“Why was this book sold for hundreds of thousands of won in used bookstores?”
This book proves that anyone can succeed as a solo entrepreneur.
It was shown perfectly!
The book that spread by word of mouth and became a classic for solo entrepreneurs.

#1 on Amazon! #1 on Barnes & Noble! #1 on The New York Times!
· Published in 12 countries, including the US, France, Japan, Italy, and Brazil!
· The real-life version of the global bestseller "Golden Ticket"!

"Become a Messenger," which caused a stir in used bookstores, was published under the title "Millionaire Messenger."
As the title suggests, this book is about how to become a 'millionaire messenger'.
It guides you into the world of individual entrepreneurs who make money by turning their 'experience and knowledge' into a 'message' and helping others.
A mother of three becomes an elementary school admissions counselor, and someone who loves cars becomes a used car consultant.
A colleague who loves books becomes a book curator specializing in corporate training, and a former financial company employee makes money as a personal asset manager.
You can live a new life of 'money, happiness, and freedom' by earning money based on the 'value' of your work, rather than as a part-time worker.


Brand Burchard says:
“You don’t have to be part of an organization.
It doesn't have to be exceptional.
You don't have to be good at everything.
Your experiences, your story, your message, which you may have thought insignificant, are valuable to countless people.
Your story has far more immense value than you might think.
You can reach millions of people with your message and earn millions of dollars in return.
I have proven this myself, and so have those I have taught.”

This book will be the most powerful motivational guide, practical guide, startup guide, and marketing strategy book for those who wish to commercialize their experiences and values ​​and turn them into successful individual entrepreneurs.

A messenger is simply a person who provides advice and knowledge to others and receives compensation for it.
Messengers are people who offer advice on how to improve your life or grow your business, whether through TV talks, blog posts, or website posts.
These are ordinary, everyday people who offer relevant advice to others based on their own success stories, research findings, or life stories.
They offer practical advice on a variety of topics, including how to be a good parent, how to start a business, how to succeed at work, and how to live more passionately.
They use their own experiences and knowledge to inspire people.

--- p.15-16

All of this may seem unbelievable.
You might think, 'I could never do that.'
But all of this is possible for you too.
Are you hesitant because you don't have a large amount of capital or a large staff to support you? You don't need that.
There is a system that can help you get started on all of this right now, without any of that.
In this book, I will introduce the success stories of people who have achieved outstanding results in their work while helping others.
And I'll show you how you can make millions of dollars doing all of this.

--- p.47

After leaving his financial firm, David Bach began providing wealth management advice to the general public.
He grew his business into the world's number one wealth management brand and published eleven bestselling books on wealth management.
Among them, two books, “Start Late, Finish Rich” and “Get Rich Automatically”, became the #1 New York Times bestseller for two consecutive years.
…they started with seemingly small messages.
And none of them were famous or rich from the start.
This is the most important point.
They too, when they started out, were just as ordinary as you.
Once I started, I continued to build my expertise, learning how to market and market my message, and finding ways to reach as many people as possible.

--- pp.58-59

Messengers can only hire those who are a good fit for them.
Also, rude customers can be easily rejected.
No more being swayed by terrible bosses, incompatible coworkers, sycophants, or career-driven people who are adept at office politics.
This industry is built on individual passion, knowledge, and ability, allowing us to shape our own destiny.
Besides these, there are many other benefits to belonging to a messenger group.
Working as a messenger allows you to actively utilize collaborations, joint ventures (joint contracts where two or more businesspeople work together to do one thing), content sharing, and promotional partnerships.
A messenger's primary duty is to convey messages to people.
Therefore, we actively take advantage of every opportunity to share our message more broadly.
Messengers interview each other or appear in other people's books or products.

--- pp.84-85

In the messenger industry, time and value are not proportional.
If you invest a day or so in writing a great speech, you can earn $10,000 to $50,000 per speech as a professional speaker.
If you only give five speeches a year, isn't that a decent return on your time investment?
If you spend two weeks preparing for a weekend seminar and successfully recruit 500 participants at a $1,000 per person fee, you will have made $500,000 in two weeks.
Or, you could have 1,000 people pay $100 to buy an online training video you planned and filmed over the course of a month.
Then, you can invest one month and earn $100,000.
In other words, the world of messengers is far from the typical hourly wage labor.
This is not the story of a few successful messengers.
This is the fundamental nature of this work.
In this regard, in Chapter 5 of this book, I will explain how to turn your know-how into a product and how to make a million dollars with just basic marketing.

--- p.91

Now, as an adult, you know how to tie your shoelaces, but children don't.
You know how to drive, but some people don't.
You, who have already experienced social life, know how to find a job and get promoted, but young people who have never been employed do not know.
Not only that, you already know the answers to some of the most pressing questions: how to do well on a test, how to make a blanket, how to care for a sick family member, how to buy the right house for your family, how to buy a cheap car, how to write a song, how to produce a movie, how to start a blog, how to reduce debt, how to manage your weight, how to improve your marriage, how to have a natural childbirth, how to lead others, how to deal with malicious gossip about your company, how to manage employees, how to find an accountant, how to overcome fear, how to be a good public speaker, how to find your own fashion style, how to get back to normal life after a serious illness, and so on.

