Market your brand
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Description
Book Introduction
★★★ 15 years of experience in Silicon Valley, the epitome of a 'good worker'!
★★★ Netflix Korea Launch Marketing Manager
★★★ $400,000 annual salary, former META and TikTok strategy executive
In an era where self-branding is becoming increasingly important, the same holds true for work life!
The power to work with 'presence' and design a 'successful' life
An ordinary high school student from Suwon went abroad to study alone, competed with locals, and was recognized by global big tech companies such as Netflix, Meta, and TikTok, and retired as an executive with an annual salary of $400,000.
"Market Your Brand" is a book that reveals the secrets of a successful career in detail.
The key is to appeal to and market the brand called ‘me.’
The era of self-promotion has arrived, but for Korean office workers, for whom “humility is a virtue,” this is also the most difficult task.
This book compiles the author's career advice videos, which have accumulated over 200 million views on YouTube and Instagram, and pours out the case studies and insights of CEOs who are former executives at large corporations and receive dozens of mentoring requests each week.
Are you, the person reading this, receiving the recognition you deserve for your efforts? If not, and you want to achieve even greater success and build a successful life, now is the time to learn the three-step self-branding technique that will reveal your abilities as needed.
Step 1 introduces technologies that enhance my competitiveness.
It contains practical information that working people want to know the most but also find the most difficult to know, such as how to objectively understand your strengths and weaknesses, how to find the right job, industry, and company for you, and the secrets to successful interviews, job changes, and salary negotiations.
Step 2 introduces attitudes and skills that will increase my value tenfold from what it is now.
There are different, smart ways to deal with each problem that arises at work.
It contains tips for those who want to become a 'good worker', including interpersonal skills that can turn criticism into a good reputation, an attitude that gets more recognition even when doing the same work, and examples of truly effective work methods by job title.
Step 3 introduces life skills that will help you overcome life's adversities and become stronger.
We share tips on money and time management to create a wise life, the skills and mindset needed for those who plan to start their own business someday, and how to identify and turn problems such as gaslighting that occur in various interpersonal relationships, such as with family, lovers, and friends, into blessings.
This book is a must-read textbook on 'work and life' for Korean office workers.
You will discover the secrets of successful people who work anywhere and learn how to design the life you want.
★★★ Netflix Korea Launch Marketing Manager
★★★ $400,000 annual salary, former META and TikTok strategy executive
In an era where self-branding is becoming increasingly important, the same holds true for work life!
The power to work with 'presence' and design a 'successful' life
An ordinary high school student from Suwon went abroad to study alone, competed with locals, and was recognized by global big tech companies such as Netflix, Meta, and TikTok, and retired as an executive with an annual salary of $400,000.
"Market Your Brand" is a book that reveals the secrets of a successful career in detail.
The key is to appeal to and market the brand called ‘me.’
The era of self-promotion has arrived, but for Korean office workers, for whom “humility is a virtue,” this is also the most difficult task.
This book compiles the author's career advice videos, which have accumulated over 200 million views on YouTube and Instagram, and pours out the case studies and insights of CEOs who are former executives at large corporations and receive dozens of mentoring requests each week.
Are you, the person reading this, receiving the recognition you deserve for your efforts? If not, and you want to achieve even greater success and build a successful life, now is the time to learn the three-step self-branding technique that will reveal your abilities as needed.
Step 1 introduces technologies that enhance my competitiveness.
It contains practical information that working people want to know the most but also find the most difficult to know, such as how to objectively understand your strengths and weaknesses, how to find the right job, industry, and company for you, and the secrets to successful interviews, job changes, and salary negotiations.
Step 2 introduces attitudes and skills that will increase my value tenfold from what it is now.
There are different, smart ways to deal with each problem that arises at work.
It contains tips for those who want to become a 'good worker', including interpersonal skills that can turn criticism into a good reputation, an attitude that gets more recognition even when doing the same work, and examples of truly effective work methods by job title.
Step 3 introduces life skills that will help you overcome life's adversities and become stronger.
We share tips on money and time management to create a wise life, the skills and mindset needed for those who plan to start their own business someday, and how to identify and turn problems such as gaslighting that occur in various interpersonal relationships, such as with family, lovers, and friends, into blessings.
This book is a must-read textbook on 'work and life' for Korean office workers.
You will discover the secrets of successful people who work anywhere and learn how to design the life you want.
- You can preview some of the book's contents.
Preview
index
Recommendation
Prologue: The Beginning of Your Brand
PART 1.
Exploring the Brand Called 'Me'
Self-awareness skills that enhance my competitiveness
Become a person with special strategies and solutions
I don't have to set my own limits.
