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80/20 rule
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80/20 rule
Description
Book Introduction
★Special wireless distribution edition to commemorate 150,000 copies sold in Korea★
★Translated into 40 languages ​​worldwide, sold over 1 million copies, a global bestseller★
Highly recommended by Tim Ferriss (author of Tools of Titans)
“Don’t get hung up on the little things. Focus on the 20% that determines everything.”


The 80/20 Rule has been translated into 40 languages ​​and sold over a million copies worldwide, and continues to exert enormous influence.
The '80/20 rule' is an immutable law that applies to almost all phenomena, including life and business.
If you can properly understand this law that 20% of your input produces 80% of your results, you will be able to manage your time, self, and network in a way that is close to a revolution.
Individuals can live happier and more effective lives, and for-profit businesses can earn significantly more profits.
This law enables all individuals and organizations to achieve more valuable results with less effort, cost, and investment.
As Tim Ferriss, one of the "Best Young Innovators of Our Time" by Fast Company, Forbes, and Fortune, puts it, "If you read this book and apply it," your life will be completely different.
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index
Translator's Preface - How to Win in Life Using the Immutable Laws
Preface to the 25th Anniversary Completely Revised Edition - The 80/20 Rule Still Works
To begin with

Part 1: What is the 80/20 Rule?


Chapter 1: The Secret to Success
Chapter 2 20 is greater than 80

Part 2: The 80/20 Rule: Changing Your Standards of Living


Chapter 3: Declaration of Freedom
Chapter 4: The Seven Stages of the Time Revolution
Chapter 5: Transform Your Lifestyle
Chapter 6: The 80/20 Rule for Building Good Networks
Chapter 7: 11 Ways to Achieve Your Dreams
Chapter 8: The 10 Commandments for Making Money
Chapter 9: Seven Habits for Happiness
Chapter 10 Your Hidden Friend

Part 3: The 80/20 Rule: Changing the Path to Success


Chapter 11: Companies that succeeded with the 80/20 rule
Chapter 12: Self-Portraits of Failing Companies
Chapter 13: The Power of Simplification: 80/20
Chapter 14: 4 Steps to Acquiring Key Customers
Chapter 15: 10 Points to Success
Chapter 16: The ABCs of Management Seen Through New Eyes

Part 4: The Future of the 80/20 Rule

Chapter 17: Succeed with the 80/20 Network
Chapter 18 When 80/20 Becomes 90/10
Chapter 19: Your Place in the 80/20 Future

Excerpts from the Tim Ferriss Show broadcast
In conclusion
Acknowledgements
Notes and References
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Into the book
We often think that if we invest 50%, we will get 50% back, and that this is natural and fair.
But the 50/50 mindset is a dangerous idea that is deeply ingrained in our consciousness.
The 80/20 rule means that there is an imbalance between two causal relationships.
This ratio can be 65 to 35, 70 to 30, 75 to 25, 80 to 20, 95 to 5, 99.9 to 0.1, or any other number in between, and the two numbers do not necessarily have to add up to 100.
When we apply the 80/20 rule, we are surprised to see that the degree of imbalance exceeds our expectations.
Company executives may anticipate that certain buyers and certain products will be more profitable than others.
But if you check the ratio, you might be so surprised that you will be speechless.
Teachers vaguely know that a small number of students cause most of the school rules violations and problems, but when they investigate directly, they find that the imbalance is much greater than they expected.
--- p.36, from “Chapter 1: Secrets of Success”

It has been frequently observed since ancient times (probably since the 1950s) that 80% of the quantity measured comes from 20% of the people or things.
Although the numbers are rarely exactly 80/20, 80/20 has become a symbol of this imbalanced relationship.
Also, when we conventionally talk about 80/20, the 20% represents the top, not the bottom, and in fact, it focuses on the important consumers or causes at the top.
For beer companies looking to promote their brands or understand what customers think about the beers they produce, studying the top 20% is obviously the most useful.
--- p.60, from “Chapter 2 20 is greater than 80”

People with an 80/20 mindset believe that life should be enjoyable and find fulfillment in excitement, joy, and a desire for future happiness.
Almost everyone wants to live a happy life, but many people either don't know the simple path to happiness or, even if they do, don't put it into practice.
Usually, we fall into one or more of the following traps:
You spend a lot of time with people you don't really like.
Doing things you don't want to do in the name of 'making a living'.
You spend most of your 'free time' doing things that aren't even that enjoyable.
If we turn this around, the meaning becomes clearer.
Most people spend too little time with the people they love and too little time doing things they enjoy.
--- p.76, from “Chapter 3 Declaration of Freedom”

We must be decisive when eliminating low-value activities.
Under no circumstances should everyone be given equal amounts of time.
Above all, you must immediately get rid of the habit of doing things because 'someone else asked you to' or 'I took the call.'
As Nancy Reagan advised, if you don't like something, just say 'No.'
Alternatively, 'completely ignoring' is another option.
--- p.109, from “Chapter 4: The Seven Stages of Time Revolution”

