Prologue: The problem is not knowing what the problem is.

Part 1: There's definitely "sin" in your sales.
Just by changing the comment, sales can increase 100-fold.
Don't choose the path of becoming 'eul' on your own feet
Sales isn't about 'talking the talk'
Remember, you're a professional, not an office worker.

Part 2 There is a separate comment that becomes 'Gap'
The 'King of Comments' is strong in gossip.
Reject the customer's 'rejection'
What bothers me is that I won't sell it.
100,000 won is expensive, but 10 million won is not expensive.
The downside is the best advantage.
One thoughtless conjunction can ruin a business.
Even the obvious becomes delicate when explained.
Hypnotic phrases that elicit a 'YES'
99% go alone, 1% go together
Use the words of authority
Child education and sales go hand in hand.
The Secret of Language that Raises Unit Price
Products chosen by most customers
One word customers can never refuse
The art of turning a customer's rejection into acceptance
If you give something away for free, you become a scammer.
You don't have to be a good salesperson to every customer.
Don't get me wrong, sales isn't "volunteering."

Part 3: A comment without the "gi" is nothing more than a "bad check."
Sales is done with the head, not the body.
Even the best product can't be sold if you're not confident.
The 3-second, 5-second, and 10-second rules
Let them come out, let them speak
Why the same 1 million won feels cheap
If you want to sell, throw away the flyers first.
If you don't sell it today, you'll never sell it.
Sales is something your left hand does without your right hand knowing.

Part 4: 'Good Sales' Comes from 'Good Questions'
If you want a good answer, ask a good question.
Sales is for you, not the company.
DB is overflowing everywhere around you
How to invest less and earn more
Even if it's just a side dish, you can still taste success.
How the 1% Sell vs How the 99% Sell
He who would be king must bear the weight of the crown.
Enough with the 'mental victory' of honesty!
Never be rejected even once

Epilogue: A Salesman's Confession: Understanding the Problem Leads to the Answer

Appendix: Sales Manager Ahn Gyu-ho's 15 Commandments of Absolute Words

The best salespeople never become '乙'!
The secret to a billion-dollar sales pitch from the Korea Sales Success Association's "Sales Leader," Ahn Gyu-ho.

Do you believe that running until your shoes are worn out is the essence of sales? Are you wasting your energy listening to the complaints of people who have nothing to do with your contracts? Are you meeting your targets at a low price, even deducting the allowance stamped on your paycheck? Your mindset of always chasing customers from the "eul" position is flawed.
Your comments begging for performance from your customers are a sin.
If you can't engage your customers, it's better for you and your company to say nothing!
"Mention is the Sin" is a book that contains the speaking skills of salespeople who always deal with customers from the "乙" position, and change their words, attitude, and mindset into the "甲" sales that aims for high efficiency, high performance, and professionalism.
The author of this book, Ahn Gyu-ho, the president of the Korea Sales Success Association, is a self-made man who overcame the limitations of a middle school education and rose to the ranks of those earning 1 billion won annually through sales alone.
He proposes a new sales method that breaks away from the unwritten rules of sales, which are represented by 'footwork' and 'quickness', and puts oneself in a position of superiority over the customer, the so-called 'gap'.
Instead of feeling intimidated when standing in front of customers, we introduce the words of a true 'pro' who can confidently persuade any customer in any situation.

“People always trust more deeply the words of experts who are higher in position than themselves, even if they say the same thing.
Although we don't want to admit it, the world operates roughly according to this principle.
Because I think that since they know at least as much as I do, there is nothing wrong or inaccurate.
The salesperson's comments should be like that too.
“A salesperson must always be on equal footing with the customer or in a higher position than the customer, so that he can exert strong influence on the customer.” _p.
30


From the first meeting with the customer to the closing remarks…
There is a separate comment that becomes 'Gap'!
Just by changing one comment, your sales will increase 100-fold!

The author of this book, CEO Ahn Gyu-ho, points out that the common comments made by salespeople who have become 'eul' to the bone are not only failing to persuade customers, but are actually lowering the salesperson's trust and blocking contracts.
If you have the basics of sales and are well-prepared with your pitches, you can easily earn 5 million won to 10 million won per month, no matter how bad you are.

In this book, he presents 15 types of methods for making comments that customers want and that are beneficial to salespeople, including 'affirmative agreement and question comments using prefixes', 'expert comments using the words of authority', 'compressed comments that narrow down the choices and make it easier for customers to make decisions', 'diffusion comments through the mouths of others', and 'hypnotic comments that make customers' choices comfortable'.
In particular, the most basic of basics is to have a message that customers can trust and that allows them to express their own needs, rather than one that lists the product's advantages in detail or just babbles out prepared words in order to sell something.
In short, what this means is that instead of focusing on products or services, we need to focus on the customers themselves.
I advise you to get your customers to open up first by encouraging them to tell you what their problem is and what they want, so that they have no choice but to contract with you to solve their problem.

“If you focus on solving the customer’s itchy spot, the problem will be easily solved.
There is no customer in the world who has nothing better to do and listens to other people's stories, especially those of salespeople.
If a customer is listening to your story, it clearly shows that they are interested in something.
If you're still hesitating to make that final purchase, your customer may be trying to tell you:
'Please give me confidence that my choice is the best choice.
This part bothers me.
Please help me solve this.
“Please solve my problem!” _p.
156

Stop being intimidated and hesitant when standing in front of customers, or stop blindly accepting their every word. Instead, think and think again about how you can gain their trust in the shortest possible time and establish yourself as a supporter and expert.
From the first greeting you give to a customer, to the killing line that leaves a strong impression on them, to the closing line that captures their hearts at the crucial moment, if you read this book carefully, no matter what situation or customer you meet, they will want to rely on you and sign a contract.

Are you still blaming that damn marketing? One good comment is all it takes!
Grab that powerful weapon and win the battle of sales!

Even today, millions of salespeople are roaming the battlefield of sales.
To survive, to live, we run and do our best.
Every time that happens, I console myself by telling myself that I just need to endure a little longer and work harder.
But working hard alone is never the answer.
Saying that you work hard and meet many people but don't see any results is nothing more than a 'mental victory'.
Real sales is done with the head, not the body.
Sales that only earn you little and wear you out are not sustainable, and time is the only issue, and the only thing left is for you to leave the sales field.

“Don’t just sell, make the customer buy.”
Instead of you being the one to talk about your product, you need to get your customers to ask about your product first.
This is what takes the smell of sales out of it.
Instead of desperately trying to persuade people to buy insurance, you should make it so that they come to you and say, "I have a question about insurance."
That's how you become the best salesperson.
_p.
231

Most of the problems faced by low-performing salespeople stem from low posture and poor communication.
The best salespeople don't say, "Hey, how about this?"; they say, "This is what you want."
“Please sign here,” he says.
'Comments' that come from the wrong attitude are ruining your sales.
Move away from 'eul' and become 'gap' when making comments.
Change your thinking, change your attitude.
Then the comment also changes.
This book will guide you on the path to becoming a true 'pro'.
A single, confident and blunt statement that will convince any customer, in any situation.
I will put that powerful weapon in your hands.
This book is a must-read and useful resource for salespeople who are struggling to achieve significant results despite their best efforts or who need a fresh perspective on stagnant sales methods.