The art of saying what you want to say in three words without being flustered
 |
Description
Book Introduction
“The explanation that was so difficult is starting to flow smoothly!”
A prescription for people who stumble over their words as soon as they open their mouths!
You may have felt like you were rambling in a meeting or at work, or that your speech was getting longer every time you gave a report.
The more conscious I am of trying to do well, the more my words get twisted when I open my mouth.
In particular, difficulties are experienced at every important stage of corporate life, such as meetings, reports, sales, proposals (to clients, etc.), and presentations.
We are aware of the problem, but it is not easy to fix.
But some people, unlike you, simply get the point across in the same situation.
Even when standing in front of a presentation, he is not nervous, and when reporting to his superiors or clients, he speaks concisely and starts with the conclusion.
Their words are free of unnecessary words, and the other person understands them immediately.
The conclusion is clear, so the report is short, but the persuasive power remains long.
What on earth is different?
The author, a communications expert who has helped over 50,000 office workers improve their communication skills, says, “The shorter the message, the better it is conveyed to the other person.”
If the explanation is long, it will be difficult for the other person to find the important content.
If you want to increase your message delivery power, they say you need to refine the message you want to convey.
It is about cutting out unnecessary words, refining them, and optimizing them into three words.
Why three words? Because the shorter the word, the better it gets across.
If you say these three words first as a conclusion and then give reasons or specific examples, the other person will understand the message in an instant.
This method applies to all tasks that involve conveying a message, such as explanations, reports, consultations, questions, sales, presentations, and speeches.
The author emphasizes that explanation is a skill, not a talent.
This means that anyone can develop the power to speak clearly through simple training.
When words change, things change, and when things change, life changes.
Let's equip ourselves with the skill of speaking in three words.
A prescription for people who stumble over their words as soon as they open their mouths!
You may have felt like you were rambling in a meeting or at work, or that your speech was getting longer every time you gave a report.
The more conscious I am of trying to do well, the more my words get twisted when I open my mouth.
In particular, difficulties are experienced at every important stage of corporate life, such as meetings, reports, sales, proposals (to clients, etc.), and presentations.
We are aware of the problem, but it is not easy to fix.
But some people, unlike you, simply get the point across in the same situation.
Even when standing in front of a presentation, he is not nervous, and when reporting to his superiors or clients, he speaks concisely and starts with the conclusion.
Their words are free of unnecessary words, and the other person understands them immediately.
The conclusion is clear, so the report is short, but the persuasive power remains long.
What on earth is different?
The author, a communications expert who has helped over 50,000 office workers improve their communication skills, says, “The shorter the message, the better it is conveyed to the other person.”
If the explanation is long, it will be difficult for the other person to find the important content.
If you want to increase your message delivery power, they say you need to refine the message you want to convey.
It is about cutting out unnecessary words, refining them, and optimizing them into three words.
Why three words? Because the shorter the word, the better it gets across.
If you say these three words first as a conclusion and then give reasons or specific examples, the other person will understand the message in an instant.
This method applies to all tasks that involve conveying a message, such as explanations, reports, consultations, questions, sales, presentations, and speeches.
The author emphasizes that explanation is a skill, not a talent.
This means that anyone can develop the power to speak clearly through simple training.
When words change, things change, and when things change, life changes.
Let's equip ourselves with the skill of speaking in three words.
- You can preview some of the book's contents.
Preview
index
prolog.
The power of three words is surprisingly powerful.
Chapter 1.
Could it be me too? 5 Patterns of People Who Embarrass The First Time They Open Their Mouths
-“Say that first!”: The type that says the conclusion last
- “Do you know who I am?”: A type of display of expertise
- "More than 90% of the time, when I open my mouth, I say unnecessary things!": The type that starts with excuses
- “I really tried so hard...”: Emotional Appeal Type
- “You figure it out!”: The irresponsible type
Chapter 2.
If you compress the conclusion into three words, it will be 100% conveyed.
- How to escape the tangled maze of explanations
- In Search of the Seeds of Conclusion: The Story of the Kingdom's Grapes
- Where to find the conclusion
- The other person will try to use the information they got from you.