The Secret to a Visa-Free International Student's Move to Netflix and Meta
Your career improves as you make more mistakes.
What to prioritize when considering a career path
[Learning Corporate Language with Sora Unnie 1]
- Please give me a raise.
- It wasn't him who did it, it was me.
- You stole my idea.
If you cry on your way to work, you chose the wrong industry.
Understand the nature of the work I am about to do.
Plan B exists within the company as well.
A junior servant, one day he will go to the master's house.
Before your interview, keep these 7 things in mind.
[Learning Corporate Language with Sora Unnie 2]
- You are a terrible boss.
- Why are you having a meeting when you can just send it by email?
- Please don't interfere with each and every detail.
PART 2.
Growing the Brand Called 'Me'
Workplace skills that increase your value tenfold
In the end, the altruistic approach wins.
A good reputation follows those who work with sincerity.
Good mentees get good mentors.
7 Things to Know Before Asking Your Mentor Questions
Survival Tips to Avoid Being an Honest Fool
[Learning Corporate Language with Sora Sister 3]
-Why are you acting so childish?
- This job is so boring.
- I don't want to do that.
When you become influential, titles follow.
I wanted to hire my ex-husband's divorce lawyer.
You have to read people to get them to do their job well.
Technology to discover strengths
Yes men are perceived as idle people.
[Learning Corporate Language with Sora Sister 4]
- Why are you telling me what to do when you're not even my boss?
- You really have a bad personality.
I ate it all up
- Please raise my salary.
PART 3.
Expanding the brand called 'Me'
Life skills to overcome adverse conditions and adversity
Why limit your stage to Korea?
If you ever want to start your own business, reputation management is everything.
No failure, no growth
[Interpreting company language taught by Sora]
- Maybe that means "Are you stupid?"
- Maybe that means, "Get out! It's not my job."
- Maybe that means, "Hey, I told you so!"
How to Speak English Like a Local
Life-Changing Money and Time Management
Creating a community that pushes and pulls
Abandoning my family who came to ruin me
I actually like it because I'm a working mom
A family cannot survive alone.
The Shadow of Gaslighting
[Sora's Relationship Traffic Lights]
Epilogue to Sora
Prologue: The Beginning of Your Brand
PART 1.
Exploring the Brand Called 'Me'
Self-awareness skills that enhance my competitiveness
Become a person with special strategies and solutions
I don't have to set my own limits.
The Secret to a Visa-Free International Student's Move to Netflix and Meta
Your career improves as you make more mistakes.
What to prioritize when considering a career path
[Learning Corporate Language with Sora Unnie 1]
- Please give me a raise.
- It wasn't him who did it, it was me.
- You stole my idea.
If you cry on your way to work, you chose the wrong industry.
Understand the nature of the work I am about to do.
Plan B exists within the company as well.
A junior servant, one day he will go to the master's house.
Before your interview, keep these 7 things in mind.
[Learning Corporate Language with Sora Unnie 2]
- You are a terrible boss.
- Why are you having a meeting when you can just send it by email?
- Please don't interfere with each and every detail.
PART 2.
Growing the Brand Called 'Me'
Workplace skills that increase your value tenfold
In the end, the altruistic approach wins.
A good reputation follows those who work with sincerity.
Good mentees get good mentors.
7 Things to Know Before Asking Your Mentor Questions
Survival Tips to Avoid Being an Honest Fool
[Learning Corporate Language with Sora Sister 3]
-Why are you acting so childish?
- This job is so boring.
- I don't want to do that.
When you become influential, titles follow.
I wanted to hire my ex-husband's divorce lawyer.
You have to read people to get them to do their job well.
Technology to discover strengths
Yes men are perceived as idle people.
[Learning Corporate Language with Sora Sister 4]
- Why are you telling me what to do when you're not even my boss?
- You really have a bad personality.
I ate it all up
- Please raise my salary.
PART 3.
Expanding the brand called 'Me'
Life skills to overcome adverse conditions and adversity
Why limit your stage to Korea?
If you ever want to start your own business, reputation management is everything.
No failure, no growth
[Interpreting company language taught by Sora]
- Maybe that means "Are you stupid?"
- Maybe that means, "Get out! It's not my job."
- Maybe that means, "Hey, I told you so!"
How to Speak English Like a Local
Life-Changing Money and Time Management
Creating a community that pushes and pulls
Abandoning my family who came to ruin me
I actually like it because I'm a working mom
A family cannot survive alone.
The Shadow of Gaslighting
[Sora's Relationship Traffic Lights]
Epilogue to Sora
Detailed image
Into the book
Facts alone cannot move people's hearts.