The disparity is even more pronounced when comparing the income of superstars to that of the general population, with ratios typically exceeding 80-20, often reaching 90-10 or even 95-5.
Many have tried to explain the enormous income that goes to superstars in economic or social terms.
The most compelling argument is that two factors have contributed to the increase in superstars' earnings.
One is that with the help of the mass media, many people can enjoy the activities of superstars simultaneously.
Janet Jackson, J.
Rowling, Steven Spielberg, Oprah Winfrey, Mariah Carey, and David Beckham have increasingly large audiences, meaning the additional cost of "distributing" themselves to these growing audiences is virtually zero.
Even if there are additional costs for broadcasting, producing CDs, and publishing books, these only account for a small portion of the overall expenses.
Even if you give a superstar millions or tens of millions of dollars, the increased cost per customer is only a few cents or even less than a cent.
It costs much less than the average person would to earn much less than they do.
--- p.147, from Chapter 7, “10 Ways to Achieve Your Dreams”

The reason the 80/20 rule is becoming increasingly effective is because of the power of networks.
The network operates according to the 80/20 rule.
In any market or category, very few networks dominate the majority of activity and business in that market or category.
Networks and their members love market concentration and monopoly.
Because it provides the greatest breadth and depth to the network.
The larger the network, the better, as it matches supply and demand more quickly and efficiently.
This is because there are more permutations of possible member matches and more bias data for each member.
--- p.368, from “Chapter 17: Succeed with Networks”
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Publisher's Review
The science of simple efficiency that will completely change your daily life.
The immutable law of 80% performance with 20% investment!


The 80/20 Rule, which has been translated into 40 languages ​​and sold over 1 million copies worldwide, has returned in a wireless distribution edition to commemorate the 150,000 copies sold in Korea.
In this book, author Richard Koch, who achieved great success by applying the '80/20 rule' to self-development and business, talks about the most efficient way to achieve daily happiness and success in work with minimal effort.


“Work less, earn more” is the most popular saying among the MZ generation, and with work-life balance considered an important factor in choosing a career, “efficiency” is a keyword that is receiving more attention than ever.
There is no longer a 100% focus on achieving results; there is a growing interest in working smartly and efficiently and using time wisely.
This is why we need to revisit the 80/20 rule now.

Is the social norm that if you invest 50%, you get 50% back really natural and fair? Richard Koch argues that the 50/50 mindset is a dangerous idea deeply ingrained in our consciousness.
There is always an imbalance in the causal relationship between input and output, and 80% of the output comes from 20% of the causes.
If you can properly understand this immutable truth, it will greatly help you improve your quality of life through time management, self-management, and networking, as well as maximize business performance, including sales and marketing.

Successful people are not those who work hard, but those who work efficiently.
Everyone dreams of working less, earning more, and living freely as they wish.
To achieve this, we must break away from the work ethic (Protestant ethic) that finds satisfaction in hard work, and we must abandon the guilt about leisure.

1.
Do something that someone else has asked you to do
2.
Always do the same thing the same way
3.
Do something you are not particularly good at
4.
Do something boring
5.
Always doing things that are distracting
6.
Do something that others hardly care about
7.
Continue to work for twice as long as originally estimated
8.
Working with untrustworthy and incompetent people
9.
Do something that can predict the cycle
10.
I work as a phone call answerer

If any of the above applies to you, you will never be free from work.
Discover your own unique "time management" that defies conventional wisdom, and stop low-value activities right now.
Don't waste your most precious 20% of your time following orders, doing what others expect, attending meetings you're expected to attend, doing what everyone else is doing, or conforming to social conventions.

We often think that if we invest 50%, we will get 50% back, and that this is natural and fair.
However, Richard Koch emphasizes that “the 50/50 mindset is a dangerous idea that is deeply ingrained in our consciousness,” and that “effort and reward are not proportional.”
'You can't change the way you work at will.
Do you think, "My boss won't approve?" or "This advice is only for those with financial means?" If so, you'll never change your life.
We must remember that the 80/20 rule lies at the heart of the fundamental question of "what should we live for?" and "what should we give up in the present for that?"

The most perfect self-management technique for a prosperous life,
The 80/20 rule of everyday life that will change your standards of living!


Can the 80/20 Rule really boost happiness? Richard Koch provides the answer in "The 80/20 Rule."
According to the 80/20 rule, 80% of our overall happiness throughout life comes from 20% of the time we spend.
Therefore, to maximize happiness in life, you need to identify when you feel happiest and maximize that time, and identify when you feel unhappiest and minimize that time.
Richard Koch advises avoiding situations where you associate with people who make you feel depressed or miserable, and regularly checking in with yourself to see how much you're doing that's stressing you out.
He also says to set slightly easier goals rather than setting difficult ones and failing, and to choose happiness when achievement and happiness conflict.
Another way to do this is to let go of memories of guilt and weakness, and instead maximize the good deeds you've done, your accomplishments, and all the positive feedback you've received.

If you feel unhappy right now, that too is a choice you made.
You may not be able to completely control everything that happens around you, but the events of your daily life are shaped by the choices you make.
Do you dream of a stress-free, happy life? Do you have a dream you absolutely must achieve in this fiercely competitive world? The answer lies in the "80/20 Rule."
Choose your own way of life and never postpone the moment when you can fully enjoy it.
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GOODS SPECIFICS
- Date of issue: September 10, 2025
- Page count, weight, size: 428 pages | 148*210*30mm
- ISBN13: 9791173574696
- ISBN10: 1173574697

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