"Visual Design in Life" is a guidebook that helps us see the world we encounter every day with "new eyes."
It's okay even if you're not a design major or don't know complex theories.
This book naturally unravels the principles, psychology, and appeal of visual design through everyday examples and familiar stories.

From Gestalt psychology to color, typography, poster design, brand identity, motion graphics, and infographics—this guide introduces you to the diverse world of design in an easy and engaging way.
The hidden compositions in movie posters, the emotional devices in advertisements, the charm of mascot characters—things that were previously overlooked will now catch your eye, and you will be able to read the meaning within them.

As a graphic designer and visual design professor, the author shares the joy of "reading design in everyday life," drawing on over 20 years of experience both in the field and in the classroom.
It will provide design students with a wealth of knowledge and depth, while general readers will gain a fresh perspective.

After reading this book, your ordinary day will change.
Walking down the street, your eyes are drawn to the color combinations on signs, the logo on a cup of coffee reveals the brand strategy, and watching a movie, you feel the message on the poster.
You will come to realize that design is not a story from a distant world, but a language deeply embedded in our lives and emotions.

We live our lives facing countless images every day.
The signs you see while walking down the street, the ads on your smartphone screen, the font on a cafe menu, even the colors on a movie poster? They're all part of the world of visual design.
But in the busyness of our daily lives, we can easily forget how many stories it holds and how deeply it permeates our emotions and choices.

『Visual Design in Life』 was written with the hope of providing a small 'pause' to such indifference.
This book is not just for those who majored in design, but for all of us who live by 'consuming' design.
Instead of using difficult and technical terms, we naturally explain the principles and psychology of design through everyday examples we encounter.

The author got to know countless students by making eye contact in the classroom.
Even for those who are new to design, once you learn how to 'see', the world will look completely new.
This book was born to share that experience with more people and to understand a little more deeply the visual language that fills our surroundings.

I hope that the moment you close this book, your day will change a little.
If you can see the letters on signs differently even when walking the same road, notice the composition of a movie poster, and feel hidden intentions in even a single color, then this book has done its job.

--- From the text