p.010 Anyway, I'd rather - Choi Jae-cheon
p.026 The story of conscience that could not be told on the broadcast - Team Choi Amazon
p.032 Conscience 1.
"What's the use of living well alone?" Seoul National University Commencement Speech, August 29, 2023
p.044 Conscience 2.
"Are Cloned Dogs Really Real?" An Ethical Consideration of Animal Cloning
p.062 Conscience 3.
"How's the sea of ​​Jeju, my hometown?" The historic moment that sent Jedol and his friends back to their hometown, the sea of ​​Jeju.
p.092 Conscience 4.
"Find Bella's Freedom": A company that forgets its promise has no future.
p.118 Conscience 5.
"A Desperate Cry from Scientists": Scientists leave their laboratories and head to protest sites.
p.138 Conscience 6.
"Scientific advancement is the key to Korea's competitiveness." The reality and future of the Korean scientific community.
p.164 Conscience 7.
"For some, it's a burden, but for others, it's a burden." Leading the way in abolishing the household system.

Professor Choi Jae-cheon's first keyword for 2025 is 'conscience'.
A message about the essence of conscience is conveyed in the new book "Conscience."

The new book, "Conscience," includes the "Conscience" section, which contains the thoughts of Professor Choi Jae-cheon, who has long studied humanity and ecology, and who wishes to convey them through writing rather than broadcasting.
"Cham-ma, Anyway, Rather," a philosophical yet practical reflection on social conscience, concisely demonstrates the professor's profound insights.
The professor emphasizes the importance of 'conscience' in our time through the message that fairness between humans and society ultimately begins with conscience.
It sheds new light on the forgotten value of conscience in Korean society and provides profound insight into individual moral responsibility and social justice.

The unedited version of the emotion that was not conveyed on the broadcast

Among the 300 or so episodes of "Choi Jae-cheon's Amazon" produced by Team Choi Amazon, we selected 7 episodes related to the keyword "conscience" and rewrote the unedited versions of the content that were not covered in the broadcast.
We have included in detail, without editing, controversial but essential topics such as 'Jedol's release into the wild', 'Abolition of the Australian system', 'Ethical debate over cloned companion dogs', and 'The desperate cry of scientists'.

A vivid story told in colloquial and formal language

Professor Choi Jae-cheon's friendly and sincere tone of voice provides a vivid experience, as if you were having a conversation.

An original and record-breaking composition

"Conscience" explores the concept of social conscience from a philosophical yet practical perspective, based on the ecological view of humanity that Professor Choi Jae-cheon has been exploring.

A warm message for the Earth and humanity

The book does not portray conscience simply as a moral virtue.
It presents a way for nature and humans, and humans and humans to ‘live together.’

The word conscience is gradually fading away in Korean society.
"Conscience" will be a book that quenches the thirst of our times.
Professor Choi Jae-cheon and Team Choi Ma-jon deeply illuminate the fact that conscience is not simply a moral standard, but a matter of survival, coexistence, and justice.


『Conscience』 by Professor Choi Jae-cheon and Team Choi Amazon, who have consistently maintained their conscience and fairness.
This book brings a new wind of thought to Korean society,
It will be a deep inspiration to all readers.