If you can't move the heart, you can't move action.
Moving hearts and eliciting desired action requires a unique approach.
---From "Becoming a Person with Special Strategies and Solutions"
There's a saying that when doing a marketing campaign, you shouldn't try it just once and then decide.
For example, if you collaborated with an influencer with trait A and the results were not good, that doesn't mean you should conclude that you won't collaborate with similar types of people in the future.
Depending on your budget, you should try something similar at least three to ten times to see if it helps your sales.
Algorithms change frequently, and sometimes even good content doesn't get much exposure.
There is always the possibility of false positives and false negatives, so sufficient experience and cases are needed before drawing any conclusions.
---From "Your career improves as much as the number of trials and errors you make"
Whether moving within a company or moving externally, the most important thing is to have a clear vision of where you want to grow.
If you continuously work towards that vision and prepare, the right opportunity will come at the right time.
---From "Plan B is also within the company"
The process of finding a mentor is different from finding a marriage partner.
It means that you don't have to be someone who has all the elements that I want.
You can have multiple mentors.
Each and every one of them with the best abilities, like the Avengers.
---From "A good mentee gets a good mentor"
Let's ask ourselves what we truly want.
Should I insist on fair play and be passed over for promotion, or should I try to get recognized and promoted in my own way, earn a higher salary, settle down in the neighborhood of my choice, and live a prosperous life?
Anyone reading this book is probably already a 'good worker', but I have no doubt that if they were equipped with the 'skill of being good at packaging', they would be able to fly high.
---From "Survival Tips to Avoid Being an Honest Fool"
Ultimately, career planning should be based on values.
What is most meaningful to me? What is most valuable in my life? What kind of problem solver do I want to be? What kind of accomplishments do I want to leave behind? These questions should be the starting point for goal setting.
---From "If you become an influential person, the title will follow"
Sometimes you have to borrow someone else's eyes to find your strengths.
Rather than constantly delving into myself to find out what kind of person I am, sometimes I learn surprising truths when I listen to the opinions of those around me who observe me.
In that sense, a company's performance evaluation can be said to be an important mirror that you should listen to and look at directly.
---From "Techniques for Discovering Strengths"
Life really doesn't always go as planned.
If you try to plan and coordinate in detail when you'll get married, have children, or get promoted, you run the risk of missing out on the best options or making the wrong decisions.
Sometimes, we need to just let life flow naturally.
---From "The Shadow of Gaslighting"
Sometimes we feel like we are always behind others.
But let's remember.
Everyone is on their own journey.
Even people who seem to have it all may be struggling in ways we can't see.
So let's be kind to others, and above all, to ourselves.
If you can't move the heart, you can't move action.
Moving hearts and eliciting desired action requires a unique approach.
---From "Becoming a Person with Special Strategies and Solutions"
There's a saying that when doing a marketing campaign, you shouldn't try it just once and then decide.
For example, if you collaborated with an influencer with trait A and the results were not good, that doesn't mean you should conclude that you won't collaborate with similar types of people in the future.
Depending on your budget, you should try something similar at least three to ten times to see if it helps your sales.
Algorithms change frequently, and sometimes even good content doesn't get much exposure.
There is always the possibility of false positives and false negatives, so sufficient experience and cases are needed before drawing any conclusions.
---From "Your career improves as much as the number of trials and errors you make"
Whether moving within a company or moving externally, the most important thing is to have a clear vision of where you want to grow.
If you continuously work towards that vision and prepare, the right opportunity will come at the right time.
---From "Plan B is also within the company"
The process of finding a mentor is different from finding a marriage partner.
It means that you don't have to be someone who has all the elements that I want.
You can have multiple mentors.
Each and every one of them with the best abilities, like the Avengers.
---From "A good mentee gets a good mentor"
Let's ask ourselves what we truly want.
Should I insist on fair play and be passed over for promotion, or should I try to get recognized and promoted in my own way, earn a higher salary, settle down in the neighborhood of my choice, and live a prosperous life?
Anyone reading this book is probably already a 'good worker', but I have no doubt that if they were equipped with the 'skill of being good at packaging', they would be able to fly high.
---From "Survival Tips to Avoid Being an Honest Fool"
Ultimately, career planning should be based on values.
What is most meaningful to me? What is most valuable in my life? What kind of problem solver do I want to be? What kind of accomplishments do I want to leave behind? These questions should be the starting point for goal setting.
---From "If you become an influential person, the title will follow"
Sometimes you have to borrow someone else's eyes to find your strengths.
