★★★ Bestselling author with 400,000 copies sold, marketing planner, management consultant, and content planner
Everything You Need to Know About "Writing That Sells," from Jegal Hyeon-yeol, a writer who covers all areas of writing. ★★★

“Write what the world wants to write, not what you want to write!”
From writing persuasive emails to one-line copy that enhances your brand.
3-Step Writing Habits to Perfect Your Writing Skills Without Natural Talent or Sophistication!

Author Jegal Hyeon-yeol, who has written in various fields, including as a marketing planner, management consultant, content planner, and writer, has revealed all of his writing know-how in his new book, “This is My First Time Writing That Sells.”
This is a basic writing book that introduces a new perspective on writing, reveals the secrets of writing masters such as Phil Duesenberry and Stephen King, and captures the essence of writing that sells.
Rather than simply teaching you how to write, it also includes a three-step writing method and a Q&A so you can put it into practice yourself to help you perfect your own writing.
This book can be of great help to those who have encountered a lot of information related to writing but have not yet reached their full potential, those who want to become good at all types of writing, and those who are just starting out in writing.


In his 20s, he won the title of 43rd winner of a contest, joined a major advertising agency, and was called a planning genius. In his 30s, he became a bestselling author by writing books that crossed fields and boundaries, selling a total of 400,000 copies. He says that more people than you might think that writing skills are all there is to writing.
But the most important thing in writing is to understand the needs of the market, and you can create a piece that sells without complex grammar or sophisticated expressions.
To get a plan approved, to sell a product to a customer, you need to write "writing that sells," from proposals to reports and flyers. But if you find it difficult, this book will help you get one step closer to writing that sells.

It took me a long time to realize the difference and value of that one line my friend and I wrote, and how much that one line could change.
The writing of that friend, who I believed to be flattering, contained 'consideration for the reader.'
On the contrary, my writing, which I believed to be assertive, had no consideration for the readers at all.
It took me a long time to realize this.
I thought it was just a one-line difference, but it wasn't.
This one line was actually everything.
Because I realized it, even if it was late, I was able to experience the difference that a single line can make, and thanks to that, I was able to come this far.

I imagine many of you, like me, writing with a bang, in your office, at school, at your place of business, or somewhere else.
I started this story so that you don't have to wander around for too long like I did.
I want to share with you the amazing change a single line of text can create.
---From "Prologue: Because I believe that one line can change everything"

This is what I think about life:
Living is a constant selling of oneself in the marketplace. Our lives are always part of the marketplace.
The relationship market, such as family, friendship, or romantic relationships; the education market, including elementary, middle, and high schools and universities; and the economic market, such as work, business, or enterprise.
In any market, we belong to at least one.
Isn't that right? Unless we're ascetics living alone in the mountains, we can't leave the market until we die.
---「PART 1.
From “Writing is the basis of everything”

What does it mean to say the market buys my writing? Here, the subject is the market.
The main character, the market, takes the initiative to buy ‘my writing.’
In this sentence, ‘my writing’ becomes a passive object that exists to be sold.
So when I think about the market buying my writing, the first thing that comes to mind is the market.
The first thing you think about is, 'What kind of market is it?', 'Why is that market buying my writing?', 'What does that market want?'
This is also natural.

Because the market is literally the main character.
How about it? This sentence, which sounds like a pun, is actually a magical sentence that completely changes the flow of thought.
And the principles of writing that sell are hidden within this sentence.

The writing that sells is the writing that contains what the market wants.
---「PART 2.
From “Understanding Perspectives”

I am a 'market-first' person.

This won't sound awkward to you anymore.
I've been shouting "market, market, market" day and night until now.
I am a person who believes that all value comes from the market.
So we always keep the market in mind and think about everything market-centrically.
That's why I look at the market first before writing.

From the time I wrote my first book until now, I have had an absolute standard that has not changed.
It's 'I will not write the story I want to write, but the story the market wants to hear.'
---「PART 3.
From "Learning Structure"

If you don't learn the right way when you first start, you'll develop bad habits.
Once you get used to a bad habit, it takes more effort to correct it the right way.
It takes a lot more effort and time than when you first learn it.
If the first button is wrong, the clothes will become more and more crooked.

When I teach planning, the type of people I have the hardest time with are not beginners.
This person already has bad habits.
Teaching someone who has poor planning habits and methods, or who has poor writing habits such as poor writing or bad writing, requires several times more effort than teaching someone who has no idea about planning or who has little experience writing.
Because they already have their own familiarity with it.
Familiarity has elasticity.
It takes a lot of time to shed that stubborn familiarity and put in new correctness.
This applies to both me who teaches and to those who receive it.
---「PART 4.
From "Learning Expressions"

Even if you make the 5:3:2 ratio of selling articles that I told you your own, and even if you have everything you need to know about selling articles, there will come a day when you just can't write.
I'm talking about days when I hesitate for a long time about writing.
Even if it's not because we don't know or we're not used to it, such days can come to anyone.

I wish I could think of Natalie Goldberg like that.
I hope that you can develop the habit of writing anything, even if you don't write well.
If you can't write a single word, I hope you don't avoid the moment of sitting there in a daze, suffering.

Even that moment is ultimately an extension of the work of writing.
Even that moment is ultimately a process of developing the habit of writing.
So this is what I think these days.

I think that as important as writing is, it's also important to somehow hold on to the writing.

---「PART 5.
From “Stolen from the Master’s Writings”