- What this person wants to know most
- How to condense your conclusion into three words
- Instead of thinking, "Where should I start?", think, "What words are important?"
- If the doctor had said this, the patient wouldn't have been angry.
- The 'conclusion' changes as the opponent or situation changes.
column 1.
Why People with Greater Explanatory Skills Also Have Greater Work Skills
Chapter 3.
How to make conclusions come to mind easily
- When you are late for dinner, say this:
- My thoughts are taboo, the other person comes first.
- The other party wants separate information.
- Imagination training to make explanations flow smoothly
- Real information in desires and fears
- Imagine the fears the other person has
- Listen to others' reports from the position of a bystander
- A surefire way to speed up your conclusions
- A technique to reduce words in half with a single sheet of paper
column 2.
People who quickly figure out how to answer questions vs.
A person who always hesitates and cannot answer
Chapter 4.
The art of saying what you want to say in three words without being flustered
- Conversation is the catch ball of the video.
- All stories are visualized in my head.
- The incredible effect of a brief '2-second pause'
- Check the response and proceed with the story.
- Convey it with images, not words.
- Key words that implant images in the other person's brain
- You can speak in just three words.
- Storytelling techniques commonly used by top performers
- Even difficult conversations become smoother.
Column 3.
How to make people laugh in just three words
Chapter 5.
7 Speaking Formulas of People Who Explain Things Fluently
- Official 1.
Just following this order—conclusion, reason, and example—will make a difference.
- Official 2.
Just using conjunctions well can solve 90% of the problem.
- Official 3.
One fatal mistake that people who tangle their words don't know
- Official 4.
The surprising effectiveness of the 'reverse calculation technique' when you're feeling lost
- Official 5.
The more complex the situation, the more powerful the art of organizing becomes.
- Official 6.
The more important it is, the more you say it
- Official 7.
The only way to eliminate “Oh, that’s not it…”
Column 4.
Why is your story so long?
Chapter 6.
The Three-Word Pitch to Increase Sales, Pass Plans, and Triple Your Revenue
- Rapidly increasing sales and salaries, 'get to the bottom line', 'three words' delivery method
- The business partner shows interest and says, "Oh!"
- Why didn't the woman buy wine at the store?
Why Insurance Salespeople's Annual Income More Than Tripled
- Any product has at least one attractive feature.
- Successful dental clinics have special sales techniques.
- Repeat the important points, in just three words!
- The heart moves people.
- Make an image appear in the other person's mind.
Column 5.
A useful tool to create a habit of speaking in three words.
Chapter 7.
The secret to speaking in front of people without being nervous
- The reason why you become speechless when you stand in front of people
- The secret of a professional who can elicit a response with just three words
- Just find one story that will make you nod your head.
- You only have 10 seconds to captivate your audience.
Column 6.
Even when campaigning, I always say what I want to say in three words.
Chapter 8.
From rejection to praise, advice, instructions, and rebuttals.
Anything can be solved in three words
- When you reject someone, just say this one word!
- People who are not good at giving compliments, remember these three words.
- Just three words and your employees will follow you.
- If there is an employee who does not move as you want
- Reporting and consulting skills that will make even your boss slap his knee
- Advanced techniques to persuade your boss without refuting him
Epilogue.
People who experienced the miracle of three words
The power of three words is surprisingly powerful.
Chapter 1.
Could it be me too? 5 Patterns of People Who Embarrass The First Time They Open Their Mouths
-“Say that first!”: The type that says the conclusion last
- “Do you know who I am?”: A type of display of expertise
- "More than 90% of the time, when I open my mouth, I say unnecessary things!": The type that starts with excuses
- “I really tried so hard...”: Emotional Appeal Type
- “You figure it out!”: The irresponsible type
Chapter 2.
If you compress the conclusion into three words, it will be 100% conveyed.
- How to escape the tangled maze of explanations
- In Search of the Seeds of Conclusion: The Story of the Kingdom's Grapes
- Where to find the conclusion
- The other person will try to use the information they got from you.
- What this person wants to know most
- How to condense your conclusion into three words
- Instead of thinking, "Where should I start?", think, "What words are important?"
