Not many people believed in the success of Joo Eon-gyu, who was nothing more than an ordinary office worker.
But even though I was told I was stupid, I didn't stop, and at some point I left my comfort zone and entered a growth zone.
From an ordinary office worker to a successful online store seller with a smart store, to a YouTube channel with 1.8 million subscribers, and then to a businessman who jumped back into the IT market…
To a certain extent, he was called an outstanding person.
Practice and training can make a person grow to a certain degree (to a fairly high degree).
Even if I train systematically and practice hard, I won't be able to become a national swimming team member, but I can acquire skills that will attract attention at the local swimming pool.
I call people who are this outstanding 'supernormal'.
How to go from ordinary to exceptional, I wrote down the rules of training and practice in despair.
In short, this book contains the method to become super normal.
---From "Prologue | To Ordinary People Who Dream of a Successful Life"

There are people in every subway car or two who earn tens of millions of won a month and have accumulated assets worth billions of won.
They were neither born with a silver spoon in their mouth nor were they geniuses who defied common sense.
People who seem to be in the same category of ordinary people as us, but in reality, they are ahead of the curve.
I call these 'supernormals'.
I run a YouTube channel and a business and I've met a lot of super normal people.
And through numerous interviews, observations, and other research, I came to realize that:
This is the fact that ordinary people, not geniuses, go through a certain process to achieve wealth and success and become supernormal.
…now I want to talk about that process.
I'm talking about the process of supernormality, the way for an ordinary person like me to survive in a capitalist society.
From now on, I want to honestly confess the process I have applied to get from being an office worker with a monthly income of 1.6 million won to where I am today.
---From "Part 1 | Ordinary People Who Awakened to the Process of Moving Forward"

After living like that for several years, I suddenly realized something.
If you save 1 million won per month, you will have 12 million won in a year, and if you save for 10 years, you will have 120 million won.
The fact is that even if you save money for a long time, it will be difficult to buy a villa, let alone an apartment.
It seemed like I would never be able to escape living in the basement of an old villa.
I felt like I would keep seeing the scene I hated the most: my wife trying to decorate our old, cramped, dimly lit semi-basement apartment.
I needed money.
If I had money, I would have quit this company that treated me unfairly a long time ago.
Then I wouldn't have met a senior who ignored me.
If only I had enough money, I could have the fun of decorating a spacious, clean, and sunny house with my wife.
If so, there is only one way.
Becoming rich.
So that no one can ignore me again.
No, to begin with, I'm making enough money that I don't even get involved with people who ignore me or don't want to get close to me.
That was the only answer.
So I 'decided' to make money.
---From "Part 1 | Ordinary People Who Awakened to the Process of Moving Forward"

The discovery of 'mutations' was the first hint that opened the door to wealth for me.
Before I realized the existence of mutations, I lived a life far from the mind of a supernormal being.
Because before I even tried something, I thought of reasons why I couldn't try it.
In short, there were too many excuses.
…Change in life begins with changing the circuits of your thoughts.
After this incident, I realized that there was a hint of success hidden in the excuses that habitually came to mind.
From then on, I started looking for answers in every excuse.
To shatter this excuse, I started looking for people who, like me, didn't have it but had achieved outstanding results.
I looked closely to see if there were people who became rich without being born into wealth, people who did well without graduating from prestigious universities, and people who achieved success without being experts.
And these are the 'mutations' you will need to look for in the future.
In other words, a mutation is an event in which ‘a person in a similar situation to me produces overwhelming results.’
When you find a mutation, your confidence will soar.

---From "Part 2 | Discovering the Stage 1 Mutation"

No matter how gifted a genius may be, once his inspiration and talent run out, he may lose direction and not know what to do.
Since it was something you just got in the first place, you can't teach the method to others.
I can only pray that my inspiration will not run out and that my talent will continue to be loved by many people.
Especially geniuses can fall into a deep slump as they become unable to bear the fact that they are becoming 'exceptional ordinary people' over time.
We have our own strengths that allow us to avoid these situations as we strive to be 'exceptional ordinary people' in normal times.
Because you don't have to search for inspiration and talent to become an outstanding ordinary person.
If you're an ordinary person like me, meaning you don't have any special abilities or unlimited resources, the 'mutant-hunting strategy' will work very well.
---From "Part 2 | Discovering the Stage 1 Mutation"

Investment strategist Michael Mauboussin says this in his book, “The Michael Mauboussin Success Equation of Luck and Skill” (FN Media, 2019).
“Luck and skill combined in various ways really determine our lives.
Yet people fail to distinguish between luck and skill.” I took the core idea of ​​the two-step ‘decomposition’ from his book and began applying it to my own business.
I figured out how luck and skill combine to produce results and prepared for it in advance.
Step 2 begins with laying out the entire process of the task in order (to mimic mutation).
After that, I plan to distinguish between the ‘realm of luck’ and the ‘realm of skill’ and examine them in detail.
Complicated? I want to emphasize that in a capitalist society, it's the most crucial step in ensuring efficient use of money, time, and energy.

