★★★ #1 New York Times Bestseller
★★★ #1 Amazon Self-Improvement Bestseller
★★★ Podcast downloads surpass 1 billion
★★★ The best work of Tim Ferriss, author of the million-seller "Tools of Titans"

“Your whole life changes,
“Find the one thing that matters!”

Yuval Harari, Steven Pinker, Chris Anderson, Tom Peters…
From Harvard scholars to global CEOs,
52 Tips for Choosing and Focusing from 133 of the World's Top Mentors

Tim Ferriss, author of Tools of Titans, beloved by millions of readers, has released a new book of wisdom.
This book, which immediately reached the #1 New York Times and Amazon bestseller list, mobilizes all the wisdom on how to achieve life's most precious values, dreams, and goals.
While the previous work, Tools of Titans, focused on the "detailed habits" of highly successful people, If Not Now, When? contains surprising insights from great people on how to focus on the most important things in life.
Yuval Harari, Steven Pinker, Tom Peters, Susan Cain, Larry King, Chris Anderson…
From Harvard scholars to management gurus, billionaires, and global CEOs, this book contains vivid voices from 133 of the most uniquely successful individuals in work and life, sharing their insights on "how to live in the moment."
They say.
“Do the most important thing in your life now.
Unless you're going to end your life just worrying about it.
“Unless you plan to wait until the last day to achieve your desired goal.”

Why do we constantly feel stressed, pressured, fearful, and anxious as we go through life? It's because we waste "important time" on "unimportant things."
It's because of the illusion that we will be able to live the life we ​​want 'someday', not 'right now'.
But 133 wise men of life say:
There is no such thing as 'someday'.
If you want to be successful, you must be successful now. If you want to be happy, you must be happy now.
If you have a goal you want to achieve, you need to achieve it now.
This book shares the profound insights of people who wisely adjusted their priorities in life and achieved the life they wanted.
It presents excellent methods for discovering true goals and values ​​that were previously hidden from view by the complexities of life and the weight of worries, and focusing your core competencies on them.
Tim Ferriss, the author of this book, says:
“There is one reason why we keep hesitating, giving up, and putting things off.
Because you are approaching your goal too difficultly.
If you want to get what you want, you have to make it easy.
This book is exactly like that.
“There is no easier way to learn than from those who have already gotten the answers we want.”

Why did I write this book? I didn't complete it to highlight the lives of the wise and admire them with a knee-slapping exclamation.
To fuel their insights and give it another powerful start.
They said this:
“Spend 25 percent of your life finding yourself.
“The remaining 75 percent should be focused on creating yourself.” This is a similar answer I found while writing this book.
'If I don't find myself and do what I do, I disappear.'
--- From "Things I Realized on My Fortieth Birthday"

By 2040 you will know.
That everything you know is useless except for one thing.
The only useful knowledge is 'knowing yourself'.
The first thing you must do now is to persistently practice Socrates' 'Know thyself'.

--- From "Yuval Harari, author of Sapiens"

“If I don’t do it for myself, who will?” “If I don’t do it now, when will I ever do it?” These two sentences brought me to where I am today.
My oldest friend and wise companion in life.

--- From "Steven Pinker, Professor of Psychology at Harvard University"

You have to be the best right now.
Because it's the only market that isn't crowded.
To be the best, you have to be able to prove yourself in five minutes.
There is no place in the world where you have to wait more than 5 minutes.
Forget about long-term plans and just give it your all for the next five minutes!
--- From "Tom Peters, Management Guru"

Many people believe the cliché, “Follow your passion.”
This is terrible advice.
Because it's not easy to figure out what talents you have.
It is wise to discover who I am through connecting with others while pursuing learning and growth.
Then, passion will come to your ear and whisper, 'I'm ready now.'
Passion must follow me.

--- From "Chris Anderson, TED President and Chief Curator"

When refusing, be clear and firm from the start.
Otherwise, all kinds of clutter will come into your life.
Most of the fears, anxieties, stresses, and pressures we have are a result of our inability to say no to something.
If you want to get what you want, you have to say no to what you don't want.

--- From "Dustin Moskovitz, Facebook Co-Founder"

There are great coaches who lead us to better lives, better insights, and more creative outcomes.
The name of the coach that the most successful people hire is 'Time'.

--- From "Susan Cain, author of Quiet"

I put all my effort into making one change.
Then, I tried again to make another change.
This changed my entire life and helped others change their habits as well.
It was a truly horrific time, but it was also a time when I learned some of the most amazing lessons in life.
If you want to change completely, change just one thing.
You can start by quitting smoking.
I successfully quit smoking and started running to cope with the stress of quitting.
To maintain her running physique, she became a vegetarian, and thanks to the green vegetables, her body and mind became clearer, leading her to become a meditator with 2 million subscribers.

--- From "Leo Babata, CEO of Zen Habits"