- If the doctor had said this, the patient wouldn't have been angry.
- The 'conclusion' changes as the opponent or situation changes.
column 1.
Why People with Greater Explanatory Skills Also Have Greater Work Skills
Chapter 3.
How to make conclusions come to mind easily
- When you are late for dinner, say this:
- My thoughts are taboo, the other person comes first.
- The other party wants separate information.
- Imagination training to make explanations flow smoothly
- Real information in desires and fears
- Imagine the fears the other person has
- Listen to others' reports from the position of a bystander
- A surefire way to speed up your conclusions
- A technique to reduce words in half with a single sheet of paper
column 2.
People who quickly figure out how to answer questions vs.
A person who always hesitates and cannot answer
Chapter 4.
The art of saying what you want to say in three words without being flustered
- Conversation is the catch ball of the video.
- All stories are visualized in my head.
- The incredible effect of a brief '2-second pause'
- Check the response and proceed with the story.
- Convey it with images, not words.
- Key words that implant images in the other person's brain
- You can speak in just three words.
- Storytelling techniques commonly used by top performers
- Even difficult conversations become smoother.
Column 3.
How to make people laugh in just three words
Chapter 5.
7 Speaking Formulas of People Who Explain Things Fluently
- Official 1.
Just following this order—conclusion, reason, and example—will make a difference.
- Official 2.
Just using conjunctions well can solve 90% of the problem.
- Official 3.
One fatal mistake that people who tangle their words don't know
- Official 4.
The surprising effectiveness of the 'reverse calculation technique' when you're feeling lost
- Official 5.
The more complex the situation, the more powerful the art of organizing becomes.
- Official 6.
The more important it is, the more you say it
- Official 7.
The only way to eliminate “Oh, that’s not it…”
Column 4.
Why is your story so long?
Chapter 6.
The Three-Word Pitch to Increase Sales, Pass Plans, and Triple Your Revenue
- Rapidly increasing sales and salaries, 'get to the bottom line', 'three words' delivery method
- The business partner shows interest and says, "Oh!"
- Why didn't the woman buy wine at the store?
Why Insurance Salespeople's Annual Income More Than Tripled
- Any product has at least one attractive feature.
- Successful dental clinics have special sales techniques.
- Repeat the important points, in just three words!
- The heart moves people.
- Make an image appear in the other person's mind.
Column 5.
A useful tool to create a habit of speaking in three words.
Chapter 7.
The secret to speaking in front of people without being nervous
- The reason why you become speechless when you stand in front of people
- The secret of a professional who can elicit a response with just three words
- Just find one story that will make you nod your head.
- You only have 10 seconds to captivate your audience.
Column 6.
Even when campaigning, I always say what I want to say in three words.
Chapter 8.
From rejection to praise, advice, instructions, and rebuttals.
Anything can be solved in three words
- When you reject someone, just say this one word!
- People who are not good at giving compliments, remember these three words.
- Just three words and your employees will follow you.
- If there is an employee who does not move as you want
- Reporting and consulting skills that will make even your boss slap his knee
- Advanced techniques to persuade your boss without refuting him
Epilogue.
People who experienced the miracle of three words
Detailed image
Into the book
Why 'three words'? The reason is simple.
The shorter you speak, the better your message will be conveyed to the other person.
When you talk too much, the other person has a hard time figuring out which words are the most important.
What you want to say most is buried among other words.
--- From the prologue
According to one survey, over 80 percent of people have difficulty explaining things to others, and two out of three have actually heard someone say, "What on earth are you trying to say?"
A while ago, a phone call came into my classroom.
It was a call from someone who was worried because he was not good at explaining things, and I heard a memorable phrase that expressed his feelings so aptly.
“I often get lost and lost while giving explanations.
“Please help me.” I thought it was a funny expression, but I was very serious.
I think there are many readers who agree with that statement right now.
--- 「Chapter 2.
“If you compress the conclusion into three words, it will be 100% conveyed.”
People with excellent work skills are good at explaining things.
Have you ever felt this way? When I work with someone or buy expensive items at a store, I think, "What a competent person!" when I meet someone who conveys exactly what I want.
