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Chinese media and popular culture
Chinese media and popular culture
Description
Book Introduction
『Chinese Media and Popular Culture』 aims to understand Chinese culture as it is formed in the lives of the Chinese people.
However, because of the comprehensive nature of the term culture, it is impossible to cover all of China's culture within a single subject.
Therefore, this textbook examines modern Chinese culture by limiting the broad scope of culture through the theme of media.
From mass media to new media, including music, film, comics, animation, TV, propaganda and advertising, the Internet, mobile, and individual media, representative modern media were examined from a historical perspective, and an attempt was made to provide a balanced treatment of the concept and reality of Chinese popular culture.

index
Part 1 Media and Popular Culture
Chapter 1 Media and Popular Culture
Chapter 2 China's Cultural Industry Policy

Part 2 Popular Music
Chapter 3: The Emergence and Development of Modern Chinese Music
Chapter 4: The Transition from Socialist Music to Popular Music

Part 3 Movie
Chapter 5: The Birth and Development of Chinese Cinema
Chapter 6: Films after New China
Chapter 7 Hong Kong and Taiwanese Films

Part 4 Manga and Animation
Chapter 8: The Birth and Development of Chinese Comics
Chapter 9: The Birth and Development of Chinese Animation

Part 5 TV and Advertising
Chapter 10: The Birth and Development of TV
Chapter 11 Advertising and Propaganda

Part 6 New Media
Chapter 12: The Emergence and Development of Internet Culture
Chapter 13: The Emergence and Development of Mobile Culture
Chapter 14: One-Person Media and the Wang Hong Phenomenon

Part 7 Korean Wave
Chapter 15: The Emergence and Development of the Korean Wave

Publisher's Review
Culture is a characteristic that a specific group has in common.
Chinese culture is a common attribute of the people we call Chinese, something that has been passed down through generations, and something that Chinese people have experienced in common in the land of China.
Because culture is a word that can encompass everything, tangible and intangible, there is no Chinese person who has no connection with Chinese culture, and understanding China is no different from understanding Chinese culture.
GOODS SPECIFICS
- Publication date: July 25, 2022
- Page count, weight, size: 344 pages | Checking size
- ISBN13: 9788920039973
- ISBN10: 8920039976

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