behind the design of products and services we habitually use every day.

Above all, the goal of this book is to introduce methods for those developing and designing products and services to scratch the itch of users.
When you solve users' problems, pain points, and inconveniences, a strong connection is created between users and the company, and the frequency of product use increases, creating a magical process that gradually solidifies into a habit.
And all this happens 'without the users even realizing it'!

Capture, capture, capture!
The 4-Step Hook Process for Turning a Product into a Habit

The dictionary definition of the original title of this book, 'Hooked,' includes the meaning of 'enjoying something very much and being absorbed in it.'
Taking advantage of this meaning, the author presents the Hook model, which he devised through various consulting experiences and research.
In other words, it is a business strategy that makes people fall in love with the products or services created by the company and eventually use them out of habit.

The hook model consists of four steps: trigger, action, variable reward, and investment.
The author explains that if this process is repeated properly, companies can create user 'habits' as they wish.


1.
Trigger: A signal to the user to initiate an action.
2.
Behavior: A very simple action performed in anticipation of a reward
3.
Variable rewards: Keeping users engaged and interested
4.
Investment: The physical, time, and mental effort put into a product or service.

The ultimate goal of repeating the hook model is user repurchase and voluntary participation.
To this end, the hook model presents a technology that connects the user's problem with the solution provided by the company and develops it into a 'habit'.
The iPhone's camera, Twitter's share button, Amazon's price comparison, Pinterest's scrolling…
These are all the clever results of companies that quickly detected users' inconveniences and pains and resolved them.
These examples provide a vivid understanding of the mechanisms by which companies have changed our daily behavior.

This book presents key case studies of cutting-edge technology companies where the author has primarily worked.
But the hook model is everywhere, from apps to sports, movies, games, and even the workplace.
Hook models are readily available in all kinds of experiences that delve into our hearts and open our wallets.
So, if you understand the core principles of the hook model, you will be able to apply it widely in any field.

We have reached an age where large advertisements, provocative messages, and eye-catching rewards no longer hold people's attention for long.
Companies must be able to quickly understand and empathize with what users, consumers, and customers truly want and what problems they face.
If you want to create a product that stays with people for a long time, simply following the four steps of the Hook Model will be enough to achieve the desired results.