Conversely, even if someone is highly educated, if they can only give an explanation that is completely incomprehensible, we subconsciously feel, "They're not good at their job."
--- 「Chapter 2.
“If you compress the conclusion into three words, it will be 100% conveyed.”
Conveying it through images, not words.
Mastering this sense may not be a simple task.
But a truly good speaker will always make the other person think of a video.
If you can convey a similar experience to the one you experienced, you can make the other person experience your experience.
I have prepared a simple example in this regard.
I hope you read it while thinking of the video.
--- 「Chapter 4.
From "The Art of Saying What You Want to Say in Three Words Without Being Embarrassed"
When the audience responds, the tension eases.
You tell a story, and the audience responds to it.
Again, you tell a story, and the audience responds to that story.
Through this, the breathing between you, the speaker, and the audience begins to match.
Having good breathing means that you both inhale at the same time and exhale at the same time.
When your breathing is in sync, the entire room becomes one, and the audience laughs even at trivial stories and becomes more and more immersed in your story.
--- Chapter 7.
From "The Secret to Speaking in Front of People Without Being Nervous"
A job is often about repeating the same thing every day.
Most tasks become routine, so you can handle them day by day without thinking too deeply.
Then, you will also find yourself thinking less deeply about what you are doing.
This creates complacency and reduces the energy to create new things.
So, let's stop and think about who we are supporting through our work.
The shorter you speak, the better your message will be conveyed to the other person.
When you talk too much, the other person has a hard time figuring out which words are the most important.
What you want to say most is buried among other words.
--- From the prologue
According to one survey, over 80 percent of people have difficulty explaining things to others, and two out of three have actually heard someone say, "What on earth are you trying to say?"
A while ago, a phone call came into my classroom.
It was a call from someone who was worried because he was not good at explaining things, and I heard a memorable phrase that expressed his feelings so aptly.
“I often get lost and lost while giving explanations.
“Please help me.” I thought it was a funny expression, but I was very serious.
I think there are many readers who agree with that statement right now.
--- 「Chapter 2.
“If you compress the conclusion into three words, it will be 100% conveyed.”
People with excellent work skills are good at explaining things.
Have you ever felt this way? When I work with someone or buy expensive items at a store, I think, "What a competent person!" when I meet someone who conveys exactly what I want.
Conversely, even if someone is highly educated, if they can only give an explanation that is completely incomprehensible, we subconsciously feel, "They're not good at their job."
--- 「Chapter 2.
“If you compress the conclusion into three words, it will be 100% conveyed.”
Conveying it through images, not words.
Mastering this sense may not be a simple task.
But a truly good speaker will always make the other person think of a video.
If you can convey a similar experience to the one you experienced, you can make the other person experience your experience.
I have prepared a simple example in this regard.
I hope you read it while thinking of the video.
--- 「Chapter 4.
From "The Art of Saying What You Want to Say in Three Words Without Being Embarrassed"
When the audience responds, the tension eases.
You tell a story, and the audience responds to it.
Again, you tell a story, and the audience responds to that story.
Through this, the breathing between you, the speaker, and the audience begins to match.
Having good breathing means that you both inhale at the same time and exhale at the same time.
When your breathing is in sync, the entire room becomes one, and the audience laughs even at trivial stories and becomes more and more immersed in your story.
--- Chapter 7.
From "The Secret to Speaking in Front of People Without Being Nervous"
A job is often about repeating the same thing every day.
Most tasks become routine, so you can handle them day by day without thinking too deeply.
Then, you will also find yourself thinking less deeply about what you are doing.
This creates complacency and reduces the energy to create new things.
So, let's stop and think about who we are supporting through our work.
--- From the epilogue
Publisher's Review
“What is the difference between someone who speaks accurately and not rambling?”
According to one survey, more than 80 percent of people have difficulty explaining things to others.
While most people get flustered the moment they open their mouths and have difficulty giving long explanations, there are people who explain things clearly without rambling.
He doesn't get nervous when he stands on stage to give a presentation, and when he gives a report, he always gets to the point and delivers it briefly.
Because the conclusion is clear, the other person understands it right away, and because the explanation is short, trust deepens.