Rather than constantly delving into myself to find out what kind of person I am, sometimes I learn surprising truths when I listen to the opinions of those around me who observe me.
In that sense, a company's performance evaluation can be said to be an important mirror that you should listen to and look at directly.
---From "Techniques for Discovering Strengths"
Life really doesn't always go as planned.
If you try to plan and coordinate in detail when you'll get married, have children, or get promoted, you run the risk of missing out on the best options or making the wrong decisions.
Sometimes, we need to just let life flow naturally.
---From "The Shadow of Gaslighting"
Sometimes we feel like we are always behind others.
But let's remember.
Everyone is on their own journey.
Even people who seem to have it all may be struggling in ways we can't see.
So let's be kind to others, and above all, to ourselves.
---From the "Epilogue"
Publisher's Review
A world that doesn't recognize hard work,
“I will work smart and increase my value.”
“It is unfortunate that in Korea, there are many talented people who do their jobs but are not recognized.” This is why author Lee So-ra wrote this book.
In Korea's workplace culture, there used to be a prevailing atmosphere where those who talk a lot are considered 'outgoing' and those who are quiet are considered 'humble', but times have changed.
In this day and age, if you don't actively speak out about your abilities and desired compensation, you'll feel wronged.
If you just work quietly, it is difficult to receive the compensation and recognition you deserve for your work.
In this noisy world where accidents and incidents are rampant, it is difficult for busy colleagues and bosses to recognize all your contributions.
So, there is an irony that even though they have similar abilities, people who appeal to their achievements succeed more quickly.
Even if they do the same thing, some people take all the rewards by bragging about it as if it were their own achievement, while others, despite completing difficult tasks, have their achievements buried.
The difference between these two is clear.
'Did you reveal yourself or not?' The important thing in this example is not to be outraged by the former's impudence, but to learn and apply the rules of how this world works.
"If you've done something, show it." "Be careful what you say or do based on your mood." This is the secret to receiving appropriate recognition and compensation and maintaining a long-term career.
Being recognized at work is very important.
If you're energized by your work life, which takes up a third of your day, you can create a virtuous cycle that builds confidence and produces better results.
Therefore, working smart and increasing my value has a huge impact not only on increasing my salary and building my career, but also on making my life overall healthy and meaningful.
The Secret to How an Ordinary Office Worker Became an Executive at a Major Corporation
Become someone people want to work with.
What's the secret behind a woman, an Asian, an international student, and a divorced single mother becoming a key talent in Silicon Valley? Despite her unfavorable career title, author Sora Lee spent 15 years at coveted global tech giants like Netflix, Meta, and TikTok. She currently serves as CEO of a global marketing agency with annual revenues of $1 million.
The key to his success in building a career so vast that it made countless prejudices and discrimination seem meaningless was his attitude of expressing his opinions honestly and confidently.
When I worked in Silicon Valley, I was the type of person who would tell colleagues who wanted feedback, without holding back, even if it might be a bit disappointing from a consumer's perspective.
For example, when Netflix was launched in Korea, he is famous for having directly informed CEO Reed Hastings of the seriousness of the Korean font UI, which no one was willing to talk about, and then played a leading role in the reorganization.
Some people might balk at such honest feedback, but ultimately, my sincere hope for the best comes through.
He was evaluated by his colleagues and superiors as someone who "makes things work" and "someone people want to work with," and he emerged as a "top insider" and a trusted key talent in Silicon Valley.
No leader would turn down a team member who makes their job easier.
Being recognized as a valuable asset will open doors to diverse opportunities and an environment where you can work with passionate and capable people.
Therefore, if you want to succeed in your desired field, you must be able to highlight your own presence.
Magic sentences to upgrade your life
“Market the brand called _______”
"Life is so bleak, I don't know how to live." "Is it right to keep working like I am?" These are questions we often face in life.
Branding myself ultimately means clearly defining what I want.
The author suffered from her ex-husband's gaslighting and ended up with hundreds of millions of won in debt after the divorce, but she did not fall and got back on her feet.
Because he knew clearly what he wanted.
As the author says, "If you set a foundation for your life, it will be easier to make decisions when faced with the various problems and choices you face as you go through life." The answer lies in the kind of life you want.
Also, don't forget to approach everything 'strategically'.
This makes a huge difference in your life.
If what you desire is to develop your abilities, but the organization, industry, or country you're currently in isn't a good place for you to demonstrate your abilities, you can move to an environment that recognizes you and develop your skills.
If you think about how to solve the problems that stand in front of you, you will definitely find the best answer.
If you want to become a better 'me', market the brand called 'me'.
