The more you spend, the more money you make
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Description
Book Introduction
How to discover your own strengths in content, How to write on social media that people are crazy about, Even the know-how of writing a book that never fails, Anyone can create profitable content! This is truly the age of content. There are increasing examples of people succeeding by creating content that reflects their own experiences and efforts. In this book, Yang Won-geun, author of three bestsellers, analyzes successful YouTubers and social media influencers, including his own, to outline methods for creating profitable content. Generative AI is bringing about revolutionary changes across industries, but creating content that reflects your strengths is essential. While AI-written texts are merely a combination of countless data points, my own texts embody my strengths and charms, making them my weapons. AI content can never be as unique or distinctive as my own. The author argues that success can be achieved by discovering one's strengths and turning them into content through 'writing.' By building a rapport with the public through strong content, you can gain a competitive edge that is stronger than anyone else. Content that appeals to what you do better than others, your strengths, and your charms, whether it's a book or a social media channel, will become popular and successful. It's no exaggeration to say that this book covers everything about profitable content, from how to discover your strengths to captivating social media writing and the know-how to write a book that's guaranteed to be a success. There is no such thing as a ‘popular content protagonist’ or a ‘bestselling author.’ If we make a step-by-step effort to create strength content as described in this book, we too can become the protagonists of a life turnaround. If you want to catch the last train to content success, this is a must-read. |
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Preview
index
Prologue: You Can Be a Star Too
Chapter 1.
Five Questions to Discover Your Marketability
●Why should I find my own content?
Which Beads to Choose? / If You're Not Different, You're in Danger / People Living a New Life with Strength Content
●First Question: Who am I in the eyes of others?
What do you want to know about me? / What I made is more important than how I made it.
●Second question: What area did I spend the most time on?
Anyone can see that he is an expert/ He has insight that makes you slap your knees.
●Third question: Have you ever done something that made your heart race?
I just poured my passion into it because I liked it/ I just wanted to rush in with courage
●Fourth Question: Can You Find Someone to Cry With?
What Happens When You Open Up About Your Deep Pain/ When You Hear, "Hey, Me Too!"/ A Courageous Confession Changes the World
●Fifth Question: Can you solve my problem?
If there was a 'counseling center' that gave answers before asking/ How to uncover other people's concerns
Chapter 2.
Practical Writing Techniques for Creating Monetizable Content
Why you should start with a 10-minute lecture manuscript
Small Starts to Achieving Big Goals / PPT Writing that Strips Away Fat and Clearly Reveals the Core
●Will I make money just by posting randomly on social media?
What kind of content will make money? / If you move people, people will follow you. / How to grow your SNS into a profitable one.
●Characteristics of language that are engraved in the mind the moment you see it
The Power of Intuitive Language/The Mind Is in the Words That Feel Like Habits
●The shorter it is, the more intense it is, and the longer it is, the fainter it is.
I worked hard on it, so why won't anyone read it? / To make the other person open their eyes wide
●The world's second easiest way to structure a piece of writing
Introduction, development, climax, and conclusion clearly highlight the purpose of the piece/ Easy to write and read writing structure
The power of storytelling that makes us laugh and cry together
The easiest way to highlight the appeal of your content/ What happened today?
Chapter 3.
Book Writing Tips to Maximize the Value of Your Content
●Topic definition: One line is enough
It must be fully matured to be expressed/ It requires consistent practice to summarize the topic in one line.
●Table of Contents Design_The Expert's Technique Makes the Table of Contents a Pain in the Butt
Knowledge content is logical, emotional content is emotional / The more you listen to 'nagging', the better the content becomes / Things to keep in mind during the revision stage after completing the table of contents
●Title_With the mind of a businessman, not a writer
The title determines the first impression of a book. / Six rules for creating a great title. / The strengths of the content and the author must be revealed in the copy.
●Writing a manuscript_Don't try to write it properly, just write it!
The first draft is a mess, so careful/regular schedule management and research are essential when revising!
●Revised_The power to turn a trashy draft into something neat
Even if it's boring, once again, once again/ Tips for revising to create a high-quality piece
●Publishing Contract ①_Big Publishing Company vs.
A publisher that suits you
When looking for your soulmate, it's more important to understand and adapt to your heart than to set conditions.
●Publishing Contract②_Clause to Keep in Mind When Drafting a Publishing Contract
You can protect your rights only if you look carefully/ Be sure to look at these four key provisions!
Content Marketing Know-How from Successful Writers
The Power of Footprints: Beating Paid Marketing / Five Content Marketing Methods Popular with Writers
●Bad habits that ultimately hinder writing
Four Habits That Hinder Your Writing: Fear of What Others Will Think of You
Chapter 4.
