Video Culture Content Industry Theory
 |
Description
Book Introduction
The video culture content industry is a field that changes so rapidly that it is difficult to learn new content every time.
To respond to this, we need to study the core elements that can penetrate the essence of change.
Additionally, you must be able to have your own perspective on the direction and aspects of change in the video industry.
Therefore, the main goal of the lectures and textbooks of 『Video Culture Content Industry Theory』 is to establish each student's own 'perspective' to understand the rapidly changing content industry.
To this end, we will learn the key "concepts" necessary to understand various phenomena occurring around the media industry, and study individual cases, current status, and historical trends to apply these concepts to actual reality.
To respond to this, we need to study the core elements that can penetrate the essence of change.
Additionally, you must be able to have your own perspective on the direction and aspects of change in the video industry.
Therefore, the main goal of the lectures and textbooks of 『Video Culture Content Industry Theory』 is to establish each student's own 'perspective' to understand the rapidly changing content industry.
To this end, we will learn the key "concepts" necessary to understand various phenomena occurring around the media industry, and study individual cases, current status, and historical trends to apply these concepts to actual reality.
index
Chapter 1: Understanding the Video Culture Content Industry
1.1 Why You Should Study the Video Culture Content Industry
1.2 Focus of Learning
Chapter 2: Current Status and Characteristics of the Video Culture Content Industry
2.1 What is the video culture content industry?
2.2 Current Status of the Video Culture Content Industry
2.3 Characteristics of the video culture content industry
Chapter 3: The Development of the Korean Visual Culture Content Industry
3.1 The Need for a Historical Approach
3.2 Review of industrial development process
3.3 The leap forward of the Korean video content industry
Chapter 4: Video Culture Content Industry Policy
4.1 Why Study Policy?
4.2 Policy Flow and Characteristics
4.3 Policy Status and Utilization
Chapter 5: Digital Innovation and OTT-Driven Changes in the Video Industry
5.1 OTT and the Korean Film Industry
5.2 OTT and Digital Innovation in the Video Industry
5.3 OTT and the Future of the Video Industry
Chapter 6: Global Video Content Industry
6.1 A Perspective on the Global Film Industry
6.2 Status of Major Global Media Companies
6.3 Outlook and Issues
Chapter 7: Korean Wave in Video Content
7.1 Understanding the Korean Wave
7.2 The Growth of the Korean Wave in Video Content
7.3 The Future of Korean Wave Video Content
Chapter 8: Changes in the Video Content Production and Distribution Structure
8.1 Characteristics and Changing Factors of the Video Content Production and Distribution Structure
8.2 Recent Changes in the Video Content Production and Distribution Structure
8.3 Direction of future changes
Chapter 9 Content IP Business
9.1 What is Content IP?
9.2 Characteristics of Content IP Business
9.3 Content IP Business Strategy
Chapter 10: Understanding Fandom
10.1 What is a fandom?
10.2 Fandom and the Content Industry
10.3 Fandom, Issues, and Prospects
Chapter 11: Visual Culture Content and Intellectual Property Rights
11.1 Intellectual Property and Content Industry
11.2 Understanding Copyright and Trademarks
11.3 Expansion of content intellectual property
Chapter 12: The Storytelling Industry and the IP Value Chain
12.1 Concept and Characteristics of the Storytelling Industry
12.2 Expansion of Story IP
12.3 Changes in the IP Value Chain, Issues, and Outlook
Chapter 13 Kids Content
13.1 Why Focus on Kids Content?
13.2 Characteristics of Kids Content
13.3 Kids Content, Issues, and Prospects
Chapter 14: One-Person Media and Content Startups
14.1 The Emergence of One-Person Media and Content Startups
14.2 Understanding One-Person Media and Content Startups
14.3 Outlook and Issues
Chapter 15: The Future of Visual Culture Content
15.1 New Technology Environment and Images
15.2 Expansion of video culture content
15.3 The Future of Video Culture Content
1.1 Why You Should Study the Video Culture Content Industry
1.2 Focus of Learning
Chapter 2: Current Status and Characteristics of the Video Culture Content Industry
2.1 What is the video culture content industry?
2.2 Current Status of the Video Culture Content Industry
2.3 Characteristics of the video culture content industry
Chapter 3: The Development of the Korean Visual Culture Content Industry
3.1 The Need for a Historical Approach
3.2 Review of industrial development process
3.3 The leap forward of the Korean video content industry
Chapter 4: Video Culture Content Industry Policy
4.1 Why Study Policy?
4.2 Policy Flow and Characteristics
4.3 Policy Status and Utilization
Chapter 5: Digital Innovation and OTT-Driven Changes in the Video Industry
5.1 OTT and the Korean Film Industry
5.2 OTT and Digital Innovation in the Video Industry
5.3 OTT and the Future of the Video Industry
Chapter 6: Global Video Content Industry
6.1 A Perspective on the Global Film Industry
6.2 Status of Major Global Media Companies
6.3 Outlook and Issues
Chapter 7: Korean Wave in Video Content
7.1 Understanding the Korean Wave
7.2 The Growth of the Korean Wave in Video Content
7.3 The Future of Korean Wave Video Content
Chapter 8: Changes in the Video Content Production and Distribution Structure
8.1 Characteristics and Changing Factors of the Video Content Production and Distribution Structure
8.2 Recent Changes in the Video Content Production and Distribution Structure
8.3 Direction of future changes
Chapter 9 Content IP Business
9.1 What is Content IP?
9.2 Characteristics of Content IP Business
9.3 Content IP Business Strategy
Chapter 10: Understanding Fandom
10.1 What is a fandom?
10.2 Fandom and the Content Industry
10.3 Fandom, Issues, and Prospects
Chapter 11: Visual Culture Content and Intellectual Property Rights
11.1 Intellectual Property and Content Industry
11.2 Understanding Copyright and Trademarks
11.3 Expansion of content intellectual property
Chapter 12: The Storytelling Industry and the IP Value Chain
12.1 Concept and Characteristics of the Storytelling Industry
12.2 Expansion of Story IP
12.3 Changes in the IP Value Chain, Issues, and Outlook
Chapter 13 Kids Content
13.1 Why Focus on Kids Content?
13.2 Characteristics of Kids Content
13.3 Kids Content, Issues, and Prospects
Chapter 14: One-Person Media and Content Startups
14.1 The Emergence of One-Person Media and Content Startups
14.2 Understanding One-Person Media and Content Startups
14.3 Outlook and Issues
Chapter 15: The Future of Visual Culture Content
15.1 New Technology Environment and Images
15.2 Expansion of video culture content
15.3 The Future of Video Culture Content
GOODS SPECIFICS
- Publication date: July 25, 2022
- Page count, weight, size: 312 pages | 176*248*30mm
- ISBN13: 9788920043437
- ISBN10: 8920043434
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