prolog

1st Secret: An Attractive Pharmacy Space Creates Customers

01.
90% of pharmacy interior design should focus on "flow paths."
Pharmacy retail: seemingly similar but different
The core of spatial planning is people's movement.
For efficient sales growth, traffic flow is most important.
Create touchpoints with customers within their journey.
Let's create a route that converges to the focus zone.

02.
The Unexpected Psychology of Pharmacy
I don't want to be wrong
People who believe they are autonomous but are surprisingly heteronomous
I'm too tired physically and mentally to go shopping happily.
Pharmacist and the unfamiliar word, retailer
I was afraid it would be expensive, and the medicine wouldn't work well.
The Unexpected 'Key Person' at the Pharmacy

03.
Pharmacies' "Right" In-Store Merchandising Strategy
Pareto's Law and Focus Zones
Focus Zone and POG (Plan O Gram) to focus on the product
Category Naming That Gets Customers on Their Feet: How to Create an Instant Response
Narrow but Wide Sales: The Amazing Magic of Product Arrangement
For modern people, shopping is an experience.
Every location must have its own reason.

04.
The pharmacy POP that creates differentiation is simplicity.
Find hidden needs.
3 Conditions for Creating an Effective POP
Creating POP phrases that elicit questions
A prepared one-line comment completes the POP.
If you change your perspective, you can see the concept.

2nd Secret Pharmacy: Evolving from Operations to Management

01. WHO, WHY, WHAT
1.WHO, 2.WHY, 3.WHAT: 1) Who 2) Why 3) Do we need this medicine?
The moment a patient becomes a customer
When asked WHAT, answer WHY: The Era of 'Value Consumption'
One principle guides everything in one direction.
Best of the best
The problem isn't effort, it's culture.

02.
Self-satisfaction and customer satisfaction are different.
Self-satisfaction does not lead to customer satisfaction.
There's a human touch to fan service: The difference between service and consideration.
Let's design a service: Not the number one service, but the only service.
Creating Positive Memories: Customers only hear what they want to hear.
When you open the door and go out, you must always leave with a smile.
That 'person' eventually comes back.

03.
Attitude makes sales.
Have you ever…
The Secret of the Legendary Counter
I'm more attracted to attitude than academic background or title.
It can't be avoided.
Enjoy!
Because I'm lazy, because I'm busy, because I'm not desperate: Contradictory thinking blocks action.
Successful and unsuccessful pharmacies have different "temperatures" of thought.

04.
From Operations to Management: Small Strategies, Big Joys
Professional pharmacists' strategies to increase prescription sales
Pro-pharmacist's OTC sales growth strategy
The time to start is now: Find three things you can do starting tomorrow.
Don't try too hard.
Just do what you can.
Pharmacy Cost Reduction Strategies of Professional Pharmacists

3rd Secret: The Magic Pharmacy Consultation Method That Turns Customers into Fans

01.
And WHEN and HOW
WHO and WHY first! Then WHEN and HOW: Remember the customer's story.
WHEN: 15 seconds to impress customers, and then
HOW 1: The Mountains of the Heart You Must Overcome First
HOW2: Magic Pharmacy Consultation LTE-A
HOW3: Don't make customers wonder which item to choose.
HOW4: Create symptom- and situation-specific scenarios and arm yourself with storytelling.

02.
The problem is not the system, but the mind.
Everyone knows Samsung, and no one remembers Elpida.
Why did Elpida lose?
Are we on the 'Samsung' side or the 'Elpida' side now?
Let's read the wind direction and put a triangular sail on the pharmacy.
Be an all-around player!
There are only pharmacists in Korean pharmacies.

03.
Understand deeply and convey easily.
The more you know, the greater your delusions.
Customers will listen if you convey difficult things in an easy way.
Magic counseling has its own details.
Dolby Systems and Washing Machines: Metaphors have tremendous power to persuade.
Think of it as an experiment and enjoy it: Awaken the craftsman spirit within you.
A collection of small but useful counseling tips

04.
Transform mistakes into customer-pleasing experiences.
There is a difference between a malicious customer and a dissatisfied customer.
When you focus on your complaints, you miss what's most important.
Admit your mistake and apologize sincerely.
When you make a mistake, it's your chance to impress your customers.
A unique customer experience drives repeat visits.
Word of mouth determines success.

4th Secret Pharmacy Opening: Opportunity Comes to Those Who Prepare

01.
Opening a pharmacy: What do I need to know first?
Every pharmacy is different.
If you are preparing to open a pharmacy, first decide on the type of pharmacy you want.
Pharmacy revenue structure 1.
Prescription sales
Variables to Consider When Analyzing Prescription Dispensing Revenue
Pharmacy Revenue Structure 2. OTC Sales
Other variables to consider

02.
Pharmacy Location Analysis Anyone Can Do
Four Golden Mindsets for a Successful Launch
What should I check and confirm first?
Which pharmacies are dangerous anyway?
Pharmacy locations that require a lot of consideration
The difference between those who know the location of a pharmacy and those who don't
Things to check before writing a contract: Use the opening checklist.

03.
Pharmacy contract process that must be carefully reviewed
Writing a pharmacy contract is difficult because it's unfamiliar and scary because it's your first time.
Provisions that are beneficial to include in the right to use agreement and lease agreement
How and where do you check and find out so many things?
The process of opening a pharmacy is seemingly obvious but actually quite hectic.
Things you need and need to know when opening a country
What are the differences between acquiring a new pharmacy and an existing one?