To you who is still hesitating to ‘write’
Why it should be "I have to write" rather than "I want to write"
As you use it, many things change / My own unique domain that even artificial intelligence cannot keep up with
●Always, without rest, in everything, record!
The saddest words in the world / Remember the past and plan for the future
●You want to write, but you hate reading?
If you don't want to read, it's hard to write. People who have their own content read books.
Writings of philosophers
Philosophers with outstanding logical writing: Plato and Saussure / Philosophers with attractive concise sentences: Aurelius and Wittgenstein
●Transcription: A habit of creators that enriches writing
As you write, your writing skills will grow rapidly. Choose good texts and write them consistently.
Epilogue_Reference: If you endure, there will definitely be a reward.
Chapter 1.
Five Questions to Discover Your Marketability
●Why should I find my own content?
Which Beads to Choose? / If You're Not Different, You're in Danger / People Living a New Life with Strength Content
●First Question: Who am I in the eyes of others?
What do you want to know about me? / What I made is more important than how I made it.
●Second question: What area did I spend the most time on?
Anyone can see that he is an expert/ He has insight that makes you slap your knees.
●Third question: Have you ever done something that made your heart race?
I just poured my passion into it because I liked it/ I just wanted to rush in with courage
●Fourth Question: Can You Find Someone to Cry With?
What Happens When You Open Up About Your Deep Pain/ When You Hear, "Hey, Me Too!"/ A Courageous Confession Changes the World
●Fifth Question: Can you solve my problem?
If there was a 'counseling center' that gave answers before asking/ How to uncover other people's concerns
Chapter 2.
Practical Writing Techniques for Creating Monetizable Content
Why you should start with a 10-minute lecture manuscript
Small Starts to Achieving Big Goals / PPT Writing that Strips Away Fat and Clearly Reveals the Core
●Will I make money just by posting randomly on social media?
What kind of content will make money? / If you move people, people will follow you. / How to grow your SNS into a profitable one.
●Characteristics of language that are engraved in the mind the moment you see it
The Power of Intuitive Language/The Mind Is in the Words That Feel Like Habits
●The shorter it is, the more intense it is, and the longer it is, the fainter it is.
I worked hard on it, so why won't anyone read it? / To make the other person open their eyes wide
●The world's second easiest way to structure a piece of writing
Introduction, development, climax, and conclusion clearly highlight the purpose of the piece/ Easy to write and read writing structure
The power of storytelling that makes us laugh and cry together
The easiest way to highlight the appeal of your content/ What happened today?
Chapter 3.
Book Writing Tips to Maximize the Value of Your Content
●Topic definition: One line is enough
It must be fully matured to be expressed/ It requires consistent practice to summarize the topic in one line.
●Table of Contents Design_The Expert's Technique Makes the Table of Contents a Pain in the Butt
Knowledge content is logical, emotional content is emotional / The more you listen to 'nagging', the better the content becomes / Things to keep in mind during the revision stage after completing the table of contents
●Title_With the mind of a businessman, not a writer
The title determines the first impression of a book. / Six rules for creating a great title. / The strengths of the content and the author must be revealed in the copy.
●Writing a manuscript_Don't try to write it properly, just write it!
The first draft is a mess, so careful/regular schedule management and research are essential when revising!
●Revised_The power to turn a trashy draft into something neat
Even if it's boring, once again, once again/ Tips for revising to create a high-quality piece
●Publishing Contract ①_Big Publishing Company vs.
A publisher that suits you
When looking for your soulmate, it's more important to understand and adapt to your heart than to set conditions.
●Publishing Contract②_Clause to Keep in Mind When Drafting a Publishing Contract
You can protect your rights only if you look carefully/ Be sure to look at these four key provisions!
Content Marketing Know-How from Successful Writers
The Power of Footprints: Beating Paid Marketing / Five Content Marketing Methods Popular with Writers
●Bad habits that ultimately hinder writing
Four Habits That Hinder Your Writing: Fear of What Others Will Think of You
Chapter 4.
To you who is still hesitating to ‘write’
Why it should be "I have to write" rather than "I want to write"
As you use it, many things change / My own unique domain that even artificial intelligence cannot keep up with
●Always, without rest, in everything, record!
The saddest words in the world / Remember the past and plan for the future
●You want to write, but you hate reading?
If you don't want to read, it's hard to write. People who have their own content read books.
Writings of philosophers
Philosophers with outstanding logical writing: Plato and Saussure / Philosophers with attractive concise sentences: Aurelius and Wittgenstein
●Transcription: A habit of creators that enriches writing
As you write, your writing skills will grow rapidly. Choose good texts and write them consistently.
Epilogue_Reference: If you endure, there will definitely be a reward.
Into the book
It's not just individuals who need strong content; businesses and the self-employed are no exception.
