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Dreams and Money
Dreams and Money
Description
Book Introduction
Aiming for a society where all dreams come true,
Presented by Akihiro Nishino, a heretic in the cultural world

A revolutionary worldview on 『Dreams and Money』!!

This book says:
Without money, dreams disappear.
Money is what makes dreams come true.
A real, practical lesson that turns dreams and money into readers' ally!

Akihiro Nishino, who broke the mold of a popular entertainer and continues to work in various fields such as producing fairy tales, movies, musicals, and events.
The book he completed to teach us how to deal with 'money' based on his own experiences is 'Dreams and Money'.
In "Dreams and Money," author Akihiro Nishino confesses, in a harsh yet firm way, how he overcame the dishonor of being named "the most boring comedian," confronted the obstacles that stood in the way of his dreams, and overcame them to become one of the best marketing experts of his time.
To survive in this world and to achieve your dreams, you need money.
How to avoid giving up your life for money.
In this book, Akihiro Nishino explains the book's theme in an easy-to-understand way, using specific examples such as NFTs and crowdfunding.
This is a must-read book not only for business people, but also for parents with children and their children.
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index
preface

Chapter 1: The Ecosystem of the Wealthy

Don't Lose Your Life to Lack of Knowledge │ Fools Who Complain About 'High-Price Products' │
Know the Wealthy and Know the Difference Between 'Premium' and 'Luxury' │
The calculation formula for 'dreams' │ It feels 'cheap' because it sells functions │
Imagine the life of someone who pays a lot of money for your challenge.
《Bonus》 Labor-Free and "Sold-Out"

Chapter 2 Community

Accept that 'function' doesn't make money │
Lessons from Historical Defeat: 'High-Spec' and 'Over-Spec' │ From 'Function Search' to 'People Search' │
From 'Proper Service' to 'Service that Steals Hearts' │
A Real-World Example of "People Search" That Can Ignore Market Prices │ The Key: "Customer Fandom" │
Calculating the 'room for cheering' │ A real-world example of 'creating fans' │
Where Does Communication Come From? │ What Discomfort Brings
《Bonus》 The Basics of Money - Is Debt Bad?

Chapter 3 NFT

The Story of Money Submerged in the Sea │ There's Always a Long Explanation Before a New Door │
NFTs Explained Super Simple │ A New Source of Income for Picture Book Authors │
NFTs: A Luxury Good │ A 'Communal Fantasy' Like Money │
NFTs, the 'digital bomb blast' │ Creating activity funds with AI × NFTs │
A Money-Raising Tool to Help People │ Get the Times Right
Conclusion ~Dreams and Money
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Into the book
“Is it a dream? Is it money?” People around you are probably still repeating this debate.

No need to listen.
It's all bullshit.

‘Dreams’ and ‘money’ are not contradictory.
We can't just choose our dreams.
Without 'money', 'dreams' also disappear.
This is the truth.
If your parents or teachers at school say, “Don’t talk about money.
If they say, “They are inferior,” then despise them.
If you have ever said something like that to your children in the past, seriously reflect on it and sincerely apologize to them.
If you look at Japan's 'suicide rate', 'causes of suicide', and 'motives for crime', you will see that this statement leads to a painful life.
Your words are a call to suicide and crime.
Your words are the work of killing 'dreams'.
Why did you give up on your dream?
Why are you jealous of other people?
Why are you spending your time on useless malicious comments at that age?
Don't you already know the answer?
So why do we make our children follow the same path?
Don't run away.
What this country lacks right now is 'hope.'
To have hope, you must talk about your dreams and learn about 'money'.
Of course, this applies to children, but adults should not turn their backs on children either.
If you say, “You’re just talking about money,” I understand.
So, bring in someone who has a bigger dream than me and is taking action.
If you can't do that, I hope you'll just keep quiet and listen to my story.
It may not sound pleasant to hear.
I'm going to tell you a real story about making dreams come true.
80 minutes is enough.
Akihiro Nishino (King Kong)
--- From the preface

Where do the wealthy find value and where do they spend their money?
And how should we create works, products, and services for the wealthy?
You need to know these two things.
If you want to be someone who reaches out to the weak.

--- p.27

'People who are not rich are paying a little more than before for people who are not brands.
How do I sell crab products?'
To get that answer, we first need to properly understand the 'current situation'.
This may sound like a new question, but we need to understand how the Internet and social media have changed our world.
--- p.69

The great wave of AI that occurred in 2022 has drastically changed the future we envisioned.

It's best to accept this fact, understand the contours of the times, and figure out what won't make money.
--- p.198
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Publisher's Review
No one told me.
Everyone has been turning a blind eye for a long time.
The obvious truth is that “you need money to dream”!!
A must-read for modern people who dream of a future where all dreams come true!!


Why do expensive special seats exist at events like performances and plays?
Through various other surrounding topics, it reveals the structure of money circulation and its correlation with dreams.

A self-development guide essential to the lives of modern people, following in the footsteps of its predecessor, "Fanfare of Revolution"!!

“Dreams and Money” begins with an analysis of the “ecology of the wealthy” in Chapter 1.
Service providers must properly understand the wealthy class, and users must understand the wealthy class' ecosystem.
Most people who pay are older than me.
Since service providers only target that part, their ideas become monotonous.
Young people are sometimes excluded from these services because they don't have money.
However, there are certainly technologies that can appeal to people without money, so service providers should be aware of these aspects.
This way, service providers who sell can continuously find new consumers and cultivate new markets.
Additionally, the author argues that we should not hate the wealthy who are paying us properly, but rather adopt an attitude of understanding.


To achieve your dreams, you definitely need money.
However, to save money, you need a foundation of something you love, a dream.
Author Akihiro Nishino explores the ecosystem of the rich and the poor, the difference between premium and luxury, how to prove your worth without being swayed by the world, and how to avoid being swept up in the low-margin, high-volume price war and deal with it in a way that creates fans, not customers.
The author also says that making money with dreams depends on the attitude with which you provide the service.
Most sellers try to be competitive by making as many items as possible cheaply and selling them in bulk.
However, the author explains that it is more effective to make consumers into his fans, give 'meaning' to his dreams, and sell them to his fans.


The author's sharp observations, which completely overturn modern people's stereotypes about 'money and dreams' and advocate a new marketing method suitable for the changing flow of time, are the core of 'Dreams and Money'!
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GOODS SPECIFICS
- Date of issue: October 1, 2025
- Page count, weight, size: 219 pages | 244g | 128*188*13mm
- ISBN13: 9791138486804
- ISBN10: 1138486809

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