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Giver2 Cell More
Giver2 Cell More
Description
Book Introduction
A mega-bestseller that has transformed the lives of tens of millions of readers worldwide.

People who practice the principle of giving and giving again show
An amazing and great story

“If ‘The Giver 1’ changed your thinking, this book will change your actions.” (_David Bach)


This is the sequel to the globally popular 『Giver 1』, which talks about the amazing achievements that come with a life of sharing and giving, and is a revised edition of 『Warm Heart, Light Touch』, published in 2012.
If 『Giver 1』 focused on changing people's way of thinking with the message of 'give willingly,' this book 『Giver 2: Sell More』 serves as a 'giver user manual' that introduces behavioral patterns that can achieve excellent results in sales, which can be said to be representative of the business field.

The authors of this book, Berg and Mann, introduce various anecdotes from "The Giver 1" and say that sales is not simply the act of buying and selling things, but rather the process of people meeting and understanding each other.
In other words, sales is not about taking advantage of others, but about providing them with the benefits they need.
What is needed at this time? Respect, trust, and consideration for others.
A true business is only established when there is a 'willingness to give' what others want.

Do you want to excel? Do you want recognition for your abilities and earn more money? Money isn't something you can just chase after.
Money is the echo of value and the thunder that follows the lightning of value.
If you create value, the money will follow.
The era of simply selling things is over.
As the title of this book suggests, if you realize the value of 'more' in 'sell more', you will be able to achieve greater and greater success than anyone else.

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index
To Korean readers
Five Laws to Great and Tremendous Success

PART 1 The Law of Value
1.
I am a value creator
2.
Every product you sell is a MacGuffin
3.
A win-win strategy is a lose-lose strategy.
4.
Focus on moving the train
5.
There is no need to abandon the instinct to pursue one's own interests.
6.
Your game is always booming

PART 2 THE LAW OF COMPENSATION
1.
Make a positive difference in the lives of others
2.
Don't use any adjectives in front of people.
3.
Build rapport
4.
Develop human skills, not specialized skills.
5.
Shine your flashlight on the other person
6.
Be emotionally mature

PART 3 THE LAWS OF INFLUENCE
1.
True influence begins with reputation.
2.
Customers come to you
3.
People are not interested in your business.
4.
Ask good questions
5.
The heart is warm, the touch is light
6.
Play tennis with someone you just met
7.
Stand tall and proud
8.
Praise your competitors sincerely.

PART 4 ​​THE LAW OF AUTHENTICITY
1.
Win with substance
2.
Present VS Present
3.
Make small promises, keep big actions
4.
Empathy is completed through listening.
5.
Turn the steering wheel in the direction you are falling.
6.
Give the other person an excuse to refuse.
7.
Experience the true silence of a moment

PART 5 THE LAW OF ACCEPTANCE
1.
Become an expert at receiving too
2.
Gifts come when you least expect them.
3.
Gifts are often delivered wrapped in old wrapping paper.
4.
Become a trustworthy person first.

Detailed image
Detailed Image 1

Into the book
Have you ever heard someone say, "I suck at sales!" There's a reason people feel this way.
Because most of us look at sales the wrong way.
We think of sales as 'convincing people to do something they don't want to do.'
But that's not the truth.
Sales is about finding out what people really want and helping them get it.
Perhaps we might think of this as taking advantage of others.
In fact, sales is about bringing benefits to other people.

--- p.6~7

Whatever you're selling is just a MacGuffin.
That doesn't mean the product isn't important.
This means that the product is not the true protagonist of the entire sales process.
So what is the real protagonist? Adding value to other people's lives—that's the protagonist of the sales process.
The product you sell may be a medium through which you convey value, but it is ultimately only one part of the overall sales process.
What you absolutely must love is the process of helping people meet their needs.
You have to fall in love with the work that creates value.