There are countless companies making the same product in one field.
For example, if there are 100 companies that make pencils, the pencils I make must have one thing that makes them different from the pencils of the other 99 companies.
If there are 10,000 restaurants making kimchi stew, the kimchi stew I make should have at least one difference from the kimchi stew of the other 9,999 restaurants.
--- pp.26-27
I think that because I am not a major, I can write in a way that readers can understand better and create content that is easily relatable to the general public.
Also, the fact that a non-major knows so much about a field means that he or she has invested a tremendous amount of time and passion.
That's why it's possible to pinpoint points that can attract the public's attention.
--- p.72
If you create content to help solve other people's problems, that content should reflect the other person's perspective, not your own.
To do that, it is most important to discover 'what are the real concerns of the public?'
--- p.95
For those who want to create a PPT that captivates their audience, it would be helpful to refer to Steve Jobs' PPT creation principles.
Steve Jobs was famous for putting only one sentence or word on a page.
One sentence or word is closely related to the topic and purpose of the presentation for that day.
--- p.108
So, when planning content for the general public, why should we use intuitive language to increase the chances of success?
The strength of intuitive language is that anyone can easily understand it.
It's easy to understand, so I don't have to worry about people misunderstanding what I mean.
--- p.122
Creating a good framework ultimately provides the foundation for proper communication with readers.
A well-structured piece of writing reveals the value of the topic and information, allowing the reader to understand and empathize with the writer's intentions without being distracted by other things.
--- p.149
Before we start something, we worry about the method and are afraid of failure.
If you follow the countless thoughts that fill your head, you will just stay in place, not try anything and achieve nothing.
Is it just about writing manuscripts?
If you want to achieve success, you must first remove the obstacles that are blocking your path.
--- p.202
There are many benefits to recording your daily routine.
Not only did it support my fragile memory, it also helped me understand my mind by recording tens of thousands of emotions at that moment.
It also helped me relieve the stress that had built up without me knowing, and my writing skills gradually improved.
--- p.260
No matter how thick a philosophy book is, if you persevere and read it through, famous quotes will pour out one after another.
Write down the expressions you like, and look at them and ponder them when you are frustrated or have a problem that you cannot solve.
Then, not only will your thoughts deepen, but your study of sentences will also come naturally.
There are countless companies making the same product in one field.
For example, if there are 100 companies that make pencils, the pencils I make must have one thing that makes them different from the pencils of the other 99 companies.
If there are 10,000 restaurants making kimchi stew, the kimchi stew I make should have at least one difference from the kimchi stew of the other 9,999 restaurants.
--- pp.26-27
I think that because I am not a major, I can write in a way that readers can understand better and create content that is easily relatable to the general public.
Also, the fact that a non-major knows so much about a field means that he or she has invested a tremendous amount of time and passion.
That's why it's possible to pinpoint points that can attract the public's attention.
--- p.72
If you create content to help solve other people's problems, that content should reflect the other person's perspective, not your own.
To do that, it is most important to discover 'what are the real concerns of the public?'
--- p.95
For those who want to create a PPT that captivates their audience, it would be helpful to refer to Steve Jobs' PPT creation principles.
Steve Jobs was famous for putting only one sentence or word on a page.
One sentence or word is closely related to the topic and purpose of the presentation for that day.
--- p.108
So, when planning content for the general public, why should we use intuitive language to increase the chances of success?
The strength of intuitive language is that anyone can easily understand it.
It's easy to understand, so I don't have to worry about people misunderstanding what I mean.
--- p.122
Creating a good framework ultimately provides the foundation for proper communication with readers.
A well-structured piece of writing reveals the value of the topic and information, allowing the reader to understand and empathize with the writer's intentions without being distracted by other things.
--- p.149
Before we start something, we worry about the method and are afraid of failure.
If you follow the countless thoughts that fill your head, you will just stay in place, not try anything and achieve nothing.
Is it just about writing manuscripts?
If you want to achieve success, you must first remove the obstacles that are blocking your path.
--- p.202
There are many benefits to recording your daily routine.
Not only did it support my fragile memory, it also helped me understand my mind by recording tens of thousands of emotions at that moment.
It also helped me relieve the stress that had built up without me knowing, and my writing skills gradually improved.
--- p.260
No matter how thick a philosophy book is, if you persevere and read it through, famous quotes will pour out one after another.
Write down the expressions you like, and look at them and ponder them when you are frustrated or have a problem that you cannot solve.
Then, not only will your thoughts deepen, but your study of sentences will also come naturally.
--- p.283
GOODS SPECIFICS
- Date of issue: January 5, 2025
- Page count, weight, size: 296 pages | 152*225*20mm
- ISBN13: 9791198528322
- ISBN10: 119852832X
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