So, we listen to their reports with great concentration until the end.
Above all, I am brimming with confidence that I can explain myself well.
Where does the power of this explanation begin?
The author, who has been a communication coach for decades, asserts that "explanation is a skill, not a talent."
He has coached over 50,000 office workers and proven that anyone can learn the power of speaking clearly through training.
Among his students were an insurance salesman whose sales tripled, and a dental clinic that went from being on the verge of bankruptcy to having a waiting line.
They didn't create a new product or prepare a special presentation.
How did this miracle happen? It was because I mastered the art of speaking in three words.
Conversation, communication, meetings, presentations, sales, reports, instructions, praise, rejection…
In any case, you will be able to speak fluently without hesitation!
So why three words? The human brain responds more quickly to short, simple messages than to long, complex explanations.
Three words are the minimum unit of information that the other person can understand at a glance, and the most appropriate amount to create an image in their head.
Four words are too long, two words are not enough.
Let's look at the example below.
Situation 1)
“This insurance has many benefits and is beneficial in the long run.
However, the coverage is complicated, so let me explain it a bit… “An insurance salesperson who was experiencing sluggish sales thought that customers would understand better if they explained the product at length.
However, after realizing the importance of 'three words', he changed his sales strategy 180 degrees.
“It’s the same premium / but the coverage is double / and there’s also a refund (three words),” he said, leading the customer to make a decision.
Sales surprisingly tripled.
Situation 2)
“I’m organizing the data… The data is a bit complicated, so I don’t know when it will be done…” Every time a subordinate reported something, he was harassed by his superior and was always asked, “So what’s the conclusion?”
However, after deciding to change, I started by summarizing the conclusion in three sentences, such as, “The current progress is / 70 percent / and / it will be completed next week (three sentences).” This made the report shorter and deepened my boss’s trust.
Situation 3)
“The test results are back.
“It’s a hiatal hernia.” It was a common and minor condition to the doctor, but the patient’s face turned pale when he heard it.
As anxiety built up, the same questions were repeated more and more, and the atmosphere in the clinic became increasingly heavy.
After that, the doctor changed his explanation.
“It’s not a big deal.
/ If you take this medicine for a few days / you will be cured. (Three words)”
By getting the point across in just three words, the patient's anxiety turned into trust, and the hospital's atmosphere and sales also improved.
All three of them were able to clarify their words and gain the trust of others by simply replacing complex explanations with just 'three words'.
They did not just shorten the length of words, they changed the structure of thoughts.
Three words is not a language of words, but a language of persuasion and trust at the same time.
This book not only shows you how to effectively explain things through a wealth of practical examples and theories, but also demonstrates, over eight chapters, how to achieve outstanding results at work.
Chapter 1 identifies five patterns of people who become flustered the moment they open their mouths, categorizes the types of people who have difficulty explaining things, and offers solutions.
Chapters 2 and 3 detail how to quickly draw conclusions, the most essential skill for good explanations.
Chapters 4 and 5 introduce speaking formulas and delivery techniques that can be visualized and used in real-life conversations and work settings, and Chapter 6 presents real-life examples of how the "three-word technique" was applied to business settings to increase sales and performance.
Chapter 7 explains the secret to speaking in front of people without being nervous, and Chapter 8 details examples of solving problems with three words in various situations, such as rejection, praise, instructions, and objections.
Your words will change, but your work performance will change.
The moment you start practicing saying three words, a noticeable change occurs.
First, meeting times are shortened.
The report becomes concise, and the boss nods.
You'll be more persuasive in meetings with business partners, and your colleagues will listen to you.
Above all, the anxiety I felt every time I spoke disappeared and I gained confidence.
This book goes beyond changing your words; it's a practical manual for changing the way you work and your relationships.
Start by saying 'three words' right now.
Your work and daily life will change.
According to one survey, more than 80 percent of people have difficulty explaining things to others.
While most people get flustered the moment they open their mouths and have difficulty giving long explanations, there are people who explain things clearly without rambling.
He doesn't get nervous when he stands on stage to give a presentation, and when he gives a report, he always gets to the point and delivers it briefly.