--- p.97

“But Brendan, I don’t know what results I’ve achieved.
“Do I have expertise that I don’t even realize I have?” The answer to this question is simple.
I'm going to try to complete a few unfinished sentences that I've presented below.
In fact, I have people who ask this question complete the sentence to test their own abilities.
When presented with the phrase, “The secret to a happy marriage, as far as I know, is…”, they readily listed secrets such as “Listen more,” “Express gratitude more,” “Respect each other,” and “Go out on dates often at night.”
Most people are surprised at how quickly they can complete a sentence.
And the moment you realize that the answer lies within you, you gain confidence.

--- p.100

Finally, choose a topic that you can enjoy and be passionate about for the next five years.
This is very important.
One time, a woman stood up in my seminar and said, “There’s a topic I’ve chosen to live by as a messenger, and to be honest, I hate it.”
One of her family members committed suicide, and a self-help instructor told her that it was her calling to prevent suicide.
After that, this poor woman traveled around the country for several years, giving lectures to young people about the subject.
And every time, I had to think about my family's suicide.
As the years passed, she became a recognized messenger and changed people's lives, but she felt burdened by her chosen topic.
As this example shows, topics must be chosen wisely.

--- pp.129-130

A typical campaign in the messenger industry sends real content to customers for free.
It's a kind of strategic promotional message.
And then at the very end, he says, "Hello. If you like the free educational content I sent you, you might also want to check out my new program called ○○○."
This marketing method has been proven effective over many years in the messenger industry.
Building a relationship of trust with your customers by providing them with tangible value before recommending a purchase can positively influence their confidence in purchasing your products and programs.
I recently generated over $2 million in sales in just ten days from a large-scale online marketing campaign.
At this time, I sent three useful educational videos to the customer.
And in the fourth video he said, “If you found the videos I sent helpful, please also check out the details of a new program that might be more helpful to you.”

--- p.162

In the messenger industry, you are the company yourself (think Tony Robbins).
If you don't treat your customers well, word of mouth will soon spread.
Your name, your brand, your entire business could soon be ruined.
And if a messenger mistreats its customers for any reason, those customers will express their disillusionment online, and customers in the messenger industry are more sensitive to this problem than those in other industries.
'Messenger bashing' is a common practice, and the very fact that people enjoy following the messenger tells us something.
This is another reason why you should be honest with your customers.

--- p.187

One grief coach I know said she chose to do it because she had met so many people struggling with the loss of a loved one and felt a moral obligation to counsel them.
A bestselling author said she had to beg agents and publishers for 10 years to get her first book published, and she started a workshop for beginning writers to help others avoid that.
One personal finance messenger said he went bankrupt when he was young and spent 10 years paying off his debts, and that others couldn't stand the thought of receiving calls from "bad guys from collection agencies."

--- p.196

When I give lectures or trainings on how to become a messenger, many people ask, “So how do I make money?”
It's a natural question.
You might wonder if you can make money from your own experiences and advice.
So before we learn what real-world know-how and skills millionaire messengers possess, we need to understand how they make money.
How do entrepreneurial messengers make money?
Their main sources of income are writing, lectures, seminars and consultations, management consulting, and online marketing.
Let's now look at how we can create economic value using this method.

--- p.225

Imagine Sally prepared for a year and secured 100 seminar attendees.
The participation fee is $1,000 per person.
The reason they pay that much is because they get to meet Sally in person at her seminars, and it's the most premium content she offers.
She invited several other messengers as guest speakers, and the seminar was held at a beautiful resort with convenient transportation.
If we look at the numbers in this example, Sally earns $100,000 in entry fees.
This is the sales for one weekend training session and only includes the participation fee.
When holding a seminar, there is additional revenue from the sales of products and programs purchased on-site by attendees.
The additional revenue from seminars is usually about twice the participation fee, but this revenue will not be included here.
The first seminar I ever held charged $2,000 and had 28 attendees.
At the time, I didn't know half of what you know now about the messenger industry.
Yet, I made $56,000 from one weekend seminar.

--- p.242

First, we must learn how to commercialize information so that customers can easily understand and act on it.
People say that all you have to do is polish it, but in reality, commercialization is not that simple.
Outlining, chunking, ordering, and organizing your message are skills that take time to master.
In fact, most people don't know how to carefully examine the vast amount of knowledge they have.
They don't even know how to convey their advice in a way that people can properly understand and apply it to themselves.
Of course, I don't know how to convey it in a fun and touching way.
Have you ever wondered why professional consultants earn more than university professors? Or why self-improvement messengers earn more than therapists or counselors? It clearly has a lot to do with how they position themselves in the marketplace.
And it also has to do with how information is commercialized.

--- p.271

“Brendan, I really don’t understand.
People in this world need my information.
This is a very important message, and understanding it can truly change your life.
But that's not how it works.
Why aren't people interested in my story? They're only interested in weird cat videos on YouTube, not my life-changing message.
“Please help me!” This story is sad, but true.
If an animal falls, vomits, bites something, plays, or is just cute, it can get more attention than your message.
People living in modern society are distracted by things that don't really matter.
Let's overcome this phenomenon and kill our pride.
Only when the learner is ready can the teacher be seen.
Your message can only spread when people need it.

--- p.292