Applying thoughts to the skin
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Description
Book Introduction
A self-help book containing the philosophy of an entrepreneur: "If you change your thoughts, your fate will change."
The author, who lost his father at the age of five and grew up in poverty, came to Seoul at the age of fifteen and learned the power of positivity while working as a car washer and attending night school.
The simple English phrase "I can do it" became my lifelong motto and the driving force that helped me overcome countless adversities.
Despite experiencing several business failures during the IMF foreign exchange crisis, he turned the crisis into an opportunity through a 'change in thinking' and laid the foundation for success by challenging himself in online cosmetics distribution.
In 2019, she founded the environmentally conscious vegan and clean beauty brand 'Dr. Olga', which has won over 90 awards domestically and internationally for its coral reef-protecting sunscreen and has been sold at Costco in the US.
The book presents life wisdom and principles for success, rooted in the author's experiences, including self-growth through a 10-year early morning reading group, a unique management philosophy called "customer fatalism," and people-centered business practices.
In particular, it vividly shows how the dedication and companionship of family, learning from failure, and the realization that words and actions are consistent can change a person's destiny and grow a company.
A moving story of growth that reminds us of the power of overcoming adversity, the value of relationships, and the importance of continuous learning.
The author, who lost his father at the age of five and grew up in poverty, came to Seoul at the age of fifteen and learned the power of positivity while working as a car washer and attending night school.
The simple English phrase "I can do it" became my lifelong motto and the driving force that helped me overcome countless adversities.
Despite experiencing several business failures during the IMF foreign exchange crisis, he turned the crisis into an opportunity through a 'change in thinking' and laid the foundation for success by challenging himself in online cosmetics distribution.
In 2019, she founded the environmentally conscious vegan and clean beauty brand 'Dr. Olga', which has won over 90 awards domestically and internationally for its coral reef-protecting sunscreen and has been sold at Costco in the US.
The book presents life wisdom and principles for success, rooted in the author's experiences, including self-growth through a 10-year early morning reading group, a unique management philosophy called "customer fatalism," and people-centered business practices.
In particular, it vividly shows how the dedication and companionship of family, learning from failure, and the realization that words and actions are consistent can change a person's destiny and grow a company.
A moving story of growth that reminds us of the power of overcoming adversity, the value of relationships, and the importance of continuous learning.