--- p.35~36

Money is the echo of value and the thunder that follows the lightning of value.
If you create value, the money will follow.
It is important to maintain the right perspective on money here.
The question itself, “Can I make money by doing this?” is not a bad one.
That's a good question.
But it is not a question that should be considered first and foremost.
In "The Giver 1," Ernesto declares to Joe:
“The first question is this.
"Are you satisfying others? Are you adding value to them?" If the answer is yes, keep moving forward.
“The question, ‘Is it profitable?’ comes later.”
--- p.47

Isn't it incredibly unfair that our society lavishes enormous sums of money on idols, sports stars, and movie stars while stinging on heroes working in the shadows (firefighters, nurses, etc.)? And what about the average salesperson who studies as hard as successful salespeople, knows their products as well as they do, and gives their all to their customers? Isn't it truly unfair? But it's not.
Once you understand the 'Law of Compensation', you will realize that the system is quite rational.

--- p.68

If you ask yourself these questions, your flashlight will shine on the other person, and your genuine curiosity and empathy will be conveyed to them.
"What kind of person is this person? What does this person enjoy most? When is this person happiest? What is this person's most important thing in the world? What is this person's true heart?" Whether it's a yearning for success or concerns about making a living, if you put aside your own concerns and focus solely on the lives of others, there's no room for any negative emotions—anxiety, impatience, inferiority complex, worry—to settle in.
Because there is not enough time to satisfy one's curiosity about other people.

--- p.101

Success often comes from places you least expect.
How do you find the best customers who will bring you success? You can't find them.
They will come for you.
When exactly? And where? That's a difficult question to answer.
But the answer to the question 'how' is clear.
Through your influence!
--- p.124

People usually think that giving is a virtue that can only be practiced after one has succeeded.
However, those who have achieved true success consider giving itself to be a factor in creating success, and receiving to be a part of giving.
They receive as eagerly, gratefully, and joyfully as they give.
They do not block or go against the flow.
They are going with the flow.
If you really want to be successful, you have to be open-minded and willing to receive.
One good way to develop that attitude is to be grateful.
After a busy day, sit quietly and truly thank each blessing you received that day—that is voluntary acceptance.
Let gratitude for the many blessings you enjoy in this moment permeate all your actions.
Then you will live a life that opens the flow instead of blocking it.
--- p.231~232

Publisher's Review
A true and beautiful real growth story of a young man who dreams of success!
"A sincere heart is more valuable than any sales know-how or technique."


There are many things happening in the world that we cannot easily understand.
This is why the saying that reality is more dramatic than drama is used.
Looking into Joe's life in this book, "Giver 2 Cell More," you will find yourself exclaiming, "Could there be a more dramatic change?"

In fact, the story of Joe in this book is based on a real-life model.
The real model for Pinda, a pioneer who leads people to a life of sharing and giving, is Bob Proctor, the world's best consultant, who is considered the best motivational consultant following Napoleon Hill.
In fact, Joe, following Pinda's teachings, became the co-founder of a company called 'Rachel's Famous Coffee' and achieved the success he so desperately desired.

Bug and Mann say this:
“Truth is a thousand times more valuable than all the sales techniques that have ever been invented or will ever be invented.”

If you want to achieve greater things, if you want to live a better life, you have to forget about the skills to get what you want.
The only skill that can move us toward a greater and more generous life is a genuine willingness to give, give, and give again.

“Don’t chase money, let money follow you!”
5 Rules for Living a Materially Abundant and Spiritually Full Life

Joe Gillard, a sales legend who was listed in the Guinness Book of World Records for selling the most cars in the United States, cited the '250 Rule' as the key to his success.
According to him, the average number of guests (mourners) attending a wedding or funeral is around 250.
So, the core logic of the '250 Rule' is that if you neglect one customer, not only will one transaction fail, but all 250 potential transactions will go down the drain.
The influence doesn't stop there.
The 250 people that one person can influence, in turn, become influencers of another 250 people, and the number increases again enormously.
This is an important story that allows us to gauge the extent of our influence when we meet someone and form relationships.

Bug and Mann say this:
“Goodness and value cannot be converted into money.
But influence can be converted into money.”

The benefits of a life of generosity and positive influence are clear.
A life that is materially rich and spiritually happy.
You are certainly lucky to have a guidebook leading you that way.
GOODS SPECIFICS
- Date of publication: June 29, 2020
- Page count, weight, size: 256 pages | 378g | 135*195*20mm
- ISBN13: 9791189584726
- ISBN10: 1189584727

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