---From "Part 2 | Breaking Down Luck and Skill in Stage 2"

Corporate life is really not easy.
If you fail to perform well even though it is not your fault, you will receive a bad performance evaluation.
Even if you are unlucky and fail several times in a row, the organization will not give you important tasks, and it will be even more difficult to achieve results.
I often say, “Work life is not as easy as business,” and this is why.
Among the numerous projects undertaken by companies, there are some that members of the organization believe are within the realm of skill, but are actually determined by luck.
The success or failure of a project is truly a matter of probability.
However, the company must determine who is responsible.
Because internal competition and promotion are at stake.
Because of this, some people take responsibility for failures that occurred due to luck, and others take credit for successes that occurred due to luck.
So, human relationships are very important in a company.
In most company discussions, the winner is the person who has the most on the same side.
---From "Part 2 | Breaking Down Luck and Skill in Stage 2"

You should try it once and not despair.
There's no need to hide and make excuses like, 'I was just unlucky this time.'
Let's not just focus on the immediate results, but look at the process.
Assuming the process is perfect, it can certainly be repeated over and over again with multiple attempts.
This is how I was able to start YouTube again from 0 subscribers.
The YouTube channel "joo earn gyu", which was once thought to be doomed and never to grow, now boasts over 240,000 subscribers.
I already knew the process of this work through decomposition, and I did my best to educate those involved in the process. The producers and writers diligently followed this process, writing the manuscript and creating the thumbnails and titles.
I digested the manuscript the best way I could.
And waited.
Until the lucky zone comes into play.
amen.
---From "Part 2 | Breaking Down Luck and Skill in Stage 2"

The supernormal process so far can be summarized as follows.
The success or failure of any undertaking is determined by a combination of luck and skill.
To achieve maximum results, you need to invest limited resources by developing different strategies for each element, including luck and skill.
The biggest difference between luck and skill at this time is the ‘possibility of accumulation.’
No matter how hard you try, you can't accumulate luck.
If you win the lottery today, there's no way you'll win again tomorrow.
The only way to increase your chances of winning is to buy a lottery ticket and scratch it, that is, to 'try as many times as possible'.
In stages where luck has a big influence, you should try as many times as possible by lowering the cost.
So, what strategy should we adopt at this stage, where skill is crucial? The answer is very simple.
You just have to build up your skills.
Let's not forget that while you can't build luck, you can build skill.

---From "Part 2 | Step 3: Conquer the Realm of Skill First"

The fruits of hard work and dedication are so sweet that it is hard to express them in words.
Effort is an act of saving time.
This is true not only in theory but also in reality.
Let's take the real estate investment example you mentioned earlier as an example.
The term 'field investigation' encompasses countless processes.
This includes assessing market prices, checking the surrounding transportation network and living environment, investigating school districts, and interviewing residents.
However, if you systematize and repeat the process of field investigation to make it a habit, at some point the stress about 'forestry' will decrease exponentially.
As your stress levels decrease, you will be able to put in more effort, and your skills will inevitably improve.
Even if the same amount of time is invested, the performance of someone who has trained for a long time and is skilled will show a huge difference in both quantity and quality compared to someone who is just starting out.
You will acquire a tremendous amount of information in a short period of time on your 100th field trip compared to your first.
We all have had the experience of shortening the time it takes to become accustomed to something through practice and training.
It's time saved!
---From "Part 2 | Step 3: Conquer the Realm of Skill First"

To some, my product was unnecessary garbage, but to others, it was an oasis.
Since the evaluation of my product will vary depending on the other person's situation, meeting customers who need me is largely a matter of luck.
So it's important to reach out to as many people as possible to see if they see your service as an oasis.
At this time, it is more effective to use a probability strategy that involves investing fewer resources and making multiple attempts.
---From "Part 2 | Step 3: Conquer the Realm of Skill First"

So how can we reduce risk? We need to reduce the cost of each attempt and try multiple times.
Then, when I fail, the shock I receive is greatly reduced.
If I have 40 million won, it is better to try 10 times with 4 million won.
Furthermore, it would be better to try 100 times with 400,000 won, 1,000 times with 40,000 won, or 10,000 times with 4,000 won.
If you minimize the cost of each attempt, you can try again without worrying if you fail.
Isn't that right? Besides, the more times you try, the higher your chances of success.
These small successes, accumulated in this way, will serve as the foundation for achieving the feasible goal of becoming super normal.
The most certain strategy for ordinary people to succeed is to 'avoid taking fatal hits.'

---From "Part 2 | Extremely Increased Frequency of Stage 4"

If I follow the supernormal process, I don't have time to complain about my current situation.
What if you have 100 YouTube subscribers? There are people who make money with just 100 subscribers.
What if you don't have money right now? There are countless people who have become rich by making small fortunes.
What if you don't have connections? There are countless people who expand their influence without any connections! I don't have time to complain because I'm always searching for people who achieved "mutant" results in similar situations.
Also, there is no need to cower in bad luck or blame the world anymore.
…What do you think? I just followed the process exactly, and I'm starting to see some good results.
And now it's time to make that dazzling achievement a daily occurrence.

---From "Part 2 | Generalizing High Performance in 5 Steps"