The best pension expert in Korea, writer Kim Seong-taek
"A Practical Way to Create a Stable Income and a Relaxed Life with a Small Pension"

The revised edition of "The Best Advice for Pension Business", written by Kim Seong-taek, an expert with the longest and most extensive experience in the domestic pension consulting field, has been published, outlining "practical ways to make money with a small pension."
The author, who has consulted for hundreds of pensions, given hundreds of lectures, and continuously written books on pensions for 18 years, reveals in this book how to create a stable income greater than a monthly salary by starting a pension "on a scale that anyone can realistically start," and ultimately, gain freedom of time.

The author has actually run pensions of completely different sizes and concepts in various regions.
This book contains the trial and error and know-how accumulated through direct experience in various types of pensions, from a single pool villa, a small pension with 5 rooms or so, to a mid-level pension with 10 rooms or more.
Additionally, numerous examples of pensions that have successfully established businesses through his consulting are introduced, including their real names and locations.
This book isn't just about "theory," it's filled with vivid data and strategies discovered in the field, along with risks you must avoid.

We need to boldly change the existing framework.
And we need to get rid of the outdated idea that the accumulation of money is proportional to labor and time.
Because anyone can live a leisurely life if they change their mindset.
This is not a random remark.
It really is possible for anyone.
Of course, as with everything, I also had a lot of trial and error and struggles before I got the hang of it.
There were twists and turns, but through those trials and errors, we have now created several models for small lodging businesses.
So, I hope you can reach your goals the fastest way possible without going through the same trial and error I did.
--- p.25

While competing pensions only sell one room, we offer something special in each room.
And once the concept has been decided, we begin planning the marketing and operational direction to increase sales.
In other words, if the first button of profit is not sewn, no progress can be made.
Only by setting a goal can you reach the finish line accurately.
I hope this business will begin when you have a clear goal and clear motivation.

--- p.90

But sometimes the purpose of travel becomes accommodation.
This is especially true on special occasions like honeymoons.
I need a space that will shine more brightly with my family or loved ones than my surroundings.
Of course, a nice view helps increase booking rates.
However, a sea view is not necessarily the key to driving up room rates and boosting bookings.
If the ocean view is good, you don't get 100,000 won more for the room, and if the ocean view is really good, you don't get 200,000 won more.
However, depending on the room level, the accommodation fee may gradually increase.
So, if you are building a pension, you need to pay more attention to the architecture.

--- p.106

There are still people who push ahead with their pension business based solely on their own ideas.
They believe that if they build a pension like a nice country house in a scenic location, business will be good.
If you build a pension based on the standards of a person over middle age who has traveled to a developing country that is not rich in travel or products, you will not get good results.
It is not easy to meet the expectations of people who were born in an era of abundance and enjoyed free overseas travel from a young age.
So, you shouldn't plan a business based on your own beliefs.
You need to listen to the sounds around you.
--- p.216

If you want to attract customers not just with the rooms but with the surrounding environment or other facilities and attractions, you must clearly show those attractions to consumers.
However, it must be presented within a range that consumers can easily understand.
For example, rather than saying, "Heal at our beautiful and luxurious valley pension," a phrase like, "A valley pension where the whole family can enjoy fishing" is more likely to attract customers.
--- p.237

In this day and age, communication skills are paramount to running a successful business, whether it's a pension or a restaurant.
Almost all marketing will be done online.
To run a pension successfully, you need to have the ability to utilize social media.
Even if you don't have time to manage social media because you're busy managing the pension, and have to outsource it to someone else, the pension owner should be able to understand the current situation and give orders to the person in charge of social media management.
And in any business, experience is the most important.

--- p.264