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How to Write a Proposal for Effective Work
How to Write a Proposal for Effective Work
Description
Book Introduction
The winning formula for competitive bidding from an expert with over 10 years of experience consulting on proposals for various companies.

A proposal is a strategy.
A proposal that simply lists simple information such as a company introduction and business status and focuses on format and volume will not be able to survive in the fierce competition.
This book provides a differentiation strategy for identifying client problems and presenting compelling solutions in proposals.
From the basic principles of proposal writing to practical writing techniques and presentation preparation, let's discover the winning formula for competitive bidding from an expert with over 10 years of experience in proposal consulting across various fields.
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index
A Quick Look at How to Write a Proposal for a Successful Worker
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1.
Proposals, let's first understand them and write them properly.


The proposal is not all about cost.
The proposal must reflect the client's needs.
A proposal is different from a report.
Your proposal must be superior to your competitors.
The answer to the proposal lies with the client.

2.
4 Elements of a Good Proposal


First, subtraction: only by subtraction can one complete it.
Second, teamwork: Proposals aren't individual achievements.
Third, ideas: Ideas come from working together.
Fourth, Value: The client determines value through the proposal.

3. The main character of the proposal is the client.

Find out what your customers want to hear
You need to know your client to come up with a proper proposal.
Client ≒ Reviewer

4.
Present a differentiated strategy


Strategic thinking for developing differentiated strategies
5 Elements for a Differentiated Proposal
Appendix | Do not copy and paste the company introduction.

5.
Start with structure


Structure comes first
Creating a table of contents that serves as the backbone of your logic
Seamless logic completes the structure.
No suggestion without evidence

6.
Write a proposal for the client


A two-column structure that conveys the core
3 Things You Shouldn't Forget in Your Headline Message
One message per page
Jargon does not guarantee expertise.
4 Elements to Improve the Readability of Your Proposal

7.
Focus on the message, not the design.

Proposal design has different purposes
Fonts and colors that complete the design
Visual aids that intuitively convey the message
Appendix | PowerPoint Features You Should Know in Advance

8.
First impressions are everything


A presentation starts with preparation.
1 minute to determine first impression
An eye-catching opening
Nonverbal communication is also communication.
Appendix | Things to Remember When Writing a Script

9.
4 Keys to Speaking Like an Expert


First, experts tell stories.
Second, experts focus on the message.
Third, the expert speaks concisely.
Fourth, experts stick to the basics.

10.
It ain't over till it's over


A wise attitude to deal with unexpected situations
Q&A is also a presentation
We need to take a step forward

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Publisher's Review
1.
The Secret to a Winning Proposal

This book explains how to construct a logical and practical strategy for solving a client's problem in a proposal.
By identifying your client's needs and presenting solutions that meet them, you can create a differentiated proposal that truly meets your client's needs.
From proposal writing techniques and practical tips that can be applied immediately to your work, we've got the secrets to creating successful proposals.

2.
Competitive Bidding Know-How: All in One Book


This book covers the entire process, from proposal writing to presentation, in detail. It contains practical, field-oriented techniques and know-how directly experienced by experts who have worked as proposal consultants in various fields.
From composing core messages that will double the persuasive power of your proposal to capturing your audience's attention and gaining their trust in your presentation, this book will help you sharpen your competitive edge from proposal composition to presentation skills.


Target audience for this book

● People who want to improve the completeness of their proposals and gain the trust of their clients
● People looking for systematic proposal writing methods and practical tips to capture the hearts of clients
● People who want to achieve results in competitive bidding with large companies
● People who want to systematically learn the entire process of proposals and presentations
GOODS SPECIFICS
- Date of issue: November 29, 2024
- Page count, weight, size: 184 pages | 152*215*11mm
- ISBN13: 9791193926772

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