This is a magical sentence that will change an unsatisfactory life into a brilliant one.
Ultimately, the customer I have to convince is myself.
Goals that I can't convince myself of don't last long.
Rather than pursuing a career that others envy, I need to find work that I can enjoy and grow and expand.
In this competitive world, self-branding and marketing are no longer optional, but essential.
“I will work smart and increase my value.”
“It is unfortunate that in Korea, there are many talented people who do their jobs but are not recognized.” This is why author Lee So-ra wrote this book.
In Korea's workplace culture, there used to be a prevailing atmosphere where those who talk a lot are considered 'outgoing' and those who are quiet are considered 'humble', but times have changed.
In this day and age, if you don't actively speak out about your abilities and desired compensation, you'll feel wronged.
If you just work quietly, it is difficult to receive the compensation and recognition you deserve for your work.
In this noisy world where accidents and incidents are rampant, it is difficult for busy colleagues and bosses to recognize all your contributions.
So, there is an irony that even though they have similar abilities, people who appeal to their achievements succeed more quickly.
Even if they do the same thing, some people take all the rewards by bragging about it as if it were their own achievement, while others, despite completing difficult tasks, have their achievements buried.
The difference between these two is clear.
'Did you reveal yourself or not?' The important thing in this example is not to be outraged by the former's impudence, but to learn and apply the rules of how this world works.
"If you've done something, show it." "Be careful what you say or do based on your mood." This is the secret to receiving appropriate recognition and compensation and maintaining a long-term career.
Being recognized at work is very important.
If you're energized by your work life, which takes up a third of your day, you can create a virtuous cycle that builds confidence and produces better results.
Therefore, working smart and increasing my value has a huge impact not only on increasing my salary and building my career, but also on making my life overall healthy and meaningful.
The Secret to How an Ordinary Office Worker Became an Executive at a Major Corporation
Become someone people want to work with.
What's the secret behind a woman, an Asian, an international student, and a divorced single mother becoming a key talent in Silicon Valley? Despite her unfavorable career title, author Sora Lee spent 15 years at coveted global tech giants like Netflix, Meta, and TikTok. She currently serves as CEO of a global marketing agency with annual revenues of $1 million.
The key to his success in building a career so vast that it made countless prejudices and discrimination seem meaningless was his attitude of expressing his opinions honestly and confidently.
When I worked in Silicon Valley, I was the type of person who would tell colleagues who wanted feedback, without holding back, even if it might be a bit disappointing from a consumer's perspective.
For example, when Netflix was launched in Korea, he is famous for having directly informed CEO Reed Hastings of the seriousness of the Korean font UI, which no one was willing to talk about, and then played a leading role in the reorganization.
Some people might balk at such honest feedback, but ultimately, my sincere hope for the best comes through.
He was evaluated by his colleagues and superiors as someone who "makes things work" and "someone people want to work with," and he emerged as a "top insider" and a trusted key talent in Silicon Valley.
No leader would turn down a team member who makes their job easier.
Being recognized as a valuable asset will open doors to diverse opportunities and an environment where you can work with passionate and capable people.
Therefore, if you want to succeed in your desired field, you must be able to highlight your own presence.
Magic sentences to upgrade your life
“Market the brand called _______”
"Life is so bleak, I don't know how to live." "Is it right to keep working like I am?" These are questions we often face in life.
Branding myself ultimately means clearly defining what I want.
The author suffered from her ex-husband's gaslighting and ended up with hundreds of millions of won in debt after the divorce, but she did not fall and got back on her feet.
Because he knew clearly what he wanted.
As the author says, "If you set a foundation for your life, it will be easier to make decisions when faced with the various problems and choices you face as you go through life." The answer lies in the kind of life you want.
Also, don't forget to approach everything 'strategically'.
This makes a huge difference in your life.
If what you desire is to develop your abilities, but the organization, industry, or country you're currently in isn't a good place for you to demonstrate your abilities, you can move to an environment that recognizes you and develop your skills.
If you think about how to solve the problems that stand in front of you, you will definitely find the best answer.
If you want to become a better 'me', market the brand called 'me'.
This is a magical sentence that will change an unsatisfactory life into a brilliant one.
Ultimately, the customer I have to convince is myself.
Goals that I can't convince myself of don't last long.
Rather than pursuing a career that others envy, I need to find work that I can enjoy and grow and expand.
In this competitive world, self-branding and marketing are no longer optional, but essential.
GOODS SPECIFICS
- Date of issue: July 20, 2025
- Page count, weight, size: 308 pages | 392g | 135*205*20mm
- ISBN13: 9791193941393
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