Latest revised edition in 2025

Everything you need to know about becoming a Shopee seller, as told by Stevie!
From signing up as a Shopee seller to opening a shop and registering products that catch consumers' attention,
Utilize marketing and advertising to increase sales, ship products and declare exports,
Until the final settlement

Quickly check the information needed to register as a Shopee seller and sell products using the QR code.

The boom in Southeast Asia's e-commerce market,
Let's challenge ourselves to become a global CEO with Shopee!

The revised second edition of “I Got Through to Shopee” has been published.
Updated with the latest information, including the revised Shopee store entry process, top selling categories by country, and Shopee Seller Wallet.
Any office worker would dream of getting N jobs.
The first thing to think about for this is becoming a reseller.
However, it is true that the barrier to entry for becoming a domestic seller is high.
Why not consider exploring new markets? The author, who teaches Shopee sellers through Steffi TV, explains how to become an international seller.
Let's explore new opportunities in Singapore, Malaysia, the Philippines, Vietnam, Taiwan, Thailand, Brazil, and Mexico, where people are highly interested in Korean content and products and have high purchasing power.


This book provides practical and effective methods from a current Shopee seller, from registering as a Shopee seller to opening a store, listing products that attract consumers, utilizing marketing and advertising to increase sales, shipping products and export declarations, and finally, final settlement.
It also provides guidance on what products to sell by introducing the characteristics of each country and the top-selling categories in each country.
If you follow the author's step-by-step instructions, you will soon be able to establish yourself as a global seller.

The reason I chose Shopee among many shopping sites is because of its market share.
Shopee is the online shopping mall with the most users.
This can be seen as a result of Shopee's consistent implementation of various promotions and aggressive marketing.
Even today, Shopee has solidified its position as the most popular online shopping mall in each country.
The reason is that discount coupons are provided through various events to encourage users to purchase products more easily.
As a global company, Shopee has expanded into not only Southeast Asia but also Brazil and Mexico, and plans to expand into even more countries in the future.
As the number of countries we are entering increases, it means that there are more consumers to whom we can sell.

--- p.18~19

Countries where you can sell through Shopee are Singapore, Malaysia, Philippines, Vietnam, Thailand, Taiwan, Brazil, and Mexico.
Currently, sales are possible in Indonesia, but seller activities are not easy due to the increase in sales bans on overseas sellers due to the strengthened protection of Indonesian citizens.
Shopee is a global company headquartered in Singapore.
Since our headquarters are in Singapore, if we open a store, Singapore will be the first country we open in.
Product registration and customer service are possible in English, and most shoppers are familiar with overseas direct purchases.
It is a country where many Korean sellers have entered.
Once you open a Singapore store and register 10 products, you will be assigned to the Shopee Incubation Team, a team that trains beginner Shopee sellers.
After that, you can apply for country expansion and open all the countries you want.
At this time, checking the characteristics of each country and checking popular categories will help you decide which products to register and sell when conducting market research.

--- p.20

After opening a Shopee store, if you are a reseller and register 5 products, you will be assigned to an incubation team that provides initial training and support for Shopee beginners.
Most sellers are eligible for this support program. After listing five products, you'll be automatically approved within two business days and receive an email confirming your acceptance into the incubation program.
During the incubation period, we help new sellers adapt to Shopee.
Key benefits include incubation team support, seller training through online seminars, notifications of major changes, personalized support for operational and marketing inquiries, and a 90-day sales commission waiver.
It lasts for approximately two months, during which time a dedicated incubation manager manages new sellers.
There is also a separate communication window where 1:1 consultations are possible.

--- p.62

Penalties related to product delivery are very important.
The essence of the shipping penalty can be seen as a request to deliver the product quickly.
When you receive a product order, you must quickly confirm the Arrange Shipment.
Confirmation must be made within 2 days of order creation date.
If the deadline passes, the order will be automatically cancelled.
And if this number increases and exceeds the standard set by Shopee in terms of the number of orders, a penalty is imposed.
In reality, the penalty that beginner sellers are most likely to receive is the penalty related to product delivery.
The way to avoid this penalty is to confirm and ship orders quickly, as explained at the beginning.
--- p.170

If you request a return or refund, Shopee will currently respond automatically.
In this case, if there is an unfair return or refund, the seller can request a dispute with Shopee.
File a Shopee dispute by capturing images, videos, or conversations that can serve as evidence.
Most of the time, when you request a return or refund, it's because there's a problem with the product or you simply changed your mind.
If there is a problem with the product, the consumer can naturally request a return and refund.
If the seller submits an image or video as evidence of the dispute, proving that the product was shipped normally, the consumer will receive a refund, and the seller will receive compensation for the price of the product from Shopee.

--- p.283