"In the end, it was someone's words that helped me grow."
A person who lives by planning every day, still wants to do well, words collected over a long period of time

The author, who works as a brand planner at Naver, diligently collects everyday words to do his job better and live a better life.
The author says that the words he gathered in this way opened new perspectives for him, sometimes set small standards, and guided him in a better direction, even if it was just one step.


The book contains 25 essays that are purely woven together the author's thoughts on 'raw' words.
With these vivid words at the center, he diligently answers questions from contemporary planners while also generously sharing what he himself is planning and implementing.
This book aims to be a source of strong support not only for those whose profession is called "planner," but also for all those who wish to plan their lives more clearly by recording their own words.

'Words of Planning' could ultimately be like a small message card that someone working in planning discovers valuable words while thinking about their work, and quietly inserts them into their own life or the lives of others, along with their own thoughts and experiences.
If someone can give me the words I need right now, in the language that best suits me, we will have another key to solving the problem right in front of us.
---From "Prologue_Initial Remarks"

I believe that subjects with good narratives, whether they be a brand or a compelling individual, are always willing to give their hearts to a good story, like a wellspring that never stagnates.
Because only those who know how to accept someone's story as their own, and sometimes create and deliver the story from the listener's perspective, can write truly meaningful narratives.
(…) I think the starting point of a good project might be the thought of ‘let’s love the whole process of listening to a story, writing it, speaking it, and spreading it a little more.’
---From "I don't know the rules, but I know the narrative"

People who plan like us should never hide behind words.
Just because we use words without thinking, just because we feel something, or just because we add a word without meaning to make it look cool, it can cause a lot of confusion for the designers and developers behind us, as well as those in charge of sales or those who have to communicate with users.
So, planners must take responsibility for the words they use.

---From "A planner should not hide behind words"

It's hard to live with too much care for every word, but sometimes I wonder if it wouldn't be a good idea to use my own hands to package it in a way that suits its essence and sincerity.
Then someone will encounter that word in your packaging, and you will have participated in making someone's sincerity visible.

---From "Now, let's make that sincerity visible"

What I wanted and held in my hands.
And I've thought about how I can utilize it at least once.
Above all, I am aware that it belongs to me, and I can always confirm its reason for existence even at the moment of decision when I have to boldly organize it.
I feel like that is what is truly mine.

---From "Think that what is not in your head does not exist in reality"

This is precisely why I consider the habit of carefully observing others' reactions to be an important skill.
When you do planning work, there is a point where anyone can do it, but at a certain point, there are things that only that person can do.
And this is often more a matter of who has looked into what rather than a matter of individual skill.
Someone who truly loves what they do, someone who loves the people who will use the results of their work.
This is because the eyes they have are definitely different from those of the general public.
So, I firmly believe that the point of differentiation, often referred to as 'one point', lies not in the fingertips but in the tip of the eyes.

---From "I want to see the users' expressions"

I believe that the experience and insight that only those who have broken things down can have is ultimately of great help in developing the power of planning.
In the mind of someone who has experienced dismantling, there is bound to be a large picture, like a development diagram.
It goes without saying that someone who has understood the whole picture even once will have a competitive advantage when drawing another picture.
The growth of people who have improved something, even if it is just one centimeter or one gram, is this detailed.

---From "Development and Evolution from 'Split'"

I think it might be a good idea to change the word "planning" in the title of this book to your own word.
These could be words of design, words of sales, words of development, words of editing, or even words of guidance, words of teaching, words of challenge, and words of growth.
Whatever it is, I hope that these words bring good winds to your work and life, and that they can express you more clearly as a person.
---From "If I were to express myself in words that would never disappear"

Just as the worldview of my job shapes my worldview, the moment I realize that my worldview can also draw a small line within that worldview, the relationship between work and people begins to look different.

---From "I too can draw a small line in my professional world"

I hope this book will be of similar use to you.
Rather than simply viewing this book as a mere work-related story by a planner, I hope that the stories in this book will play a role in helping you navigate the moments when you find yourself questioning your own work and life.
Even if it doesn't solve the problem right in front of us, it can sometimes open new perspectives, lead us in a better direction, help us become ourselves while setting small standards, and fill our tomorrows with a little more excitement and anticipation. If that's the case, then I think the words in this book will have fulfilled their mission.

---From "Epilogue_ Words Begin Again"