Because the conclusion is clear, the other person understands it right away, and because the explanation is short, trust deepens.
So, we listen to their reports with great concentration until the end.
Above all, I am brimming with confidence that I can explain myself well.
Where does the power of this explanation begin?
The author, who has been a communication coach for decades, asserts that "explanation is a skill, not a talent."
He has coached over 50,000 office workers and proven that anyone can learn the power of speaking clearly through training.
Among his students were an insurance salesman whose sales tripled, and a dental clinic that went from being on the verge of bankruptcy to having a waiting line.
They didn't create a new product or prepare a special presentation.
How did this miracle happen? It was because I mastered the art of speaking in three words.
Conversation, communication, meetings, presentations, sales, reports, instructions, praise, rejection…
In any case, you will be able to speak fluently without hesitation!
So why three words? The human brain responds more quickly to short, simple messages than to long, complex explanations.
Three words are the minimum unit of information that the other person can understand at a glance, and the most appropriate amount to create an image in their head.
Four words are too long, two words are not enough.
Let's look at the example below.
Situation 1)
“This insurance has many benefits and is beneficial in the long run.
However, the coverage is complicated, so let me explain it a bit… “An insurance salesperson who was experiencing sluggish sales thought that customers would understand better if they explained the product at length.
However, after realizing the importance of 'three words', he changed his sales strategy 180 degrees.
“It’s the same premium / but the coverage is double / and there’s also a refund (three words),” he said, leading the customer to make a decision.
Sales surprisingly tripled.
Situation 2)
“I’m organizing the data… The data is a bit complicated, so I don’t know when it will be done…” Every time a subordinate reported something, he was harassed by his superior and was always asked, “So what’s the conclusion?”
However, after deciding to change, I started by summarizing the conclusion in three sentences, such as, “The current progress is / 70 percent / and / it will be completed next week (three sentences).” This made the report shorter and deepened my boss’s trust.
Situation 3)
“The test results are back.
“It’s a hiatal hernia.” It was a common and minor condition to the doctor, but the patient’s face turned pale when he heard it.
As anxiety built up, the same questions were repeated more and more, and the atmosphere in the clinic became increasingly heavy.
After that, the doctor changed his explanation.
“It’s not a big deal.
/ If you take this medicine for a few days / you will be cured. (Three words)”
By getting the point across in just three words, the patient's anxiety turned into trust, and the hospital's atmosphere and sales also improved.
All three of them were able to clarify their words and gain the trust of others by simply replacing complex explanations with just 'three words'.
They did not just shorten the length of words, they changed the structure of thoughts.
Three words is not a language of words, but a language of persuasion and trust at the same time.
This book not only shows you how to effectively explain things through a wealth of practical examples and theories, but also demonstrates, over eight chapters, how to achieve outstanding results at work.
Chapter 1 identifies five patterns of people who become flustered the moment they open their mouths, categorizes the types of people who have difficulty explaining things, and offers solutions.
Chapters 2 and 3 detail how to quickly draw conclusions, the most essential skill for good explanations.
Chapters 4 and 5 introduce speaking formulas and delivery techniques that can be visualized and used in real-life conversations and work settings, and Chapter 6 presents real-life examples of how the "three-word technique" was applied to business settings to increase sales and performance.
Chapter 7 explains the secret to speaking in front of people without being nervous, and Chapter 8 details examples of solving problems with three words in various situations, such as rejection, praise, instructions, and objections.
Your words will change, but your work performance will change.
The moment you start practicing saying three words, a noticeable change occurs.
First, meeting times are shortened.
The report becomes concise, and the boss nods.
You'll be more persuasive in meetings with business partners, and your colleagues will listen to you.
Above all, the anxiety I felt every time I spoke disappeared and I gained confidence.
This book goes beyond changing your words; it's a practical manual for changing the way you work and your relationships.
Start by saying 'three words' right now.
Your work and daily life will change.
GOODS SPECIFICS
- Date of issue: November 17, 2025
- Pages, weight, size: 244 pages | 334g | 130*200*15mm
- ISBN13: 9791166572104
- ISBN10: 1166572102
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