index
Recommended articles
Prologue: If I hadn't changed my mind back then
Chapter 1: Losing My Father and Standing in the World
01 My Father
02 Mother's Tears and Devotion
03 Loss of Childhood, New Beginnings
04 The fields and the sea are the teachers who raised me.
05 Fifteen, moving to Seoul
06 Laughter is the best positivity
Chapter 2: A Time for Learning and Challenge
01 Start learning at night school
02 The Power of Relationships Learned from Apartment Car Washing
03 Studying remained like an endless thirst.
04 Taking on the challenge of a new organization, "Shindongmun Sales"
05 EQ Cosmetics, a bitter failure of a first attempt
06 IMF: Surviving with the Power of Family
07 Internet Blessing Challenge
08 Sincerity ultimately makes the skin comfortable.
Chapter 3: Dr. Olga, A New Beginning
01 Dr. Olga, a story created by nature and customers.
02 A New Standard in K-Beauty: The Declaration of 100 Sunscreen
03 Trusted, Canada's #1 Clean Beauty Sunscreen
04 Good ingredients and a good feel, both
05 Dr. Olga's Healthy Face Washing Philosophy
06 Dr. Olga Baby, A Foolish Challenge
Chapter 4: Reflecting on the Essence of Business
01 Sunscreen that protects coral reefs, the beginning of Dr. Olga.
02 What kind of brand does Dr. Olga dream of?
03 A brand that grows with customers
04 Dr. Olga Enters Costco in the US
05 A 'Destiny' Made with YouTuber Runner
06 It was difficult because we were family, but it was possible because we were family.
Chapter 5: Philosophy of Life and Human Stories
01 If you change your thoughts, your fate will change.
02 A life of reflection and enlightenment through reading
03 Dr. Olga's Power: People Come First
04 Customers are our destiny
05 There is no such thing as a wasted failure.
06 People First, the Business of Relationships
07 Journey to the Last Dream
08 What kind of adult do you want to be?
Epilogue: My Wife and Mother, the Greatest Fortunes of My Life
Prologue: If I hadn't changed my mind back then
Chapter 1: Losing My Father and Standing in the World
01 My Father
02 Mother's Tears and Devotion
03 Loss of Childhood, New Beginnings
04 The fields and the sea are the teachers who raised me.
05 Fifteen, moving to Seoul
06 Laughter is the best positivity
Chapter 2: A Time for Learning and Challenge
01 Start learning at night school
02 The Power of Relationships Learned from Apartment Car Washing
03 Studying remained like an endless thirst.
04 Taking on the challenge of a new organization, "Shindongmun Sales"
05 EQ Cosmetics, a bitter failure of a first attempt
06 IMF: Surviving with the Power of Family
07 Internet Blessing Challenge
08 Sincerity ultimately makes the skin comfortable.
Chapter 3: Dr. Olga, A New Beginning
01 Dr. Olga, a story created by nature and customers.
02 A New Standard in K-Beauty: The Declaration of 100 Sunscreen
03 Trusted, Canada's #1 Clean Beauty Sunscreen
04 Good ingredients and a good feel, both
05 Dr. Olga's Healthy Face Washing Philosophy
06 Dr. Olga Baby, A Foolish Challenge
Chapter 4: Reflecting on the Essence of Business
01 Sunscreen that protects coral reefs, the beginning of Dr. Olga.
02 What kind of brand does Dr. Olga dream of?
03 A brand that grows with customers
04 Dr. Olga Enters Costco in the US
05 A 'Destiny' Made with YouTuber Runner
06 It was difficult because we were family, but it was possible because we were family.
Chapter 5: Philosophy of Life and Human Stories
01 If you change your thoughts, your fate will change.
02 A life of reflection and enlightenment through reading
03 Dr. Olga's Power: People Come First
04 Customers are our destiny
05 There is no such thing as a wasted failure.
06 People First, the Business of Relationships
07 Journey to the Last Dream
08 What kind of adult do you want to be?
Epilogue: My Wife and Mother, the Greatest Fortunes of My Life
Publisher's Review
There was a boy who lost his father at an early age and went to night school in Seoul at the young age of fifteen.
Poverty was my fate, learning seemed like someone else's business, and failure was always my lot.
But one thing he heard in the night school classroom changed his life completely.
The change in thinking from 'I can't' to 'I can' was the beginning of a miracle.
The tenacity learned from the fields and the sea, the strength of relationships learned at an apartment car wash, and the wisdom of survival cultivated with family even during the harsh trials of the IMF.
After countless failures and frustrations, what he finally created was 'Doctor Olga'.
A sincere consideration for nature and customers, good ingredients that protect coral reefs, and the great achievement of being ranked #1 in Canadian clean beauty sunscreen.
CEO Lee Jong-hyun's journey is not a simple success story.
This is the story of a person's intense life, who put people first, created products with sincerity, and ultimately set a new standard for K-beauty.
This book is the honest confession of an entrepreneur who has proven with his own body that changing your thoughts can change your destiny, and it is an example of the true leadership our times need.
Author's Note
As a father of three, I always ask myself:
"How can I give back to this world the love I've received?" I believe a true adult is someone who doesn't run away from responsibility, who never stops learning, and who shares love.
The boy, who had only an elementary school diploma, stood in front of the blackboard in the night school classroom, passed the GED exam, and is still on the path of learning even now, at the age of 59.
I fell and failed countless times, but each time I realized something.
That a crisis always turns into an opportunity.
Dr. Olga, which was founded in the face of adversity, has grown beyond simple cosmetics to become a K-beauty brand that spreads a positive influence around the world.
My mission is to promote the beauty and value of Korea on the world stage.
A good adult is not a finished being.
It is a process in itself that is constantly changing and growing.
I hope this book will become a small spark in your heart.
The moment you change your thoughts, your life will change.
Poverty was my fate, learning seemed like someone else's business, and failure was always my lot.
But one thing he heard in the night school classroom changed his life completely.
The change in thinking from 'I can't' to 'I can' was the beginning of a miracle.
The tenacity learned from the fields and the sea, the strength of relationships learned at an apartment car wash, and the wisdom of survival cultivated with family even during the harsh trials of the IMF.
After countless failures and frustrations, what he finally created was 'Doctor Olga'.
A sincere consideration for nature and customers, good ingredients that protect coral reefs, and the great achievement of being ranked #1 in Canadian clean beauty sunscreen.
CEO Lee Jong-hyun's journey is not a simple success story.
This is the story of a person's intense life, who put people first, created products with sincerity, and ultimately set a new standard for K-beauty.
This book is the honest confession of an entrepreneur who has proven with his own body that changing your thoughts can change your destiny, and it is an example of the true leadership our times need.
Author's Note
As a father of three, I always ask myself:
"How can I give back to this world the love I've received?" I believe a true adult is someone who doesn't run away from responsibility, who never stops learning, and who shares love.
The boy, who had only an elementary school diploma, stood in front of the blackboard in the night school classroom, passed the GED exam, and is still on the path of learning even now, at the age of 59.
I fell and failed countless times, but each time I realized something.
That a crisis always turns into an opportunity.
Dr. Olga, which was founded in the face of adversity, has grown beyond simple cosmetics to become a K-beauty brand that spreads a positive influence around the world.
My mission is to promote the beauty and value of Korea on the world stage.
A good adult is not a finished being.
It is a process in itself that is constantly changing and growing.
I hope this book will become a small spark in your heart.
The moment you change your thoughts, your life will change.
GOODS SPECIFICS
- Date of issue: October 20, 2025
- Page count, weight, size: 232 pages | 130*190*20mm
- ISBN13: 9791198798527
- ISBN10: 1198798521
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