04.
Case studies of the risks of opening a country through real-life examples
When the other party deliberately commits fraud
If you promise a future that no one knows about
The pharmacist's ignorance, the architect's ignorance
Doctors also commit fraud.
When a non-doctor pretends to be a doctor
It's not my fault that permission wasn't granted?
No one's thoughts or opinions can make or break my decisions.

05.
Running a pharmacy is no easy task; here are some useful tips to keep in mind.
If a problem arises during the opening process…: Criminal and civil litigation process
Some common sense that might be useful to know
Common sense that will come in handy if you know it
Useful common sense to know
Useful Pharmacy Herbal Medicine Knowledge
Useful folk remedies you should know
Useful MacGyver Facts to Know

Will you be the leader or the victim of the 5th Secret?

01.
Rich pharmacist, poor pharmacist
The humanities question is: Why is pharmacy necessary?
Why Economics is a Humanity
The rich pharmacist and the poor pharmacist
P Pharmacy, S Pharmacy, and H Pharmacy
Becoming a Smart Capitalist Pharmacist
Economic News to Watch at the Pharmacy

02.
There are lessons in history: The evolution of pharmacies.
What were pharmacies like before the separation of dispensing and prescribing?
There were winners and losers in the pharmacy market in the past.
The crossroads of winners and losers
Should I try YouTube or blogging?
Ride the wave of change.

03. Where will pharmacies go in the AI ​​era?
Is pharmacism a profession that will disappear in the future?
If you don't change, you will be changed.
What should we prepare for the near and distant future?
The Fourth Industrial Revolution: A Reality Still Unfamiliar to Pharmacies
In the digital age, the pharmacy of the future is still incubating.

04.
What if there was gold buried under your feet?
Is it that you can't make money or that you don't want to make money?
The place I am standing right now is exactly where I wanted to be.
Somehow the pharmacist is no longer
If you have a sense of mission, you will become a pharmacist of a different class.
‘Self-development’ and ‘self-improvement’ are the only ways.

Epilogue
supplement

The top secrets of a successful pharmacy, captured in a book.

There are so many books on the laws of success, but strangely few on successful pharmacies.
There are plenty of books about medicine, but there are really very few books about pharmacy management.
The author, a professional pharmacist who has managed 10 pharmacies over 20 years, pondered the question, "What on earth is the reason?" and published a book containing the know-how in pharmacy management that he personally acquired.
Under the title of 『The Top Secrets of a Successful Pharmacy Revealed by Pharmacist Pro Kang』, five secrets are organized, and through the parts of '1) An attractive pharmacy space creates customers 2) Pharmacy, evolve from operation to management 3) Magical pharmacy consultation method that turns customers into fans', the three parts of movement-strategy-consultation method that directly affect pharmacy sales are presented first, and through the two parts of '4) Opening a pharmacy, opportunities come to those who prepare 5) Will you be a leader or a victim', the know-how and mindset necessary for the safe opening of a pharmacy and living as a pharmacist after opening are explained in detail.
True to its alluring title, "The Top Secrets of a Successful Pharmacy," this book is packed with practical and substantive tips. It also highlights the pharmacist's spirit, grounded in business and humanities, to help readers develop a perspective on pharmacy business from five perspectives.

A practical guide to empirical advice from someone who has navigated the pharmacy landscape of the 20th and 21st centuries.

The author graduated from pharmacy school in 1997, entered graduate school, and experienced the IMF crisis just as he was taking his first steps into society.
And, having experienced pharmacies both before and after the separation of dispensing and prescribing in 2000, I have encountered and experienced the changes that have occurred at the border between the 20th and 21st centuries.
Over the next 20 years, while managing 10 different pharmacies, I constantly pondered the following questions: "How can I safely and successfully open a pharmacy?" and "How can I make it even better than it is now?"
What I realized during that process was that while I was fulfilling my duties as a pharmacist, which I had learned in school, I also had to fulfill the role of a pharmacist in a capitalist society.
I personally experienced that to succeed as a smart, 21st-century pharmacist, you must maximize profits through close coordination both inside and outside the pharmacy, and then successfully manage your finances based on this.
This book not only explains the process of reaching this realization, but also covers the crucial know-how and broad perspective that a smart 21st-century pharmacist must possess.
In the ever-changing healthcare market and pharmaceutical reality, we offer comprehensive information, strategies, attitudes, and outlook that pharmacists should not miss.


Five Secrets of a Successful Pharmacy, Unraveled from a Management Perspective

What the author particularly emphasizes is that running a pharmacy should be approached from a management perspective, not as a simple business or retail operation.
He tells us to move beyond the shallow perspective of only thinking about immediate sales and revenue, and to change to a 'management' mindset that operates the pharmacy with a purpose and vision and toward that direction.
From prescription drugs to over-the-counter drugs, health functional foods, and folk remedies… Given the nature of Korean pharmacies, which handle a full range of health-related products, it's essential to study to enhance expert knowledge. However, applying proven management strategies to manage both space and people is also a valuable approach.
Representative examples include the Focus Zone and POG (Plan O Gram), which focus on interior design and flow lines that lead to sales, and the LTE-A (Listen and Talk then Give Expert Answer) consulting method, which provides information on who needs the medicine and why.
In addition, it is interesting that the book breaks down the "top secrets of a successful pharmacy" from a management perspective into five parts (secrets), including the business mindset that a pharmacist should have, pharmacy consulting skills that will become a lifelong weapon if learned, and how to find and open a safe and profitable pharmacy.