- Preface
- Glossary

1.
A great interpretation of a famous quote 1
2.
Identity 1
3.
Identity 2
4.
Affectionate behavior
5.
Poets and Ancients
6.
The increasingly important 'interpretation of poverty'
7.
fate
8.
My daughter's voice phishing incident
9.
God is hidden in the details.
10.
The illusion of normalcy
11.
The Two Faces of Organization
12.
Two criteria for evaluating the world's happiness
See more 1) Interpretations that changed the world since the 14th century
13.
2*2 thinking
14.
Project
15.
Between the lights and the lights - Common sense and cultural codes
16.
A society of lies
17.
relationship
18.
Context is King Kong 1 - USA, Jurassic World
19.
Context is King Kong 2 - 5 Classifications of Context
20.
Context is King Kong 3 - Literature, Anthropology, Psychology
21.
Interpretation of violence, violence of interpretation
22.
Jealousy and passion
23.
Smart's child, Stupid
24.
The Hidden Meaning of Neutrality
See more 2) Hermeneutics (philosophy) chronology
25.
The road of the road
26.
three stars
27.
Magical Concept
28.
Creative and Serendipity
29.
Great Quotes with Great Interpretations 2
30.
The Ladder of Desire to Create Luxury
31.
The magic of names
32.
Personification Interpretation
33.
Earth of the Gods
34.
Time interpreter
35.
This changes everything
36.
Between 'no matter what' and 'still'

- Review

Chairman Koh Do-won, writer Kang Won-guk, and Professor Kim Sang-hoon of Seoul National University's Department of Business Administration
Highly recommended!!

We live in the world based on other people's interpretations.

It's seeing it through other people's eyes.

Now let's change things a bit.

Big data has been gaining traction for a while now, so why haven't we seen any outstanding results? It's because the technology exists, but the ability to interpret the facts is weak.
As we saw during the 2025 South Korean presidential election, the beginning of the election was awash with lies, and you would have felt the 'chaos of interpretation' there.
Even when watching the same TV debate, people interpret it based on their own beliefs and stereotypes.
The same goes for the media.


The black magic of interpretation has been unleashed.
In the 2020s, the extreme right-wing tendencies of some Korean Protestant churches were exposed.
Regarding this status of the church, Reverend Richard Halverson said at the 1984 General Assembly of the Presbyterian Church in the United States, “The church moved to Greece and became a philosophy, and moved to Rome and became an institution.
Then he went to Europe and became a culture.
When we came to America, the church became a business.” This interpretation hits the nail on the head for Protestantism.
The church became a large corporation when it came to Korea.
Pfizer pioneered a new market and achieved enormous sales by reinterpreting Viagra, originally developed as a cardiovascular treatment, and selling it as an erectile dysfunction drug.


This book, "The Magic of Interpretation," covers a wide range of topics in over 30 chapters, from the powerful power of interpretation in identity/family events/social behavior such as love and lies/the interpretive power of poets and ancient people, to sharp, creative, and bold interpretation cases when developing business strategies in companies, analysis of the ladder of desire, cultural innovation strategies for reading social destruction, cue interpretation for invention and discovery, organization, flexible and strategic thinking, and humanities and social phenomena such as violence/jealousy/smart/god/time/climate.


So this book has a wide readership.
The target audience is diverse, including job seekers writing mediocre resumes, businesspeople in their 30s and 40s who need to achieve exceptional results, developers who only think technology-centrically, those seeking a human counterpart to AI, and planners lost in the alleys of thought.
As readers read through the human interpretation cases covered in this book, they will clearly realize, "Fact-checking is now the job of AI, and humans are the ones doing the interpretation!"

In this book, interpretations exclude misinterpretations such as mental triumphs/religious ideas/fake news/conspiracy theories.
Because they are eventually revealed to be lies.
The magic of true interpretation is to move reality with results without distorting the facts based on reality.
Ace's "Bed is not a piece of furniture.
“It’s science.” As the interpretation goes.

Interpretation is actually not easy.
It requires courage, inner strength, and intellectual training.
The power of this book comes from the author's unique background.
The author graduated from Seoul National University's Department of Korean Literature and joined Jeil Planning, where he worked in advertising planning for 12 years.
I realized how different the interpretations of the product (fact) created by the maker and the consumer (the animal of desire) are.
When we realized this and applied it to actual planning, we saw surprising results.
Sookmyung Women's University's 'Gentle Power to Change the World' campaign, which changed the university advertising frame, is also a result of this.


The author then moved to Maker and led cultural marketing (Imagination Yard, Imagination Univ, Myungsa Collaboration, etc.). After leaving the company, he built up his career in various fields such as director of the Chuncheon Mime Festival, consulting for small and medium-sized venture companies, director of the Seoul Innovation Center, director of the Video Society Research Institute of Gurumi Co., Ltd., and senior marketing advisor of Kyungdong Navien.
In doing so, I realized that, although interpretation can change organizations and markets, in most cases, the power of interpretation is not utilized.
Even though China has started to lead in technology, it is a second-rate country because its technology does not reach the level of interpretation for humanity.
Korea, starting anew, must become a future technology powerhouse, but equally, it must become a powerhouse in interpreting the future.
Interpretation gives technology dreams and meaning, and dreams and meaning make technology more wonderful and virtuous.
So the author wrote this book.


So, how can we improve our interpretation? The author suggests four ways to do so.

1.
The interpretation is to 'change your perspective', 'go in a direction that is better (or new) for you', and 'find a realistic alternative that is both sensible and practical'.

2.
Find my definition of interpretation and the 'interpretive singularity' that leads to perspective-meaning-practice.

3.
It takes seven training courses to make a great interpretation.


· Let's first believe that there will be an interpretation there that is different from any concept or common sense that I know.

· To strengthen that belief, let's learn many wonderful examples from East and West, past and present, of different interpretations.
them
If you can do this, I can do it too.
Then your faith will be strengthened.
Naturally, the desire to execute also increases.

· Ask the question, “Is this right?”
The question arises when we consider social destruction.
Social destruction
There are big destructions and small destructions.
You have to catch big destruction to achieve big success.

· When finding a solution based on the above questions, first decompose the problem.
Then there will be a new interpretation
It becomes possible.
You can't interpret something new if you leave it in your hand.
· After dismantling, decide on a perspective and look at it from above, below, inside, and the other side.
Interpretation
It changes.

· And then decide whether that interpretation advances the world or my life.

· Lastly, have grit.
It takes guts to interpret things differently and express them.
all.

4.
A good interpretation that has an impact on the world must have three elements: relevance, differentiation, and excellence.